Effect Of Brand Trust Research Articles

Exploring the Impact of Mobile App Quality on consumers' Online Intention to Transact

ABSTRACTThis study constructed a research framework for exploring the relationship between the three dimensions of app quality (system quality, information quality, and service quality), flow experience, brand trust, and intention to transact based on the business‐to‐consumer e‐commerce platform. The proposed model was tested by analyzing questionnaire survey data from a sample of 503 consumers with experience of mobile online shopping using the variance‐based structural equation modeling technique. The results showed that all three dimensions of app quality were positively associated with flow experience and brand trust. Flow experience was positively associated with intention to transact. The effect of brand trust on consumers' intention to transact was greater than that of flow experience, suggesting that when shopping on a mobile app platform, consumers may be more concerned about trusting the brand than about pleasure in making a purchase decision. The results enrich business‐to‐consumer e‐commerce theory and provide meaningful managerial implications.

Linking customer mindsets, brand engagement, and citizenship behavior: the moderating role of brand trust

PurposeThe paper aims to explore the relationship between customer mindsets and customer citizenship behavior. This study used the cognitive-affective-behavioral model to examine how customer mindsets relate to customer citizenship behavior. In addition, it investigated the mediating effect of customer brand engagement and moderating role of brand trust.Design/methodology/approachThe study used a self-administered online survey from 412 respondents using cellular mobile operating brands. Partial least square structural equation modeling was used to analyze the collected data.FindingsThe results revealed that growth-mindset customers directly and significantly influence customer citizenship behavior. The impact of a fixed mindset on customer citizenship behavior is indirect through customer brand engagement. The moderating findings revealed that the effect of brand trust on the relationship between customer brand engagement and customer citizenship behavior is higher than that between the fixed mindset and customer brand engagement.Practical implicationsThe findings provide valuable insights for marketing and brand managers to design marketing campaigns considering different mindsets to generate customer citizenship behavior among customers.Originality/valueThis study provides new avenues in consumer psychology and behavior by unfolding the underlying mechanism through which mindsets lead to customer citizenship behavior, contributing to existing knowledge by extending the cognitive-affective-behavioral model.

Behavioral Analysis of "Iphone" Brand Loyalty From Brand Experience Mediated by Brand Trust in Surakarta

The reason people have strong loyalty to smartphones "Iphone" different products is because the quality of the product and the operating system get full trust, recommend products, keep using products, Encourage people to use products to make products very attractive not unconditionally. 100 respondents were taken with Purposive sampling technique. Research results: The influence of Brand Experience on Brand Trust: Behavioral Experience and Sensory Experience hypotheses are accepted, while Intellectual Experience is rejected. The influence of Brand Experience on Behavioral Loyalty: Behavioral Experience, Intellectual Experience and Sensory Experience hypothesis is rejected while Brand Trust is accepted. The effect of Brand Trust on Behavioral Loyalty is hypothesized to be accepted.

The Influence of Social Media Usage on Loyalty with Customer Satisfaction & Brand Trust as Mediation Variable

This study aims to determine (1) the effect of social media usage on customer satisfaction on wardah products. (2) The effect of social media usage on Brand Trust on Wardah products. (3) Influence of Customer Satisfaction on Customer Loyalty of Wardah products. (4) The effect of Brand Trust on @wardahbeauty Instagram customer loyalty. (5) The effect of social media usage on Wardah product customer loyalty. (6) The effect of social media usage on customer loyalty mediated by customer satisfaction. (7) The effect of social media usage on customer loyalty with brand trust as media. The population in this study were all followers of Instagram @wardahbeauty and the sample in this study were users of wardah products with a minimum of one purchase. The number of samples in this study were 131 respondents. The data in this study were collected through the distribution of online questionnaires and data processing was carried out using the SmartPLS software. The results of this study indicate that (1) social media usage has a positive and significant effect on customer satisfaction. (2) social media usage has a positive and significant effect on Brand Trust. (3) Customer satisfaction on brand loyalty has a positive and significant influence. (4) Brand Trust has a positive and significant relationship with Customer Loyalty. (5) Social media usage does not have a significant effect on Customer Loyalty.(6) Social media usage has a positive and significant relationship to customer loyalty with customer satisfaction as a mediation.(7) Social media usage has a positive and significant relationship to customer loyalty with brand trust as a mediation.

The Mediating Role of Brand Love in the Effect of Brand Trust on Willingness to Pay Price Premium: A Study on Cosmetics and Personal Care Products

Tüketicilerin satın alma kararında sektörde yer alan markalara yönelik tutumları ile birlikte söz konusu markalarla geliştirdikleri ilişkiler belirleyici olabilmektedir. Bu bağlamda tüketicilerin sağlık, güzellik ve estetik gibi insanların hem fiziki hem de duygusal gelişimine katkı sağlayan kozmetik ve kişisel bakım markalarına yönelik sevgi ve güven duyguları da ön plana çıkabilmektedir. Bu durum da tüketicilerin bu markalara yönelik yüksek fiyat ödeme istekliliğini artırmaktadır. Buradan hareketle bu çalışmanın amacı, marka güveni, marka aşkı ve yüksek fiyat ödeme istekliliği arasındaki ilişkileri araştırmaktır. Araştırmanın örneklemini, kolayda örnekleme yöntemi ile belirlenen kozmetik ve kişisel bakım ürünleri satın alan farklı sosyo-demografik özelliklere sahip 18 yaş ve üzeri tüketiciler oluşmaktadır. 575 katılımcıdan online anket yöntemiyle elde edilen verilerin analizinde doğrulayıcı faktör analizi (DFA) ve yapısal eşitlik modellemesi (YEM) kullanılmıştır. Araştırmada tanımlayıcı istatistiklerin oluşturulmasında SPSS 24.0 programı, YEM analizinde ise SmartPLS 4.0 kullanılmıştır. Elde edilen sonuçlar marka güveninin marka aşkı ve yüksek fiyat ödeme istekliliği üzerinde etkisi olduğunu göstermiştir. Ayrıca marka aşkının yüksek fiyat ödeme istekliliğini etkilediği tespit edilirken aynı zamanda marka güveninin yüksek fiyat ödeme istekliliği üzerindeki etkisinde marka aşkının aracı role sahip olduğu da bulunmuştur. Elde edilen sonuçlar, tüketicilerin kullanmayı sevdikleri kozmetik ve kişisel bakım ürünlerine yönelik yüksek fiyat ödeme istekliliğinde marka aşkı ve marka güveninin önemli belirleyiciler olduğunu ortaya koymuştur.

EFFECT OF BRAND TRUST AND FOOD SAFETY ON PURCHASING DECISION OF PACKAGING PRODUCTS

well as the effect of product safety on purchasing decisions, and the effect of brand trust and product safety together on purchasing decision of Le Minerale bottle product in Supermarket in the City of Medan. This research employed a quantitative technique with an associative approach. The population involved was Le Minerale consumers, namely people who had consumed Le Minerale products, both men and women. The sampling method was done by purposive sampling. The results showed that the brand trust variable partially showed F-statistic> F-table (7,789> 1,996) with sig. as big as (0,000), which means that the brand trust variable has a positive and significant effect on purchasing decisions. The product safety variable partially shows the F-statistic (4.571)> t-table (1.996) with sig. as big as (0,000), which means that the product safety variable has a positive and significant effect. Against purchasing decisions. Based on the simultaneous test (F-Test), it can be seen that the F-statistic (258,254) and F-table (3,09) with sig. (0,000), which means that the variables of brand trust and product safety together have a positive and significant effect on purchasing decisions. The analysis of determination is seen from the R Square value of 0.842, which means that the decision to purchase Le Minerale packaged products at supermarkets in Medan City can be fulfilled by brand trust and product safety by 84.2%. While the remaining 15.8% can be explained by other factors which were not examined in this study.

How Can Restaurant Companies Effectively Deliver CSR Efforts to Consumers on Social Media?

This study emphasized the source credibility effect on consumers' responses to restaurant companies' CSR efforts on social media. Based on the source credibility brand development process (i.e., brand trust, brand affect, and brand engagement), this study employed an online survey-based experiment and revealed the meaningful associations among types of CSR posters (a restaurant brand vs. a nonprofit organization), brand trust, brand affect, and brand engagement. The empirical results indicated that the nonprofit organization has higher significant effects on brand trust and brand affect than those of the restaurant brand. Additionally, in the case of the nonprofit organization, the effects of brand trust and brand affect on brand engagement were significantly stronger than that of the restaurant brand. Based on the empirical findings, this study provided several theoretical and managerial implications for restaurant companies' CSR communication on social media.

Understanding Consumer Brand Love, Brand Commitment, and Brand Loyalty

This study examines the role of brand love and its relationship with brand-related variables, such as brand quality, brand trust, brand commitment, and brand loyalty. A total of 265 responses from smartphone users were collected via an online survey over a two-week period. The findings confirmed the effect of brand quality on brand trust, brand love, and brand loyalty as well as the effect of brand trust on brand love and brand commitment. Brand love affects brand commitment and brand loyalty, which comprises purchase intention, word-of-mouth, and willingness to pay. Managerial implications and future research directions are provided.

The Effect of Brand Trust on Brand Loyalty of Dodol Bestory Study of PD. Bestari Diamond Garut

This research is motivated by the loyalty of the dodol bestory arrowroot brand loyalty to PD. Intan Bestari Garut who is experiencing sales instability. This is caused by several factors, one of which is brand trust. The purpose of this study was to find out how the effect of brand trust on brand loyalty on dodol bestory products in PD. Diamond Bestari Garut. Based on the results of data processing obtained using SPSS version 24, the instrument has been tested for validity and reliability and the results are valid because each item produces an r value of more than 0.30 and a reliability of 0.753 for brand trust and 0.744 for brand trust. Brand Loyalty. And it is known that the effect of brand trust on brand loyalty is 0.678, which means there is a unidirectional (positive) relationship which is included in the strong category, with a contribution of 35.2% to brand loyalty while 64.8% is influenced by other factors. not discussed in this study. . And the last is hypothesis testing using the t test where it is known that the t value is 6.027, which means 6.027 > t table 1.996 and the sig value is 0.000 <0.005, so it can be concluded that the hypothesis in this study Ho is rejected and Ha is accepted, which means Brand Trust (X ) positive and significant effect on Brand Loyalty (Y) on PD. Diamond Bestari Garut. So, the hypothesis proposed can be accepted.

PERAN BRAND TRUST DALAM MEMEDIASI PENGARUH CUSTOMER PERCEPTION, TERHADAP REPURCHASE INTENTION PENGGUNA SMARTPHONE SAMSUNG

The purpose of this study was to determine the effect of customer perceptions on repurchase intentions, the effect of brand trust on repurchase intentions, the effect of customer perceptions on brand trust, and the role of brand trust in mediating customer perceptions of Samsung smartphone users' repurchase intentions. In this study, residents of Denpasar City who use Samsung smartphones are the samples used with the non-probability sampling method. The number of samples taken as many as 100 people. The analytical techniques used are path analysis, Sobel test and VAF test. This study shows the results that there is a positive and significant relationship between customer perceptions and repurchase intentions, a positive and significant relationship between brand trust and repurchase intentions, a positive and significant relationship between customer perceptions and brand trust. Brand trust acts as a mediating variable between customer perceptions and repurchase intentions. 
 Keywords: Customer Perception, Brand Trust, Repurchase Intention, Smartphone 
 
 

Nexus between Trust, Credibility, Value and Willingness to Pay (WTP) a Price Premium: Intervening Role of Brand Equity in Herbal Industry

Enduring brand trust, credibility, value and equity are essential drivers of customers’ willingness to pay a high price for a brand which can engender a higher profit margin. The role of brand trust, credibility, value and equity in strengthening customers` willingness to pay a price premium has been extensively studied of late. However, studies on the effect of brand trust, credibility and value on willingness to pay more through the intervening role of brand equity, particularly in the herbal industry are relatively scarce. As a result, this paper`s goal was to investigate the brand equity effect on the relationship between trust, credibility, value and willingness to pay a price premium in the herbal industry. Survey questionnaires were employed to gather information from 265 samples of customers through a systematic sampling strategy. The research propositions were tested using structural equation modelling. The study established that brand equity fully mediates the effect of brand credibility and perceived value on willingness to pay a price premium but partially mediates the path between brand trust and willingness to pay more in the herbal industry. The research, therefore, recommends that brand managers need to consider brand credibility, trust, value, and equity in strengthening customers` willingness to pay a price premium for medicinal herbal products in the industry.

PERAN MEDIASI SIKAP PADA PENGARUH KEPERCAYAAN MEREK TERHADAP PERSEPSI KULINER HALAL (Studi Pada Mahasiswa dan Dosen Institut Islam Mamba'ul 'Ulum Surakarta)

This study aims to determine: 1) Analyzing the effect of brand trust on consumer attitudes towards halal culinary products. 2) Analyzing the influence of brand trust on Halal Label Perception of halal culinary. 3) Analyzing the influence of consumer attitudes on the Perception of the Halal Label of Halal Culinary. 4) Analyzing consumer attitudes in mediating the influence of brand trust on Halal Label Perception of halal culinary. This type of research is quantitative research. The population in this study are students and lecturers of the Islamic Institute of Mamba’ul ‘Ulum Surakarta. The sample in this study was taken to facilitate research from the large number of populations, the sample selection can be seen in the sampling technique, the number of samples in this study were students and lecturers of the Islamic Institute of Mamba’ul ‘Ulum Surakarta. The sampling technique used in this study is a non-probability method because it uses an accidental sampling technique. Research Results: 1) Brand Trust has a positive and significant effect on consumer attitudes of Halal Culinary products. This means that the Brand Trust felt by consumers on Halal Culinary products can increase the Perception of the Halal Label on these products. These results show that the better the brand trust felt by consumers, it has a positive influence on consumer attitudes towards halal culinary products. 2) Brand trust has a positive and significant effect on satisfaction with halal culinary purchases. This means that the brand trust felt by consumers in halal culinary products can increase purchase satisfaction for these products. These results show that the better the brand trust felt by consumers in halal culinary products, the higher the satisfaction of purchasing these halal culinary products. 3) Consumer attitudes have a positive and significant effect on buyer satisfaction of halal culinary products. This means that consumer attitudes perceived by consumers on halal culinary products can increase buyer satisfaction for these products. This shows that the higher the attitude of consumers perceived by consumers on halal culinary products, the higher the satisfaction of buyers with these products. 4) Consumer attitudes mediate positively and significantly affect brand trust on purchase satisfaction of halal culinary products, in other words, consumer attitudes affect Halal Label Perception through brand trust. The better the perceived buyer satisfaction, the higher the brand trust which will increase the perception of the halal culinary label.

PENGARUH KEPERCAYAAN MEREK DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN MELALUI MEDIASI PERSEPSI NILAI PELANGGAN

The purpose of this study was to analyze the effect of brand trust, service quality and customer value perception on customer loyalty on the Bukalapak site, to analyze the influence of brand trust and service quality on customer value perception on the Bukalapak site, and to analyze the effect of customer value perception mediating brand trust and quality of service to customer loyalty on the Bukalapak site. The population in this study are social media users who make online transactions on the Bukalapak site with certain considerations. The sample is determined by the non probability sampling technique, which is 150 respondents. The data collection method uses a questionnaire. The data analysis technique used in this study is Path Analysis. The results showed that brand trust, service quality and customer value perceptions had a positive and significant effect on customer loyalty. The results showed brand trust and service quality had a positive and significant effect on customer value perception. The results also indicate the perception of customer value is able to mediate the influence of brand trust and service quality on customer loyalty.
 Keywords: brand trust, service quality, customer value, customer loyalty

PERAN BRAND TRUST MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN

The purpose of this study is to examine and explain the effect of e-WOM on purchasing intention, the effect of purchase intention on brand trust, the effect of brand trust on purchasing intention, and to explain the role of brand trust in mediating e-WOM on purchasing intention. This study is based on Denpasar, especially Traveloka consumers. Probability sampling is used with 120 respondents. The data was collected using an online questionnaire, analyzed using path analysis and sobel test. The results showed that 1) e-WOM has a positive and significant effect on purchasing intention, e-WOM has a positive and significant effect on brand trust, brand trust has positive and significant effect on purchasing intention, brand trust is significantly able to mediate the effect of e-WOM on purchasing intention. Based on the research results, it is hoped that Traveloka management can improve the management of product review features and discussion features to connect consumers, provide information in accordance with the reality in the field and can encourage consumers to make transactions at Traveloka.
 Keywords: e-WOM, brand trust, purchase intention

PENGARUH KEPERCAYAAN MEREK, KESADARAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI DI DIY

This study aims to determine the effect of brand trust, brand awareness and product quality on purchasing decisions for Xiaomi smartphones for all consumers of Xiaomi smartphone users in Yogyakarta. The population used in this study were all consumers who use Xiaomi smartphones in Yogyakarta, with a sample of 100 respondents. The sampling technique used nonprobability sampling with a purposive sampling approach. The data collection technique used a questionnaire. The data analysis method used is multiple linear regression analysis, classical assumption test, hypothesis testing. The results of this study indicate that brand trust and product quality partially influence purchasing decisions. Brand trust, brand awareness and product quality simultaneously influence purchasing decisions.

Hierarchical Relationships among Brand Equity Dimensions: The Mediating Effects of Brand Trust and Brand Love

This study proposes a model that explores the mediating effects of brand trust and brand love on the brand equity dimensions (i.e., perceived quality, brand awareness, brand association, and brand loyalty). Additionally, this study also examines the effect of product involvement (i.e., high vs. low) on brand love and brand trust relationship through a moderation analysis. As recommended in variance-based SEM, a two-step approach was used to test our model. The first step tested the quality of the construct measurement. The second step investigated the empirical estimates for the relationships between the constructs. The results revealed that only brand association positively influenced brand love, but no other dimensions of brand equity had an effect. We also explored the partially significant relationship between brand trust and brand love, which together, exhibited a strong and positive relationship with brand loyalty. Additionally, the data revealed a non-significant relationship between brand loyalty and brand association as well as with perceived quality. Finally, our results revealed that brand awareness enhanced perceived quality and brand associations.

Partai Politik Sebagai Political Brand

Nowadays, political parties need a political marketing strategy that is considered to be able to increase the number of votes, especially for certain candidates of political parties. Marketing elements can be adopted in political parties, especially when doing branding. Therefore, the objective of this research is to determine the influence of brand elements in politics such as brand communication, brand image, brand trust, and brand loyalty to political parties, namely Partai Amanat Nasional (PAN). The research shows that there is no effect of brand communication on brand image and brand trust. And there is no influence of brand image on brand trust. As for the element of trust, there is an effect of brand trust on PAN brand loyalty with a low percentage of 14.7%. When someone has given confidence in a certain political party, they have guaranteed that the program given by that party is the best for the public, so that someone will be consistent in choosing the same party in the future during the election or loyal to political parties.

The mediating role of price sensitivity in the effect of trust and loyalty to luxury brands on the brand preference

In the age of consumption, customers prefer high-quality and exclusively designed luxury brands. This trend is based on a variety of reasons, such as the manifestation of status and wealth, as well as positive emotions and symbolic power created by these brands. The study aims to examine the variables of trust and loyalty to luxury brands, brand preference and price sensitivity, and to determine whether there is a meaningful relationship between these variables. If there is, to investigate the mediating role of price sensitivity in the effect of consumer trust and loyalty to luxury brands on brand preference. The methodological framework of the research includes planned behaviour theory to predict customers’ intentions and behaviours towards luxury brands. The information base of the research includes data from the online survey of 563 respondents from Turkey. Among the main research methods applied in the study are descriptive statistics and correlation analysis. SPSS 22.0 and AMOS software, as well as the principles of structural equation modeling are used to analyze the data. In the research, we could not determine the mediating role of price sensitivity in the effect of brand trust and loyalty on brand preference. A statistically significant, positive, and healthy relationship exists between brand trust and brand loyalty and brand preference. The study shows that the effect of price sensitivity and brand trust on brand preference is weak. The theoretical and practical importance of the study is to support companies in developing successful luxury branding strategies and to contribute to the luxury brand literature.

Effects of Brand Trust, Brand Identification and Quality of Service on Brand Evangelism: A Study of Restaurants in Multan

The purpose of this study is to investigate how customer-band relationships and quality of service influences brand evangelism. And more importantly, this study examines the moderating effect of the brand love on brand trust, quality of service, brand identification and brand evangelism relations. Brand evangelism mends to customers’ advocacy behaviour and positive or negative word-of-mouth (for a particular brand) that influence the purchase decision. Based on the prior studies conducted on the brand relationships, an integrated conceptual framework on consumer-brand relationships, quality of service and brand evangelism is developed. The snowball sampling technique was employed in this study, and the sample drawn was consisted of 400 brand conscious customers of the different restaurants serving in Multan. The sample was focused on the salaried class, working at different organizations in Multan only. For more robust testing of the theory, brand love was included as a moderating variable. For testing of the moderation effect Process by Andrew F. Hayes was used with the assistance of SPSS version 23. Research findings revealed that the impacts of the brand trust, quality of service and brand identification on brand evangelism are significant. And brand love as a moderating variable moderate the relationships between brand trust, quality of service, brand identification and brand evangelism. The mindsets of the today customers are changing, and they are getting more brand conscious, they love to share their good and bad experience about the different brands that exist in the market. Today, it is very important for brand managers to know the feelings of the customers about their brands. This study suggests the brands to cultivate brand trust, quality in their services, brand identification and brand love in their service for longer standing in diversifying the market. Brand evangelism is not an old construct, especially, it is new for the graphical location where we are conducting this study, because there is no similar study available here. This study is only focused on the restaurants in Multan, other geographical locations or industries (e.g. beverage industry, cellular operators, electronics etc.) may be used to more clearly understand the brand evangelism construct. Also, comparative studies can be performed to compare the brand evangelism level in customers of a specific at different graphical location markets. This study takes brand customers as brand evangelists but persons from sales department workforce may also be considered as a brand evangelist, because evangelism may also reside there.

The Effect of Brand Trust and Brand Image Toward University Selection

Universities must respond to the competition to attract new students. The purpose of this study was to test and analyze how brand trust and brand image on decision making in university selection at Garut Regency. Descriptive analysis methods are used for responses and path analysis methods are used for the hypothetical test. To test the research instrument is used validity and reliability tests, then to change the data in the ordinal form to interval data using the Method of Successive Interval. The results showed that the respondents' responses indicated that the brand image and brand trust of universities in Garut Regency were very good. Furthermore, the variables of brand trust and brand image have a simultaneous and partial influence on the variable of choosing decisions. Then the variable that had the greatest influence on the decision to choose a campus in Garut Regency was the brand image variable followed by the brand trust variable.