Effect Of Brand Experience Research Articles

브랜드 체험이 브랜드 이미지, 브랜드 신뢰 및 브랜드 충성도에 미치는 영향-커피숍 중심으로-

브랜드 체험이 브랜드 이미지, 브랜드 신뢰 및 브랜드 충성도에 미치는 영향-커피숍 중심으로-

Effects of Brand Experience in Mass Cosmetic Brand Store on Brand Commitment and Loyalty Among Female High School Students

Effects of Brand Experience in Mass Cosmetic Brand Store on Brand Commitment and Loyalty Among Female High School Students

Effective customer journey design: consumers’ conception, measurement, and consequences

Recently, practitioners have begun appraising an effective customer journey design (CJD) as an important source of customer value in increasingly complex and digitalized consumer markets. Research, however, has neither investigated what constitutes the effectiveness of CJD from a consumer perspective nor empirically tested how it affects important variables of consumer behavior. The authors define an effective CJD as the extent to which consumers perceive multiple brand-owned touchpoints as designed in a thematically cohesive, consistent, and context-sensitive way. Analyzing consumer data from studies in two countries (4814 consumers in total), they provide evidence of the positive influence of an effective CJD on customer loyalty through brand attitude—over and above the effects of brand experience. Importantly, an effective CJD more strongly influences utilitarian brand attitudes, while brand experience more strongly affects hedonic brand attitudes. These underlying mechanisms are also prevalent when testing for the contingency factors services versus goods, perceived switching costs, and brand involvement.

ONLINE SHOPPING EXPERIENCE IN INDIA: AN EXAMINATION OF CONSUMERS WORLD

In a gradually increasing competitive atmosphere, more examination is required by companies to understand determinants of the success of their online shopping in terms of website effectiveness, brand experience and their influence on building trust in the context of online footwear retailing. This paper analyses the relationship between e-service quality and effects of brand experience, role of website effectiveness, and their effect on trust. Online survey using a convenience sample capturing the above constructs was verified for validity and reliability prior to distribution. SEM multigroup analysis is done to test the hypothesized relations and the role of trust as a moderating variable. Most of the data being collected from Delhi/NCR, India. This study may help retailers in focussing on the areas to create trust towards the brand and online platform. The model would also help prevailing online retailers to tune their business conferring to the findings of research. Our model considers the role of brand experience together with online platform for the effective role of trust.

브랜드 경험이 브랜드 신뢰와 고객 프리미엄 지불의사에 미치는 영향

브랜드 경험이 브랜드 신뢰와 고객 프리미엄 지불의사에 미치는 영향

골프리조트에 대한 브랜드경험과 브랜드지식이 브랜드자산에 미치는 영향

골프리조트에 대한 브랜드경험과 브랜드지식이 브랜드자산에 미치는 영향

Can brand experience shorten consumers’ psychological distance toward the brand? The effect of brand experience on consumers’ construal level

Drawing upon construal level theory, this research investigated the impact of brand experience on consumers’ psychological distance toward a brand and their construal levels. In addition, the effects of consumers’ brand experience on advertising appeals (cognitive and emotional appeals) in influencing the effects of advertising were explored. Study 1 demonstrates that strong brand experience leads consumers to reduce their psychological distance toward the brand and to lower their construal level. In contrast, weak brand experience is associated with consumers’ distant psychological distance and high-level construals. Study 2 extended the results of Study 1 by applying the findings to the context of advertising. Specifically, the results of Study 2 showed that the emotional appeal advertisements were more persuasive for individuals with strong brand experience compared to that of individuals with weak brand experience.

Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin

Effects of Brand Experience on Brand Loyalty in Indonesian Casual Dining Restaurant: Roles of Customer Satisfaction and Brand of Origin

The Effect of Brand Experience on Pleasure and Duration Time: Focused on Department Stores

The Effect of Brand Experience on Pleasure and Duration Time: Focused on Department Stores

The Influences of Smartphone's Product Characteristics on Brand Loyalty: The Mediating Effect of Brand Experience and Brand Value

The Influences of Smartphone's Product Characteristics on Brand Loyalty: The Mediating Effect of Brand Experience and Brand Value

Effects of Brand Experience on Brand Attitude and Re-purchase Intention : Focused on Apartment Brands in Korea

Effects of Brand Experience on Brand Attitude and Re-purchase Intention : Focused on Apartment Brands in Korea

The Effects of Brand Experience and Personality on Consumer - Brand Relationships, Attachment, and Loyalty - A Comparison of Domestic and Global Brand Coffee Shops -

The Effects of Brand Experience and Personality on Consumer - Brand Relationships, Attachment, and Loyalty - A Comparison of Domestic and Global Brand Coffee Shops -

The Effects of Brand Experience and Personality on Consumer - Brand Relationships, Attachment, and Loyalty - A Comparison of Domestic and Global Brand Coffee Shops -

The Effects of Brand Experience and Personality on Consumer - Brand Relationships, Attachment, and Loyalty - A Comparison of Domestic and Global Brand Coffee Shops -

Effects of Brand Experience on Brand Loyalty in Fashion Retail Business

In the retail environment where fierce competition pressure can be perceived, the role of brand experience becomes increasingly important. This study addresses the theory of brand experience and verifies its relationship with brand loyalty as well as its scales and model in the fashion retail industry. With the data collected from direct personal interviews with 285 consumers aged between 18–35 of such two fashion brands as Ninomax and Blue Exchange in Danang City, the findings suggest positive effects of the constructs of brand experience concerning sense, emotion, cognition, and relation on the two concepts of shopping experience and product experience, both of which, in turn, have positive effects on brand personality, brand trust, brand satisfaction, and brand loyalty. Particularly, brand trust is found to have no effect on brand loyalty.

Effects of Brand Experience on Brand Loyalty in Fashion Retail Business

Effects of Brand Experience on Brand Loyalty in Fashion Retail Business

The Effect of Brand Experience and Brand Equity on Library

The Effect of Brand Experience and Brand Equity on Library

브랜드 체험이 브랜드 개성 및 브랜드 자산에 미치는 영향 - 제품군과 소비자 관여도의 조절효과를 중심으로 -

브랜드 체험이 브랜드 개성 및 브랜드 자산에 미치는 영향 - 제품군과 소비자 관여도의 조절효과를 중심으로 -

The Study on the Effect of Brand Experience of Color Cosmetics on Consumer - Brand Relationship and Brand Loyalty

The Study on the Effect of Brand Experience of Color Cosmetics on Consumer - Brand Relationship and Brand Loyalty

The effect of brand experience, service quality and perceived value on brand loyalty study (Case Study: National Bank of Birjand city)

In the era of knowledge-based economy, the value-creating activities of the organization ??are not only based on their tangible assets, but the organization's ability to use the intangible assets, will form the main power of their value creating. The aim of this study is to identify the effect of brand experience, service quality and perceived value on loyalty to the brand in the National Bank of Birjand city. Hypothesized relations between the dimensions of brand marketing experience, service quality and perceived value of loyalty, with data that were selected through structured questionnaires from 254 in person clients of National Bank of Birjand by simple random sampling, were collected and analyzed. Research methodology in this study, from the nature dimension is applied and in terms of methodology is descriptive - survey. For the questionnaire validity, content validity was used and for the reliability, the Cronbach's alpha that the results of which were calculated 0.97 for the questionnaire was used and for data analysis, the structural equation modeling method with the partial least square approach of Smart PLS software has been used. The results of the analysis showed that there is a relation between brand experience marketing dimension and perceived value with brand loyalty directly and indirectly (through a mediator variable), however, a direct relationship between the quality of service and loyalty is not confirmed, but through mediator variables, the consent of the brand and trust to the brand the relation was confirmed.

The Effects of Brand Experience, Satisfaction and Trust on Brand Loyalty; an Empirical Research on the Internet Services of Cellular Companies in Pakistan

The Effects of Brand Experience, Satisfaction and Trust on Brand Loyalty; an Empirical Research on the Internet Services of Cellular Companies in Pakistan