Effect Of Behavioral Intention Research Articles

Examining the factors fostering metaverse experience browser acceptance under unified theory of acceptance and use of technology (UTAUT)

Metaverse technology has various uses in communication, education, entertainment, and other aspects of life. Consequently, it necessitates using some interactive mobile applications to enter the virtual world and gain real-time, face-to-face experiences, particularly among students. This research focused on the factors accelerating metaverse technology acceptance particularly, Metaverse Experience Browser application acceptance among the students under the factors proposed by the unified theory of acceptance and use of technology (UTAUT) model. Notably, lack of studies in metaverse browsers and their prevalence during the post pandemic era, indicates a strong literature gap. The researchers gathered data from n = 384 higher education students from the two cities in the United Arab Emirates and applied Structural Equation modelling (SEM) for data analysis. Results revealed that Performance Expectancy (p < 0.003) and Social Influence (p = 0.000) were significant factors affecting the Behavioral Intention of the students to consider Metaverse Experience Browser as an interactive mobile application. On the other hand, behavioural Intention significantly affects (p = 0.000) Effort Expectancy, which shows how fewer efforts and greater accessibility are associated with one’s behavioural Intention. Besides, the effect of Behavioral Intention (p = 0.000) on Metaverse Experience Browser acceptance also remained validated. Finally, Effort Expectancy (p = 0.000) also indicated its significant effect on the Metaverse Experience Browser. These results indicated that the factors proposed by UTAUT have greater applicability on the Metaverse Experience Browser as they showed their relevance to its acceptance. The present study concludes that the acceptance of Metaverse Experience Browser as an interactive mobile application is a level ahead in improving students’ experiences. Thus, the Metaverse Experience Browser is considered a modified way of creating, sharing, participating, and enjoying the virtual world, indicating its greater usage among students for different purposes, including education and learning.

Factors Affecting English Foreign Language (EFL) Learners’ Acceptance of Content-Based Language Application for Language Learning

In recent years, investigating factors affecting learners’ acceptance has gained prominence. However, little is known about the effect of behavioural intention, and interactivity and engagement as mediating variables, particularly in the use of technology-based content application for language learning. This study explored the relationships among variables on learners’ acceptance of Content-Based Language Application (CBLA). The Unified Theory of Acceptance and Use of Technology (UTAUT) construct reveals a strong correlation with both self-efficacy and attitude. Performance expectancy demonstrates a positive correlation with attitudes, indicating that learners’ beliefs about favourable outcomes and performance in language learning influence their attitudes positively. Social influence exhibits a critical correlation with behavioural intention, highlighting the role of social factors in shaping learners’ intentions to engage in language learning activities. Effort expectancy shows a positive direct correlation with self-efficacy and attitude. Social influence significantly affects self-efficacy and attitude, and these effects are mediated by behavioural intention, as well as interactivity and engagement. These findings underscore the important role of social factors in shaping learners’ self-efficacy beliefs and attitudes, which in turn influence their behavioural intentions. Facilitating conditions have a substantial direct effect on behaviour, while interactivity and engagement act as mediators in the relationship between facilitating conditions and self-efficacy and attitude, highlighting their significance in shaping users’ attitudes and intentions to adopt and use content-based language application. Future research can investigate the suitability of the suggested model in other linguistic settings for broader applicability of the results. In light of the ever-evolving nature of technology and language learning, longitudinal studies could offer valuable insights into the lasting effects and stability of the observed relationships over an extended period.

Child restraint system use in China, comparing theory of planned behavior, prototype willingness model, and integrative model

BackgroundAlthough the child restraint system (CRS) helps safeguard children's bodies, its use is currently at an exceedingly low rate in China. Also, there is a dearth of research from a psychological perspective on the factors that affect CRS usage. The theory of planned behavior (TPB) and prototype willingness model (PWM) are two of the main decision-making paradigms that have been extensively used in the research on risk-taking behavior. The rational and emotional aspects of decision-making are both covered by these theories. Two facets of decision-making, including the rational and the social-reactive, are studied by these theories. MethodsThis study investigated psychological factors that impact Chinese parents’ usage of CRS. Three models were compared and analyzed in the study: the TPB, the PWM, and an integrative model (which integrates the TPB and the PWM). ResultsThe integrative model has the highest explanatory strength and the TPB model has slightly lower explanatory strength than the PWM model; the effect of behavioral willingness on behavior is greater than the effect of behavioral intention on behavior. Prototype, perceived behavioral intention, and subjective norm are important factors influencing parents’ use of CRS.

The Effects of Behavioral Intention on Din Tou Cultural Performers’ Perceived Value and Spiritual Health in Temple Fairs

Purpose-The purpose of this research is to investigate the relationships between Din Tou cultural performers’ perceived value, spiritual health, and behavioral intentions. Research methodology-The online Google questionnaires were distributed and convenient sampling method was used for investigating through the temple fair activities and also issued online questionnaires in the Din Tou training centers in the central of Taiwan. 255 valid questionnaires were returned, and effective response rate was 91%. The data was analyzed by using Confirmatory Factor Analysis (CFA) and Structural equation modeling (SEM). Findings-The research results show that the perceived value of the Din Tou cultural performers has a positive impact on both spiritual health and behavioral intentions, and spiritual health also has a positive impact on behavioral intentions. Din Tou performers obtain spiritual satisfaction through their understanding the culture and the value brought by cultural performances. When the temple fair activities are attractive enough and the Din Tou performances are more meaningful, the Din Tou performers will further deepen their impression of Din Tou and enhance their sense of participation.

THE ADOPTION OF MOBILE PAYMENT LINKAJA IN INDONESIA

Mobile payment is one of the alternative innovative payment methods that trigger the payment revolution in Indonesia. LinkAja, as one of the mobile payments in Indonesia, still has low brand awareness compared to other mobile payments. This study aims to examine the adoption of LinkAja referring to the Unified Theory of Acceptance and Use of Technology (UTAUT) that analyse the effect of performance expectancy, effort expectancy, social influence, and facilitating conditions on behavioural intention and the effect of behavioural intention on actual use. The sample of this research was LinkAja users in East Java Province taken using a purposive sampling technique. The final sample consisted of 100 respondents collected through an online questionnaire. Data were analysed using SEM (Structural Equation Modeling) with SmartPLS software. The results showed that performance expectation, social influence, and facilitating conditions had a significant effect on behavioural intention, and behavioural intention had a significant effect on actual use. However, effort expectancy had no significant effect on behavioural intention.
 Keywords: behavioral intention, mobile payment, PLS-SEM, UTAUT

The continuance use of e-renewal of a health insurance subscription in Ghana

ABSTRACT The growth in adoption and use of mobile devices has enabled individuals to pay and renew their health insurance subscriptions at their convenience. However, information systems literature in this area reveals that the antecedents that influence the continuance use of health insurance e-renewals are not fully understood. This study investigates the antecedents to the continuance use of a health insurance e-renewal to provide further empirical understanding. To do this, we use the Unified Theory of Acceptance and Use of Technology (UTAUT2) and survey data from 130 respondents. Through partial least squares-structural equation modeling (PLS-SEM) and necessary condition analysis (NCA), findings from our study reveal that effort expectancy, social influence, convenience, and facilitating conditions are significant antecedents to behavioral intention to use health insurance e-renewal services. Also, the NCA shows that effort expectancy, convenience, and price value are necessary conditions for behavioral intentions. Both PLS-SEM and NCA results similarly confirm support for the positive or necessary effect of behavioral intention and facilitating conditions on the continuance use of health insurance e-renewal services. The study makes key theoretical contributions and some implications for practice and policy.

How to influence restaurant employees’ food safety behaviour: an application of the theory of planned behavior and norm activation model

ABSTRACT Foodborne illnesses caused by food service establishments can be prevented by shaping employees’ behavior. This study examines factors influencing the food service staff’s compliance of safety procedures regarding food and hygiene at restaurants by integrating the theory of planned behavior with the norm activation model. It also investigates the moderating role of job burnout on the relationship between food safety behavior and its antecedents. A questionnaire survey was conducted to collect data from 325 restaurant employees in Khon Kaen, Thailand. Using structural equation modeling and multiple group analysis, this study confirms that employees’ behavior regarding adoption of food safety standards is directly influenced by behavioral intention and moral norms. Subjective norm is the strongest predictor of behavioral intention and has a significant impact on moral norms. Furthermore, job burnout plays a significant moderating role by weakening the effect of behavioral intention on food safety behavior.

Effects of behavioral intention and dynamic capabilities on circular economy adoption and performance of tourism SMEs

The present study in the context of circular tourism assesses the determinants of intention and behavior of 256 small and medium-sized enterprises (SMEs) using the partial least squares structural equation modeling (PLS-SEM). Our analysis shows that attitude, subjective norms, and perceived behavioral control of decision-makers positively affect SMEs’ intention to adopt the circular economy (CE). Furthermore, SMEs’ intention, perceived behavioral control, and dynamic capabilities positively, whereas barriers negatively, affect SMEs’ behavior toward CE. The present study explicates that tourism SMEs though have positive intentions toward CE, yet most of them seem to be failing in adopting CE. This intention-behavior gap is occurring due to various contextual factors. Our analysis reveals that if dynamic capabilities are employed by tourism SMEs, then they might succeed in adopting CE, which would consequently improve not only their financial and environmental performance but also their reputation and relationship with stakeholders. The present study suggests some measures for circular tourism.

Faktor-Faktor Penentu Adopsi E-Wallet Ovo Di Provinsi Jawa Timur

Background – For several years the existence of the internet and smartphones has changed the lives of the wider community by making an important role in the development of digital technology. One of them is the development of innovation in the field of financial services. Electronic wallet (E-wallet) or digital wallet is part of financial technology that provides services or features in financial payment methods that utilize internet services. People can transact faster by utilizing digital payment methods. Purpose – Determine and analyze the effect of perceived usefulness variable, relative advantage variable, social influence variable, risk perception variable, cost variable on behavioural intention. Test and analyze the effect of behavioural intention on consumer adoption of OVO in East Java Province. Design/ Methodology/ Approach – This study used a sample of 130 respondents using questionnaires distributed to respondents online using Google forms. The data processing method used in this research is Partial Least Square (PLS) with WarpPLS 6.0 software. The sample in this study is OVO users who live in East Java Province. The type of sampling in this research is purposive sampling. Results and Discussion– Perceived usefulness and relative advantages have a significant and positive effect on behavioural intention. Social influence, perceived risk and cost have no impact on behavioural intention. behavioural intention has a significant positive effect on OVO adoption. Conclusion – OVO users are presented with the many features and conveniences offered. In research, users use this service because these users feel benefits such as being able to make transactions faster and feel more comfortable than cash payments. In addition, the decision to use OVO services is not influenced by social influences, perceived risk and cost. Research implications – Expanding collaboration with new merchants and adding new features to make it easier to use and improve the performance of service users. Enriching features that users can take advantage of in managing and controlling their finances. The need for a reward program for service users who recommend OVO. OVO needs to provide certainty to users that OVO services are safe from possible risks such as malfunctions and privacy security. Research limitations – This study involving 130 respondents was undertaken with the sample of user of OVO in east java province and sample may not be a representation of the population. In this study only limited to the variables of Perceived usefulness, Relative Advantage, Social Influence, Perceived Risk, Cost, Behavioural Intention and OVO Adoption.

Faktor-Faktor Penentu Adopsi E-Wallet Ovo Di Provinsi Jawa Timur

Background – For several years the existence of the internet and smartphones has changed the lives of the wider community by making an important role in the development of digital technology. One of them is the development of innovation in the field of financial services. Electronic wallet (E-wallet) or digital wallet is part of financial technology that provides services or features in financial payment methods that utilize internet services. People can transact faster by utilizing digital payment methods. Purpose – Determine and analyze the effect of perceived usefulness variable, relative advantage variable, social influence variable, risk perception variable, cost variable on behavioural intention. Test and analyze the effect of behavioural intention on consumer adoption of OVO in East Java Province. Design/ Methodology/ Approach – This study used a sample of 130 respondents using questionnaires distributed to respondents online using Google forms. The data processing method used in this research is Partial Least Square (PLS) with WarpPLS 6.0 software. The sample in this study is OVO users who live in East Java Province. The type of sampling in this research is purposive sampling. Results and Discussion– Perceived usefulness and relative advantages have a significant and positive effect on behavioural intention. Social influence, perceived risk and cost have no impact on behavioural intention. behavioural intention has a significant positive effect on OVO adoption. Conclusion – OVO users are presented with the many features and conveniences offered. In research, users use this service because these users feel benefits such as being able to make transactions faster and feel more comfortable than cash payments. In addition, the decision to use OVO services is not influenced by social influences, perceived risk and cost. Research implications – Expanding collaboration with new merchants and adding new features to make it easier to use and improve the performance of service users. Enriching features that users can take advantage of in managing and controlling their finances. The need for a reward program for service users who recommend OVO. OVO needs to provide certainty to users that OVO services are safe from possible risks such as malfunctions and privacy security. Research limitations – This study involving 130 respondents was undertaken with the sample of user of OVO in east java province and sample may not be a representation of the population. In this study only limited to the variables of Perceived usefulness, Relative Advantage, Social Influence, Perceived Risk, Cost, Behavioural Intention and OVO Adoption.

The Behavioral Intention’s Role:Facilitating Condition and Use of E-Government Services among SMEs in Saudi Arabia

Saudi government plan to digitize all governmental services, but that may encounter several issues such as the familiarity of citizens with electronic version of services.This study was conducted to identify the factors that influence the use behavior of e-government service among employees of SMEs in Saudi Arabia.This article addresses the effect of behavioral intention as a mediation factor between facilitating condition and the use of e-government services among SMEs in Saudi Arabia. The data were collected from SMEs operating in Riyadh region and SEM-AMOS software was used for data analysis.It was found that the behavioral intention mediates the relationship between Facilitating condition and the use behaviorThe results provide the importance of facilitating condition which linked with the output of the use behavior.

A serial path model between autonomous motivation, behavioral intention, action planning, and after school physical activity of university students participating in Physical Education classes

University students in the international regions show reduced physical activity levels compared to previous generations. Lack of physical activity in college population is a growing problem of modern society because over half of the population is faced with serious health problems, such as obesity, diabetes, and high blood pressure. An emphasis point of physical activity research is to get detailed information of motivational process for engaging in physical activity. This study tested a serial path model that the relationship between autonomous motivation and after school physical activity was proposed to be mediated by behavioral intention and the existence of action planning. A total of 203 students participating in physical education classes of two universities located at a metropolitan city in South Korea were selected. The participants completed four well-validated questionnaires at the end of the classes in one semester. The results of data analyzed using a structural equation modeling revealed that after school physical activity could be positively advanced by the sequential mediation effects of behavioral intention and action planning if students were internalized with autonomous motivation in the physical education classes. The findings highlighted that the action planning played as an effective strategy in leading to engagement in after school physical activity and provided useful information for university physical educators to increase physical activity levels of university students during out of school hours.

NIAT PERILAKU MENGGUNAKAN APLIKASI KESEHATAN GRAB HEALTH SELAMA MASA PANDEMIK COVID-19

This research aims to examine the effect of behavioural intention using the Grab Health application during the Covid-19 pandemic. Variables that support the formation of behavioral intentions are attitudes. The formation of attitudes in use is caused by perceived enjoyment, social influence, and perceived vulnerability in using Grab Health applications. Data was obtained from questionnaires were distributed to the general public who use health applications Grab Health. The sampling technique used is non probability sampling, that is convenience sampling technique. The sample used in the study was 200 respondents who used the health applications Grab Health. Hypothesis testing is done by the Structural Equation Modeling (SEM) analysis method using the AMOS program. The results of this research indicate that attitudes have a significant effect on behavioral intentions, positive perceptions of perceived enjoyment are significant to attitudes, social influences have a significant influence on attitudes, and perceptions of vulnerability do not significantly influence attitudes in the use of health applications Grab Health.

User Acceptance of Shuttle Bus Decision Support System Based on Smartphone Probes

One of the most common procedures in service transport is to adjust the service location information of the passengers or the bus stops. Service companies assign a staff to update service information. These staff prepare lists of passengers and give them to service drivers. In this study, a model is proposed to facilitate the process of updating the service. With the smartphone application, a platform has been prepared in which passengers can automatically update their service information by selecting one of the three closest stops offered to them before the service hour. After development and implementation, its user acceptance is tested and validated via the unified theory of acceptance and use of technology (UTAUT) model and structural equation modeling. The main purpose of this study is to determine the acceptance and use of the mobile passenger application by the passengers. In this context, the moderator effect of the frequency of mobile use of passengers, education levels, genders, and ages on the performance expectancy, effort expectancy, facilitating condition, behavioral intention, and use behavior of passenger mobile applications was examined. As a result of the research, it was found out that the frequency of mobile usage has a moderator effect on both the effect of facilitation conditions on the actual use and the effect of behavioral intention on actual use. And also, it appears that the education level has a moderator effect on the effect of facilitating conditions on the actual use, and gender has a moderator effect on the effect of behavioral intention on the actual use. The proposed decision support system reduces the workload of service companies and facilitates the process, which is normally long and painful. Thus, customer satisfaction also increases. Hence, position and stop information between the service firm, passengers, and the drivers is easily and instantly shared.

The effects of behavioral intention on the choice to purchase energy-saving appliances in China: the role of environmental attitude, concern, and perceived psychological benefits in shaping intention

Purchasing energy-saving appliances is a sensible and practical way to reduce carbon emissions from the residential sector in China. This study examines the relationship between pro-environment behavioral intention—undergirded by environmental attitude and concern as well as perceived psychological benefits—and the choice to purchase energy-saving appliances among Chinese households. Integrating psychological benefits (i.e., warm glow and self-express benefits) into the theory of planned behavior, a first of its kind for China, we designed and implemented a cross-sectional online survey in 2016. We conducted Probit regression analyses based on the 942 effective responses collected. The results reveal that behavioral intention has significantly positive effects on the choice to purchase energy-saving appliances. Environmental attitude and concern, as well as psychological benefits, have a significantly positive impact on respondents’ behavioral intention to buy energy-saving devices. Also, age and household size significantly and positively correlate with purchasing energy-saving appliance decision. These results point to useful policy implications to boost consumer support for energy-saving appliances in China and provide a foundation for similar research in other developing contexts.

Key Factors for In-Store Smartphone Use in an Omnichannel Experience: Millennials vs. Nonmillennials

The in-store use of smartphones is revolutionizing the customer journey and has the potential to become an important driver in the omnichannel context. This paper aims at identifying the key factors that influence customers’ intentions to use smartphones in-store and their actual behavior and to test the moderating effect of age, differentiating between millennials and nonmillennials, as millennials are considered digital natives and early adopters of new technologies. We applied the UTAUT2 model to a sample of 1043 Spanish customers, tested it using structural equations, and performed a multigroup analysis to compare the results between the two groups. The results show that the model explains both the behavioral intention to use a smartphone in a brick-and-mortar store and use behavior. The UTAUT2 predictors found to be most important were habit, performance expectancy, and hedonic motivation. However, the study shows that the only difference between millennials and nonmillennials with regard to the use of smartphones in-store is the effects of behavioral intention and habit on use behavior. The study adds to the existing knowledge by providing evidence in support of the validity of UTAUT2 as an appropriate theoretical basis to explain effectively behavioral intention, specifically the in-store use of smartphones.

Digital divide at individual level: Evidence for Eastern and Western European countries

The current study explores the digital divide by checking the phenomenon at the individual level. It digs into the individual pattern of adoption and use of a broad set of information and communications technologies (ICT) by introducing a conceptual model combining the extended unified theory of acceptance and use of technology (UTAUT2) and the five-factor model of personality. By doing so it provides insights on factors affecting technology adoption and the role of personality on individual usage behavior. Most of the UTAUT2 hypotheses are supported, with performance expectancy being the strongest predictor. Openness is a significant predictor of behavioral intention, whereas for usage behavior the significant personality predictors are openness, extraversion, and agreeableness. Moreover, as data were collected in Bulgaria and Portugal, a multi-group analysis revealed significant country differences. The effect of performance expectancy, habit, agreeableness, and neuroticism on behavioral intention, as well as the effect of age on usage, are stronger for Bulgaria, whereas the effect of hedonic motivation on behavioral intention and the effect of behavioral intention on usage are stronger for Portugal.

Effect of Behavioral Intention toward Choosing Green Hotels in Malaysia – Preliminary Study

Based on Economic transformation programme of Malaysia Tourism and hospitality are one of the significant factors which effect on economy for achieving the vision of Malaysia 2020. In other hand, Rapid growths of these industries have effect on environment. This research tries to propose a new model by merging Theory Reasoned Action and Theory Planned Behaviour models which are implemented in achieving intention of consumer behaviour toward choosing Green hotels in Malaysia. Findings of this research will help the marketing policy makers and hotel managers to attract positional tourists who will visit Green hotels in Malaysia.

AN EMPIRICAL ANALYSIS OF END USER’S ADOPTION OF ICT IN A DEVELOPING COUNTRY

Information and Communication Technologies (ICT) have the power to provide substantial economic and social benefits. Thus, it is important to be familiar with the process of technology diffusion among end users for efficiently implementing adoption along with frequent changes in the environment. This study composes a theoretical framework to identify the influencing determinants on the adoption of mobile Internet as a mean of ICT in a consumer context in Saudi Arabia. The proposed model incorporates eight constructs: performance expectancy, effort expectancy, facilitating conditions, social influences, perceived value, perceived playfulness, attention focus, and behavioral intention. Individual differences—namely, age, gender, and experience—are hypothesized to moderate the effects of behavioral intention towards the use of mobile Internet. It was found that performance expectancy and perceived playfulness have the strongest significant effect on the behavioral intentions towards the use of mobile Internet. The findings of this study provide several crucial implications for mobile Internet service providers, practitioners, consumers and researchers.

The Combined Effect of Behavioral Intention and Exposure to a Smoke-Free Air Law on Taking Measures to Quit Smoking

Because of the large burden of disease attributable to cigarette smoking, a variety of tobacco control interventions, some focused on changing individual behavior and others focused on influencing societal norms, have been introduced. The current study tested the combined effect of behavioral intention and exposure to a comprehensive smoke-free air law as a prospective predictor of taking measures to quit smoking. Participants were 187 adults living in 7 Texas cities, 3 with a comprehensive smoke-free air law and 4 without such a law, who reported current cigarette smoking at baseline and completed a 1-month follow-up interview. Data were collected by telephone administration of a questionnaire. Results showed that, compared with smokers with low behavioral intention to take measures to quit smoking and no exposure to a comprehensive smoke-free air law, the smokers with high behavioral intention and exposure to a comprehensive law had the greatest odds of taking measures to quit smoking. This longitudinal study provides further evidence that the most successful smoking cessation campaigns will be multifaceted addressing individual factors with educational strategies designed to change beliefs and intentions and environmental factors with policy-based interventions.