Education Service Industry Research Articles

Exploring intrinsic factors that affect quality job and turnover intention in the Chinese educational services industry

Organizations must attain a sustainable competitive advantage via the workforce. Active employee engagement can foster motivation and provide intrinsic job satisfaction. This study aims to analyze the impact of prospective intrinsic factors on the turnover intention of academic staff in the educational service industry in Anhui, China. A quantitative study method was devised using the Daniel Pink’s theory with a survey questionnaire consisting of 51 items. The study used a 5-point Likert scale. Nonprobability sampling with the snowball method was exercised for 403 fully completed responses for data analysis using the SPSS program version 23. The Pearson correlation analysis revealed a significant and robust inverse relationship between employee turnover intention and all of the independent variables examined (r² = 55.06 for managerial behavior empowerment, r² = 54.76 for psychological empowerment, r² = 54.46 for career growth opportunity, r² = 63.84 for organizational commitment, and r² = 27.46 for compensation). The multiple regression analysis was subsequently implemented. The model evaluation yields an adjusted R² value of 0.685, signifying that the independent variables collectively account for approximately 69% of the variance in the dependent variable, except for compensation, which exhibits a significant positive correlation with turnover intention. However, it is impossible to disregard the impact of compensation as the silence factor. Appropriate delivery of this baseline reward is necessary to ensure that it satisfies the fundamental requirements of the employee and fosters intrinsic motivation. Acknowledgment This study received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.

Brand Equity’s Effect on Brand Loyalty and Customer Satisfaction as Mediating Role- A Study on Education Sector

The study examines the relationship between brand loyalty and brand equity in the South Indian education services sector via the lens of customer satisfaction. Physical quality, employee behaviour, brand identification, trust, and environment are some of the seven brand equity aspects that are used in the study. Parents and students' responses to a questionnaire were utilised to gather information on their satisfaction levels. 350 respondent’s data were reliable, which was then analysed using SPSS and AMOS. Except for the final theory, which has received minor support, all theories have been proven correct. Customer happiness and effect of environment have been eliminated from the improved model fit since they were found to be irrelevant and insufficient to appropriately moderate the effect of environment. The study, which is only applicable to the South Indian education service industry, will give policymakers and staff members the knowledge they need to please students and parents and build institutional loyalty. It was discovered that, in the instance of the study region, the effect of physical quality, staff behaviour, brand identity, and trust on brand loyalty had been totally mediated by satisfaction

Principals’ financial and pedagogical challenges when choosing programs and educational materials: the scope of the private education industry for preschools

ABSTRACT The educational services industry has grown internationally, and there has been an explosion in external programmes that teach basics and behavioural control, as well as administrative data programmes. This growth has affected the governance of preschools worldwide and spurred schoolification and marketisation. In this context, this study examines how the growth of the private education industry within the education system has influenced preschool principals’ work in Iceland. Our critical theoretical perspective aims to explore how educational trends grounded in neoliberalism have shaped the work of preschool principals. The data consisted of a questionnaire distributed to all preschool principals in Iceland. The findings showed that schoolification, informed by educational authorities and the private education industry, has shaped pedagogy and preschool principals’ autonomy. However, preschool principals are relieved to have some self-monitored programmes at hand. Thus, these changes go hand in hand with the strengthening of professionalism and external marketisation.

Dynamic Management Efficiency Evaluation of Education Service Industry and COVID-19 Pandemic Impact Analysis

In Korea, the education service industry is always the subject of attention not only for its industrial aspect, but also for parents' enthusiasm for their children's education and the nation's high enthusiasm for learning. In particular, during the COVID-19 pandemic, changes in the education service industry have had an impact on society as a whole. This study deals with changes in the management efficiency of Korea's education service industry for 6 years and seeks to determine whether the COVID-19 pandemic has affected management efficiency changes. Therefore, from 2017 to 2022, the management efficiency of educational service companies is evaluated and analyzed. For this dynamic efficiency analysis, the DEA/Window technique was used, and the trend and stability of management efficiency were evaluated. Meanwhile, to analyze the difference in management efficiency between the time of the COVID-19 pandemic and before, a paired-samples t-test is conducted to determine statistical significance. It is expected that the management efficiency of educational service companies will be improved by utilizing the results of this study.

ANALYSIS OF REGIONAL INEQUALITY AND ECONOMIC POTENTIAL IN THE KEDUNGSEPUR AREA 2017-2021

<p><em>This study intends to classify economic growth patterns between districts/cities, analyze the level of regional inequality, and identify sectors with the potential to be evolved to strengthen the regional economy in the Kedungsepur area. Secondary data is used in this study, which was processed using Klassen Typology, Theil Index, Williamson Index, Shift-Share, and Location Quotient analysis. The findings indicate that the majority of the growth patterns of districts/cities in Kedungsepur are relatively underdeveloped regions. Inequality across districts/cities in the Kedungsepur region is relatively significant and is expected to rise in 2017-2021. Economic potentials that are useful for encouraging regional economic growth in the Kedungsepur area are the mining and services industries in Grobogan Regency; the services industry in Demak Regency; the educational services industry in Semarang Regency; the agriculture and mining industries in Kendal Regency; the accommodation and food service industry and the company services industry in Salatiga City; as well as the communication and information industry in Semarang City</em></p>

Marketing Management Study Program in the Era of Digital Economy and Green Economy

It is easy to see that the implementation of higher education today is moving into an industry. The higher education service industry that shifts the meaning of the noble ideal of educational goals is to humanize people. The method used in this study is a qualitative method by collecting data, reading and recording, and managing it. The convenience offered in the Digital Economy automatically opens up wide business opportunities in various fields. The management of Tiggi University must be able to synergize all potentials in various situations and various stakeholders in collaborative cooperation between the government, business actors, and other parties. In a digital economy practice situation, the key to a university's success in marketing its study program lies in the level of ability and quality of managers in bringing together three important factors, namely: computing, communications, and content. Computing, which is the core of the industry, computing is the center of data and information processing needed to carry out Tri Dharma transactions.

The Status, Challenges & Opportunities of Education Service Industry in the Philippines

The Status, Challenges & Opportunities of Education Service Industry in the Philippines

국내 고등교육서비스 글로벌화를 위한 온라인 전략에 대한 연구

This study aims to derive innovation strategies for the higher education in the post-pandemic era through analyzing the feasibility of the online education as a global higher education service strategy for Korean universities. To this end, the study analysed the awareness of the necessity and contribution of university’s g lobalization a nd s uccess f actors o f global o nline education, s urveying for 2 2 7 faculty members related to international education at 147 universities in Korea. The study results present that the faculty members aware of the necessity and effectiveness of the internationalization and online education strategy for the higher education service industry to secure global competitiveness for Korean universities. Lastly, the study suggested practical implications for the direction of higher education policy for universities and educational authorities.

Chinese EFL Learners’ Lived Experience of Communication Apprehension in a Sino-Foreign Context

A great deal of emphasis has been placed on the development of communication competencies among students in light of the significance of effective communication in the 21st century. Past studies identified communication apprehension (CA) as one factor that hindered learners’ ability to communicate effectively. This study used a qualitative, phenomenological method involving six (6) participants who have lived experience of CA in a unique Chinese context, the Sino-Foreign Joint Venture, a concept that promotes cooperation of foreign educational institutions with China’s educational services industry. In-depth interviews, essays of the participants’ experiences, stimulated recall, and classroom observation has been employed. The video-recorded interviews were carried out as the primary method of data collection. The results revealed eight themes identified as anxiety-provoking classroom situations, namely, level of difficulty and familiarity with the topic, incomprehensible input, preparation, interpersonal evaluation and criticism, voluntary speaking and being asked to, making mistakes and losing face, classroom oral presentations, and oral language assessment and rate of recurrence. This study throws in user input to sensitize Sino-Foreign higher education institutions, curriculum developers, and teachers to the debilitating influence of communication apprehension on language learners.

Shadow ESL Education from North American Tutors’ Perspective

For-profit, private tutoring services, often referred to as shadow education, are tutoring students for pay and are made use of as a concurrent supplement to their standard academic courses or programs. These tutoring sessions are often online and given by tutors who work for companies that are for-profit businesses in the education services industry. Tutors are often subject matter “experts” working as independent contractors, many of whom have little or no formal training as teachers. This is a qualitative case pilot study consisting of semistructured interviews with two such tutors working at a company that offers online tutoring in content areas and ESL to Chinese international undergraduate students studying abroad in Canada, the US, Australia, and the UK. Data reveal that these tutors have concerns with their sense of professional identity as teachers. These results elicit questions of who has the privilege of being called a “teacher” and the status of online for-profit tutors as compared to classroom teachers. Findings also include that tutors’ perceptions of working for a for-profit shadow education company impacts their teaching practices.

The Effect of Business Technology Strategy on Inward Export Performance in the Malaysian Higher Education Industry

Services export plays a significant role in the world economy and benefits businesses and countries. In the service sector, higher education service has become vital for countries’ economic sustainability. The flux of international students has created global business opportunities and trade networks. However, past studies have largely focused on exports within the manufacturing industry rather than service exports, particularly on the inward export service industry. Therefore, the present study was conducted to investigate the relationship between business technology strategy, cultural sensitivity, and export performance in the higher education service industry. Data were collected from directors of international offices of 137 Malaysian higher education institutions. PLS-SEM was used for data analysis using the SmartPLS 3.2.8 software. The findings reveal that business technology strategy is positively related to cultural sensitivity and inward export performance. Furthermore, the study found that business technology strategy mediates the relationship between cultural sensitivity and inward export performance. The findings can help researchers in understanding factors that influence the inward export performance of higher education institutions. Since business technology strategy plays a mediating role in the inward export performance of higher education, this study recommends that Malaysian higher education institutions (HEIs) are equipped with the latest education-related technologies in order to increase their internationalization performance.

E-WOM’s Influence on the Consumer’s Behavior at different levels of perceived risk in Online Education Service Industry

Online education service industry has been developing quickly in Korea and China, and the outbreak of the COVID-19 epidemic has made the market scale even larger. Since the result of online education usually takes long time to show, consumers might consider online education service as high-risk taking in terms of time waste. Under this circumstance, e-WOM has became an important way to help the consumers alleviate uncertainty and make purchasing decision more easily and quickly. In China almost all the online education companies consider e-WOM as an important marketing tool. This research aims to study the underlying factors that influence the e-WOM information adoption processing and consumers’ purchasing intention in online education information service industry, especially on how the perceived risk moderates the information adoption process. For this purpose, a dual- route structure are established based on Elaboration likelihood model (ELM), Information Adoption Model (IAM), and Trust Transfer Theory. The new model was validated through structural equation modeling (SEM) based on surveys of 460 questionnaires which were sent to consumers in China with the experience of purchasing online education services. E-WOM usefulness (by the influence of quality of e-WOM and informative CSII; Consumers Susceptibility to Interpersonal Influence) and e-WOM emotional trust (by the influence of credibility of e-WOM information, normative CSII, and subject knowledge) are both proved to have a positive influence on e-WOM information adoption. Perceived risk is proved to play a moderating role in the process. In addition, academic and managerial implications are discussed.

MARKET RESEARCH FOR THE EDUCATIONAL SERVICE SECTOR. PRACTICAL IMPLEMENTATION

In the paper were analyzed the theoretical background of modern market research, the developing of the market research scheme for educational service industry based on Best Language Centre BLC enterprise and market research for service sector. Particularly was analyzed theory of market research, classification of market research types and contemporary trends for market research.
 Conducted researches allowed to formulate approaches to market research analysis for the educational industries. Likewise, was developed Best Language Centre enterprise’s competitiveness for the foreign market, possibilities for the improvement of the business.
 The relevance of this work defined by the growth of service & educational enterprises in a whole. What makes Market analysis essential instrument for all educational start ups. The aim of the paper is to study how market analysis helps businesses in service sector.
 In order to achieve the aim, the following tasks were set: -develop the understanding of market research, learn to understand how market research affects business environment in Ukraine, learn about contemporary market research approaches, conduct a research about market research based on Ukrainian enterprise (BLC)
 Methodological basis for the paper consists of the information from acclaimed internet publications, journals, magazines and librarian material. The research object is Market research on foreign market within the context. The research subject is the set of theoretical and practical approaches to establish the possible solutions for service industry and educational services based on Market research knowledge.

Discussion on Methods of International Trade in Education Services in the Context of Free Trade Zone Construction

Free trade zones are undertaking critical educational and historical missions, whose strategic orientation is to explore a new mode of economic cooperation and cultural communication between landlocked countries and those who are participated in Belt and Road Initiative. However, education opening level to the outside world is low, and the scale of educational service business is small. The establishment of free trade zones and the development of education services trade show a relationship of connection, aggregation and interdependence. To develop the education service industry, it is necessary to coordinate with other service industries, and promote the export of education services by improving its quality and efficiency. Taking the University Alliance of the Silk Road as the breakthrough point, promoting mutual recognition of academic values of member universities, we need to implement a quality monitoring system in line with international standards, and promote greater openness of regional education to enhance exchanges.

How Collaborative Project Development Theory Can Be Used to Provide Guidance for International Curriculum Partnerships

In this paper we explore collaboration in the context of the educational services industry (ESI). We look to literature from the communication field to consider ethical strategies and methods for ensuring the validity of the outcomes of collaborative working. Drawing on Collaborative Product Development and conversation theory we devise four principles that can guide the collaborative process within an education-based partnership project. We then use a case study to consider how these principles supported the outcomes of a cross-national partnership project. Finally, we draw on these principles to consider the lessons for project management in education public private partnerships.

Strategi Menemukan Peluang Pasar Jasa Pendidikan Tinggi Dan Memenangkannya

Banten is a province that is rich in natural resource potential but lacks sufficient quality human resources. This condition causes Banten to become the province with the second highest unemployment rate in Indonesia. Higher Education has a role as well as a great responsibility to revise and improve the quality of human resources, as well as being able to survive and even win competition between universities in Banten. The segmenting, targeting and positioning strategy will help universities find market opportunities and make them the basis for developing marketing programs and the means to survive and win competition. Studies of segmenting, targeting and positioning strategies have been carried out in various industries, but only a few of these studies have been carried out in the higher education service industry. Increasing competition in the higher education service industry in Banten encourages the need for studies of this strategy, to help them survive and win competition, both against competitors from within and outside Banten. The purpose of this research is to formulate a segmenting, targeting and positioning strategy that can be used by universities in Banten as a basis for designing their marketing programs that effectively defend and win their markets. The survey research design was used to obtain data to be analyzed using the K mean Cluster, Cross Tabulation Method and Correspondent Analysis. The questionnaire was distributed to 500 third-grade high school students and their equivalents in Banten. Questionnaires that can be further processed are 493. This research produces four higher education service market segments that can be selected to be the target market. The four segments are, segment one is physical evidence oriented, segment two is oriented towards scholarship and academic services, segment three is cost oriented and segment four is process oriented education, graduates and prestige. Higher education institutions can choose one or more segments that they can serve better than competitors. Perception maps in this study show variations in the positions of eleven Higher Education Institutions in the minds of prospective students. Some universities have good positioning, while others have unclear and bad positioning. Higher Education Institutions can maintain their positioning or reposition if the existing positioning is not as intended. New players who will enter can use the perception map produced by this research to determine their positioning and the competitors they will face.

Monitoring the development of small and medium-sized enterprises in the educational services industry

Monitoring the development of small and medium-sized enterprises in the educational services industry

Workplace Smoke-Free Policies and Cessation Programs Among U.S. Working Adults

Workplace tobacco control interventions reduce smoking and secondhand smoke exposure among U.S. workers. Data on smoke-free workplace policy coverage and cessation programs by industry and occupation are limited. This study assessed smoke-free workplace policies and employer-offered cessation programs among U.S. workers, by industry and occupation. Data from the 2014-2015 Tobacco Use Supplement to the Current Population Survey, a random sample of the civilian, non-institutionalized population, were analyzed in 2018. Self-reported smoke-free policy coverage and employer-offered cessation programs were assessed among working adults aged ≥18 years, overall and by occupation and industry. Respondents were considered to have a 100% smoke-free policy if they indicated smoking was not permitted in any indoor areas of their workplace, and to have a cessation program if their employer offered any stop-smoking program within the past year. Overall, 80.3% of indoor workers reported having smoke-free policies at their workplace and 27.2% had cessation programs. Smoke-free policy coverage was highest among workers in the education services (90.6%) industry and lowest among workers in agriculture, forestry, fishing, and hunting industry (64.1%). Employer-offered cessation programs were significantly higher among workers reporting 100% smoke-free workplace policies (30.9%) than those with partial/no policies (23.3%) and were significantly higher among indoor workers (29.2%) than outdoor workers (15.0%). Among U.S. workers, 100% smoke-free policy and cessation program coverage varies by industry and occupation. Lower smoke-free policy coverage and higher tobacco use in certain industry and occupation groups suggests opportunities for workplace tobacco control interventions to reduce tobacco use and secondhand smoke exposure.

Findings of Consistency Index Ratio (CR) for Low Financial Growth of Higher Technical Education Service Industry in Jaipur from the Staff View

Findings of Consistency Index Ratio (CR) for Low Financial Growth of Higher Technical Education Service Industry in Jaipur from the Staff View

Supply Priority of Health Service Industry in Chongqing, China: A Cross-Sectional Study

Background The mismatch between supply and demand is the primary issue in the development of health service industry in China. The study aims to explore the relationship between the demand for and satisfaction of residents in Chongqing, China from health service products, in order to analyze the supply priority of health service industry from the perspective of residents. Methods In this cross-sectional study, a multi-stage stratified random sampling method was adopted to survey 1100 residents who were from 4 districts and 8 communities in Chongqing, China. Face-to-face interviews were conducted with a standardized questionnaire. Chi-square test was used to analyze the differences of satisfaction and demand between the 11 sub-categories of health service industry. Pearson and Spearman correlation analysis were used to analyze the numerical values and rankings of demand and satisfaction scores, and then the scatter plot was drawn to establish the two-dimensional coupled model of demand and satisfaction. Results Demand for and satisfaction from health service industry of various sub-categories were relatively high. Among them, the highest coupled value of demand and satisfaction was health security industry. Primary health care industry, professional public health service industry and other nine industries followed. The scores of health education service industry were the lowest. Conclusions: Based on the two-dimensional coupled model of demand and satisfaction, 11 sub-categories of health service industry fall into three classes: Class I is the most urgently needed industrial type and should be given supply priority; Class II is the demand-oriented industrial type, which should be developed proactively based on the actual conditions; Class III is the type to be nurtured, which requires rational development when the market demand grows.