In contemporary times, educational institutions have increasingly prioritized efforts to attract international students, dedicating substantial resources to this endeavor. This study aims to explore the motivational factors that shape the decision-making processes of international students in choosing India as a destination for higher education. By offering a comprehensive analysis, the research seeks to elucidate the key drivers behind international students' choices and provide insights that can guide the formulation of effective strategies to enhance the recruitment and retention of international students in India. Employing quantitative research methods, the study investigates the interplay between international students' experiences, university reputation, and financial considerations, and how these factors influence the perceived value of India as an educational destination. The findings offer valuable implications for policymakers and education providers seeking to elevate India's attractiveness to the global student community. The research reveals that international students are particularly drawn to Indian universities with strong academic rankings, high-quality teaching, and a safe and supportive academic environment. Additionally, social networks play a pivotal role in shaping the decision-making process. It is recommended that developing countries, including India, focus on marketing strategies that emphasize their academic strengths, teaching excellence, and safety. Furthermore, universities should actively pursue international partnerships to expand their global reach and position themselves as preferred destinations for higher education.
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