Introduction. In recent years, all forms of distance education have been actively developing, the university »s educational space has changed radically during the pandemic, a generation has grown up that constantly uses digital content, replacing real objects with digital simulacra. The entire educational space is shared between digital migrants and digital natives, thereby exacerbating the problems of alienation in modern education.Purpose setting. The purpose of the article is to consider the problems of alienation of subjects of education in the interactive space of the university and the choice of ways to overcome this phenomenon. The complexity of the formation of systemic interactions in modern interactive education requires, when analyzing the process of alienation, the need to study information exchange and interaction between participants in the education system.Methodology and methods of the study. The research methodology is based on a systemic and structural-functional analysis of theoretical concepts and sources on the problems of alienation of subjects of education. In the article the problems of alienation of subjects of education in the modern educational space are considered in the process of educational communications, which changed depending on cultural and social transformations. The problem of alienation in the university educational space is a complex social phenomenon that requires philosophical analysis. The alienation of the subjects of education is shown through the prism of educational paradigms and communication systems, an analysis is given of the prospects for the development of interactive forms of education at the university.Results. The article analyzes alienation as a philosophical category, as well as a process and result of informatization of education, which leads to the processes of alienation of the subjects of education in their activities. When using interactive learning in the process of interaction between subjects, a new social reality is formed. An innovative educational environment is emerging, in which the learning process as the transfer of information, its methods allow in many respects to meet modern social challenges and reduce alienation in the educational process.Conclusions. The article presents the main approaches in the philosophy of the category of alienation, identifies the classification of alienation in education, outlines the ways to overcome alienation in the modern interactive space of the university. The study of the processes of alienation in education leads to the conclusion that, as a result of the interaction of subjects, the quality of the information they perceived is revised. In the context of interactive education, teachers and students form a new virtual educational space, in which communicative interaction takes place in a playful form, is nonlinear, multifactorial, and as a result of such interaction, a complex communicative process of information perception is formed. Interactive education helps to overcome the phenomenon of alienation of subjects of education.
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