Pangolins, the unique and enigmatic scaly mammals, are facing an existential crisis due to rampant poaching and habitat loss, particularly in Kenya, where four species reside. This study assessed the role of advocacy efforts in conservation of pangolins species in Kenya. Advocacy efforts play a crucial role in the conservation of pangolin species in Kenya by raising awareness, influencing policy changes, and mobilizing resources for conservation initiatives. Pangolins face severe threats due to illegal wildlife trade, habitat loss, and lack of strong legal protections. Effective advocacy can address these challenges through various means. Firstly, advocacy efforts contribute significantly to raising awareness about the plight of pangolins among the public, policymakers, and key stakeholders. By highlighting the ecological importance of pangolins and the threats they face, advocates can generate public support and empathy, leading to increased conservation action. This awareness can also foster behavioral change, such as reducing demand for pangolin products, which is critical in combating illegal trade. Advocacy also plays a pivotal role in influencing policy changes and strengthening legal frameworks for pangolin conservation. Advocates work with policymakers to enact and enforce laws that protect pangolins from poaching, trafficking, and habitat destruction. This includes advocating for stricter penalties for wildlife crimes and advocating for the inclusion of pangolins in international conservation agreements. Furthermore, advocacy efforts help mobilize resources for pangolin conservation projects. By engaging with governments, non-governmental organizations (NGOs), and international donors, advocates can secure funding and support for research, enforcement efforts, and community-based conservation initiatives. This financial backing is essential for implementing effective conservation strategies on the ground. Community engagement is another critical aspect of pangolin conservation advocacy. Advocates work with local communities to promote sustainable livelihoods that reduce dependency on pangolin-related activities, such as bush meat hunting or illegal trade. Empowering communities through education and alternative income-generating projects not only helps protect pangolins but also fosters long-term conservation efforts. In Kenya, advocacy efforts are also focused on addressing broader conservation challenges, such as habitat loss and fragmentation. By advocating for the protection of critical pangolin habitats, such as forests and savannahs, advocates contribute to the overall biodiversity conservation landscape. This holistic approach recognizes the interconnectedness of species conservation and ecosystem health. Advocacy efforts also contribute to international collaboration and knowledge-sharing on pangolin conservation. By participating in global forums, conferences, and campaigns, advocates can leverage international support and expertise to amplify conservation efforts and promote best practices