The subject of the study is the tools to increase the competitiveness of Russian higher education programs, taking into account the geopolitical situation and the development of competition from foreign countries. in the market of educational services. The objectives of the work are to determine, based on statistical indicators of the Ministry of Education and Science of the Russian Federation for 2019-2022, the potential for international competitiveness of higher education programs at the bachelor's, specialist and master's levels and to assess its resistance to external shocks. It has been established that the topic of internationalization of education is of great research interest among Russian and foreign scientists. The internationalization of Russian education is based on strategies to increase competitiveness provided for by the 5-100 Project and the Priority 2030 program. Scaling up the export of Russian education is one of the priorities of Russia's scientific and technical development. The article pays special attention to the study of indicators of leading countries in terms of the number of students accepted for training and the share of those accepted under contracts for the provision of paid educational services in their number in the Russian Federation for the period 2019-2022 in the context of education levels (bachelor's degree, specialty, master's degree). The competitive advantages and disadvantages of Russian education for foreign applicants are highlighted. Conclusions are drawn about the prospects for exporting educational services to the largest states of Eurasia and the Middle East, as well as about the significant potential for promoting master's degree programs in India due to the competitive advantages of Russian education.