Marketing communication practice globally is markedly moving in a digital way. The study is primarily designed to appraise the use of digital marketing communication strategies in the promotion of private higher education in South Western, Nigeria. The study investigated the digital marketing communications tools private universities deploy to promote their institutions; what digital marketing tools students use for enrollment information search and how effective are the digital marketing tools deployed in facilitating students’ enrollment? The spatial case study research work used mixed methods design for data collection. Specifically, the study used survey and archival research complemented with key informant interview. Multistage sampling procedure was used. For survey, 384 respondents were drawn from six private universities in South Western, Nigeria using the Krejcie Robert and Morgan Daryle sample size derivation formula. Also, purposive technique was used to select the universities’ spokespersons interviewed. Findings reveal that private universities predominantly make use of owned digital marketing tools such as school website, search engine optimization, organic social media marketing although not all of the universities are active on social media. In addition, the universities complemented their digital marketing initiatives with advertisement in the Mass media. Encouraging word of mouth was what surveyed respondents believed is most effective factor in their decision making for admission. It is therefore recommended that the organizations should make deliberate efforts to improve service delivery that will engineer positive word of mouth. In addition, there is need to integrate both offline and online channels for an integrated marketing communication efforts for best results.