Alternative ecotourism contributes to the care and preservation of a nation's natural and cultural heritage and constitutes a response to the growing and constant environmental degradation of many sites and their attractions. The objective of this proposal is to elaborate an ecotourism project as a means to take advantage of the available unused resources, according to the geographical and productive characteristics of the site, based on the principles of sustainability, as an economic alternative to the owners of the site for the generation of income and improvement of their quality of life. The proposal presents a methodology that can be reproduced for the design and implementation of an ecotourism plan and is an alternative for the diversification of activities in the rural sector. The economic-financial evaluation of projects determines the main indicators of Net Present Value, Internal Rate of Return, Benefit-Cost Ratio and Payback Period of the investment. The results indicate that the ecotourism model is economically and financially acceptable for the main indicators calculated at a discount rate of 15% over a 5-year investment recovery period.
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