PurposeThe purpose of the paper is to explore Chinese women entrepreneurs’ perceptions of governance within the Shanghai fashion entrepreneurial ecosystem (SFEE) and identify whether policy is effective and inclusive of women entrepreneurs, potential barriers and if implementation is proceeding as planned.Design/methodology/approachWe used an adaptive qualitative method incorporating a traditional case study utilizing a thematic analysis with a feminist approach to policy analysis. The case study is based on original data from ethnographic practices with a purposive sample of 15 fashion entrepreneurs and triangulated with six political elites within the SFEE.FindingsThe findings indicate that women fashion entrepreneurs perceive effective governance of the SFEE, legitimizing top-down policies and resources as the “right time” for them to be women and entrepreneurs in Shanghai. Entrepreneurs claim “I am human,” asserting gender equality in business but with circumstantial gender roles that can limit access to important resources.Research limitations/implicationsA single industry, the SFEE, limits the generalizability of the findings. Additionally, did the respondents feel comfortable with the truth? True to communist nations, citizens have few opportunities to voice opinions and public dissent is discouraged. However, we took steps to protect anonymity and excluded potentially sensitive questions dealing with geopolitical strife.Practical implicationsThe study outlined six SFEE governance challenges and feminist policy responses that will strengthen the future of women’s entrepreneurship. The study can introduce classroom discussions on gender dynamics and entrepreneurship in the global context. This can help students understand the unique challenges women face, such as access to funding, networking opportunities and societal expectations, and how these factors influence the global supply chain.Originality/valueThe case study has several contributions, including a novel entrepreneurial ecosystem (EE) governance framework and the first study to endorse the voice of Chinese women entrepreneurs operating within the Shanghai fashion industry. Further, we contextualize entrepreneurship using anthropological methods. Lastly, the analysis and understanding of SFEE policies have the potential to improve women’s lives, their families and communities.
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