The Bureau of Business and Economic Research recently completed a study of tourism in Arizona for the state’s Office of Tourism. The results of the project have been published in the bureau’s monograph, Tourism and Trauel in Arizona (Hogan and McPheters 198 11. Undertaken as a comprehensive update and extension of an earlier bureau analysis of the tourism industry in the state (Bond and Hora 19761, the investigation involved the collection of detailed information from mail surveys of out-of-state visitors and from a phone survey of instate travelers. Throughout the 1979-1980 fiscal year, 8,400 entering travel parties were interviewed at state highway entry points and provided mail-back questionnaires to obtain more detailed information. About 19% of the interviewed parties returned the completed questionnaires. At Phoenix and Tucson airports, 2.200 travel parties were interviewed and provided with questionnaires: 38% of the parties returned completed questionnaires to produce detailed data for the study. A total of 900 telephone interviews were conducted within Arizona to determine the instate travel patterns of the state’s residents. Information from these surveys was used to: (a) provide a profile of Arizona tourism in 1979-1980 and develop comparisons with the 1975. 1976 information; (b) estimate the volume of tourism traffic (that is, numbers of travel parties) in the state and local areas throughout Arizona; (cl develop a profile of convention travelers in Arizona and to estimate the economic impact of this growing segment of the travel industry: and (d) construct estimates of the economic importance of tourism to the state and local areas, including estimates of expenditures by category, employment, and public revenues resulting from tourism.