One of the current challenges of the current generation is the globalization process that inevitably leads to the rethinking (conceptual reconstruction) of the paradigm of economic growth and development at local, regional, national, European and global level, with a direct impact on biodiversity at local level. The challenge, on the one hand, of the depletion and / or deterioration of resources (especially natural ones and ecosystems) and, on the other hand, our optimization model - maximizing objective functions at the level of economic actors - is of a nature to advocate a radical change in the options and means we address this important activity of the individual and society: economic activity in the context of biodiversity describes the whole range of economic activities directly dependent on the variability of living organisms within an ecological complex. Biodiversity as defined in the literature includes the diversity of the ecosystem and the genetic diversity of a species in this ecosystem, which determines us to describe the current challenges based on this consideration. It is obvious, at the same time, which economic activity can no longer be perceived in itself as a mode governed by discreet rationality distinct from others, rationality based on a consistent and sufficient logic. Logic and economic rationality must accept, under the pressure of global biodiversity problems, a permanent and fundamental communication with the other logic of individual and social behavior at the local level. In addition, they must accept the possibility and the desirability of re-evaluations, repositions or even reimbursements in the light of the new paradigms of the economic process that is carried out in the context of biodiversity at the local level.
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