E-commerce Transactions Research Articles

Financial Literacy & Digital Banking: An Empirical Study on Customer Satisfaction with Special Reference to Tumkur District

E-commerce is a growing trend in the world of buying and selling that connects sellers and buyers over long distances, enabling safe, quick, and convenient transactions, facilitated by internet banking. Financial literacy plays a crucial role in empowering consumers to effectively utilize internet banking for e-commerce transactions. The purpose of this study is to analyze how internet banking, coupled with financial literacy, can significantly influence the development of e-commerce. Financial literacy equips individuals with the knowledge and skills to navigate digital platforms, fostering confidence and trust in internet banking as a tool to enhance e-commerce experiences. As online banking has become more sophisticated, banks have emerged that operate exclusively as electronic entities, without physical storefronts. Without the expenses associated with maintaining traditional “brick-and-mortar” structures, these online banks offer higher interest rates on savings accounts and deliver more cost-effective services. Electronic banking, combined with financial literacy, has laid the groundwork for speed, convenience, and informed decision-making in individual and commercial (business) banking. Presently, the financial services sector in the banking industry is undergoing various innovations. The integration of financial literacy into the e-banking framework not only boosts customer awareness but also promotes better financial management and security in online transactions. The present paper primarily focuses on the need for innovation in India in the field of e-banking, the role of financial literacy in empowering customers, and sheds light on the available benefits, opportunities, and challenges faced by both the banking sector and customers in achieving satisfaction with e-banking services.

Navigating the Future: Pay-Later Options in E-Commerce and Their Influence on Purchase Decision-Making

The pay-later options in e-commerce revolutionized consumer-buying behavior by making an e-commerce transaction flexible and convenient. The paper investigates the influence of using pay-later options on consumers' decision-making in e-commerce, including platforms such as Amazon, Flipkart, Myntra, Meesho, Blinkit, Zepto, Ola, and many more. Through mixed methods of two stages, the paper identifies the factors behind consumers' adoption of BNPL options and analyses how the latter influences purchasing decisions. Combining data analysis—thereby bringing statistical insights into consumer preferences and patterns—this study offers recommendations on how to optimize pay-later strategies for better customer satisfaction and increased sales growth. Keywords: e-commerce, consumer-buying behavior, pay-later services, online transactions, BNPL, Amazon, Flipkart, Myntra, Meesho, Blinkit, Zepto & Ola.

Identifying Abnormal Financial Transactions in E-Commerce: A Financial Statement Fraud Detection Model Using Op-BGRU and Modified Cheetah Optimization

Identifying Abnormal Financial Transactions in E-Commerce: A Financial Statement Fraud Detection Model Using Op-BGRU and Modified Cheetah Optimization

Retraction Note: Navigating Criminal Responsibility in the Digital Marketplace: Implications of Network-Neutral Help Behavior and Beyond-5G Networks in E-Commerce Transactions

Retraction Note: Navigating Criminal Responsibility in the Digital Marketplace: Implications of Network-Neutral Help Behavior and Beyond-5G Networks in E-Commerce Transactions

Utilization of Blockchain in Improving Security of E-Commerce Transactions in the MSME Sector

The utilization of blockchain technology in enhancing the security of e-commerce transactions in the Micro, Small, and Medium Enterprises (MSME) sector presents a transformative approach to addressing persistent challenges such as fraud, data breaches, and transaction transparency. This study employs a qualitative method through literature review and library research to explore the integration of blockchain into MSME e-commerce platforms. By analyzing existing research and case studies, the paper identifies how blockchain's decentralized nature, encryption techniques, and smart contracts can mitigate risks and foster trust between MSMEs and consumers. Key findings suggest that blockchain can provide immutable transaction records, enhance supply chain traceability, and streamline payment processes, thereby improving overall operational efficiency. However, the study also highlights potential barriers, including technological adoption, cost implications, and regulatory uncertainties, which may hinder widespread implementation in the MSME sector. Addressing these barriers through education, policy development, and collaborative innovation is essential to unlocking blockchain’s full potential. This paper contributes to the growing discourse on digital transformation by emphasizing the critical role of secure, transparent, and efficient transactional frameworks in empowering MSMEs in the global digital economy. Future research is recommended to focus on practical implementation models and sector-specific blockchain applications that align with MSME capabilities and market demands.

AI-Powered Fraud Prevention: Strategic Machine Learning in E-Commerce Transactions

Combining AI with predictive analytics is changing the way fraud detection and risk assessment are done in the ever-changing world of financial services. Identifying complex fraudulent activities and evaluating financial risks can be challenging using traditional methods since they are reactive and based on past data. On the other hand, AI-powered predictive analytics provides a preventative measure by analysing massive volumes of data in real-time using sophisticated algorithms and ML approaches. Financial institutions can quickly and accurately identify patterns of suspicious activity that could be caused by fraud using this method. Artificial intelligence models can anticipate dangers before they happen by analysing past transactions, user habits, and external variables. Adaptive learning allows machine learning algorithms to continuously improve their predictions, making them better able to spot new forms of fraud and evaluate risk indicators on the go. In addition, financial services may now personalize their risk assessment tactics for each client and transaction with the use of AI's predictive analytics. Operational efficiency and customer happiness are both enhanced by this personalization, which enables more accurate risk management and decreases the probability of false positives. Insights generated by AI also help with decision-making because they give useful information for things like strategic planning and allocating resources. A more robust and secure financial ecosystem is the end result of incorporating AI and predictive analytics into the financial services industry, which also improves the capacity to detect fraud and evaluate risk.

The legal authority of the electronic authentication certificate and its role in proving e-commerce transactions

The legal authority of the electronic authentication certificate and its role in proving e-commerce transactions

Menerapkan Prinsip Nilai dan Moral Islam dalam Perpindahan Hak Kepemilkan dada E-Commerce dengan Sistem Cash On Delivery

The development of e-commerce has changed how transactions are carried out, including the transfer of ownership rights of goods. One popular payment method in e-commerce transactions is Cash on Delivery (COD), which allows consumers to pay for goods upon receipt. From the Islamic values and morals perspective, ensuring that this transaction system runs by sharia principles is essential. This study aims to analyse the application of Islamic tenets in transferring ownership rights through the COD system in e-commerce. The main principles of concern are justice, honesty, and transparency, which are reflected in the prohibition of the practice of usury, gharar (uncertainty), and maysir (speculation). This study uses a qualitative approach with literature analysis related to Islamic law and the concept of transfer of ownership rights in muamalah fiqh. The results of the study show that the COD system in e-commerce can be accepted within the sharia framework if it meets several requirements, such as a clear agreement between sellers and buyers, as well as clarity in the description of goods and prices. Additionally, it is important to avoid fraud and ensure the rights of both parties are protected, in accordance with the principles of fair transactions in Islam.

CASHLESS SOCIETIES: EVALUATING THE IMPACT OF DIGITAL PAYMENTS AND MOBILE WALLETS

This paper explores the rapid adoption of digital payment systems in India and the implications for achieving a cashless society. Digital payments have been on the rise due to the government's initiative of Digital India and with the increased usage of mobile wallets, especially post-COVID-19, where 260% growth was witnessed in e-commerce transactions. However, there are challenges, which are cyber security, threats to data privacy, and disregarding the rural and elderly who might not have access to technology. The study is quantitative in nature, where data from 200 respondents has been collected using simple random sampling to help analyze how people experience and perceive digital payments. Findings indicate that despite the fact that an overwhelming majority of users acknowledge the ease and speed of conducting digital transactions, security and privacy issues are still one of the major concerns. This research emphasizes the need for cyber security that is strong and broad, allowing equal access to digital payment systems. Ultimately, it shall contribute to informing policy and practice for policymakers and stakeholders concerning the social, economic, and technological implications of digital payments, offering advice on safety, fairness, and inclusion in the process of turning towards a cashless economy. KEYWORDS: Digital Payments, Cashless Society, Cyber security risks, Mobile Wallets.

Analisis Yuridis tentang Perlindungan Konsumen pada E-Commerce di Indonesia: Pendekatan Yuridis-Normatif

This study focuses on the juridical analysis of consumer protection in e-commerce transactions in Indonesia, considering the sector's rapid growth, which reached a total transaction value of IDR 631 trillion in 2023. On the other hand, consumer complaints have continued to rise, involving issues such as fraud, defective products, and data privacy violations. This study aims to evaluate the effectiveness of existing regulations, such as Law No. 8 of 1999 and its supporting regulations, in protecting consumer rights. Using a normative-juridical approach, the study examines the legal substance, implementation, and gaps between national regulations and international standards like the European Union's General Data Protection Regulation (GDPR). The findings indicate that although national regulations provide basic protections, their effectiveness is considered low, particularly in the aspect of personal data protection, which only achieves 40% effectiveness, significantly lagging the GDPR at 95%. Additionally, inefficient complaint mechanisms and weak coordination among government agencies are major obstacles to resolving consumer disputes. Low digital literacy among consumers further exacerbates the ineffectiveness of the protection provided by existing regulations. The study concludes that national regulations require significant reform to be more adaptive to digital challenges. Policy recommendations include adopting GDPR principles, strengthening government oversight, and enhancing consumer education. This study's contribution is expected to strengthen a safe, transparent, and equitable e-commerce ecosystem in Indonesia while boosting consumer trust in online transactions.

Integration of Digital Technology to E-Commerce Transactions as a Basis for Central Digital Currency Development

This study analyses the effect of digital technology integration on e-commerce transactions as a basis for Central Digital Currency (CBDC) development. By taking into account independent variables such as the number of internet users and the number of mobile device users, this study identifies the correlation between the development of digital technology and the adoption of e-commerce transactions with the potential implementation of Central Digital Currency (CBDC). Using the panel data regression analysis method, the results show a significant relationship between digital technology and an increase in the volume of e-commerce transactions, which can accelerate the development of Central Digital Currency (CBDC). The findings also strengthen the argument that the increased use of digital technology can be an important indicator in the development of digital currencies by central banks. This study suggests the need for more comprehensive regulations in support of the digital ecosystem and infrastructure readiness for Central Digital Currency (CBDC) in the future.

Product Liability and E-commerce in Ghana: Focusing Ghana’s Regulatory Framework on Consumer Protection

The e-commerce industry in Ghana has experienced significant development over the past fifteen years. E-commerce platforms like Jumia, Tonaton, and Jiji attract significant daily internet traffic.The growth of the e-commerce industry raises questions about the protection of online consumers. This paper evaluates the degree to which Ghana’s Electronic Transactions Act 2008 (Act 772) safeguards the rights of consumers who use e-commerce platforms. While commending the Act for its provisions on disclosure, unsolicited electronic communications, and a consumer’s choice to affirm or rescind an electronic contract based on the seller’s non-compliance, this paper argues that the Act is inflexible in the remedies it provides consumers and does not sufficiently cover other aspects of consumer protection such as the obligation of suppliers and consumers in lastmile delivery. This paper recommends the adoption of some provisions of the Convention on the International Sale of Goods and the Convention on the Use of Electronic Communications in International Contracts to fill the gaps identified to ensure consumer protection and the integrity of e-commerce transactions in Ghana.

Influence of perceived risk on consumers’ intention and behavior in cross-border e-commerce transactions: A case study of the Tmall Global platform

With the rapid development of economic integration and information technology, cross-border e-commerce has become the most important form of e-commerce. However, there are currently many uncertainties in cross-border online shopping, and the low physical proximity exacerbates the psychological distance, perceived risk, and lack of trust, all of which affect consumer decision-making to a considerable extent. This study adopts both quantitative and qualitative methods. A questionnaire survey was conducted among consumers using the Tmall Global platform in Chinese-speaking (433 individuals) and non-Chinese-speaking (379 individuals) regions, and structural equation modeling was used for data analysis. We also conducted a focus group discussion to interpret the quantitative results and provide recommendations for platform improvements. The results show that perceived risk has a negative effect on consumers’ intentions and behaviors to purchase and recommend the platform. Perceived risk can reduce the level of trust, whereas trust and intention can promote consumer behavior.

JURIDICAL REVIEW OF CONSUMER PROTECTION IN GUARANTEEING CONSUMER RIGHTS IN E-COMMERCE TRANSACTIONS

The rapid advancement of information technology has transformed trade, especially with the rise of e-commerce, which accelerates transactions and promotes the global digital economy. However, this shift has also introduced risks for consumers, such as receiving items that do not match advertisements or encountering scams, where businesses fail to deliver purchased goods. In Indonesia, consumer protection laws, particularly Law No. 8/1999 on Consumer Protection and the amended Law No. 11/2008 on Electronic Information and Transactions, aim to safeguard consumers and address these challenges amid the evolving e-commerce landscape. This research aims to examine the juridical aspects of consumer protection in e-commerce transactions in Indonesia, focusing on the legal framework governing consumer rights, challenges in the implementation of the law, as well as proposed solutions to improve the consumer protection system. This research is a normative legal research to address a legal problem by determining legal principles and relevant legal rules as a solution to legal problems that become research objects. The research findings indicated that consumer legal protection, as established by the 1999 Consumer Protection Law, protects consumers against scams, misleading terms, and product discrepancies, especially in e-commerce, to ensure trust, security, and fair practices amid the rise of digital transactions. Furthermore, effective legal protection of consumers is necessary to overcome various unfair practices in transactions, especially in this evolving digital era.

OPTIMIZING THE EFFECTIVENESS OF DIGITAL MARKETING CAMPAIGNS WITH THE USE OF E-COMMERCE COMPANY DECISION SUPPORT SYSTEMS

Despite the rapid growth of the e-commerce sector in Indonesia reflected by a significant increase in the value of e-commerce transactions by 2022, the effectiveness of digital marketing campaign strategies is often faced with several challenges, including large and complex data volumes, lack of understanding of digital consumer behavior, and difficulty in measuring campaign effectiveness. This research aims to optimize the effectiveness of digital marketing campaigns by utilizing a Decision Support System (SDM), with the main focus of understanding the role of SDM in assisting decision-making in the context of digital marketing campaigns and developing a SDM model that can improve the effectiveness of these campaigns.This research uses the literature review research method which reviews or critically examines knowledge, ideas, or findings contained in academically oriented literature, formulating theoretical and methodological contributions to a particular topic. The integration of digital marketing campaigns and Decision Support Systems (SDM) increases marketing effectiveness by making the right decisions. Implementation using APIs and integration examples involves audience mapping, campaign effectiveness measurement, and campaign optimization. The application of SPK in e-commerce involves planning, development, implementation, and maintenance stages to improve marketing campaign effectiveness. Optimization of SPK integration with a focus on in-depth data analysis, customer segmentation, content personalization, and continuous monitoring can improve the effectiveness of e-commerce campaigns.

IMPACT OF E-COMMERCE AND INTERNET USERS ON INDONESIA'S ECONOMIC GROWTH

Economic growth refers to the expansion of economic activities that enhance the production of goods and services, ultimately improving societal welfare. It serves as a crucial indicator for analyzing a country's economic development, typically measured by the change in Gross Domestic Product (GDP) between consecutive years. Various indicators can assess Indonesia's economic condition, with national income being a significant metric supported by accurate GDP data, categorized into current and constant prices. Over time, developments have transformed the Indonesian economy, with electronic media becoming increasingly prevalent. The rise of electronic media has facilitated broader and more effective transactions through e-commerce. Identifying the impact of these transactions is essential to understand their relationship with economic growth, which is vital for enhancing the welfare of Indonesia's population. Additionally, the growth of internet users significantly influences the economy. As internet user numbers rise annually amid digitalization, the government is expected to promote wider internet access across the nation. The internet allows individuals to access vital information for business, education, and recreation, contributing to economic growth. Thus, this research analyzes the impact of e-commerce transaction value and internet users on Indonesia's economic growth from 2013 to 2023, using quantitative secondary data and multiple regression analysis.

A Systematic Literature Review: Design and Control of Warehouse Order Picking in Development of E-commerce Transaction

Order picking is the process of retrieving items from storage to meet a specific customer order, whichis known to be the most labor-intensive and costly function among all the warehouse functions. Thisfunction is also important in that it has a critical impact on downstream customer service especiallyin facing the current covid-19 pandemic. This research aims to provide information, description andmore comprehensively identifies the design and control of warehouse order picking by usingempirical literature review. In this research, the stages are Identification of potential study, StudySelection based on criteria, quality assessment, data extraction, and data analysis. Based on theliterature review systematically compiled it is obtained 37 main articles that correspond to the purposeof research. From these 37 articles can be identified further research on design and control ofwarehouse order picking that provides increased transactions in e-commerce.

Efforts to Improve Legal Protection for Consumers in Electronic Transactions

The field of business law is evolving rapidly, driven by technological advancements. As technology progresses, the law must also adapt to keep pace with the changing times. In Indonesia, the concept of online sales and purchase transactions (e-commerce) has begun to emerge, potentially leading to legal challenges. Consumer protection in Indonesia is governed by Law No. 8 of 1999 on Consumer Protection. This article will provide a brief discussion on consumer protection in e-commerce transactions and explore how Indonesia's legal framework regulates relevant consumer protection laws to address issues between consumers and businesses.

THE ROLE OF E-COMMERCE IN EQUITABLE DIGITAL ECONOMY IN INDONESIA

The rapid development of online trading or e-commerce has become a new phenomenon in the Indonesian economy. This fact has not been proven to impact the welfare of digital economic equality in Indonesia positively. This study intends to explain the role of e-commerce in the distribution of the digital economy in Indonesia. This study uses a systematic literature review method. The data sources for this research come from books, journals, and other literature related to the role of e-commerce in the distribution of the digital economy in Indonesia. The findings in this literature review conclude that, ideally, high e-commerce transactions can benefit the realization of economic equality in Indonesia. This fact can be found in the e-commerce business, which has embraced local economic sectors such as agriculture, plantations, fisheries, and even MSMEs in all regions by playing an active role in this digital-based trade. Technology has been proven to break the long chain in the distribution process. Business actors in rural areas and regional MSMEs can be essential if they can make friends with technological sophistication. Local business actors can increase their productivity and welfare. Support from the Indonesian government is urgently needed to build infrastructure to realize trade through digital media in villages and remote areas. Another tough challenge is ensuring the e-commerce business is fully secure to gain the public’s trust.

Perlindungan Konsumen dalam E-Commerce di Indonesia (Hambatan Penerapan Regulasi Antara Penerapan Dan Pengawasan)

This research aims to analyze consumer protection in e-commerce in Indonesia, focusing on the obstacles in implementing consumer protection regulations in e-commerce in Indonesia. It also aims to analyze and evaluate the challenges related to compliance and oversight in the application of consumer protection regulations. In the digital era, e-commerce transactions have rapidly evolved, but this has also led to various consumer protection issues, such as fraud and a lack of transparency. For that reason, appropriate regulations are needed to protect consumers. This research employs a normative-descriptive research method, utilizing both the statute approach and the conceptual approach. The author uses the statute approach to analyze the applicable laws related to e-commerce and consumer protection, while the conceptual approach is used to explore the ideal concept of consumer protection in the context of digital transactions. The research results indicate that although regulations related to e-commerce are in place, the main challenge lies in the less-than-optimal implementation and oversight. Obstacles such as a lack of human resources and monitoring technology, as well as the complexity of cross-border jurisdictions, are factors that complicate effective consumer protection. Therefore, there is a need for efforts to improve legal infrastructure and stricter oversight to ensure that consumer rights are protected within the e-commerce ecosystem in Indonesia.