E-commerce Strategies Research Articles

Research on E-commerce Development Strategies for Assisting Agriculture in the Context of Rural Revitalization

With the rapid development of Internet technology, e-commerce platforms are more and more widely used. Based on the background of rural revitalization, e-commerce to help agriculture development in the form of diversification, intelligent agriculture, e-commerce trading platforms, etc. for the trading and circulation of agricultural products to provide a new direction. Based on this, this paper launches a study on the development strategy of e-commerce to help agriculture, through the study of e-commerce in rural areas marketing status quo, marketing problems and specific development strategies, in order to promote the development of e-commerce in rural areas under the background of rural revitalization.

Retracted: Research on the Development Strategy of Cross-Border E-Commerce in China’s Cultural and Creative Industries Based on Big Data Services “One Belt One Road”

Retracted: Research on the Development Strategy of Cross-Border E-Commerce in China’s Cultural and Creative Industries Based on Big Data Services “One Belt One Road”

The Impact of Digital Business on Energy Efficiency in EU Countries

Digital business plays a crucial role in driving energy efficiency and sustainability by enabling innovative solutions such as smart grid technologies, data analytics for energy optimization, and remote monitoring and control systems. Through digitalization, businesses can streamline processes, minimize energy waste, and make informed decisions that lead to more efficient resource utilization and reduced environmental impact. This paper aims at analyzing the character of digital business’ impact on energy efficiency to outline the relevant instruments to unleash EU countries’ potential for attaining sustainable development. The study applies the panel-corrected standard errors technique to check the effect of digital business on energy efficiency for the EU countries in 2011–2020. The findings show that digital business has a significant negative effect on energy intensity, implying that increased digital business leads to decreased energy intensity. Additionally, digital business practices positively contribute to reducing CO2 emissions and promoting renewable energy, although the impact on final energy consumption varies across different indicators. The findings underscore the significance of integrating digital business practices to improve energy efficiency, lower energy intensity, and advance the adoption of renewable energy sources within the EU. Policymakers and businesses should prioritize the adoption of digital technologies and e-commerce strategies to facilitate sustainable energy transitions and accomplish environmental objectives.

The Role of E-Commerce in Increasing Sales Using Unified Modeling Language

The advent of contemporary technology advancements and the proliferation of the internet have presented firms and retail establishments with significant prospects for augmenting their sales outreach via electronic commerce. E-commerce enables stores to engage in the sale of their products across Indonesia and international markets without being constrained by limitations of physical location or temporal constraints. E-commerce has the potential to offer consumers a more convenient, expedited, and efficient shopping experience. Consumers can conveniently look for and make choices on the things they intend to purchase, expediting and enhancing the efficiency of the transactional process. Furthermore, e-commerce can offer consumer satisfaction through many means, such as efficient delivery services, flexible return and refund policies, product exchanges, and responsive and amiable customer support. In contrast, e-commerce can enhance cost-effectiveness and improve operational efficiency within the sales process. E-commerce enables businesses to mitigate operating expenses, including expenditures related to physical store rentals, marketing initiatives, and inventory management. Furthermore, implementing e-commerce can facilitate inventory management and sales tracking for retail establishments. Hence, the significance of e-commerce in promoting the augmentation of store sales is noteworthy. Despite the significant profitability of e-commerce, retailers encounter other obstacles, including intensifying rivalry and the looming risk of cybercrime. Hence, retailers must develop a robust e-commerce strategy to compete effectively in the market and ensure secure and dependable services to their customers. This study uses the Unified Modeling Language, a precious tool for the design and modeling of software to be developed.

Pelatihan Strategi E-Commerce Dalam Mengembangkan Keunggulan Daya Saing Produk Usaha bagi Pelaku Bisnis UMKM Kota Bandung

This service aims to enhance the competitive advantage of MSMEs in the global market through the implementation of e-commerce strategies. The community engagement activity involved 37 registered MSME participants. The training was delivered in the form of interactive learning sessions, covering topics such as e-commerce introduction, digital marketing strategies, the use of social media, marketplaces, and market analysis. The evaluation was conducted by distributing satisfaction questionnaires to participants and then analyzed descriptively. The results demonstrated significant benefits of the e-commerce training for the MSME participants. The participants showed an improved understanding of e-commerce and effective ways to utilize it for product marketing and customer interaction. The majority of participants expressed satisfaction with the training content and methodology.

Analysis and Recommendations for Community E-commerce Word-of-Mouth Marketing Strategies Based on Trust Theory

Based on the perspective of trust theory, this paper conducts in-depth research and analysis on the word-of-mouth marketing strategy of community e-commerce. In the course of the research, the basic concepts of trust theory and the characteristics of community e-commerce are sorted out, and the importance of word-of-mouth marketing in community e-commerce is clarified. The research results show that the success of community e-commerce word-of-mouth marketing is closely related to users' trust in the platform. Community e-commerce word-of-mouth marketing has challenges to the authenticity of word-of-mouth, the proliferation of false word-of-mouth, and the response to public opinion crises. In order to solve these problems , through the implementation of strategies such as strengthening the monitoring and management of user evaluations, establishing a true and credible word-of-mouth communication mechanism, strengthening the identification and prevention of false word-of-mouth, and establishing a crisis management mechanism to respond to public opinion crises in a timely manner, these strategies will help improve community e-commerce The effect of word-of-mouth marketing and users' trust in the platform will promote the innovation and sustainable development of the community e-commerce industry.

Impact of “Social Networking Sites” and “Online Purchase Intention”: A Quantitative Investigation

In today's digitally-driven world, SNS is now a central part of people's daily lives, influencing various aspects, including consumer behavior and purchase decisions. Through a comprehensive literature review, this study identifies key factors and theories relevant to SNS and online purchase intention, including social influence, information sharing, trust, and consumer engagement. The results suggest that SNS engagement positively affects consumers' intentions to make online purchases, highlighting the involvement of social networks in molding consumer behavior and purchase decisions. Furthermore, the study identifies specific SNS attributes and features that significantly impact online purchase intention, offering valuable implications for businesses seeking to leverage these platforms to enhance their e-commerce strategies. The implications of this study extend beyond academia, providing practical guidance for marketers and businesses aiming to harness the power of social networking sites to increase their online sales and improve customer engagement. The inference shows the significance of understanding the interconnections between digital social interactions and e-commerce, emphasizing the need for tailored marketing strategies to leverage the potential of SNS platforms in driving online purchase intentions

Analysis and Design of Web-Based E-Commerce At CMYK.Project

The research objective is to design an e-commerce website in the CMYK.PROJECT company where customers can make purchases in the company's website and the company can also provide information and serve the customers in e-commerce website. Research methods in this study, using data collection and methods of system design e-commerce. Collecting data in this thesis is done through interviews, questionnaires, and direct observation to the company. In this thesis analyzes used is the analysis of SEM-PLS and E-Commerce Strategy. Designing for the e-commerce company in this thesis using OOAD and Framework 7C. Results is in getting the results of e-commerce website for the company to sell products to customers, and customers can make purchases in the e-commerce company. The conclusion obtained is with their e-commerce website, it can shorten the sales process of the company's products to customers, and also facilitates the transaction purchase the company's products.

Transformation of Data Traffic into Profit in the Era of Short Video

There are more than 600 million Douyin users, an increase of 6% compared to the previous year. With more than 800 million daily active users, Douyin has become one of the most popular short video and e-commerce platforms in China. Within this context, this paper takes Douyin as an example to study how e-commerce can quickly transform user traffic into profit. Moreover, it adopts a comparative method to uncover the difference in e-commerce between China and foreign countries. The research finds that the way, background, and resources of online sales in China are generally different from those in foreign countries. E-commerce on Douyin is more convenient and mature. By integrating the sales strategies of domestic and foreign e-commerce, this research is conducive to the development of transnational e-commerce.

Improving Customer Education: Study Of Customer Engagement Of Tokopedia And Shopee On Twitter Using Social Network Analysis

Customer education is one type of customer engagement. Through the active involvement of customers in the value creation process, customer education can give a business a competitive advantage. This study uses social network analysis (SNA) and text analysis to examine user interaction and information sharing about two Indonesian e-commerce sites on Twitter concerning customer engagement and customer education. Text data was scraped from Twitter from November 1 to December 31, 2022, and processed using Gephi and Orange software. This study found that the data shows that both official accounts of two Indonesian e-commerce become the most influential accounts in sharing information about products and services. They also play a role in educating their customers regarding the buying process, promotions, and solutions on their social networks. SNA and text analytics can be used to see customer engagement and improve customer education strategies for e-commerce to reach a competitive advantage. For further research, examining the same or different objects is recommended but using data sources from different social media, such as Instagram and Facebook.

Assessment and Analysis of Luxury Brands and Their E-com Marketing Strategies in Indian Market

The purpose of this paper is to understand the assessment and analysis of luxury brands and their e-commerce marketing strategies. The research paper aims to examine the factors that influence luxury brands’ e-commerce strategies and the strategic adoption of e-commerce in luxury brand marketing.

A STUDY ON THE GROWTH OF ECOMMERCE PLATFORMS FOR SPORTS NUTRITION PRODUCTS AND SUPPLEMENTS

This research report analyses the e-commerce market for clothes, supplements, and products for sports nutrition. The study examines the elements, such as convenience, brand loyalty, and product quality, that affect consumer behaviour when making purchases online. The impact of influencer marketing and social media marketing on consumer choice is also examined in this article. Using customer surveys, data was gathered. According to the research, e-commerce has transformed the sports nutrition and apparel business by giving customers access to a wider range of goods. The analysis also uncovers difficulties faced by internet merchants, including inventory management and upholding customer confidence. In this fiercely competitive industry, the paper offers advice to firms on how to strengthen their e-commerce strategy and boost customer happiness. From the angles of design purpose, function, data design, and technology, this study aims to construct a sports e-commerce system. This paper discusses the current state of the art in the field of sports nutrition, focusing on the role of health literacy, food literacy, nutrition literacy, and health-promoting media literacy in order to highlight how each literacy type theories the relationship between education and health through ecommerce. The study is concluded with a brief review of the literature on the social and psychological impacts of nutrition misinformation, particularly as they relate to online contexts. Key Words: health literacy ,food literacy, E-commerce, Sports nutrition, CAGR, nutrition

Exploring the Impact of Cultural Factors on Consumer Behavior in E-Commerce: A Cross-Cultural Analysis

This paper explores the impact of cultural factors on consumer behavior in e-commerce, specifically focusing on cultural dimensions, language and communication, trust and security, and social influence. The study recognizes that culture plays a crucial role in shaping individuals' attitudes, values, beliefs, and behaviors, thus influencing their decision-making processes and purchasing behaviors. Drawing on Hofstede's cultural dimensions theory, the analysis highlights how individualism-collectivism and power distance influence consumer behavior in e-commerce. Additionally, it emphasizes the significance of language and communication in catering to consumers' preferences, emphasizing the importance of using native languages and cultural symbols to enhance consumer engagement and understanding. Trust and security, as influenced by cultural factors such as individualism, collectivism, and uncertainty avoidance, are also discussed. The analysis underscores the importance of building trust and implementing robust security measures that align with cultural expectations. Furthermore, the study recognizes the impact of social influence in consumer behavior, particularly in collectivist cultures, where consumers rely on online reviews, recommendations from family and friends, and social media influence. By understanding and adapting to these cultural factors, businesses can tailor their e-commerce strategies to meet the needs and preferences of diverse cultural groups, ultimately enhancing customer satisfaction and loyalty. The findings of this study provide valuable insights for businesses operating in diverse markets, enabling them to optimize their online operations and effectively target consumers in different cultural contexts.

Applying the theory of The Social Representation on customer buying Behavior towards Significant Sportswear Brands in Saudi Arabia

The primary objective of the study was to examine the implications of social representation theory from the perspective of Saudi Arabia’s customer buying behaviour towards leading sportswear brands. The revealed results demonstrate that Adidas has higher purchasing intention as compared with Puma among the e-consumers in Saudi Arabia. Furthermore, an attitude, social representation, and preferences influence the pur-chase intention of the customer buying behaviour. Social class, gender, age, living area and educational level work as a significant mediating factor for customer buying behaviour. The study also revealed that e-consumers need more engagement with sportswear brands (Puma and Adidas) to build online trust and experi-ences for customers’ buying decision making process. The study recommended that the marketers need to im-prove the marketing e-commerce strategies to attract the various consumer groups in the kingdom. The study only focuses on the customer buying behaviour towards Adidas and Puma. However, future studies can be carried out by including other sportswear brand operating in Saudi Arabia.

Domestic or Multinational penetration strategy of E-commerce Markets: Comparing Daraz.com.bd & Bikroy.com in Bangladesh

Shopping online has also become a new trend as a result of the recent pandemic COVID 19, which has significantly altered consumer purchasing habits and improved public acceptability. However, some e-commerce is still having trouble in achieving satiation while other businesses are growing quickly. Bikroy.com and Daraz.com are Bangladeshi e-commerce platforms where buyers and sellers can connect and exchange things online. These websites were launched in Bangladesh in 2012 and 2015, respectively. Both E-commerce advertises their goods and services on social media platforms like Facebook, Instagram, etc. as m-commerce increasingly gains popularity in Bangladesh. Two examples worth mentioning are Daraz

STRATEGI INOVASI E-COMMERCE DALAM MENGHADAPI GLOBALISASI ( STUDI KASUS JD.ID)

Advances in information technology are one of the fundamental things in technological development that cannot be stopped, this will continue to grow to be large and can provide a large level of change in the pattern of people's lives. E-commerce can be said as the development of information technology. And one company that does this is JD.ID. JD. ID is an e-commerce company that has the positioning of "original goods" offered to consumers. This is JD.ID's biggest strength and has an e-commerce strategy that really attracts consumers' attention. The data collection method used in this study is a survey, where the problem discussed is how the phase of change and innovation can be implemented at JD.ID. The method used to analyze is McKinsey 7S. The results that will be obtained from this journal are phases of change that may and/or can be recommended to JD.ID, as a recommendation and/or input so that JD.ID can develop into an even bigger e-commerce company and JD.ID can become the broader e-commerce market leader. Changes must always be made to be able to adapt to the needs required by society and on the one hand is flexibility in dealing with this.

Research on the Development Strategy of Campus E-commerce Entrepreneurship

The rapid development of the Internet has promoted the reform and innovation of China's industrial model, and also provided new ways and new methods for college students to start businesses and obtain employment. As a new entrepreneurial platform under the background of the Internet, e-commerce entrepreneurship has built a bridge between college students and the entrepreneurial market and brought convenience to college students entrepreneurs. Based on this, taking campus e-commerce entrepreneurship as the research object, through the quantitative analysis of its development status S (advantages), W (disadvantages), O (opportunities) and T (threats), the SWOT quantitative model is constructed, and four development strategies of campus e-commerce entrepreneurship are analyzed, namely SO (aggressive), WO (reverse), ST (resistance) and WT (defensive) strategies. In addition, the analytic hierarchy process is used to quantify the results of SWOT analysis of campus e-commerce entrepreneurship, analyze the proportion of various factors affecting college students' e-commerce entrepreneurship, and finally locate the development strategy of campus e-commerce. The research results show that the choice of campus e-commerce entrepreneurship development strategy should be based on the SO strategy, that is, relying on college students' entrepreneurial advantages, taking advantage of external development opportunities, building college students' e-commerce entrepreneurship service platform, improving financing channels, and better promoting the sustainable development of campus e-commerce entrepreneurship.

Analysis of Disparities in Internet Purchases by Individuals at the EU State Level

In recent years, the trend of digital transformation of commerce has been extremely dynamic, and the COVID-19 pandemic has generated a strong impetus for the development of digitalization. However, there is a large difference in the use of e-commerce in European Union (EU) countries. The objective of this article is to explain the complex evolution of e-commerce in terms of B2C using econometric methods, especially regarding Internet purchases made by individuals according to six social and technological factors considered basic factors in purchase decisions. Thus, we propose a conceptual model for the analysis of disparities in Internet purchases, taking into account both factors related to demand (consumer) and factors related to supply (supplier). Based on the data provided by Eurostat for all 27 EU countries for the period 2012–2021, the empirical findings of cluster analysis suggest changes in the grouping of countries at the beginning and end of the analysed period. Socioeconomic factors that can explain the transition of EU states from one group to another in terms of development level of Internet purchases by individuals were identified. The results of this study can serve as a starting point for future adaptation strategies of e-commerce in the context of global economic development with a focus on increasing digitisation, the existence of for which a digital convergence in the process of digital transformation is essential.

Research on the Development Status and Strategies of Rural E-Commerce Under the Background of Rural Revitalization Strategy——Based on Field Research and Empirical Study of Three Cities in China

Rural e-commerce is a high-speed engine to implement the rural revitalization strategy and accelerate rural modernization. To develop rural e-commerce, we should adapt measures to local conditions and take the road of e-commerce suitable for ourselves. This paper studies the supply side and demand side of rural e-commerce, and at the supply side level of rural e-commerce, based on the field investigation, this paper uses the SWOT analytic method to study the current situation of e-commerce in rural areas of Weihai, Yantai, Rizhao. Then using the questionnaire analysis method, from the perspective of farmers, views of agricultural producers on rural development e-commerce poverty alleviation were studied. At the demand side level of rural e-commerce, this paper uses the OLS regression model to study the factors affecting consumers' willingness to purchase agricultural products through self-built function model. Then, it analyzes the development prospects of rural e-commerce from the perspective of consumers through the distribution of questionnaires. Finally, based on the previous analysis, this paper puts forward research conclusions and suggestions from the supply side of rural e-commerce, the demand side of rural e-commerce, and Chinese government's macro-control policy.

An improved MADM-based SWOT analysis for strategic planning in dimension stones industry

SWOT analysis, as a unique tool to facilitate a strategic planning process, was improved by employing MADM techniques to analyze the status of the dimension stone industry in Lorestan province; a considerable zone of dimension stone reserves in the west of Iran. In this respect, the results obtained from the traditional SWOT analysis and the proposed MADM-based SWOT analysis were compared by identifying 50 effective factors, including strengths, weaknesses, opportunities, and threats, as well as 24 key strategies suggested by eleven groups of experts. According to the results of the traditional approach, the strategic position of the Lorestan stone industry was just placed in the WT area amongst the four available areas of the SWOT framework. In this approach, it is impossible to consider the affecting evolutions criteria and also to prioritize the strategies based on their importance. In contrast, in the proposed MADM-based SWOT analysis, a comprehensive collection of 14 criteria in evaluating strategies were considered, uncertainties were covered, and the developed strategies were prioritized, using fuzzy Delphi AHP and fuzzy TOPSIS techniques. According to the results of the improved SWOT analysis, three key strategies were suggested including the establishment of a stone research institute for conducting the research plans to reduce the polishing wastes and related costs; recruiting specialized and educated staff for scientific management; and branding and e-commerce strategies. The interesting points in the proposed MADM-based SWOT analysis are overcoming the inherent uncertainty associated with qualitative data (fuzzy calculation), paired comparisons of evaluation criteria (AHP analysis), modifying experts’ judgments (Delphi analysis), and prioritizing and ranking the strategies (TOPSIS analysis). Also, the strategies presented in our research are suitable for preventing environmental damages, improving economic growth, and paying attention to social concerns.