The wild boar (Sus scrofa) is a widespread ungulate, the populations of which have recently increased throughout most of its range. This increase has caused negative impacts on ecosystems, biodiversity, and society. Nowadays, the wild boar is considered both a valuable game and a pest. Wildlife managers need to know the habits and motivations of wild boar hunters, a key stakeholder group, for effectively managing this controversial mammal. We carried out face-to-face interviews with 134 wild boar hunters in the Evros Prefecture, in the Region of Eastern Macedonia and Thrace, northern Greece to determine their hunting habits and their motivation for hunting. Most hunters owned a hunting dog (84.3%), hunted in groups of eight to nine people for 48 days, traveled 60 km, stayed outdoors for 4 nights, and spent weekly EUR 61 on average in each hunting season. Two motivations for wild boar hunting were prominent among the hunters (assessed on a 5-point scale; 1 = strongly disagree to 5 = strongly agree): a strong recreation motivation (hunting as a recreational activity; mean score 4.159 ± 1.144 SD) and a considerable utility motivation (hunting for its use values; 3.404 ± 1.11). Both recreation and utility motivations were positively associated with the preference for further increases in wild boar populations. Sociodemographic characteristics and hunting habits variously affected motivations and preferred future population trends. The findings revealed specific habits and strong motivations among hunters. Such findings will be useful for designing and implementing education and outreach programs for informing hunters about the negative impacts of wild boars and the need for their control. The participation of hunters in the management process will be critical for its success.