This paper addresses the challenge of integrating optimized design solutions in Site Layout Planning (SLP) through Virtual Reality (VR), questioning how VR simulations can enhance their acceptance. The methodology involves a multi-objective optimization model that evaluates critical factors like earthwork volume, cost, and environmental impact, integrated into a VR framework for interactive participant evaluations. Results show a notable 48.3% increase in decision-making accuracy among participants using VR, highlighting VR's potential to significantly improve comprehension and application of complex data-driven designs in SLP. This underlines the transformative impact of VR on enhancing stakeholder engagement and optimizing design outcomes. Future research will broaden the participant base and further investigate the long-term effects of VR integration in professional environments.
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