Lateral heterogeneities in the Earth produce a coupling of the normal modes of a laterally homogeneous Earth model, and lead to mode interactions for surface waves. Traditionally, this problem was treated by expanding the heterogeneity in spherical harmonics, and was thereby reduced to a complicated algebraic problem requiring the use of Wigner 3j-symbols and generalized spherical harmonics. However, due to the global character of this theory, the resulting equations are not convenient for obtaining physical insight into the problem, and are cumbersome to manipulate. In this paper, the effects of lateral heterogeneity in density, bulk modulus, shear modulus, interface displacements and gravitation are treated without a global expansion in spherical harmonics. Using a simple-operator formalism, the coupling coefficients between the Earth's normal modes can be expressed by an integral over the horizontal extent of the inhomogeneity. The integrand can be expressed by a set of 17 local frequencies of interaction, and some simple geometrical variables. The mode coupling depends in a simple way on the scattering angle, even for modes with such a long period that the concept of scattering is meaningless. Apart from the restrictions of first-order perturbation theory, there are no other restrictions; specifically, it is not necessary to assume a far-field limit. From the expression for normal-mode coupling, a theory for surface-wave scattering and conversion is derived. This leads to a complete set of local surface-wave interaction coefficients, where the effects of sphericity are fully taken into account. The surface-wave polarization vectors and excitation tensor are derived from the source and receiver operators. The resulting theory for normal-mode interactions and surface-wave scattering leads to an efficient method for generating synthetic seismograms in laterally inhomogeneous media, and is simple enough to allow extensive mathematical manipulation of the resulting equations. The effects of anisotropy are treated in the sequel of this paper.
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