University of Georgia This study explored the unique contributions of children's temperaments, parents' and siblings' alcohol use norms, and parent-child discussions to 10- to 12-year-old children's alcohol use norms. Independent assessments of each family member's alcohol use norms, mother- and father-reported child temperament assessments, and child reports of the frequency and nature of parent-child discussions were obtained for 171 families. Hierarchical multiple regression analyses revealed a mederational effect: Children whose temperaments placed them at greater risk for alcohol problems in adolescence and early adulthood reported alcohol use norms that became more liberal as other family members' norms became liberal. Frequent and bidirectional parent-child discussions were linked with less liberal alcohol use norms. The results support a transactional model of norm development that features interplay among children's temperaments and family processes. Alcohol use among adolescents continues to be a major social and public health issue in contemporary American society. Although much publicity is given to the detrimental, widespread use of illicit drugs, it is alcohol use that exacts the greatest toll in terms of associated morbidity and mortality (DuPont, 1985; Hansen et al., 1988). The health consequences of alcohol use are particularly salient during adolescence because motor vehicle crashes, the majority of which involve alcohol use, kill more teenagers than does any other single cause of death (Brody, Neubaum, Boyd, & Dufour, 1997; Moskowitz, 1983; National Center for Statistics and Analysis, 1992). This high-risk period is G-ene H. Brody, Douglas L. Flor, Nancy Hollett- Wright, and L Kelly McCoy, Department of Child and Family Development, University of Georgia. J. Kelly McCoy is now at the Department of Family Sciences, Brigham Young University. The research reported in this article was supported by Grant AA09224 from the National Institute on Alcohol Abuse and Alcoholism. Correspondence concerning this article should be addressed to Gene H. Brody, Department of Child and Family Development, Dawson Hall, University of Georgia, Athens, Georgia 30602. Electronic mail may be sent to ghrody@fcs.uga.edu. becoming longer because youths in the United States experiment with alcohol use at steadily decreasing ages. The age of first initiation of use has declined to about 12 years, and the time between first initiation and the onset of problem drinking appears to be narrowing (Tarter & Blackson, 1992). In addition to the morbidity and mortality associated with adolescents' alco- hol use, developmental tasks such as cognitive maturation, school performance, moral develop- ment, and the development of social compe- tence also appear to be altered, delayed, or disrupted by excessive drinking (Coombs, Paul- son, & Palley, 1988; Semlitz & Gold, 1986). Identification of the processes that contribute to the early initiation and progression of alcohol use has therefore been designated as a priority by public health professionals (Adams, Blan- ken, Fergnson, & Kopstein, 1990). Analyses of the processes that account for variation in the onset and progression of alcohol use among adolescents have identified the development of normative standards for alcohol use as a pivotal proximal process (Petraitis, Flay, & Miller, 1995). Youths who have developed norms that define alcohol use during adolescence as unacceptable begin drinking at older ages and are less likely to yield to peer 209