In recent years, interest in nutrient and nanoscale biostimulant use in agriculture to improve seed germination and crop productivity has increased. Nanoparticle seed priming has improved growth and quality in crops of agricultural value. The following study shows the effect of seed priming on bell pepper RZ F1 (35-71) with zinc oxide nanoparticles (ZnO NPs) with different morphology: spherical and hexagonal. Bell pepper seeds were primed with ZnO NPs at different doses, 50 and 100 mg L-1. The study was carried out in two phases. The first phase consisted of an in-vitro study in a germination chamber (28°C), where early growth variables were assessed: germination percentage, radicle, plumule and hypocotyl length; while the second phase was carried out under greenhouse conditions, where variables such as plant height, stem diameter, dry weight, leaf area, total chlorophyll and phenols were assessed, 45 days after sowing. Seed priming with different morphology ZnO NPs showed a positive influence, 100 mg L-1 dose giving the best results for early growth parameters, as well as for plant height, stem diameter, leaf area, total chlorophyll and phenolic content. These results suggest that ZnO NPs can be considered a promising seed preparation agent to improve germination, early growth parameters, and chlorophyll and phenolic contents.