Inflorescence and floral morphology and development were investigated in Aragoa (Plantaginaceae) and related genera. Each inflorescence of Aragoa is a reduced, axillary raceme, on which the actinomorphic floral apices generally arise successively. The inflorescences of Aragoa and Plantago are polytelic and lateral. The five sepals emerge from the abaxial to the adaxial side of the floral apex, but at maturity, the calyx is actinomorphic. The four stamens arise simultaneously and before emergence of the petals. The four petals emerge unidirectionally united, but the corolla becomes actinomorphic. Aestivation is cochlear ascendent. The two united carpels initiate simultaneously. The abaxial‐adaxial inception of the calyx and corolla during early floral development in genera such as Aragoa, Digitalis, Plantago, and Veronica may indicate that the zygomorphic condition is ancestral in those genera. The tetramerous corolla, which is actinomorphic during middle and late development, and the presence of four stam...