The purpose of this study was to understand the components that determine quality early childhood education and Care (ECEC) from the views of practitioners and parents participating in the ECCE Scheme (2010). A major component of quality ECCE as identified by practitioners in this study related to professionalism in ECEC. This paper presents a critical view on traditional perspectives on what it means to be a professional within the context of ECCE. It seems that within the ECCE model, a professional practitioner is one who finds purpose in their work. However, they are also experts in ECCE. That is, a professional practitioner is knowledgeable in ECCE has a deep sense of respect and love for childhood as a distinct period in human growth and develop. These characteristics are the embodiment of a professional practitioner. To describe this phenomenon, this research coins the term “professional purpose.”