Email Newsletters Research Articles

Sleep and health improvement programme (SHIP) for patients with prostate cancer and caregivers

AbstractObjectiveThe objective of this study is to determine whether a sleep and health improvement programme (SHIP) to promote healthy sleep, eating and physical activity would be feasible, acceptable and have a positive impact on lifestyle behaviours for prostate cancer survivors and caregivers.MethodsWe recruited 50 participants for a single group 3‐month pre‐post pilot study. The SHIP intervention included (1) website about sleep, nutrition and physical activity (≥1 view/week), (2) two email newsletters with goal‐setting exercises and resources and (3) midpoint health coach call. The primary outcome was changes in validated sleep scales; secondary outcomes included changes in diet, physical activity and concentration from baseline to 3 months.ResultsOf 50 participants enrolled, median age was 65, 30% were Black and 8% were Hispanic. Thirty‐four patients and 7 family caregivers completed the pilot study (82%). Following the intervention, we observed a statistically significant improvement in the Sleep Hygiene Index (pre: 15, post: 13, p < 0.01), and a trend toward lower Insomnia Severity Index (pre: 12, post: 9, p = 0.07). There were no statistically significant improvements in sleep quality or physical activity, but there were improvements in healthy eating (e.g., increase in cruciferous vegetables and reduction in dairy) and in fatigue‐related problems and concentration. Exit interview feedback was positive.ConclusionsA web‐based sleep and healthy lifestyle programme for patients with prostate cancer and their caregivers is feasible and acceptable. A randomized controlled trial is planned to test whether a refined SHIP improves sleep and lifestyle in patients with prostate cancer and caregivers.

Personalizing Communication and Segmentation with Random Forest Node Embedding

Communicating effectively with customers is a challenge, especially in a context requiring long-term planning such as the pension sector. Engaging individuals to obtain information on their expected pension benefits, by personalizing the pension providers’ email communication, is a first and crucial step. We describe a machine learning approach to model email newsletters to fit individual interests. The data for the analysis is collected from newsletters sent by a pension provider of the Netherlands and is divided into two parts (N = 2,228,000 participants in total of which 465,711 participants were part of the pilot study). Our algorithm calculates node embeddings over the nodes of a random forest, which are then used as features for the machine learning task. We illustrate the algorithm’s effectiveness in classification tasks using multiple benchmark data sets, and in a data mining task where segmentation rules can be inferred from the node embeddings. The proposed model demonstrates competitive performance with respect to other approaches based on random forests, achieving the best area under the curve (AUC) in the pension data set (0.948), while also identifying customer segments that can be used by marketing departments to better target their communication towards their customers.

AN ANALYTICAL STUDY ON CONSUMER AWARENESS AND PERCEPTION OF HOSPITALS' DIGITAL MARKETING EFFORTS

This study explores consumer awareness and perceptions of digital marketing strategies employed by hospitals, focusing on social media presence, email newsletters, online advertisements, and their impact on understanding hospital services. As hospitals increasingly turn to digital platforms to reach patients, understanding consumer responses to these strategies is critical for effective engagement. The research utilizes a quantitative approach, with a sample of 65 respondents. Data were collected through a structured questionnaire, measuring awareness and perceptions of hospital digital marketing initiatives. The study tests three hypotheses related to consumer awareness of hospitals on social media, email communications, and online advertisements using one-sample t-tests. The results reveal a high level of consumer awareness regarding hospitals' social media presence and online advertisements, with mean scores significantly above the neutral value of 3. However, awareness through email newsletters and digital communication channels showed no significant difference from the neutral point, indicating a lower engagement level. These findings align with previous research indicating the increasing role of digital marketing in healthcare but suggest that certain channels, like email marketing, may require more attention. The study contributes to the literature on healthcare marketing by highlighting the importance of targeted digital strategies to improve patient engagement and awareness. Managerial implications suggest hospitals should strengthen their digital presence, particularly in underutilized channels, and develop personalized marketing approaches. Limitations of the study include the small sample size and geographical focus, with recommendations for future research to examine broader populations and the impact of digital marketing on patient decision-making and hospital choice.

Decision making and management of root caries: A practice-based survey

ObjectivesWith increasing life expectancy and improved preventive measures, teeth are retained longer, leading to a rise in prevalence of root caries lesions (RCL). However, little is known about how dentists manage this condition. The present survey aimed to evaluate the knowledge of Swiss dentists on decision making and management of RCL. MethodThe survey evaluated dentists' knowledge, clinical routines, and demographics concerning RCL. Dentists were contacted via email and local newsletters, and 383 dentists from 25 (out of 26) cantons responded. Mann-Whitney U test, χ2 test, intraclass correlation coefficients, Spearman correlation and Chi Square were used. ResultsThe dentists had a mean(SD) working experience of 22.5(12) years. Most dentists correctly classified an inactive (67%) and an active (81%)RCL. Although the inactive lesion did not call for restorative treatments, 61% of the dentist declared they would restore it. From the active lesion,83% would restore it. The invasive treatments leaned toward complete caries excavation with composite resin as preferred restorative material. There were significant correlations between material choice and expected success rates. Among the non-invasive options, oral hygiene instructions and (highly-)fluoridated toothpaste were favored. Most dentists declared having a recall system for such patients, with biannual follow-ups preferred. The dentists’ place of education significantly influenced restorative decisions (p < 0.001), while participants’ age (≥60years) impacted activity status (p = 0.048) and restorative decisions (p = 0.02). ConclusionMaterial preferences for non-invasive or invasive management varied greatly and there were minimal differences in the management of inactive or an active RCL. Moreover, diagnosing active lesions appeared easier than diagnosing inactive ones. Clinical significanceDespite diverse material preferences for (non-)invasive treatments, a strong positive correlation existed between the chosen restorative material and its expected 2-year success rate. Moreover, diagnosing active lesions appeared easier than diagnosing inactive ones. The outcome emphasis the need to align guideline recommendations with their application in private dental practices.

Understanding preferences for receiving health communications and information about clinical trials: a cross-sectional study among US adults

Objective Effective health communication is critical for understanding and acting on health information. This cross-sectional study explored participants’ understanding of their health condition, their preferences for receiving health communications, and their interest in receiving clinical trial results across several therapeutic areas. Methods The study recruited participants via social media, email newsletters, and advocacy organizations. An online screener captured demographic information (health conditions, age, race/ethnicity, gender, and education). Eligible participants were emailed an online survey assessing preferred sources and formats for receiving health information, interest in learning about topics related to the results of clinical trials, and health literacy levels. Results In total, 449 participants (median age, 35 years [range, 18–76]; White, 53%; higher education, 65%; mean (range) health literacy score, 1.9 [0.4–3.0]) from 45 US states completed the survey representing 12 disease indications (bipolar, blood and solid tumor cancers, irritable bowel syndrome, inflammatory bowel disease, major depressive disorder, migraine, Parkinson’s, psoriasis/atopic dermatitis, retinal vein occlusion/macular degeneration, rheumatoid arthritis, and spasticity). Healthcare providers were the preferred source of health information (59%), followed by Internet searches (11%). Least preferred sources were social media (5%), friends/family (3%), and email newsletters (2%). Participants preferred multiple formats and ranked reading materials online as most preferred (33%), along with videos (28%) and infographics (27%). Printed materials (14%) and audio podcasts (9%) were the least preferred formats. A majority of the participants reported that the health information they found was hard to understand (57%) and confusing (62%). Most participants (85%) were somewhat/very interested in learning about clinical trial results, with the highest interest in short summaries of safety (78%) and efficacy (74%) results. Conclusion Effective health communication may be achieved via multiple formats shared directly by healthcare providers.

To study impact of Brand Engagement on Customer Satisfaction for Flipkart E-Commerce Services Among People Living in Ahmedabad City

These Survey Results highlight the importance of brand engagement initiatives, such as social media campaignhs, email newsletters, loyalty programs, special offers or discount, and interactive content, in influencing customer satisfaction with flipkart's e-comerce services in ahmedabad city, Nonetheles, there is room for improvement to enhance overall satisfaction and make more effective use of features like augemented reality. The insights gained from this survey will assist flipkart in optimizing its brand engagement startegies and improving customer satisfaction among residents of ahmedabad City. This Survey also revealed that while flipkart augmented reality feature was rated neutral by half of the respondents (50%), approximately 48% reported using Flipkart pay Later. in terms of overall satisfaction with Flipkart's e comerce ssaervices, nearly half of the respondents expressed a neutral level of satisfaction (49.3%). Homever, approximately 54% of the respondents reported that Flipkart's brand engagement initiaves have positively influenced them, and 49.3 % stated their likehood to recommend Flipkart's services based on their brand engagement experiences. Over half of the respondents (52%) expressed their willingness to participate in a follow-up interview, indicating their interes in providing feedback and suggesting to improve Flipkart's e-commerce services.

A quantitative and qualitative analysis of patient group narratives suggests common biopsychosocial red flags of undiagnosed rare disease

BackgroundThe ‘diagnostic odyssey’ is a common challenge faced by patients living with rare diseases and poses a significant burden for patients, their families and carers, and the healthcare system. The diagnosis of rare diseases in clinical settings is challenging, with patients typically experiencing a multitude of unnecessary tests and procedures. To improve diagnosis of rare disease, clinicians require evidence-based guidance on when their patient may be presenting with a rare disease. This study aims to identify common experiences amongst patients with rare diseases, to inform a series of ‘red flags’ that can aid diagnosis of rare diseases in non-specialist settings.A questionnaire was developed by Medics for Rare Diseases, informed by the experiences of clinicians, rare disease patients and patient advocates, and was shared with UK-based rare disease patient groups. Study participants were engaged via social media platforms, blogs and email newsletters of three umbrella rare disease organisations. The questionnaire, comprising 22 questions, was designed to identify typical experiences relating to physical and psychosocial manifestations and presentation of disease, patient interactions with healthcare providers, and family history.ResultsQuestionnaire responses were received from 79 different rare disease patient groups and the common experiences identified were used to inform seven red flags of rare disease: multi-system involvement (3 or more); genetic inheritance pattern; continued presentation throughout childhood and adulthood; difficulties at school, especially relating to absences, difficulty participating in physical education and experiences of bullying or social isolation; multiple specialist referrals; extended period with unexplained symptoms; and misdiagnosis. In light of the red flags identified, recommendations for primary care and education settings have been proposed, focusing on the need for holistic assessment and awareness of both physical and psychosocial factors.ConclusionsThis study identified key commonalities experienced by patients with rare disease across physical and psychosocial domains, in addition to understanding patients’ history and experiences with healthcare providers. These findings could be used to develop a clinical decision‑making tool to support non-specialist practitioners to consider when their patient may have an undiagnosed rare condition, which may minimise the challenges of the ‘diagnostic odyssey’ and improve the patient experience.

Provider Perspectives on Analgesic Use in Intrauterine Device Insertion Procedures: A Mixed Methods Analysis.

The intrauterine device (IUD) is one type of long-acting reversible contraceptive that is becoming increasingly popular among patients and healthcare providers alike, though many are deterred from using this option due to pain or fear of pain with IUD insertion. While the IUD insertion process itself is standardized, the use of pain medication is not. There is a lack of research regarding provider preference in analgesic use for IUD insertion procedures, which analgesics are being provided to patients, and under which circumstances. This study aims to explore which analgesics are being used routinely in clinical settings, which patient populations are more likely to receive or benefit from these treatments, and why. Secondarily, this study aims to evaluate the impacts ofprovider characteristics such as location of training and practice, length of practice, and type of training in analgesic administration. Various national organizations were contacted via email and asked to distribute the "IUD Pain Management" survey via discussion board or email newsletter. This survey was developed to gather demographic information on providers of IUD placement procedures and evaluate trends in analgesic methods used based on provider and patient characteristics. Additionally, the survey included an opportunity for participants to agree to participate in a brief interview to further elaborate on their responses via phone. Survey responses were collected and evaluated on the secure QuestionPro platform.Results from the interview were qualitatively assessed by coding recurrent themes between participant interviews. Survey respondents represented physicians from family medicine and OB-GYN specialties, as well as nurse practitioners, registered nurses, physician assistants, and OB-GYN resident physicians. The average length of clinical practice is 6.7 years. The majority of respondents reported offering some sort of analgesic for IUD insertion procedures, with nonsteroidal anti-inflammatory drugs being the most commonly used. Participants also reported an increased likelihood of prescribing analgesics for adolescent and nulliparous patients. Participant interviews included themes such as patient perception of pain, provider training, barriers to access, and alternative analgesic options. Our study has identified a significant amount of variation in practices regarding analgesic use for IUD insertion procedures and highlighted some underlying causes of these inconsistencies. Future studies should further investigate trends in analgesic administration in IUD insertion procedures with a larger sample size and delve into factors such as provider education and barriers to access.

Supporting Error Management and Safety Climate in Ambulatory Care Practices: The CIRSforte Study.

To improve patient safety, it is important that healthcare facilities learn from critical incidents. Tools such as reporting and learning systems and team meetings structure error management and promote learning from incidents. To enhance error management in ambulatory care practices, it is important to promote a climate of safety and ensure personnel share views on safety policies and procedures. In contrast to the hospital sector, little research has been dedicated to developing feasible approaches to supporting error management and safety climate in ambulatory care. In this study, we developed, implemented, and evaluated a multicomponent intervention to address how error management and safety climate can be improved in ambulatory care practices. In a prospective 1-group pretest-posttest implementation study, we sought to encourage teams in German ambulatory practices to use proven methods such as guidelines, workshops, e-learning, (online) meetings, and e-mail newsletters. A pretest-posttest questionnaire was used to evaluate level and strength of safety climate and psychological behavioral determinants for systematic error management. Using 3 short surveys, we also assessed the state of error management in the participating practices. In semistructured interviews, we asked participants for their views on our intervention measures. Overall, 184 ambulatory care practices nationwide agreed to participate. Level of safety climate and safety climate strength (rwg) improved significantly. Of psychological behavioral determinants, significant improvements could be seen in "action/coping planning" and "action control." Seventy-six percent of practices implemented a new reporting and learning system or modified their existing system. The exchange of information between practices also increased over time. Interviews showed that the introductory workshop and provided materials such as report forms or instructions for team meetings were regarded as helpful. A significant improvement in safety climate level and strength, as well as participants' knowledge of how to analyze critical incidents, derive preventive measures and develop concrete plans suggest that it is important to train practice teams, to provide practical tips and tools, and to facilitate the exchange of information between practices. Future randomized and controlled intervention trials should confirm the effectiveness of our multicomponent intervention.Trial registration: Retrospectively registered on 18. November 2019 in German Clinical Trials Register No. DRKS00019053.

“The Pelevin Phenomenon” in the context of advertising pragmatics (using the example of an e-mail campaign for the release of the novel “Journey to Eleusis”)

INTODUCTION. Victor Pelevin, a popular Russian writer, is of scientific interest not only as a literary phenomenon, but also as a marketing phenomenon that has not yet been studied by the scientific community. V. Pelevin’s marketing strategy, despite the minimalism, is effective, his image attracts attention, which determines relevance of our research. The purpose of the work is to analyze the inclusion of the writer’s image in advertising communications, as well as to identify the specifics of using modern mailing, including the introduction of game elements.MATERIALS AND METHODS. The study was conducted based on the September e-mail campaign of one of the bookstore chains. A qualitative content analysis and a descriptive method were used. The subject of the study is the image of a modern writer in the refraction of advertising discourse.RESULT AND DISCUSSION. The analysis showed that the image of V. Pelevin, like the release of a new book, becomes an informational occasion, and not an end in itself of the campaign. Despite the fact that the new novel belongs to the “Transhumanism” series, the e-mail newsletter contains images of characters from other novels, which is determined by their popularity. The newsletter uses a recognizable image of the author and references to his work as a whole – to supertext – coupled with the corporate style of the book chain. The image of the author is mythologized and intertwined with literary heroes, which is reflected in this advertising campaign.CONCLUSION. The Pelevin’s new book has not become a key topic of advertising communication; the emphasis is on V. Pelevin’s work as a supertext, and not directly on the “Transhumanism” cycle.

Content Analysis of E-mail Marketing Communications Among Online E-cigarette Retailers.

Online e-cigarette retailers use e-mail communications to promote products directly to consumers, which may facilitate e-cigarette use. Little is known about the content of these e-mails. As such, this study collected e-mails from online e-cigarette retailers in California to conduct a content analysis. This study included 13 online e-cigarette retailers in California using Yelp. To be included in the study, e-cigarette retailers needed a live website, physical retail location (ie, vape shop), and e-cigarettes available for purchase online. The research team entered each website and signed up (if possible) for an e-mail newsletter. Data were collected from the Gmail Application Programming Interface over a 1-year study period (November 1, 2021-November 1, 2022). Members of the research team coded e-mails for the presence of e-cigarettes, other products, flavors, marketing categories, and promotional activities, among other variables. Seven hundred and forty-nine promotional e-mails (2.1 avg/day) were received over the 1-year study period. Second-generation e-cigarettes (n = 581, 77.6%) were the most observed product in e-mails followed by disposable e-cigarettes (n = 391, 52.2%). The most common flavor profile was fruit or sweet or liquor (n = 424, 56.6%). E-mails included links to social media pages (n = 366, 48.9%). Online coupons were found in 53.1% (n = 398) of the e-mails. Age warnings were displayed in 8.0% (n = 60) of the e-mails. E-cigarette retailers' e-mails promoted new products, flavors, and contained promotional discounts. Future research should examine the impact of exposure to such e-mails on e-cigarette-related attitudes and behaviors. Findings from this study may help inform prevention programs and interventions focused on increasing tobacco-related digital media literacy (ie, evaluate tobacco advertising messages on digital media) among gender and ethnic minorities. Future research should examine if exposure to e-mail marketing is causally linked with e-cigarette use among gender and ethnic minorities.

Consumer Attitudes Toward an E–Mail Campaign to Durable Goods in Sri Lanka and Campaign Impact on Purchase Intention

The majority of Sri Lankans are closely connected to the globalized environment and market, with significant improvements in environmental processes attributed to widespread internet usage. Over the past five years, Sri Lanka has experienced substantial growth in internet literacy. The advancements in Information Technology have facilitated a global network, enabling users to communicate without geographical or temporal constraints through email, which has become the predominant medium of communication and promotional campaigns. This research aimed to achieve the following objectives: measure the nature of attitudes towards durable goods, and assess the impact of attitudes towards an email campaign on purchase intention, utilizing the Consumer Tricomponent Attitude Model. The findings indicate a notable prevalence of email account usage for over a decade among respondents, particularly within the age group of 2-4 years, who habitually check their email accounts daily. More than 65% of respondents regularly view and read email newsletters, appreciating the convenience of hyperlinks that facilitate easy online purchases. The research concludes that, as a result of email newsletters, 22% of respondents express an intention to purchase durable goods online. This suggests that email newsletter campaigns for durable goods have the potential to influence consumer attitudes positively, leading to improved purchase intentions.

Create inclusive content with accessibility tools

When you create social media graphics, downloadable lead magnets, new academic program pages for your website, and email newsletters, are you keeping accessibility in mind? I certainly hope so. It's not only required by federal law for many colleges and universities, but it's also simply the right thing to do — and will most likely lead to a better experience for all, not just students with disabilities.

UK Optometrists' Professional Learning Needs Toward Engaging with Myopia Control Interventions.

This study aimed to explore the support that UK optometrists feel they require to facilitate their engagement with myopia control intervention. A self-administered online survey was distributed via QualtricsXM to practising optometrists in the UK via email lists and newsletters of local optical committees, social media, and optometric networks. Questions focussed on learning styles, training needs and barriers to learning. Fifty-five respondents completed the survey. Forty-eight respondents answered the question on where they get information about myopia control and learning style, 79.2% indicated that conferences offering Continuing Professional Development (CPD) material were their main source, and 20.8% preferred online learning as the preferred format of delivery. Optometrists would like to receive training in clinical assessments (78.9%), evaluating suitable interventions (76.3%), developing and implementing specific patient intervention plans (76.3%), carrying out chosen myopia control interventions (fitting/prescribing) (73.7%), and the use of pharmacological interventions (94.4%). Of the 40 respondents who answered professional development questions, 97 5% were most interested in finding, identifying and applying evidencebased practice (EBP), followed by clinical decision-making in myopia control (95.0%). When asked about barriers to learning in this field, 29.7% reported limited time to attend training as the greatest barrier. Optometrists felt they need training in various aspects of myopia management, from practical skills to assessing and fitting/prescribing appropriate myopia control interventions. They were also interested in learning more on EBP and clinical decision-making related to myopia control. To improve the uptake of myopia control among optometrists, various learning methods, especially online learning, and providing sufficient time for training are crucial.

The influence of fears of perceived legal consequences on general practitioners’ practice in relation to defensive medicine – a cross-sectional survey in Germany

BackgroundMedical decisions are influenced by a variety of factors also by legal requirements and feelings of uncertainty, which results in the term defensive medicine. The aim of the study was to evaluate the influence of fears of perceived legal consequences on the practice of defensive medicine from the perspective of German general practitioners (GPs).MethodsA cross-sectional study was performed from April to May 2022. GPs were invited via an e-mail newsletter of the Institute for Continuing Education in Family Medicine in the German Association of General Practitioners and via an online platform of the German College of General Practitioners and Family Physicians. The evaluation of legal fears, the general assessment of defensive medicine and reasons for and the frequency of defensive medical measures were surveyed in this study. Beside descriptive analyses, a stepwise linear regression analysis was used to explore potential associations between for the primary outcome variable ‘fears of legal consequences’ on the practice of defensive medicine.Results413 general practitioners with an average age of 50 years (51% female) responded. The majority rated their fears of legal consequences as low to average whereas for almost a third (27%, n = 113) the fears were strong to very strong. Regarding legal fears, the physician-patient-relationship played a fairly to very large role for 48% (n = 198) of the respondents. One third estimated the probability of being sued civilly in the next 10 years as rather high to very high. 47% (n = 193) of the participants assumed that the risk of being sued could mostly to very much be reduced by defensive medicine. Legal self-protection was for 38% of the responders (n = 157) quite frequently to very frequently a reason for acting defensively. Consequently, half of the respondents stated that they performed unnecessary laboratory tests at least once per week and 40% indicated that they referred patients for radiological diagnostics without medical indication once per month.ConclusionsAs legal fears have an influence on medical practice and legal self-protection being a frequent reason for defensive behaviour, understanding and knowledge of the law should be improved by legal education at university and further training of post-graduate trainees and practicing physicians should be implemented. Additionally, a more in-depth enlightenment of society about the phenomenon of Protective and Defensive Medicine and its consequences could be a possibility to decrease the perceived fears of legal consequences on the physicians’ side.

Genetic Testing Experiences of People Living with Inherited Retinal Degenerations: Results of a Global Survey

Introduction: Obtaining a genetic diagnosis via genetic testing (GT) is a fundamental step in determining the eligibility of a patient to be enrolled in emerging clinical trials and research studies. Besides, the knowledge of genetic outcome allows patients to plan for significant life choices. However, critical barriers exist to an equitable access to genetic services globally. The objective of this study was to explore patient experiences while seeking genomic services for inherited retinal degenerations (IRDs). Methods: An online survey was designed based on a focus group conducted by Retina International and including people affected by IRDs and their families living in different regions around the world. The survey was then circulated to 43 Retina International member organisations globally via email newsletters and social networks. The survey involved questions in relation to the accessibility, affordability, and timeliness of genomic services for IRDs as well as patient perceived awareness of genomic services for IRDs among healthcare professionals. Results: A total of 410 respondents (IRD patients and caregivers) from over 30 countries across all continents responded to the survey. A considerable number of the patients had to go through a long and arduous journey to access GT and counselling services, wherein 40% had to visit more than 5 physicians, 27% had to visit more than 5 clinics, and 57% had to wait for more than 3 years before obtaining a genetic diagnosis. Furthermore, 46% of respondents reported not receiving genetic counselling prior to undergoing GT, and 39% reported not receiving genetic counselling after undergoing GT. Over 3/4th of the participants reported that they did not have to pay for their genomic services for IRDs. Thirty-seven percent of the respondents reported that their eye care professionals (ECPs) were either not aware of GT, remained neutral, or did not encourage them to undergo GT. Conclusion: Patients with IRDs do not have equitable access to best practice GT and counselling services. Greater awareness and training regarding IRDs and the benefits of GT and genetic counselling for patients and families are needed among ECPs. A best practice model on access to genomic services for IRDs is required.

Вплив сучасних digital-комунікацій на поведінку споживача

The article discusses the features of the influence of modern digital communications on consumer behavior. An analysis of research and publications of both domestic and foreign authors on the problems and trends of the impact of digitalization of society and the development of digital communications on consumer behavior is carried out. It is pointed out that, in general, the digitalization of society and the development of digital communications lead to a change in consumer behavior, requiring companies and marketers to adapt to new conditions and use modern technologies and methods of communication. Considering this, it is necessary to clearly understand the features of digital communication tools and their impact on consumer behavior, as well as the advantages and disadvantages of each of them. The aim of the research is to study the impact of modern digital communications on consumer behavior and consider the advantages and disadvantages of the main tools of modern digital communications. The object of the research is the impact of modern digital communications on consumer behavior. The subject of the research is digital communication tools. In the course of the research, the methods of questioning, structural and logical analysis, comparison and generalization of the findings were used. The methodological and informational basis comprise scientific works, materials of periodicals, Internet resources. The article analyzes the advantages and disadvantages of tools for influencing consumer behavior, such as: banner advertising, paid search advertising, video advertising, teaser advertising, SEO, external links, content optimization, SMS messaging, E-mail newsletters, mobile applications, price aggregators, social media marketing (SMM). Emphasis is placed on the statement that digital communications play an important role in shaping behavior of consumers, providing the latter with access to information, the ability to compare goods and services, interact with brands. All this helps companies attract new customers, retain existing ones, and increase sales.

Generative AI and generative libraries and beyond –conference report on IFLA and IFA

PurposeThis study aims to provide insight of how conference sessions and poster sessions are relevant to libraries.Design/methodology/approachRecently attended IFLA and Internationale Funkaussteilung (IFA) and focused the conference report on generative artificial intelligence (AI).FindingsDisappointed in the IFLA and IFA conferences and instead find that the email newsletter from Shelly Palmer is much better in keeping up with exponential growth in ChatGPT and other generative AI tools.Research limitations/implicationsThis study may provide ideas for libraries to experiment with generative AI tools.Originality ValueThis study is an original report by the authors. All photos were taken by the authors except for a table from the email newsletter of Shelly Palmer, which was included by him from another source.

Methodology for promoting online educational services using Internet marketing tools

The article is devoted to the research and development of methods for promoting online educational services using Internet marketing tools. The modern features of the promotion of online educational services are clarified (using the example of a driving school). The comparison of various Internet marketing tools for the promotion of online educational services of a commercial online driving school is carried out, which indicates the high efficiency of such tools as a website, mobile application, social networks, SEO and SERM optimization, contextual advertising, webinars and email newsletters. The conceptual algorithm and structure of the stages of promotion of online educational services of a driving school are substantiated. Based on the results of the study, it is concluded that the presented methodology allows taking into account multiple factors–features when preparing a strategy for promoting online educational services using Internet marketing tools. In the activities of a commercial driving school, this technique can be reproduced with reference to the previously presented Internet marketing tools and indicators of their application, as well as specific services. Focusing on the use of a bunch of tools allows you to achieve a synergistic effect and get a high result.

PSX-5 Evaluating the Impact of an Online Newsletter on Virtual Stakeholder Engagement with Extension Educational Materials

Abstract University Extension programs traditionally disseminate agricultural information via in-person meetings and hardcopy publications even though universities have progressively transitioned towards delivering educational materials online over the past few decades. Given the demographic characteristics of beef cattle producers, who are predominantly older and tend to adhere to traditional practices, it is crucial to understand how the implementation of different content delivery strategies impact their engagement with online educational material. Therefore, the objective of this study was to evaluate the impact of implementing an electronic newsletter on stakeholder engagement with beef educational online publications. Engagement with online material provided on the University of Georgia (UGA) beef extension website (ugabeef.com) was evaluated 12 months before and 12 months after the UGA Beef Tips n’ Advice newsletter was launched using Siteimprove monthly reports. The newsletter was delivered monthly to an email list of beef cattle producers and industry professionals that previously attended in-person Extension programs provided by the UGA. Content of the newsletter included articles written by beef Extension Specialists, resources on current market updates and industry performance trends, and resources for upcoming Extension programs. Response variables included overall number of website visits, number of unique visitors, and overall number of pages within the website that were visualized. Each month was considered an experimental unit (n = 24) and data were analyzed using the MIXED procedure of SAS with the fixed effect of the email newsletter status (before versus after newsletter launch). The overall number of monthly visits to the website increased by 259% after the newsletter was launched (before: 99.17 ± 13.39 and after: 307.69 ± 12.87; P &amp;lt; 0.01). Moreover, the monthly number of unique visitors increased by 210% (before: 99.17 ± 13.39 and after: 307.69 ± 12.87; P &amp;lt; 0.01). Similar results were observed for the overall number of pages visualized, where the 12 months before launching the website had fewer page visits in the 12 months before the newsletter was launched compared with the 12 months after launching the newsletter (before: 170.92 ± 36.86 and after: 613.62 ± 35.42; P &amp;lt; 0.01). In conclusion, the use of an online newsletter increased stakeholder engagement and resulted in greater producer outreach through the UGA beef extension website.