The COVID-19 pandemic ushered in profound changes in education, compelling institutions to navigate e-learning as a critical lifeline. This study aimed to investigate the perceptions and needs of students, the perspectives and requirements of faculty members, and the preparedness and outlook of educational institution management regarding e-learning adoption. A multifaceted exploration was conducted, focusing on undergraduate students, faculty members, and e-learning platform employees in Hyderabad city, India. Purposive sampling was used to select 395 students, 70 faculty members, and 50 employees. Data were collected through online questionnaires based on a Likert scale and analyzed using the SEM model, t-test, ANOVA, and regression analysis with SPSS-26. The research provided a comprehensive understanding of e-learning's potential during the COVID-19 pandemic. It addressed stakeholders' needs and concerns, offering insights into how e-learning could empower learners, enhance teaching, and create resilient educational systems. This study provides marketers with insights into the transformative potential of e-learning products amidst global educational shifts catalyzed by the COVID-19 pandemic, guiding them in developing tailored solutions that meet the evolving needs of students, faculty, and educational institutions