E-commerce Utilization Research Articles

Analysis of the Impact of E-Commerce Utilization, Digital Entrepreneurship, and Product Branding on MSME Customer Loyalty in West Java

This study examines the impact of Digital Entrepreneurship, E-Commerce Utilization, and Product Branding on MSME Customer Loyalty in West Java. A quantitative approach was employed with a sample of 200 MSME owners and customers, using a Likert scale (1-5) for data collection and Structural Equation Modeling - Partial Least Squares (SEM-PLS) for analysis. The results reveal that all three factors significantly influence customer loyalty, with E-Commerce Utilization having the strongest effect followed by Digital Entrepreneurship and Product Branding. These findings suggest that MSMEs that leverage digital platforms, adopt innovative business models, and establish strong brands are more likely to enhance customer satisfaction and loyalty. The study underscores the importance of integrating digital tools, e-commerce strategies, and branding in MSME operations to foster long-term customer relationships and competitiveness in the market.

PEMANFAATAN TEKNOLOGI E-COMMERCE DALAM MENINGKATKAN PEMASARAN PRODUK KREATIF: STUDI KASUS TOKO ONLINE MESSI SHOP DI PEKALONGAN

The digital transformation offers significant opportunities for small and medium enterprises (SMEs) to expand market reach through e-commerce, enabling broader consumer access and enhancing competitiveness. The success of e-commerce implementation in SMEs is often influenced by the uniqueness of products that can attract consumer interest. Messi Shop, an online store based in Pekalongan, utilizes e-commerce to market local specialty products such as daster dresses, chino shorts, chino pants, and children's clothing. This study aims to identify Messi Shop's use of Shopee and TikTok Shop platforms to enhance product marketing through a qualitative case study approach, employing observation and interview techniques.The findings indicate that Messi Shop leverages engaging visual content, innovative promotional strategies, and active customer interaction to increase product visibility on e-commerce platforms. However, several challenges are encountered, including intense competition, consumer behavior dynamics, and the need for continuous technological adaptation. This study concludes that e-commerce utilization positively impacts Messi Shop's product marketing and offers practical recommendations for other SMEs seeking to develop digital marketing.

TRANSFORMING STUDENT INTO ENTREPRENEURS: THE ROLE OF ENTREPRENEURSHIP EDUCATION AND E-COMMERCE

This study aims to analyze the influence of Entrepreneurship Education and the utilization of e-commerce on students' Entrepreneurial Interest at Pelita Bangsa University in the digital era. Employing a quantitative approach with a survey method, data were collected from 100 students who had completed entrepreneurship courses and possessed experience in using e-commerce platforms. The analysis, conducted using SEM-PLS, reveals that both Entrepreneurship Education and e-commerce mastery have a significant impact on students' entrepreneurial interest. Entrepreneurship Education contributes to shaping a creative mindset and fostering entrepreneurial motivation, while e-commerce mastery facilitates easy market access, thereby enhancing students' inclination toward digital entrepreneurship. These findings align with prior research emphasizing the pivotal role of entrepreneurship education and e-commerce in fostering entrepreneurial intentions. In conclusion, the integration of entrepreneurship education with e-commerce mastery significantly boosts students' entrepreneurial interest, offering valuable insights for educational institutions to strengthen entrepreneurship programs and e-commerce training, ultimately fostering a new generation of digital entrepreneurs.

Strategi Pemasaran Efektif Untuk Meningkatkan Penjualan di Era Digital

This study aims to analyze effective marketing strategies for increasing sales in the digital era based on literature review and to identify challenges and solutions in implementing digital marketing strategies. The research employs a literature study approach, with primary data sourced from books, scientific journals, theses, dissertations, e-books, and other written materials. The findings indicate that effective digital marketing strategies include the utilization of social media, email marketing, SEO, product diversification, and e-commerce to reach a broader audience and boost sales. Common challenges include limited resources, lack of technology training, and shifts in consumer behavior. Proposed solutions involve intensive training, creative content management, the use of advanced technologies such as Artificial Neural Networks, as well as optimizing social media and user-generated content. Thus, digital marketing strategies can be a powerful tool for enhancing a company's competitiveness in the digital era, provided the existing challenges are effectively addressed

Optimization of production and marketing of stamped batik based on local wisdom through digital marketing

The development of stamped batik based on local wisdom is a strategic effort to preserve culture and enhance the competitiveness of Indonesia’s batik industry. The partners in this program faced two main challenges: limited tools and materials for production and restricted marketing reach. This community service program aims to improve the efficiency of stamped batik production by providing the necessary equipment, such as batik stamp tools, while enhancing marketing efforts through digital marketing training. The implementation methods included the procurement of production tools, socialization, and training on stamped batik techniques, as well as mentoring to ensure high-quality production outcomes. On the marketing aspect, the program provided training on product photography and videography, registration on digital platforms such as Google Maps, Google Business, Instagram, and Shopee, as well as training on e-commerce utilization. The program results demonstrated increased production capacity with the addition of tools and materials, and expanded marketing reach through partner registration on various digital platforms. This program not only supports the sustainability of stamped batik culture based on local wisdom but also strengthens the competitiveness of the partners in a broader market.

Impact of Digital Marketing Strategies on Marketing Performance: Role of Social Media Performance and E-commerce

E-commerce utilization has turned into a part of our regular routines. Ease of access and wide range of audience has made social media an effective medium to increase the marketing performance of firms. Due to its importance, the Fast moving consumer goods and retail businesses in Pakistan have employed social/ digital media managers to manage their social media platforms like Facebook, Instagram, etc. The social media managers have designed digital marketing to increase their social media performance. This is shown by the number of followers, likes, and sharing by the target audience and prospective customers. The job and abilities of Web based business assumed a significant part in our research. At the culmination, 232 respondents’ outcomes were taken into contemplation for our data analysis by using SPSS and Hayes Process Macro. The direct relationships have significant values and all hypotheses are accepted. The research attempted to help brands, and social media managers devise better strategies to increase their market share and social media ratings. It also tried to contribute to literature for firms who are left far behind in employing the E-commerce and social media strategies framework to enhance their market performance and online transactions abilities. Additionally, our research examination adds to the current writing by offering bits of knowledge for firms that still can't seem to completely use internet business and entertainment procedures. By taking on these structures, organizations can further develop their market execution and online exchange abilities. Our review highlights the groundbreaking effect of advanced advertising on business development and client commitment.

Pengaruh Sistem Informasi Akuntansi, Kualitas Sumber Daya Manusia, Kemampuan Menyusun Laporan Keuangan, dan Pemanfaatan E-Commerce Terhadap Kinerja Usaha Mikro, Kecil, dan Menengah (UMKM)

This research aims to examine the influence of Accounting Information Systems, Quality of Human Resources, Ability to Prepare Financial Reports and Utilization of E-Commerce on the Performance of Micro, Small and Medium Enterprises (MSMEs). The type of research used in this research is quantitative with a descriptive approach.. Data was obtained by distributing it directly to MSMEs and using Google Form. The population in this research is Micro, Small and Medium Enterprises (MSMEs) in Madiun City, especially the Kartoharjo District area.. The sampling method used was a purposive sampling technique with a total of 100 respondents. Data analysis was carried out using multiple linear regression analysis with the SPSS (Statistical Product and Service Solution) version 25 for Windows program. The results of the hypothesis research show that the Accounting Information System independence variable is 0.001, the Quality of Human Resources variable is 0.003, the Ability to Prepare Financial Reports variable is 0.005, E-Commerce Utilization is 0.000 and the Adjusted R Squre shows a value of 0.702 or 70.2%. With these results it can be stated that the Accounting Information System, Quality of Human Resources, Ability to Prepare Financial Reports and Utilization of E-Commerce have a positive and significant effect on the performance of Micro, Small and Medium Enterprises (MSMEs).

The Effectivity of Trello Task Management Application in Campaign Management Division PT XX

Task management as one of the important aspects of business processes in the current era, through a focus on visibility and utilization of application-based office technology, web, social media, and e-commerce. Through effective task management is the key to success in achieving business goals. So, the use of relevant task management applications such as Trello is needed to organize daily tasks and work. This research uses a descriptive qualitative method with a case study approach. The sampling process was carried out using non-probability and purposive sampling techniques to explore the informants' in-depth understanding of the use of Trello as a project management tool in the organization. The results showed that Trello is effective in organizing work, improving project management processes, and contributing to organizational success. However, there are several recommendations for improvement, including the integration of Trello with communication platforms, increased use of the app's features, and efforts to socialize and evaluate future use of the app. This research highlights the importance of the organization's role in improving the quality of the use of applications and related office systems so that the achievement of organizational goals can be maximized.

ENHANCING MANAGERIAL DECISIONS: THE ROLE OF ACCOUNTING PRACTICES AND E-COMMERCE IN MALANG'S MSMEs

<p><strong>Background</strong>: The ability of business actors to make decisions significantly affects the success of their business in the future. Most MSMEs believe that their business activities can continue to operate without the application of accounting. However, having accounting information is very useful for business actors in managing to formulate various decisions in each operational activity. In this digital era, the ability of business actors to follow market trends and utilize digital technologies such as e-commerce has a significant impact on the future success of MSMEs.</p><p><strong>Objective</strong>: This study aims to investigate the influence of accounting application on managerial decision-making and the application of e-commerce on managerial decision-making among MSMEs in Malang City, with a total of 29,058 MSMEs in Malang City.</p><p><strong>Research Method</strong>: The research method used is quantitative research, data collection using questionnaires, and the sample size is 40 respondents. The sampling method used is purposive sampling and the Roscoe method was used to determine the sample size.</p><p><strong>Research</strong><strong> Results: </strong>The research results based on the t-test show that the application of accounting has a positive influence on managerial decision-making among MSMEs in Malang City and the use of e- commerce has a positive influence on managerial decision-making among MSMEs in Malang City. The research results based on the F-test indicate that the application of accounting and the use of e-commerce have an influence on managerial decision-making among MSMEs in Malang City.</p><p><strong>Originality/Novelty of Research</strong><strong>:<em> </em></strong>This research is comprehensive examination of the synergistic impact of both accounting practices and e-commerce utilization on managerial decision-making within the context of MSMEs in Malang.<strong><em></em></strong></p>

Analysis of E-Commerce Utilization in Consumers as Culinary MSMEs in East Jakarta

Analysis of E-Commerce Utilization in Consumers as Culinary MSMEs in East Jakarta

The role of entrepreneurs and firm characteristics to the level of innovativeness: A study of e-commerce adoption on traditional drink SMEs

Abstract This study aims to analyze the influence of entrepreneur and business characteristics on the innovativeness level in e-commerce adoption in traditional drink SMEs. It is a quantitative research with a survey technique. The number of samples was 330 owners of traditional drink SMEs in the Special Region of Yogyakarta taken proportionally. Data were analyzed using descriptive statistics with multiple linear regression and SPSS as a tool analysis. The results show that simultaneously, all of the variables affect the innovativeness level in e-commerce adoption. Partially, business scale, education, and the number of IT staff have a positive effect on the level of innovativeness in e-commerce adoption. The business age has a negative and significant effect on the level of innovativeness. Meanwhile, the age of the entrepreneur did not have a significant effect on the innovativeness level. Stakeholder collaboration is needed to improve both formal and non-formal education for traditional drink SMEs. The development of e-commerce skills, knowledge, and investment in the number of IT staff is required to accelerate the adoption and e-commerce usage management continuously. Increasing business scale is also needed for the optimization and efficiency of e-commerce utilization to improve business performance.

Utilization of e-commerce to increase culinary business opportunities for rural communities

Serdang Wetan Village is one of the villages in Tangerang Selatan, Indonesia which will focus on improving welfare through science and technology, MSMEs and human resource potential. Serdang Wetan village still has several problems, where the level of education is still low, as well as the type of business of the village community which is focused only on the culinary business. The human capital has very limited skills besides local food and beverage production. Thus, it is shown the importance of encouraging job creation in the village through e-commerce media. In this digital world, people are more likely to shop using online media. E-commerce can open up even greater business opportunities, both for culinary businesses and other MSMEs. The training provided is in the form of an introduction to online business (e-commerce) with a focus on social commerce or selling using social media, to tips and tricks for selling using e-commerce. In this training, a technopreneur in the culinary field will also be invited who share her experiences in doing business using the e-commerce platform. Apart from that, following the SDGs, this activity can help village communities to expand business opportunities, so it is hoped that it can help eradicate poverty and hunger, reduce inequality, sustainable consumption, and production as well as partnerships to achieve goals.

Analysis of Factors Influencing the Level of E-Commerce Utilization and Digital Social Participation According to the Changes in the Digital Trade Environment: Focusing on the Low-Income Class in Korea

Purpose - As the intact environment spread with the emergent of COVID-19, the use of mobile, Internet, and O2O(Online to Offline) services increased, and since it is expected that the digital transformation will be accelerated as a result, this study intended to provide policy implications by identifying factors that can increase the level of e-commerce use and digital participation in society under the consideration of that the attitude toward digital technology, digital-related capabilities, and the intention of digital transformation of the low-income group as vulnerable classes of the Korean people are significantly lower than that of the general public. Design/Methodology - A survey was carried out by Kantar Public of 2,200 national basic livelihood act recipients from the low-income group of the whole Korean people (as of August 2022) under the supervision of the Ministry of Science and ICT to secure the response data from September 1 to December 31, 2022, and multiple regression analysis using SPSS as well as mediation effect analysis using Process Macro were conducted. Findings - First, it was found that the attitude toward digital technology, digital capabilities, and the intention of digital transformation had a significant effect on the level of e-commerce use. Second, it was found that the attitude toward digital technology did not have a significant effect on digital participation in society. Third, when the attitude toward digital technology, digital capabilities, and the intention of digital transformation affect the level of e-commerce use, and when these also affect digital participation in society, it was found that digital social capital has a mediating effect. Originality/value - This study has academic implications in that those concepts of the capability approach and the theory of planned behavior have been expanded to include digital characteristics, the level of e-commerce use levels, and digital participation in society. In addition, it contributed to broadening and deepening the range of understanding so that the level of e-commerce use and digital participation in society can increase through the verification of the mediating effect of digital participation in society.

THE USE OF DIGITALIZATION OF INFORMATION IN DEVELOPING DIGITAL MARKETING FOR MSMEs

Micro, Small, and Medium Enterprises (MSMEs) play a central role in economic growth, income distribution, and national stability. Digital marketing is key for MSMEs to promote their products and services, overcome time and distance constraints, and expand market reach. The implementation of digital marketing has a positive impact, enhancing visibility and market reach through website optimization, social media, and SEO strategies. Furthermore, digital marketing significantly contributes to increasing MSMEs' sales through the utilization of social media, e-commerce, and data analysis to understand consumer behavior. However, challenges such as limited resources and a lack of understanding of digital marketing still hinder MSMEs. Therefore, efforts for training and support are needed, along with the design of strategies tailored to the MSME business model to optimize the potential of digital marketing for their business success. In conclusion, the implementation of digital marketing is a strategic step that can provide a positive contribution to the growth and development of MSMEs in this digital era.

E-Commerce Use and Financial Performance: Exploring The Moderating Role of Entrepreneurial Competencies in Palestine Stock Exchange Companies

The study aims to identify the role of e-commerce use through the efficiency of entrepreneurial competencies in directing the financial performance of companies listed on the Palestine Stock Exchange via financial performance indicators connected to e-commerce: sales value, and company value. The data for the study sample is gathered from the financial reports of all 49 companies listed on the Palestine Stock Exchange for the four sectors (commercial, service, industrial, and investment) over the 11 years of the study period, 2010 to 2020, resulting in a hypothetical sample size of 528 observations (11 years x 49 companies). A quantitative descriptive-analytical approach was employed, and the data was analyzed using SPSS and Stata software. The outcomes of the study have revealed a positive and significant relationship be- tween the employment of electronic commerce and the financial performance of businesses. In addition, it has been observed that Entrepreneurial competencies play a significant moderating role in the relationship between the use of e-commerce and the financial performance (sales value, company value) of companies listed on the Palestine Exchange. This is the first study to investigate Entrepreneurial competencies as a moderator between e-commerce utilization and business financial performance, based on previous knowledge in the field. The empirical findings of this study give managers and practitioners useful theoretical and practical insights for understanding the relationship between the deployment of e-commerce across all industries in hopes of enhancing company results.

Assistance in repackaging and digital marketing for shrimp floss businesses to expand market reach

The aim of this community service is to enhance the marketing quality of shrimp floss through repackaging and the utilization of e-commerce. This program employs a persuasive approach with partners involved in shredded meat production, assisting in the transformation of shrimp into shrimp floss. The outcomes of this initiative include new packaging designs and the digitalization of shrimp floss marketing through e-commerce, along with the dissemination of links on social media. The 2023 Rambat Village KKN MAs activities are expected to bolster the implementation of digital villages by integrating technology to support the economy in Rambat Village.

Analisis Faktor Determinan Kinerja Keuangan UMKM Binaan Desa Giri

This study aims to determine the effect of financial literacy, financial management, use of e-commerce and access to capital on the financial performance of MSMEs assisted by Balai Desa Giri. The population in this study were Giri SMEs registered at the Giri Village Hall Development. The sample in this study were 117 UKM assisted by the Giri Village Hall. The data collection carried out in this study was by distributing questionnaires through gforms and questionnaires to respondents. The test equipment carried out in this study used SmartPLS4.0. The results of this study indicate that literacy has no effect on financial performance, financial management has a positive and significant effect on financial performance, the use of e-commerce has no effect on financial performance, and access to capital has a negative and significant effect. on financial performance.
 Keyword: Financial Literacy; Financial Management; E-Commerce utilization; Access to Capital; Financial Performance; Small and Medium-sized Enterprises (SMEs).

MENUMBUHKAN MINAT BERWIRAUSAHA DENGAN PENDAMPINGAN ECOMMERCE BAGI MAHASISWA

Current developments make job seekers increasingly difficult so that there are many unemployed in various regions, especially in big cities like Surabaya. The existence of unemployment that causes poverty occurs because the ratio between the number of jobs needed and the total number of graduates each year is not balanced. But all of that can actually be minimized by opening new businesses or entrepreneurshipVarious innovations can be applied to various forms of business interactions. E-Commerce (Electronic Commerce) is one of the rapidly growing technologies for buying and selling goods and services through electronic networks such as the internet. E-commerce is a way of shopping online that is often used in our lives. Many people benefit from the ease of doing business through the internet. Therefore, we lecturers of Stkip Pgri West Sumatra took the initiative to carry out PKM activities as a form of a lecturer's responsibility in implementing the Tridarma of Higher Education, one of which was to serve the community in the form of transferring, transforming, and applying knowledge from within the campus to the community with the theme "Training on the Utilization of E-Commerce in an Effort of Tools to Grow Entrepreneurial Interest in Students of SMK Negeri 10 Padang"Keywords : Ecommerce, students, entrepreneurship

Digital Marketing for Knitted Bag With Japan as an Export Target: Case Study of Crochetwoven

This research delves into the digital marketing strategies employed by CrochetWoven, a brand specializing in woven bags, as it expands its presence in the Japanese market for export purposes. The primary goal of this study is to comprehend how digital marketing and the internet serve as effective tools to reach international markets, particularly in consumer industries like woven bags.The research methodology involves gathering and analyzing various literature, references, and marketing journals from diverse sources, ranging from conventional books to relevant E-books that align with the discussed theories. Emphasizing social media and e-commerce, the study presents a case analysis of how CrochetWoven successfully broadened its market share by leveraging prominent e-commerce platforms in Japan, such as Amazon Japan, Rakuten, and Rakuma. The findings highlight significant potential for CrochetWoven to expand its digital marketing through e-commerce utilization, with a deep understanding of consumer behavior in Japan being a crucial factor for the company's success in entering and thriving in the export market.

Utilization of E-Commerce in Sales Transactions of Goods and Services Products in the Autonomous Organization of Nasyiatul Aisyiyah Kudus Regency

Uncertainty at the time of the COVID-19 pandemic caused businessmen to suffer a decline in revenue. The entrepreneur must have a strategy to survive through the use of information technology. Digital marketing is very useful to support the development of a business or enterprise. When a business has been connected to the Internet automatically, the business will be connected with Internet users throughout the world. So, it will greatly help the business in promoting the product effectively and efficiently. The purpose of this community service is to increase interest in entrepreneurship through the use of e-commerce. Public service activities are carried out in the form of training on e-commerce use in transactions of sale and purchase of goods and services. This activity was carried out in August 2023 at the Director of the Nasyiatul Aisyiyah Branch (PCNA) district of Undaan. Target activities of 19 PCNA cadres. The method of conducting the activity is in the form of interactive lectures, question-and-answer discussions, and demonstrations. Entrepreneurial interest in using e-commerce evaluated using a questionnaire of 22 statement items (validity value 0.354-0.647 and reliability 0.789). Data analysis is interpreted in descriptive form. Public service results have shown that the majority of cadres have a good interest in entrepreneurship using e-commerce. Social media is an opportunity for Micro small and Medium Enterprises to compete in the local market. Each social media platform has its own advantages and uniqueness. The potential of social media bias supports brand, sales improvement, customer service and product development.