E-commerce Research Articles

Exploring consumer sentiments and opinions in wine E-commerce: A cross-country comparative study

Wine e-commerce has witnessed a substantial surge in popularity over the past decade, with China, the United Kingdom, and the United States emerging as pivotal players in the global wine market. E-commerce, crucial for the food sector especially post-COVID-19, influences consumer choices through reviews and feedback, significantly affecting consumer engagement, satisfaction, trust, and purchase intentions. Despite extensive research on consumer behavior, there's a gap in understanding post-purchase satisfaction, especially within wine e-commerce. This study aims to address this by examining wine consumer feedback on leading wine e-commerce platforms in three prominent markets: China, the UK, and the US. It aims to help online wine sellers in developing targeted marketing strategies to enhance consumer satisfaction and sales in each unique wine market. Through text mining, the study reveals market-specific differences in consumers' sentiments, preferences, and aversions arising from their online wine shopping experiences, providing a detailed guide for wine producers and e-commerce platforms to optimize their products and online services.

The Influence of E-Commerce, Motivation, and The Use of Accounting Information Systems in Decision-Making For Entrepreneurship in Accounting Students

In today's digital era, anyone can make buying and selling transactions easily. Buying and selling trade goods can now be done from young to old. Due to the access to conduct all-round transactions in terms of supply of goods, promotion, and finance is also easy. This is because the latest information technology makes it easy to transact efficiently and effectively. An example of current information technology that is developing is e-commerce. Apart from e-commerce, accounting information skills can encourage individuals to develop their businesses. However, the situation in Indonesia is that young people who are entrepreneurs are low. Therefore, this study aims to see whether the variables that have been determined such as E-Commerce, Motivation, and Financial Information Systems can influence decisions in entrepreneurship. The population in this study were accounting students at the Faculty of Economics and Business, Universitas Medan Area. The data used in this study is primary data by distributing questionnaires to respondents using a purposive sampling technique. The analysis used is multiple linear regression analysis. The results of this study are expected to be able to analyze more deeply the students' interest in entrepreneurship. The results of the study will also be presented through tables, figures, and graphs.

Proposed Dashboard Concept for TUS MART: Enhancing Aquaponic and Hydroponic Sales Management Using the Innovation Canvas Method

The rapid evolution of e-commerce has transformed agricultural operations, prompting Telkom University Surabaya to develop TUS MART, an e-commerce platform designed for managing and selling aquaponic and hydroponic products cultivated by the university. However, TUS MART faces challenges such as inadequate data management, limited user interface intuitiveness, and inefficiencies in sales tracking and customer relationship management. This research proposes a comprehensive dashboard for TUS MART, developed using the Innovation Canvas Method, which aligns with both user needs and business objectives. The methodology involved phases like "Explore," "Ideate," "Market," "Design," and "Value Proposition," ensuring that the dashboard meets essential performance standards while addressing critical risks. The resulting dashboard enhances real-time inventory tracking, sales analytics, and customer management, contributing to TUS MART’s operational efficiency, sustainability, and educational objectives. This study highlights the successful application of innovative design frameworks in developing user-centered e-commerce solutions that integrate technological and agricultural advancements.

Feminist Impact via Chinese Social Media

This paper discusses the impact of feminism on women through the Chinese social media and e-commerce platform—Xiaohongshu. Sentiment and themes were categorized for 50 top posts of feminism, which ranged from feminism Comment, female power education to analysis of movie and news. The research reveals that different content categories, emotional tones, and commentator feedback significantly influence user engagement. This study is also an indication of active engagement and diversity of ideas on issues of feminism by young Chinese women. These findings offer valuable insights for content creators and platform operators, emphasizing the need to consider emotional and categorical dynamics in strategy development to optimize user experience and content dissemination on Xiaohongshu.

Factors that Affect Purchase Intention and the Effects of Livestream Influencers: Basis for Strategic Plan

The ability of online influencers in e-commerce livestreams to provide clear and intuitive insights into merchandise significantly shapes and drives consumer spending intentions. This study explored factors affecting purchase intention and the impact of livestream influencers on consumers in Guangzhou, Guangdong Province, China, using a quantitative approach. The sample included consumers who watched livestreams on various social media platforms. Data analysis involved tables and weighted means to assess factors influencing purchase intention, the effects of livestream influencers, and the relationship between consumer profiles and purchase intention. Key findings indicated that factors such as social networking opportunities, efficiency of methods, and popularity significantly influenced purchase intentions, with social networking opportunities having the highest impact. The study also found that livestream influencers most strongly affected purchase decisions, followed by purchase intention and customer engagement. Additionally, there was a significant relationship between consumer profiles—specifically age, income, years of e-commerce usage, and frequency of platform use—and purchase intention, with educational attainment showing the strongest correlation. However, sex and the specific e-commerce platform used were not significant factors. The study's strategic plan provided recommendations for improving sales and consumer engagement on livestream platforms. The study concluded that livestream platforms significantly influence consumer purchases and contribute to increased sales and profits for enterprises, with recommendations directed at consumers, influencers, businesses, and the government.

Carbon footprint reduction in an e-commerce market: impacts of logistics service sharing

In the e-commerce market, green technology investment and carbon offset purchase are two widely-used approaches for reducing the carbon footprint of logistics services. However, implementing carbon footprint reduction in logistics services generally incurs heavy costs. To distribute heavy costs and improve resource utilization, a novel strategy of logistics service sharing has played an important role. Nevertheless, it is still unclear, in a co-opetitive e-commerce market, how to make use of different approaches and what the impacts of logistics service sharing are. To answer these questions, we develop an analytical model where an e-commerce platform and a third-party seller compete for consumers who care about both the selling price and the logistics service carbon footprint. We assume that the platform builds his own logistics service system and can adopt two different approaches to cut carbon footprint, while the seller needs to outsource logistics services to the TPL service provider or the platform. The analysis shows that without logistics service sharing, the platform may be more willing to purchase carbon offset as the offset cost increases, and the availability of carbon offset can prompt the platform to increase his investment in green technology. By contrast, with logistics service sharing, the platform will be less willing to purchase carbon offset as the offset cost increases, and the usage of carbon offset will induce him to invest less in green technology. These findings highlight that logistics service sharing can change the platform's preference toward the two approaches and modify the relationship between them. Furthermore, we find that logistic service sharing can provide a win-win outcome for the platform and the seller, but is not necessarily helpful for reducing the total carbon footprint in the e-commerce supply chain as well as increasing consumer surplus and social welfare.

THE SYNERGETIC IMPACT OF ELECTRONIC AND QUICK COMMERCE ON THE FOOD INDUSTRY IN UKRAINE

Introduction. The e-commerce market in the food industry requires adaptation and innovation, but constraints hinder the implementation of modern solutions. Investments, clear regulations, and new technologies are needed to ensure product quality and stimulate innovation. Purpose. The study aims to investigate the synergistic impact of e-commerce and quick commerce on the food industry in Ukraine and to determine future development prospects. Methods. The study involves the examination and analysis of scientific research and publications, an exploration of approaches to e-commerce and quick commerce, and an assessment of their impact on Ukraine's food industry. Results. The factors of development, results, the essence of the synergy between e-commerce and quick commerce in Ukraine's food industry, problems, solutions, and development prospects have been identified. Conclusion. E-commerce and quick commerce are transforming Ukraine's food industry, enhancing efficiency and consumer satisfaction. Sustainable growth in the sector requires innovations, improved logistics, and increased safety standards.

HUBUNGAN PENGGUNAAN ELECTRONIC COMMERCE (E – COMMERCE) DENGAN PEMILIHAN MAKANAN DAN STATUS GIZI PADA MAHASISWA FAKULTAS KESEHATAN UNIVERSITAS MUHAMMADIYAH GRESIK

The use of electronic commerce (e-commerce) has penetrated various fields, one of which is the culinary industry. Improper food selection through e-commerce can impact a person's nutritional status. This study aims to analyze the relationship between e-commerce use, food choices, and nutritional status. Simple random sampling with proportional random sampling was chosen as the method for this research, with a subject size of 88 students from the Faculty of Health at Muhammadiyah University of Gresik. Data collection was carried out using e-commerce usage questionnaires, FFQ questionnaires, and anthropometric measurements. The Spearman correlation test was chosen to analyze the collected data. The results show no significant relationship between the use of e-commerce and food choices, with a p-value of 0.865 for the main food category, 0.700 for the snack category, and 0.305 for the beverage category. There is no significant relationship between the use of e-commerce and nutritional status, with a p-value of 0.709. The conclusion of this research is that there is no significant relationship between the use of e-commerce, food selection, and nutritional status. Suggestions for future research include conducting a recall to determine the intake consumed by students and conducting similar research on various community characteristics.

UNDERSTANDING THE ROLE OF FOMO (FEAR OF MISSING OUT) IN IMPULSE PURCHASE FOR SMES

This study examines the influence of price discounts on impulse buying through live streaming among e-commerce users in Indonesia. The research adopts a quantitative approach, utilizing a survey methodology with questionnaires distributed to a purposive sample of 152 consumers from the Dolee Branded Store. Data were analyzed using SmartPLS 4.0 software, employing the PLS-SEM analysis method. The findings reveal that price discounts significantly directly impact impulse buying behavior. Furthermore, price discounts also significantly affect live streaming, which, in turn, substantially influences impulse buying. The results indicate that live streaming acts as a mediating variable, enhancing the effect of price discounts on impulse purchases. This study underscores the importance of integrating price discount strategies with live streaming to drive impulse buying behavior in the e-commerce sector effectively. By leveraging live streaming as a promotional tool, businesses can maximize the impact of their discount offers, leading to increased consumer engagement and sales. These insights provide valuable implications for marketers and e-commerce platforms aiming to enhance their promotional effectiveness and customer acquisition strategies.

Structural analysis of Kazakhstan's e-commerce market participants in the B2C segment

The article examines the current trends in the development of the e-commerce market in Kazakhstan using the example of the B2C segment. The growth of online retail trade in Kazakhstan has been exponential over the past 3-4 years, and the activity of entrepreneurs in this segment has led to the rapid formation of the necessary infrastructure aimed at meeting consumer demand. The purpose of the study conducted by the authors is to analyze the main subjects of the e-commerce market in the dynamics of their development and influence on the state of the market. The study of agents of this market conducted by the authors using general scientific methods allowed us to identify the main trends and patterns of change in the structure of online services provided, the sale of goods via the Internet, and the improvement of payment and delivery methods. In addition, the authors focused on assessing the competitiveness of the market and identified trends in its monopolization. Despite the highly competitive nature of the e-commerce market, market pioneers have advantages that give them the opportunity to have a strong influence on the market, contributing to the emergence of potential barriers to entry in certain market segments. The results obtained allowed the authors to determine promising directions for the development of the B2C segment of the e-commerce market in Kazakhstan.

E-commerce operations and technology perceptions in promoting farmers' adoption of green production technologies: Evidence from rural China

Agricultural green production is vital for ensuring product quality, safety, and mitigating environmental issues. E-commerce operations have emerged as a key driver of green production transformation. Based on a sample of 704 farm households in Jiangsu Province, this study employs a two-way fixed-effects model, Propensity Score Matching (PSM), Instrumental Variable Probit (IVProbit), and Extended Regression Model (ERM) to address endogeneity, alongside stepwise regression to test the mediating role of technology cognition. The results show that e-commerce operations significantly and positively influence the adoption of green production technologies among farmers, with technology cognition acting as a positive mediator. The impact of e-commerce on technology adoption varied across different age groups and geographical terrains, with older farmers and those in plain regions benefiting the most. Additionally, e-commerce played a crucial role in the adoption of green technologies, particularly in the use of organic fertilizers. To promote the broader adoption of green technologies among farmers, it is recommended that governments strengthen e-commerce support systems, enhance technical training for farmers, improve the inclusivity of e-commerce platforms, and address gaps in the availability of green production technologies.

Design of Blockchain and Strategic Financing Service under the Platform Economy

The capital constrains and uncertainties in supply disruptions faced by small and medium-sized suppliers pose critical challenges for the development of e-commerce platforms. In response, platforms have begun offering direct financing (PDF) to their suppliers alongside traditional bank credit financing (BCF). Within the private (consortium) blockchain, the platform and the supplier (and the bank) achieve consensus on financial smart contract, enabling the execution of flexible contracts tailored to suppliers’ risk profile. We develop a game-theoretic model to examine the terms of smart contracts in different blockchains and further investigate the platform's optimal blockchain design. We find that PDF serves to safeguard the platform's commission income from high-interest BCF. Our analysis reveals that PDF is more likely to be provided to a risky supplier within the consortium blockchain, contrasting with outcomes observed within the private blockchain. As a result, the platform and the supplier could reach win-win, or win-lose outcomes within the private blockchain; while within the consortium blockchain, they tend to result in win-win or lose-win outcomes. Such incentive conflict could potentially hinder blockchain adoption. Our findings further provide the managerial insights guiding the platform's blockchain design: adopting consortium blockchain under moderate market potential and low or high supplier's risk, and adopting private blockchain otherwise. Furthermore, we consider the supplier's endogenous effort on reducing risk, and numerically demonstrate that blockchain may encourage or discourage the supplier's effort. Our research complements previous studies by investigating the interaction between the PDF provision and blockchain structures under uncertain supply disruption risk.

Optimal Refund and Ordering Decisions for Fresh Produce E-Commerce Platform: A Comparative Analysis of Refund Policies

Optimal Refund and Ordering Decisions for Fresh Produce E-Commerce Platform: A Comparative Analysis of Refund Policies

The Specific Application of Big Data Analysis in the Development of E-commerce Marketing

The Specific Application of Big Data Analysis in the Development of E-commerce Marketing

E-commerce platform’s customer-to-manufacturer mode choice: self-built or joint-development

ABSTRACT We study the emerging customer-to-manufacturer (C2M) mode, in which the e-platform analyzes customer data and offers recommendations to manufacturers. We consider two types of C2M mode: the platform establishes its own brand (self-built mode) and the platform conducts joint development with the manufacturer (joint-development mode). We show that the manufacturer always benefits from a lower quality difference, whereas the platform does not. Interestingly, under the self-build mode, a smaller brand devaluation effect benefits not only the platform, but also the manufacturer. Further, we discover that a win-win situation exists if the manufacturer and the platform choose the same mode.

REFORMULANDO O JOGO TRIBUTÁRIO: DESAFIOS E SOLUÇÕES NAS TRANSAÇÕES DE GAMES ON-LINE

In recent years, computer games have gained widespread popularity, driven by technological advancements and internet expansion, leading to the prevalence of on-line gaming and the decline of physical media. The taxation of these games has become a debated issue, particularly regarding the differentiation between off-the-shelf and custom software. In 2021, the Brazilian Supreme Federal Court deemed software taxable as services. Uncertainties have arisen regarding in-game transactions, encompassing the acquisition of goods, rights, or financial operations. This article aims to understand whether transactions in on-line games qualify as the acquisition of goods or services, determining the applicable taxes, considering the Brazilian legal landscape post-Tax Reform. Specific objectives include grasping technical distinctions between goods, commodities, and services; conceptualizing and distinguishing software and on-line games from a technological perspective; outlining types of transactions in on-line games to support their legal classification; understanding the Supreme Court's rationale on software as services; and analyzing the impact of the Tax Reform on the taxation of in-game transactions. The research, characterized as pure and explanatory, employs a qualitative approach, deductive method, and bibliographic/documentary procedures. It concludes that the accurate taxation of on-line gaming transactions is a significant source of legal uncertainty, stemming from the classification and legality of tax incidence. The Tax Reform, by instituting a single tax for operations involving goods, services, and rights, holds the potential to resolve these uncertainties, rendering unnecessary the determination of the nature of operations for tax purposes.

Does Proximity to MRT Stations Affect Online Shopping Use? An Analysis Using Data from Japan and New York

The rapid growth of the e-commerce market in the retail sector has led to a greater demand for home delivery services in recent years. In order to develop policies to address the issues related to delivery demand, it is critical to understand the demand mechanism of online shopping. Furthermore, the relationship between proximity to mass rapid transit and shopping mode choice mechanisms has not been studied, although, in the field of urban design, accessibility to mass rapid transit is known to affect travel behaviors. We focus on the relationship between proximity to mass rapid transit stations and the shopping mode choice mechanism and estimate structural equation models, considering in-person and online shopping propensities as the latent variables. We use the two datasets. One is from a web-based survey of online shoppers in Japan. The other is the 2019 NYC Citywide Mobility Survey data. The results based on Japanese survey data indicate a clear difference in shopping mode choice mechanisms between MRT-dependent neighborhoods and non-MRT-dependent neighborhoods, while such a difference is limited in NYC. Furthermore, the study reveals how individual and household characteristics and accessibility indicators affect online shopping propensity based on the type of neighborhood and city/country.

A REVIEW PAPER ON ETHICAL HACKING

Ethical Hacking is a proactive approach to cybersecurity that involves authorizing and systematically testing information systems to find vulnerabilities before they can be exploited by criminals. Ethical hackers are network and computer experts who attack security systems on behalf of their owners, looking for vulnerabilities that can be exploited by malicious hackers. The explosive growth of the Internet has given rise to many good things, including electronic commerce, email, collaborative computing, and new areas of advertising and information distribution. Ethical hacking, also known as penetration testing, or red teaming, has become a major concern for businesses and governments. Organizations are concerned about the possibility of being "hacked" and potential customers are concerned about having their personal information under control. Hackers are classified according to their work and knowledge. White hat hackers are ethical hackers. Ethical hackers use hacking techniques to ensure security. Ethical hacking is necessary to protect systems from damage. KEYWORDS: Cybersecurity, Ethical Hacking, It’s Impact, Vulnerability Assessment, Security Tool, Cyberthreats

Risk evaluation of livestream e-commerce platforms based on expert trust networks and CODAS

As an emerging e-commerce model, livestream e-commerce (LEC) has presented novel opportunities for the advancement of the retail industry. While retailers reap the benefits by this platform, they also encounter challenges associated with platform risks. This paper aims to propose a novel hybrid model to address the risks inherent in livestream e-commerce platforms (LECPs) evaluation problems. Firstly, the paper makes use of q-Rung orthopair fuzzy (q-ROF) trust network (TN) to handle the intricate and uncertain evaluation environment of LECPs and utilizes combinative distance-based assessment (CODAS) to rank the alternative platforms. Secondly, considering that experts have different levels of familiarity with different indicator, a q-ROF-TN matrix between experts is established for each indicator to ascertain their respective weights, which adds robustness to the evaluation process. Thirdly, the dual feedback mechanism is designed to enhance group consensus that attempts to ensure that the evaluation process is collaborative and considers diverse expert opinions, leading to more reliable outcomes. Finally, a set of evaluation indicators is constructed covering various aspects like capital flow management capability and public domain traffic support, and the level of risk of the four LECPs is evaluated using the proposed method. Furthermore, the reliability and effectiveness of the proposed evaluation model are validated through sensitivity analysis and comparative study.

The moderating effect of system quality on the relationship between customer satisfaction and purchase intention: PLS-SEM & fsQCA approaches

The study aims to understand the antecedents of customer behaviour that lead to high purchase intention, encompassing moderating role of system quality to achieve purchase intention. Theoretically, this research employs the technology acceptance model to examine the proposed relationship and complexity theory to employ fuzzy-set qualitative comparative analysis (fsQCA) as a robust complementary method to the partial least squares-structural equation model (PLS-SEM). The proposed conceptual model is measured using data gathered from online customers in Bangladesh's electronic market. A survey of 311 e-commerce customers, using PLS-SEM and fsQCA models, reveals that the antecedents of the customer behavioural practices are highly correlated to achieving purchase intention. The findings from PLS-SEM show that perceived enjoyment and perceived ease of use are highly supported by purchase intention. Similarly, system quality influences purchase intention and acts as a moderator. In the fsQCA analysis, hedonic motivation and perceived enjoyment are necessary conditions to achieve a high purchase intention. The hybrid models add the methodological contribution by combining both symmetric and asymmetric relationships, thereby providing a holistic understanding of system quality as a moderating factor to achieve high purchase intention, especially in the context of the e-commerce market in Bangladesh. This research outlines implications for the theoretical and managerial perspectives to build a better relationship between factors of satisfaction and purchase intention and enable policymakers to contribute better managerial decisions.