Purchase Intention In E-commerce Research Articles

Clicks vs. bricks: Exploring the critical success factors for consumer purchase intention in e-commerce

As more and more people shift their purchasing habits from bricks-and-mortar stores to online platforms, e-commerce practitioners must understand the factors that influence consumers’ purchase intentions. By identifying these key determinants, practitioners can develop effective strategies to attract and retain customers. This study aims to examine the impact of information quality, product quality, user satisfaction, system quality, and service quality on consumers’ purchase intentions in e-commerce. Empirical data were collected from 181 consumers to capture their perceptions of e-commerce, the factors influencing their purchase intentions, and the relationships between them. The data were then analyzed using Pearson’s correlations and structural equation modelling techniques to determine the importance of each factor. The results show that information quality, product quality, user satisfaction, system quality, and service quality significantly influence consumers’ purchase intentions in e-commerce. This study provides valuable insights into the factors that affect consumers’ purchase intentions in e-commerce and allows practitioners to develop appropriate strategies customized to their own context.

AI Meets the Shopper: Psychosocial Factors in Ease of Use and Their Effect on E-Commerce Purchase Intention.

The evolution of e-retail and the contribution of artificial intelligence in improving algorithms for greater customer engagement highlight the potential of these technologies to develop e-commerce further, making it more accessible and personalized to meet individual needs. This study aims to explore the psychosocial factors (subjective norms; faith; consciousness; perceived control) that affect AI-enabled ease of use and their impact on purchase intention in online retail. We will also assess the mediating effect of AI-enabled ease of use between psychosocial factors and consumer purchase intention. A quantitative methodology was used, and 1438 responses were collected from Portuguese consumers on e-retail. Structural equation modeling was used for the statistical treatment. The findings indicate that subjective norms do not positively impact AI-enabled ease of use, whereas factors such as faith, consciousness, and perceived control do enhance it. Furthermore, AI-enabled ease of use itself boosts purchase intention. Additionally, the effects of subjective norms, faith, consciousness, and perceived control on purchase intention are significantly enhanced when mediated by AI-enabled ease of use, highlighting the crucial role of usability in shaping consumer purchase behavior. The contribution of this study has been made through the formulation model that provides a systematized perspective about the influencers of purchase intentions and extends the knowledge about the impact of artificial intelligence in e-retail. Furthermore, this study offers insights into the impact of artificial intelligence in e-commerce-artificial intelligence directly affects purchase intentions and plays an important mediator role in the interaction mechanisms between psychosocial factors and purchase intentions.

BELANJA ONLINE GEN Z: DITINJAU DARI DAYA TARIK IKLAN DAN CELEBRITY ENDORSER

Communication in marketing is an important aspect for the successful growth of a company. Marketing communication is an attempt to convey messages to the public, especially target consumers, regarding the existence of products in the market. Marketing communication activities can be carried out by salespeople, advertising, personal selling, or sales through various media, conventional media and new media. Marketing communication in the end is to encourage consumers to finally make a purchase decision. Purchase intention is mediated by one of the variables, namely, buying interest. Many factors influence consumer purchase intention, including advertising attraction, e-wom, brand ambassador, celebrity endorser, brand image, brand awareness, advertising exposure, and others. The purpose of this study was to determine the effect of the advertising appeal and celebrity endorsers on purchase intention. The sample in this study was 170 respondents. The sampling technique was carried out by purposive sampling technique where the researcher determined the criteria for the research respondents themselves. Data collection was carried out using a questionnaire with measurements using a Likert scale, then processed using a statistical program. There is an effect of the advertising appeal and celebrity endorsers on purchase intention in e-commerce in Generation Z simultaneously or partially. The influence of the advertising appeal and celebrity endorsers on purchase intention in this study is significant and positive, which means that the higher the value of the two independent variables, the higher the purchase intention will be. Based on the results of hypothesis testing, it is proven that H1, H2, and H3 are accepted.

The effect of e-WOM on purchase intention in e-commerce in Indonesia through the expansion of the information adoption model

The effect of e-WOM on purchase intention in e-commerce in Indonesia through the expansion of the information adoption model

ANTESEDEN MINAT BELI PADA E-COMMERCE LAZADA DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING

The purpose of this study was to analyze whether electronic word of mouth and celebrity endorsers affect purchase intention in e-commerce Lazada through consumer trust. The research method used is descriptive research method with the population in this study is the Kuningan Regency community who have visited and have never made a purchase at Lazada e-commerce whose number is unknown. The sampling technique used a non-probability technique with a sample of 200 respondents. The data collection technique used in this study was by distributing questionnaires and measuring them using an interval scale. The analytical tool used in this research is SEM AMOS. The results showed that: (1) E-WOM positively and significantly affected purchase intention in Lazada's e-commerce. (2) Celebrity endorsers have a significant effect on purchase intention in Lazada e-commerce. (3) E-WOM positively and significantly affects consumer confidence in Lazada e-commerce. (4) Celebrity endorsers have a positive and significant effect on consumer confidence in Lazada e-commerce. (5) Consumer trust positively and significantly affects purchase intention in Lazada e-commerce. Keywords: electronic word of mouth; celebrity endorser; purchase intention; consumer trust

The Effect of Social Interaction and Social Support on E-Commerce Purchase Intention: UGT and TAM Theory Perspective

Purpose: This study was to analyze the essence of combining the TAM and UGT theory in shaping consumer purchase intentions in e-commerce. This was accomplished by developing an empirical research model based on direct and moderating relationships on purchase intention. Theorethical Framework: This study involves 7 hypotheses that are described comprehensively in section 2. The independent variables are Benefits Perceived (BP), Ease of Use Perceived (EoUP), Risk Perceived (RP), Moderating Variables are Social Support & Social Interaction (SI), and the Dependent variable is Purchase Intention (PI). Method: Furthermore, the total sample in this study involved 938 respondents, data were collected using online surveys, and the method of analysis used was PLS. Results and Conclusion: The results show a close positive association between UGT and TAM theory on the consumers’ buying intentions. In addition, the findings indicate the propensity for Social Interaction & Support; thus, empirically built hypotheses specified that most TAM variables had a positive and significant effect on puberty purchase intention. Therefore, asides from where Risk Perceived confers a little influence through direct effect relationships, a positive and significant impact on purchase intention is perceived if social interaction & social support variables moderate the risk. Originality/Value: This study in testing the relationship between variables is based on two theoretical approaches: UGT and TAM. Besides, measuring variables by moderation uses social support and interaction variables.

Impacts of Social Media Advertising on Purchase Intention and Customer Loyalty in E-Commerce Systems

The emergence of new technologies has had a noteworthy impact on communication systems, leading to the importance of conducting research in this area due to the significant influence of social media. Marketing operators must implement the necessary infrastructure to identify and fulfill customers' expectations, considering the advantages and the increasing number of users in social networks. This paper presents a comprehensive framework for evaluating the purchase intention of electronic commerce systems, taking into account the impact of social media advertising and customer loyalty. The paper aims to enhance purchase intention in e-commerce through social media advertising and examine influential factors that improve online shopping performance, including social media advertising's effectiveness on customer purchase behavior and brand loyalty. The paper develops a theoretical framework of nine hypotheses to evaluate purchase intention in e-commerce systems, with a focus on the effect of social media advertising on brand loyalty and purchase intention. To validate the proposed model and test the research hypotheses, we make use of information obtained from an international company located in China. The results demonstrate the positive effect of pleasurable motivation on purchase intention, with a significance level of 3.776 and a path coefficient of 0.279. Moreover, an investigation of the positive effect of customer loyalty on the recommended advertisement confirms the hypotheses, with a significance of 32.815 and a path coefficient of 0.788.

Impact of Product Description, Product Photo, Rating, and Review on Purchase Intention in E-commerce

The Covid-19 pandemic in the last 3 years has strengthened E-commerce growth, making online shopping the new norm due to restricted offline activities. To aid buyers and sellers in conducting transactions in E-commerce, E-commerce platforms have introduced features like product descriptions, product photos, ratings, and reviews. These features have created a competitive landscape, benefiting sellers who can use them effectively. Nevertheless, many sellers still struggle to optimize these features and market their products effectively to buyers. Failure to optimize these features correctly restricts the marketing strategy's effectiveness and puts sellers at risk for unanticipated difficulties that may be prevented by determining the various effects of these features on customers’ purchase intentions. Therefore, this research aims to analyze the impact of product descriptions, product photos, and ratings & reviews on customers' purchase intention in E-commerce. A quantitative approach is used in this study, where the data is analyzed through descriptive statistics and PLS-SEM. The result of this study suggested that all three features of product description, product photo, and rating & review significantly and positively influence purchase intention in E-commerce. In addition, the author also found that moderation of perceived trust significantly affects product description and rating & review on purchase intention, while the moderation of perceived risk only significantly affects rating & review on purchase intention. The finding of this research is expected to give insights to E-commerce sellers on optimizing the features in E-commerce to increase the customers’ purchase intention.

Could the Implementation of Augmented Reality Influence Consumers’ Purchase Intention in E-Commerce?

Augmented reality in e-commerce has become the latest trend in the world of online shopping. The purpose of this study is to empirically prove the influence of perceived of usefulness and the perceived ease of use towards behavioral intentions through attitudes. The urgency of this research is the new phenomenon of online shopping experience in Indonesia using augmented reality technology in e-commerce. This study used primary data by distributing questionnaires to 200 users of AR application in e-commerce with random sampling techniques. This study used Path analysis with SPSS. The results of the study prove that the perceived of usefulness and the perceived ease of use have a significant effect on online purchase intentions through attitudes. The perceived ease of use has more influence than the perceived of usefulness.

Bibliometric Analysis of Customers’ Purchase Intention in e-commerce

This study aims to conduct a bibliometric analysis of purchase intentions in e-commerce published in 2001 to 2022. This study shows publication trends by utilizing scientific mapping and analyzing publication performance. This study also identified the contributions of authors, journals, countries, and articles using bibliometric analysis. Several countries have contributed to publications of purchase intention in e-commerce. China and the United States have the largest contribution in scientific publications around the world. In addition, "The Journal of retailing and customer services" published the most articles in this field. According to the citation analysis of the author, Gefen D., Karahanna. E, Straub D.W. has a total of 5,315 citations. Another result found that some keywords have large nodes related to their frequency of occurrence and represent information about the relationship between keywords. A visualization of publication trends is presented to serve as a reference and guidance for researchers in future studies.

Winning Hearts and Wallets: Investigating of Gamification and Reputation on Repurchases Intention on E-Commerce Platforms in Indonesia

This study investigates the effect of gamification and reputation on e-commerce purchase intention in Indonesia. This type of research uses a quantitative approach through survey methods. The population in this study were users of the five largest e-commerce platforms in Indonesia, with a minimum sample size of 520 respondents. Confirmatory factor analysis (CFA) using the SEM-PLS algorithm with WarpPLS software. The results of this study indicate that to win the hearts and wallets of consumers, the application of gamification can significantly increase repurchase intention and reputation can significantly increase vendor trust in shopping on the marketplace. Keywords: gamification, reputation, e-commerce, repurchase intention

The Effect of Inconsistent Online Reviews on Customers' Purchase Intention in E-commerce: a Psychological Distance Perspective

Inconsistent online reviews, which affect customers' purchase intention, are gaining increasing attention. In this paper we analyzed the mechanism of inconsistent online reviews that are posted by the same reviewer on customers' purchase intention. Our research was based on a psychological distance theory perspective, specifically in three dimensions: temporal distance, social distance, and hypothetical distance. Our findings were as follows: First, inconsistent online reviews had a significant negative effect on customers' purchase intention, and product type (experience vs. search) played a moderating role. Second, when customers faced inconsistent online reviews, temporal, social, and hypothetical distance significantly affected their purchase intention but this differed according to product type. The effect of temporal distance was more significant for a search product than it was for an experience product; however, social distance and hypothetical distance had more significant effects for the experience product. Our research conclusions enrich the literature on online reviews and provide suggestions for sellers on e-commerce platforms to manage inconsistent reviews according to product type.

A method for predicting consumer purchase intention in e-commerce in the era of social media

A method for predicting consumer purchase intention in e-commerce in the era of social media

A Method for Predicting Consumer Purchase Intention in E-commerce in the Era of Social Media

A Method for Predicting Consumer Purchase Intention in E-commerce in the Era of Social Media

THE IMPACT OF ONLINE REVIEWS ON ONLINE PURCHASE INTENTION IN TOKOPEDIA (JAKARTA)

Abstract
 Purpose – The purpose of this research is to examine the type of online reviews; timelines, quantity, valence and its relationship on online purchase intention in e-commerce (Tokopedia) among millennials in Jakarta.
 Design/methodology/approach – The quantities approach and simple random sampling methodology were use in this research. Data were gathered through a survey instrument, and the partial least square equation modelling (PLS-SEM) technique was subsequently applied to 98 responses. The model explained variation of the major constructs in relation on online purchase intention of e-commerce (Tokopedia) among millennials in Jakarta.
 Findings – Reviews timelines is the most influential online reviews element towards Jakarta millennial’s online purchase intention for e-commerce.
 Originality/value – The research project has provided the researcher and marketers with more clarity into the area of online purchase intention for e-commerce products, which is a volatile and dynamic area with continuous uncertainty.
 Keywords – Online purchase intention, Reviews timelines, Reviews quantity, Reviews valence.
 Paper type – Research paper

Implementasi artificial intelligence marketing pada E-commerce : personalisasi konten rekomendasi serta dampaknya terhadap purchase intention

The digital transformation that has now penetrated into business activities has encouraged the emergence of online buying and selling platforms, or what we often know as e-commerce. E-commerce was made because people wanted to buy and sell things online in a way that was easy for both buyers and sellers. This study aims to determine the impact of artificial intelligence on purchase intention in e-commerce. The variables tested are the influence of perceived usefulness, perceived ease of use, and attitude toward personalization on purchase intention on Shopee e-commerce. The sampling method in this study is probability sampling with a total of 150 respondents who are people of the Special Region of Yogyakarta with an age range of 18-40 years and are actively using Shopee e-commerce. Primary data was collected using a questionnaire method that has been tested for validity and reliability. Based on the results of data testing using the classical assumption test, descriptive analysis and multiple regression analysis, the results show that: (1) perceived usefulness has a positive and significant effect on attitude toward personalization, (2), perceived ease of use has a positive and significant effect on attitude toward personalization, and (3) attitude toward personalization has a positive and significant effect on purchase intention.

The role of technology acceptance model factors on purchase intention in e-commerce

The number of Indonesian e-commerce users has increased in recent years. Supported by escalated of information technology, higher mobile phone users, and online shopping trend, it continue to increase exponentially. This study aims to determine the effect of perceived usefulness and ease of use on the intention to purchase of e-commerce users, which is supported by the theory of the Technology Acceptance Model (TAM). The respondents are 338 students. This study uses Confirmatory Factor Analysis (CFA) to determine the validity and reliability of the construct and Partial Least Square (PLS) in testing the relationship between the variables. The findings depicted that perceived ease of use has a significant influence on attitude toward e-commerce and intention to purchase, attitude toward e-commerce significantly affects the intention to purchase, and perceived usefulness has a significant influence on attitude toward e-commerce, but not supported influence on intention to purchase. The managerial implication of this research is that the e-commerce companies in Indonesia can pay attention to the variables that become the factors in the acceptance of e-commerce to build and achieve better corporate goals.

Behavioral intention to order food and beverage items using e-commerce during COVID-19: an integration of theory of planned behavior (TPB) with trust

PurposeThis paper aims to examine consumers’ behavioral intention (BI) to order food and beverage items using e-commerce during COVID-19 by incorporating trust (TRU) with the theory of planned behavior (TPB).Design/methodology/approachData were collected via an online questionnaire, and the study used a total of 306 accurate and usable responses. The population of the study includes Indian consumers. Data were analyzed using SPSS 25 and AMOS 22.0. The proposed hypotheses were statistically tested.FindingsThe empirical results show that attitude (ATT), subjective norms (SN) and trust significantly and positively influence behavioral intention, while perceived behavioral control (PBC) is insignificant. This study reveals that the proposed model explained approximately 51% of the variance in the behavioral intention.Research limitations/implicationsSeveral theoretical and practical implications are drawn on the basis of the findings of the current study that can be used to make recommendations to e-commerce companies and help them understand the behavioral intention of consumers during COVID-19. Since the research is primarily focused on India, it is difficult to extrapolate the findings to other countries.Originality/valueTo the best of researchers’ knowledge, no single study was carried out in the Indian context that tested the influence of trust on the behavioral intention of ordering food and beverage items using e-commerce during COVID-19. Hence, the present study attempts to understand the factors influencing purchase intention in e-commerce and analyzes the relationship between these factors in the backdrop of COVID-19.

Analyzing the Effect of One-Stop Shopping on Purchase Intention in E-Commerce

Beginning with the advent of the Internet in the mid-nineties, e-commerce has started to be a viable alternative way of shopping for the consumers worldwide. Without doubt, it could be said that e-commerce has become indispensable in our lives. Recent global pandemic has increased e-commerce adoption by elderly people even further as the sole way of buying their needs. This paper studies the direct and indirect effects of product portfolio in B2C e-commerce web sites on customers’ purchase intention through perceived value and brand loyalty. SEM method was used to test the hypotheses. The results of the study indicate that product portfolio does not have a direct effect on purchase intention. However, it does have an indirect influence on purchase intention through perceived value and brand loyalty. As a result, this study validates the extant literature by confirming the mediating role of brand loyalty between the relationship between perceived value and purchase intention. The findings obtained are believed to provide significant contribution to the related e-commerce literature.

Direct and mediating effects of social media on e-commerce purchase intention: a comparative approach

Direct and mediating effects of social media on e-commerce purchase intention: a comparative approach