E-commerce Poverty Alleviation Research Articles

Assessing the impact of rural E-commerce on regional poverty alleviation: A spatial spillover analysis

China's innovative and sustainable e-commerce poverty alleviation model has not only generated significant social and economic value but also serves as an effective practical case for global poverty reduction. This study employed 611 counties in contiguous poverty-affected areas in China from 2011 to 2022 as valid research samples. It adopted the Spatial Autoregression Model, Spatial Error Model, and Spatial Durbin Model to examine the impact of rural e-commerce on the quality of poverty alleviation, spatial spillover effects, and regional heterogeneity in contiguous poverty-affected areas. The results indicate that rural e-commerce improves the quality of poverty alleviation in local regions and has a spatial spillover effect on the quality of poverty alleviation in adjacent regions. Moreover, significant regional heterogeneity exists in the direct promotion and spatial spillover effects of rural e-commerce on the quality of poverty alleviation in contiguously poor areas. Specifically, in the impoverished areas of eastern, central, and northeastern China, rural e-commerce not only enhances the quality of poverty alleviation in the local region but also has a positive spillover effect on the poverty alleviation quality of neighboring regions. The findings of this study provide valuable insights for rural e-commerce to consolidate the achievements of poverty alleviation and align them with rural revitalization efforts.

E-commerce development, poverty reduction and income growth in rural China

PurposeThis research examines the impact of the National Rural E-commerce Comprehensive Demonstration Project (NRECDP) on poverty reduction and income growth in rural China.Design/methodology/approachThe study develops a theoretical framework, which considers the role of geographical, technological, institutional and cultural factors for the e-commerce poverty alleviation (e-CPA) model. Empirically, this study applies the difference-in-differences (DID) model and the event study approach to evaluate the effectiveness of NRECDP on the basis of large-scale county-level and household-level panel data spanning 2010 to 2020.FindingsThe study found that the NRECDP, as a government-led, information and communication technology (ICT)-enabled, market-based program, has led to a significant increase in per capita output of primary industry employees, as well as in the disposable income of rural residents, especially those in national-level poverty-stricken (NP) counties. The interventions of the NRECDP achieved these positive outcomes through transportation and Internet infrastructure improvement, ICT adoption and human capital accumulation in impoverished towns and villages in remote rural areas. These effects are larger in the eastern region of China, followed by the central region, whereas the weakest effects were found in the western region. However, we found little evidence of the NRECDP increasing household developmental expenditure.Research limitations/implicationsThe study findings have important practical and policy implications for rural e-commerce development and self-sustained poverty alleviation solutions. The research revealed the significance of government NRECDP interventions for increasing rural income, reducing living costs, and empowering the rural population in its multiple social roles, namely, as consumers, producers, employees and microentrepreneurs. The local cultural context may also play a role in ICT adoption and entrepreneurship cultivation with a downstream effect on the effectiveness of e-CPA practices. Policymakers would need to ensure a supportive entrepreneur-friendly environment for rural e-commerce development and continue implementing progressive policies for poverty alleviation.Originality/valueThis study explores poverty alleviation issues in China by developing for the first time a multi-faceted framework that is subsequently tested by both county-level and household-level large-scale observations. Also, it is the first study to provide nationwide empirical evidence on the effectiveness of e-CPA in narrowing down the spatial and digital divides in China. In addition to the impact of geography, technology and governmental support, this study also sheds light on the role of culture in the adoption and diffusion of digital technologies and as a source of local entrepreneurial opportunities.

乡村振兴战略下农产品跨境电商赋能乡村特色产业的研究

China is an agriculture-based country with vast rural areas, a wealth of agricultural products, and a large market. Cross-border e-commerce offers support for the export of agricultural products, which can break through the limitations of time and space, shorten the trade process of agricultural products, enhance the export efficiency of agricultural products, stabilize agricultural product trade, and promote the transformation and upgrading of China’s e-commerce. It also aids in the construction of a long-term mechanism for e-commerce poverty alleviation and agricultural revitalization. However, research has found that despite the rapid development of China’s crossborder e-commerce for agricultural products, there are still some issues, such as non-uniform quality standards for export agricultural products, information asymmetry, an inadequate cross-national logistics system and level of logistics technology, low levels of after-sales service, and a lack of corresponding professional and technical personnel. To address these issues, this article first introduces the current situation of China’s agricultural product export via cross-border e-commerce, then analyzes the development opportunities, and finally proposes the following solutions: aligning with international standards by establishing strict quality control mechanisms; creating a favorable policy environment, including policy support, resource allocation, and organizational guarantees; continuously improving product quality; focusing on the training of professional talent; and strengthening quality supervision and risk prevention. The aim is to promote the development of cross-border ecommerce for agricultural products, empower rural specialty industries, and support the implementation of the rural revitalization strategy.

The Implementation of the Digital Economy in Promoting Rural Revitalization

The government in recent years has adopted the e-commerce poverty alleviation policy and used e-commerce platforms to promote the sales of rural products, increase farmers’ incomes, and help rural revitalization. This policy has played a positive role in improving the livelihood of farmers and promoting the construction of rural infrastructure. At the same time, the integration of agriculture with the Internet has brought new vitality to the rural economy, promoted agricultural modernization and knowledge, and improved productivity and farmers’ income. The government has introduced the Internet of Things and cloud computing technology to help agricultural production become large-scale, intensive, and intelligent, which improves labor efficiency and provides support for rural revitalization. In addition, the digital economy has given rise to new agricultural operators, such as e-commerce and agricultural cooperatives, providing new models and sales channels for the development of rural industries. Driven by the rural revitalization strategy, the rapid development of digital agriculture, rural e-commerce, and smart tourism has brought huge growth to the rural economy

Do poverty alleviation measures play any role in land transfer farmers well-being in rural China?

The objective of sustainable development in the globe is to eradicate all types of poverty. Land resources are important production factors and income sources for farmers who are in poverty or have been lifted out of poverty. In recent years, it has been a significant instrument to transfer land use rights, in order to improve the well-being of farmers and the productivity of rural land. This paper elucidates the well-being of land transferring farmers, and investigates the influence mechanism of livelihood capital and initiatives to alleviate poverty on the well-being. This is of great significance to improve the well-being and livelihood capacity of land-transfer farmers. The findings reveal that poverty alleviation measures have improved the well-being of land transfer farmers to some extent. Among them, the total effect of e-commerce poverty alleviation on farmers’ well-being is considered to be the largest. The study findings also indicate that physical capital and social capital play an imperative mediating role in the path of livelihood capital to influence the well-being of farmers. In particular, certain types of livelihood capital play a complete mediating role in alleviating industrial poverty, alleviating ecological poverty, and alleviating tourism poverty, respectively. Based on the research findings, this study proposes related policy recommendations to improve the well-being of farmers.

Research on the Development Status and Strategies of Rural E-Commerce Under the Background of Rural Revitalization Strategy——Based on Field Research and Empirical Study of Three Cities in China

Rural e-commerce is a high-speed engine to implement the rural revitalization strategy and accelerate rural modernization. To develop rural e-commerce, we should adapt measures to local conditions and take the road of e-commerce suitable for ourselves. This paper studies the supply side and demand side of rural e-commerce, and at the supply side level of rural e-commerce, based on the field investigation, this paper uses the SWOT analytic method to study the current situation of e-commerce in rural areas of Weihai, Yantai, Rizhao. Then using the questionnaire analysis method, from the perspective of farmers, views of agricultural producers on rural development e-commerce poverty alleviation were studied. At the demand side level of rural e-commerce, this paper uses the OLS regression model to study the factors affecting consumers' willingness to purchase agricultural products through self-built function model. Then, it analyzes the development prospects of rural e-commerce from the perspective of consumers through the distribution of questionnaires. Finally, based on the previous analysis, this paper puts forward research conclusions and suggestions from the supply side of rural e-commerce, the demand side of rural e-commerce, and Chinese government's macro-control policy.

Research on Purchase Intention of E-Commerce Poverty Alleviation Products Based on Perceived Justice Perspective

This study is to empirically test whether and how perceived justice affects consumers’ purchase intention regarding e-commerce poverty alleviation products (ECPAP). Based on social exchange theory, self-regulation attitude theory, and the analysis of other relevant literature, this study proposes a model of perceived justice affecting purchase intention regarding ECPAP, in which emotional attitude is the mediator and consumers’ perceived self-serving motivation (CPSSM) is the moderating variable. Three-hundred and eighteen valid observations were collected using the questionnaire method, and these data were analyzed using SPSS 24.0 and AMOS 22.0. The results showed that all three dimensions of perceived justice significantly and positively affect the purchase intention of ECPAP, and this effect is negatively moderated by CPSSM. In addition, an emotional attitude partially mediates the linkage between perceived justice and the intention to purchase ECPAP. The findings not only enrich the research on perceived justice and e-commerce poverty alleviation, but also provide management implications for promoting the benign sales of ECPAP from the perspective of merchants and related subjects. To a certain extent, the above findings can also be extended to other countries’ poverty reduction and rural construction work.

Promoting the Tripartite Cooperative Mechanism of E-Commerce Poverty Alleviation: Based on the Evolutionary Game Method

E-commerce agriculture has gradually become an important force in poverty alleviation. Some large e-commerce enterprises in China, such as Alibaba and JD, have carried out poverty alleviation activities with the support of the government. With the enthusiasm of consumers towards the goal of helping farmers, they can continue to develop e-commerce agriculture and efficiently achieve this goal. However, the unstable relationship among e-commerce enterprises, the government, and consumers with regard to poverty alleviation hinders the realization of poverty reduction goals. To promote the cooperation among the three parties under e-commerce poverty alleviation, this study uses the evolutionary game method. First, this study analyzes the collaborative mechanism of the government, e-commerce enterprises, and consumers participating in poverty alleviation. Second, based on the above analysis, a tripartite evolutionary game model is constructed. A payment matrix is established to analyze the factors that affect the strategic choices of participants, and the conditions for promoting the tripartite collaborative mechanism of poverty alleviation are discussed using numerical simulation. The results show the following: (1) The reduction in poverty alleviation costs and the increase in cooperation benefits are important factors in promoting the choice of poverty alleviation strategies. (2) E-commerce enterprises are more sensitive to consumer preferences for helping farmers. When consumer preferences for helping farmers are low, the government’s early efforts to participate in poverty alleviation can guide e-commerce enterprises and consumers to participate in cooperative poverty alleviation. (3) The government and e-commerce enterprises can reduce poverty alleviation incentives and agricultural product premiums by increasing the willingness of e-commerce enterprises and consumers to support farmers in the initial stage to promote the participation of all parties in poverty alleviation at a relatively low cost.

Research on the Effect of Pinduoduo's Agricultural Support and Poverty Alleviation in China

Upon the implementation of the 12th Five-Year Plan, our government gives great impetus to the poverty alleviation via Internet plus agriculture and e-commerce. With the popularization of rural Internet and the improvement of e-commerce related infrastructure, the project has achieved certain results. Pinduoduo is a typical case company of e-commerce poverty alleviation, because it actively responds to the national call, vigorously participates in the cause of poverty alleviation and agricultural support, uses its own advantages of e-commerce sales, integrates the entire chain including the source purchase of agricultural products, logistics distribution, consumer terminal services, and solves the problems of agricultural production and sales in remote mountainous areas, so as to support the local agricultural development, improve the local economic level, and give assistance to the government eliminate the poor population. This paper takes Pinduoduo as a case analysis object to analyze the motivation, mode and effect of poverty alleviation through Pinduoduo, and puts forward conclusions and suggestions based on personal research results.

Research on the Efficiency Measurement and Spatial Spillover Effect of China’s Regional E-Commerce Poverty Alleviation from the Perspective of Sustainable Development

The development of e-commerce plays a very important role in changing the production and operation mode, optimizing the allocation of market resources, promoting sustainable development, and ultimately achieving the goal of e-commerce poverty alleviation. Therefore, the efficiency of e-commerce poverty alleviation has become a focus of attention for both the government and academia. The authors of this paper selected the panel data of 30 provinces and cities in China from 2010 to 2021, in order to measure the poverty alleviation efficiency of e-commerce in each province and city. We used the Moran’s I index to measure its spatial correlation to verify the existence of its spatial effect; we then used the spatial Durbin model to analyze the spatial spillover effect in the efficiency of e-commerce poverty alleviation. The conclusions are as follows: First, there is a significant positive spatial correlation of the efficiency of e-commerce poverty alleviation among different regions in China. Moran’s I index exceeds 0.5, indicating that there is a significant spatial effect in the efficiency of e-commerce poverty alleviation, and the existence of its spatial effect is unavoidable in the empirical analysis. Secondly, from the perspective of the efficiency of e-commerce poverty alleviation in various regions of the country, the overall e-commerce poverty alleviation efficiency is not high, and there are large differences among regions. The regions in which efficiency is higher include Tianjin, Beijing, and Shanghai. Regionally, the highest are in the east and the lowest are in the west. Secondly, from the decomposition of spatial spillover effects, the direct effects of each influencing factor are all positive. Only the financial development environment is less significant, and the indirect effects indicate that only four indicators have significant spatial spillover effects, of which the most significant is industrial agglomeration. The level of industrial agglomeration is not significantly related to the level of human capital, and there is a negative correlation between it and the efficiency of e-commerce poverty alleviation. The authors studied the poverty alleviation efficiency and spatial spillover effect of China’s regional e-commerce from the perspective of sustainable development, which is beneficial to China’s regional poverty alleviation results, providing practical guidance and decision-making reference for implementing differentiated coping strategies in different regions. The research complements, improves, and expands the research content in this field.

Investigation and Analysis on the Effectiveness of Targeted Poverty Alleviation in China — Based on Some Counties and Cities in Guizhou and Anhui Provinces

In 2020, China has achieved the goal of comprehensive poverty alleviation and ushered in a moderately prosperous society in all respects. The research of this paper is conducted based on research and comparison to truly understand the different methods adopted in targeted poverty alleviation in different places. Field research was conducted in 22 villages in Lingbi County of Anhui Province and Wuchuan County of Guizhou Province, and primary data were obtained by household visits and surveys, which was adopted as the research basis. Through comparison, it is found that education based poverty alleviation and industrial poverty alleviation were adopted as the main methods in Lingbi County with development of characteristic planting industry, rural tourism based poverty alleviation and agricultural product processing industry at the agricultural level. Meanwhile, photovoltaic based poverty alleviation and e-commerce poverty alleviation projects were vigorously developed. The way of poverty alleviation by relocation and industry was mainly adopted in Wuchuan County, centering on agricultural development, relocation based poverty alleviation, demolition of old houses, reclamation and eco-friendly measures. To some extent, the different paths of the two counties reflect the different concepts in targeted poverty alleviation in the two provinces and even the two regions, providing a valuable reference for further research on targeted poverty alleviation.

Research on the Operating Mechanism of E-Commerce Poverty Alleviation in Agricultural Cooperatives: An Actor Network Theory Perspective.

E-commerce poverty alleviation has become a new wisdom in China’s rural poverty alleviation, but there are a few empirical researches on e-commerce poverty alleviation based on farmer cooperatives. Taking four typical poverty counties in Zhejiang Province as an example, based on the actor network theory (ANT), this paper defines the participants and their obligatory passage point (OPP) from the e-commerce poverty alleviation actor network (EPAAN), combs the roles and interest demands of various stakeholders, and constructs the EPAAN model based on farmer cooperatives according to the translation process. We found that the EPAAN is a heterogeneous network by constantly updating, which consists of human actors with cooperatives as the main body and non-human actors. Moreover, our study illustrates that the formation and operation mechanism of cooperative e-commerce poverty alleviation network alliance under the background of targeted poverty alleviation can be well analyzed with the help of actor network theory. This study contributes to provide a feasible Chinese plan for the cause of poverty eradication all over the world, and provides a great reference value for global poverty governance.

Influence of Interpersonal and Institutional Trust on the Participation Willingness of Farmers in E-Commerce Poverty Alleviation.

To explore the influence of interpersonal trust and institutional trust on the participation willingness of farmers in e-commerce poverty alleviation in China, a questionnaire survey of 320 farmers in Chongqing Ecological Tourism District was adopted for data collection, and a binary logistic model was used for data analysis. The results showed that (1) both interpersonal trust and institutional trust had a positive influence on the participation behavior of farmers in e-commerce poverty alleviation, and the priority ranking from high to low was: trust in government, trust in relatives, trust in neighbors, and trust in village cadres. (2) Institutional trust had a greater impact on the participation behavior of farmers than interpersonal trust, especially in the poverty-stricken areas where economic development was relatively backward. (3) Individual attributes, household attributes, and rural resource attributes had a significant positive impact on the participation intention of farmers. Among these, the role of rural e-business service platform was particularly important. The role of institutional trust at the village level still did not perform well in promoting the participation willingness of farmers. Based on empirical analysis, the suggestions for promoting the active cooperation of farmers and participating in the cooperation of e-business were put forward, such as enhancing the interpersonal network of farmers, improving the rural e-commerce information service platform, and strengthening the construction of the rural business environment.

E-commerce on Targeted Poverty Alleviation in Solid Waste Management under Sustainable Environment

As a new mode and new direction of targeted poverty alleviation, e-commerce poverty alleviation has entered the poverty-stricken areas. It has realized that farmers face the market directly and opened a way for high-quality agricultural products to go out of the countryside, It is possible for the improvement of farmers' living standard, and the comprehensive utilization of solid waste can guarantee the sustainable development of economy, environment and society. This paper mainly uses the methods of literature research, interdisciplinary analysis and questionnaire survey. Firstly, it introduces the basic situation of a city. Secondly, it introduces the current situation of e-commerce poverty alleviation in a city from the perspective of policy system, helping agriculture out of poverty, infrastructure and supporting service facilities, This paper systematically analyzes the current situation of e-commerce poverty alleviation and the effectiveness of e-commerce poverty alleviation, and finds out the following problems: the leadership mechanism and policy system of e-commerce are not perfect, and the enthusiasm and degree of farmers to use e-commerce are low; then, the paper analyzes that the solid waste management in a city is still insufficient, which hinders the sustainable development of e-commerce poverty alleviation. The results of this study show that: the publicity of e-commerce targeted poverty alleviation work is not in place, many farmers do not understand e-commerce poverty alleviation, which leads to the local e-commerce poverty alleviation work is not carried out well, and the enthusiasm of farmers to use e-commerce is not high. The construction of infrastructure and supporting service facilities has not been fully covered, only 38% of the farmers think that the road construction is OK, and the broadband network coverage can not achieve home network. Only 83.8% of the rural solid waste can be utilized comprehensively, and 16.2% of the solid waste can not be used, which causes environmental pollution and hinders the sustainable development of e-commerce targeted poverty alleviation.

A Case Study on Rural E-commerce of selenium-rich Tea in Ziyang County

Ziyang County of Ankang city is one of the poor counties in Shaanxi Province. Due to the remote location and inconvenient transportation, it has not been able to remove the hat of the poor county. The birth of e-commerce has provided Ziyang County that can be have a concrete and feasible path of the development for poverty alleviation. On the one hand, e-commerce poverty alleviation has its unique significance and advantages. On the other hand, e-commerce development is limited by specific conditions and resources, so there are many difficulties in the development process. Taking the e-commerce development of selenium-rich tea in Ziyang County as an example, the problems encountered by e-commerce in the development of poor areas are hoped to find out in this paper, and then countermeasures are provided to solve the problems.

Research on the Construction of E-commerce Platform for Poverty Alleviation Products Based on Internet

With the development of the current Internet, e-commerce has also shown a vigorous vitality. The development of China’s new poverty alleviation model is also closely related to the Internet e-commerce platform. The construction of e-commerce platform has gradually become an important path to get rid of poverty in rural areas. Through a series of analysis, this paper summarizes some current situation of e-commerce development and some effects achieved by e-commerce platform in poverty alleviation, and summarizes the experience and poverty alleviation model of some domestic e-commerce platforms. Finally, the feasibility of the current agricultural products e-commerce poverty alleviation model is studied and discussed. Subject: Research on the Reform of Ideological and Political Education for College Students in Jiangxi Province in 2020

Research on the Development of E-commerce for Poverty Alleviation in Wumeng Mountain Area of Yunnan

Under the background of poverty alleviation, aiming at realizing the scientific, large-scale and intelligent development of Wumeng Mountain’s industry and the overall revitalization of the countryside, it is important to consider how to make good use of e-commerce tools in Wumeng Mountain, Yunnan, fully understand the importance of e-commerce poverty alleviation, combine the characteristics and advantages of regional industrial development, effectively resolve the constraints in the process of e-commerce poverty alleviation, optimize the combination of different e-commerce poverty alleviation models, innovate the development mechanism, and scientifically implement e-commerce poverty alleviation.

The effects of an innovative e-commerce poverty alleviation platform on Chinese rural laborer skills development and family well-being

Since its economic reforms in 1978, China has seen nearly 700 million people lifted out of poverty. Although a great feat, millions of people, concentrated primarily in rural areas of the country, continue to experience extreme poverty. In order to address this issue, the Chinese government announced a strategy, called targeted poverty alleviation, to eliminate poverty by 2020. This strategy calls upon the cooperation of enterprises in this poverty alleviation effort. This study examines the China Philanthropy platform to illustrate how targeted poverty alleviation efforts have led to an innovative and successful e-commerce platform, which has shown positive effects on skills development, income, and resource allocation for workers and their families. The results indicate that this novel platform has strong potential to improve the professional skills of the participants and increase their family incomes. In turn, the families have more income to allocate to the education expenses of their children, an indicator of human capital accumulation. Policy implications are discussed.

Exploring the effect of an enhanced e-commerce institutional mechanism on online shopping intention in the context of e-commerce poverty alleviation

PurposeE-commerce poverty alleviation (EPA) is an innovative poverty alleviation model in China. The institutional mechanisms of the e-commerce platform improve the effect of EPA and exert online shopping purchase power in rural China. From a socio-technical perspective, this paper used adoption readiness of farmers and perceived risk to construct an integrated model to discern the effect of enhanced e-commerce institutional mechanisms on farmers' online shopping intention in the context of EPA.Design/methodology/approachThe survey included 832 valid samples from rural farmers in Shanxi province. This study analyses using structural equation modelling (SEM) and bootstrap methods used to empirically test the model.FindingsFindings suggest that enhanced e-commerce institutional mechanisms have significant direct and indirect positive impacts on farmers' online shopping intention; adoption readiness and perceived risk play partial mediation roles in determining the relationship between farmers' online shopping intention and enhanced e-commerce institutional mechanisms; and the indirect mediation effect of adoption readiness is greater than that of perceived risk.Research limitations/implicationsAlthough the proposed model was supported in the questionnaire survey, the investigation method was not completely excluded. Future research can combine the method of panel data and apply the framework to other e-commerce platforms, as well as to other cultural settings.Practical implicationsThe study suggests that enhanced e-commerce institutional mechanisms that are based on the needs of farmers from poverty-stricken areas change the shopping habits of farmers. Moreover, enhanced e-commerce institutional mechanisms should allow farmers' perceived adoption readiness to play its promoting role and reduce the impeding role of perceived risk. The results of this study are conducive to the intensive implementation of the ‘Three Rural Issues’ strategy in China.Originality/valueA new model to generate a two-factor mediation effect model by integrating the perceived effectiveness of enhanced e-commerce institutional mechanisms with farmers, farmers' adoption readiness, perceived risk and online shopping intention. The study explored the relationship between enhanced e-commerce institutional mechanisms and farmers' online shopping intention, bridging the gap in related empirical studies. Besides, this study first proposed farmers' adoption readiness and clarifies the mediating role of farmers' adoption readiness and perceived risk, which highlights the previously unnoticed role of farmers' adoption readiness.

A new driver of farmers' entrepreneurial intention: findings from e-commerce poverty alleviation

E-commerce poverty alleviation (EPA) is an emerging form in which poverty alleviation is conducted via e-commerce platforms in China. Although EPA has stimulated farmers' entrepreneurial intention, it remains unknown how to effectively promote farmers' entrepreneurial intention in the context of EPA. To mitigate this deficiency, this study examines the effect of farmers' entrepreneurial intention through the case of Shanxi Province in China. SEM is employed to study new drivers of farmers' entrepreneurial intention, including government, e-commerce platforms, farmers' perceived risk and farmers' trust in e-commerce entrepreneurship. The empirical results show that governmental support of EPA has a direct positive effect on farmers' entrepreneurial intention and positively affects farmers' trust in the e-commerce entrepreneurship. The trust and perceived risk that farmers associate with an e-commerce platform partially mediate the relationship between government support and farmers' entrepreneurial intention. E-commerce platform policies indirectly affect farmers' entrepreneurial intention. The results of this study can help local governments make appropriate policies to promote entrepreneurship among farmers.