乡村振兴战略下农产品跨境电商赋能乡村特色产业的研究

Abstract

China is an agriculture-based country with vast rural areas, a wealth of agricultural products, and a large market. Cross-border e-commerce offers support for the export of agricultural products, which can break through the limitations of time and space, shorten the trade process of agricultural products, enhance the export efficiency of agricultural products, stabilize agricultural product trade, and promote the transformation and upgrading of China’s e-commerce. It also aids in the construction of a long-term mechanism for e-commerce poverty alleviation and agricultural revitalization. However, research has found that despite the rapid development of China’s crossborder e-commerce for agricultural products, there are still some issues, such as non-uniform quality standards for export agricultural products, information asymmetry, an inadequate cross-national logistics system and level of logistics technology, low levels of after-sales service, and a lack of corresponding professional and technical personnel. To address these issues, this article first introduces the current situation of China’s agricultural product export via cross-border e-commerce, then analyzes the development opportunities, and finally proposes the following solutions: aligning with international standards by establishing strict quality control mechanisms; creating a favorable policy environment, including policy support, resource allocation, and organizational guarantees; continuously improving product quality; focusing on the training of professional talent; and strengthening quality supervision and risk prevention. The aim is to promote the development of cross-border ecommerce for agricultural products, empower rural specialty industries, and support the implementation of the rural revitalization strategy.