E-commerce In Indonesia Research Articles

Analysis of SOR Framework Concerning Online Shopping Value and Web Satisfaction on E-Commerce

Online shopping transactions on e-commerce in Indonesia are increasing. E-commerce players continue to attempt and develop strategies to attract users in shopping online. This research analyze through the SOR (Stimulus, Organism, Response) framework on the driving factors for e-commerce users, especially Shopee in making online purchases regarding online shopping value and web satisfaction provided on Shopee services, problems related to the high number of e-commerce shopping. and the amount of impulsive spending money in the large number from big sale programs that are displayed. The approach of this research was qualitative through descriptive analysis of the results of questionnaires obtained by 385 respondents in Indonesia using the Guttman Scale and interviewing 10 informants as supporting empirical data. The results of this study was reproducibility coefficient is 0.94 and a scalability coefficient is 0.63, with reliable test using the Richard Kuderson formula (KR20) is 0.2 which was declared valid and reliable. In addition, the most important driving factor for purchase intention was obtained from this study, namely the free shipping feature with a percentage of 48.1%. Recommendations for future research is to focus on research on the peak moments of online shopping, such as the Ramadan big sale, and the celebration of the national shopping day and others. In addition, expanding respondents and informants, in order to expand the study and re-design related to the framework used.

Study on the Development and Use of E-commerce in the Special Region of Yogyakarta with De Lone and Mc. Lean IS Success Model

The high growth of e-commerce in Indonesia is influenced by several things. Because of changes in people's behavior and the advancement of the quality of information and the quality of services. This includes the Special Region of Yogyakarta (DIY), which is one of the areas with the highest level of e-commerce service users in Indonesia. This research was conducted to study the development and use of e-commerce in the Special Region of Yogyakarta (DIY). This needs to be done because even though DIY is one of the areas with the highest level of e-commerce service users in Indonesia, the level of e-commerce business activity in Indonesia, especially DIY, is still relatively new, so there are still many shortcomings in its implementation. Researchers use e-commerce metrics suggested by DeLone and Mc.Lean (2004) as the foundation of the instrument. Research data processing using Smart Partial Least Square (Smart-PLS) 3.0. The analytical model used in this study is a structural equation model (SEM) and inductive analysis using goodness of fit model (inner model) research which serves to determine the suitability of a model used in this study. From the data processing that has been done, there are 2 independent variables that have no significant effect on the dependent variable. From this finding it is expected that companies engaged in e-commerce services can focus on achieving net benefits by paying attention to several variables that have a significant influence. The findings of this study also support several previous studies that have been tested previously.

PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MELALUI PLATFORM SHOPEE DI SAAT PANDEMI COVID-19

The COVID-19 pandemic has changed people's habits, especially shopping habits, during a pandemic like this, online transactions are very popular because they are easy and practical. In winning the competition, it is necessary to improve strategies, as is done by E-commerce in Indonesia by using promotion and price strategies so as to increase consumer buying interest. This study was conducted to find out and understand the relationship between promotions and prices with purchasing decisions through Shopee during the Covid-19 pandemic in Magelang, Central Java. This research data is primary data distributing questionnaires with purposive sampling method. The approach method used is a quantitative method using 100 samples. The data analysis technique used validity test, reliability test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), multiple linear regression analysis, T test, F test and Coefficient of Determination Test (R2). Data processing using SPSS version 25.0. This study shows that promotions and prices partially and simultaneously influence purchasing decisions through Shopee during the Covid-19 Pandemic in Magelang, Central Java. The results of the study have implications for e-commerce in Indonesia to increase promotions such as using boybands as brand ambassadors to make it more crowded. And, pay more attention to the prices that are made in order to attract customers to shop. By implementing this strategy, it is expected that consumer purchasing decisions can improve.

Design and Build Payment Gateways in Sharia-Based E-Commerce (Case Study: Murabahah Ijabqabul.Id Contract)

As technology is increasingly advanced and developing, shopping that was originally done in supermarkets is now done online. The COVID pandemic has also made people switch to shopping online, as in e-commerce. Research also shows that e-commerce in Indonesia has increased by 5–10 times during the pandemic. Ecommerce has always been associated with simple and convenient purchasing and payment methods. Ijabqabul.id is an e- commerce platform that provides a variety of product categories. In order to improve services for the development of ijabqabul.id e-commerce, particularly in terms of payment transactions, a payment gateway system as an online payment system is required. This research will result in a web service-based payment gateway system with JSON output. A payment gateway system is built using the Python programming language and the Flask framework. The Postman application is used to test a payment gateway system that is based on web services. Agile Development is the method used in the development of the payment gateway system. This method is carried out through brainstorming with researchers from the sharia study program. The developed payment gateway system generates a virtual account number, making the transaction process simpler, safer, and more convenient

The Credibility of Consumer Reviews on Three E-Commerce in Indonesia: Mixed Method Approach

The Credibility of Consumer Reviews on Three E-Commerce in Indonesia: Mixed Method Approach

Pengaruh kenyamanan dan periklanan terhadap perilaku konsumen yang di moderasi oleh kepercayaan

This study aims to examine the effect of advertising and advertising on consumer behavior which is moderated by trust. The population in this study are Indonesian e-commerce customers. The sampling technique used the Random Sampling method. The number of data is 100 respondents who are taken through a questionnaire using partial least squares (PLS) data analysis. Based on statistical tests, the results obtained from this study, firstly, convenience does not have a significant effect on consumer behavior, which means that based on this the hypothesis in this study is rejected. Second, advertising has a significant effect on consumer behavior, which means that based on this the hypothesis in this study is accepted. Third, trust has no significant effect on consumer behavior, based on this the hypothesis in this study was rejected. Fourth, trust cannot moderate the comfort of consumer behavior based on this hypothesis 4 in this study is rejected. Fifth, trust can moderate advertising on consumer behavior based on this hypothesis 5 in this study is accepted.

Effect of Sales Promotion and Trust on Purchase Decisions on the Lazada Marketplace

ABSTRACT
 The purpose of this study is to determine the influence and trustworthiness of purchasing decisions on the Lazada marketplace. The method used in this research is to use verification with a quantitative approach. The sample used in this study was 400 of the total Lazada Indonesia e-commerce visitors. The sampling technique used is non- probability sampling with incidental sampling method. Analysis of the data used is using path analysis with partial and simultaneous hypotheses. The results of this study are that there is a partial influence between Sales Promotion (X1) on Purchase Decisions (Y). there is a partial influence between Trust (X2) on the Purchase Decision (Y) of the Lazada marketplace . There is a simultaneous influence between sales promotion (X1) and trust (X2) on purchasing decisions (Y) Lazada marketplace.

Determinant factors of repurchase interest of buying fashion products online in e-commerce

This study aims to analyze and explain the effect of e-service quality, price perception, and experiential marketing on the repurchase intention of online fashion products in e-commerce. The research uses a quantitative approach, design research with a survey to the respondents. The population is all consumers who shop for fashion through online sales in Indonesia e-commerce. Collecting data using non-probability sampling method, by means of self-selection and convenience, those who are easy to find, meet the requirements as a population and are willing to be used as research samples. The number of samples is 290 respondents. Analysis using the Structural Equation Model (SEM) method with AMOS 24.0 Software. The results of the analysis can show that e-service quality, price perception, and experiential marketing have a positive and significant effect on customer satisfaction. E-service quality, experiential marketing, and customer satisfaction have a positive and significant effect on repurchase intention. However, price perception has a negative and significant effect on repurchase intention. The novelty of this research is to explore the determinants of repurchase intention with the influencing variables consist of service quality, price perception and fashion shopping experience by Indonesian consumers in e-commerce through the intervening variable of customer satisfaction for customers in Indonesia.

The Effect of Workplace Fun on Work Engagement and Affective Organizational Commitment in E-commerce

The high growth of the workforce in e-commerce companies is admitted by the Indonesian E-commerce Association, along with high employee turnover. Therefore, employees' commitment is an issue that e-commerce companies have to face. Affective organizational commitment can be improved by increasing work engagement, which can increase if the company has workplace fun. This study aims to determine the effect of workplace fun on affective organizational commitment mediated by work engagement. This study used a quantitative approach through the structural equation model to 260 respondents. The results showed that workplace fun has not directly affected affective organizational commitment. But work engagement was positively significant in providing an indirect effect between workplace fun and affective organizational commitment. Keywords: Affective Organizational Commitment; Workplace Fun; Work Engagement; E-commerce

EFFECT OF EMPLOYER BRANDING AND PRESTIGE ON INTENTION TO APPLY IN THE TOP 5 E-COMMERCE IN INDONESIA

Employer branding is the image and reputation of the organization as an ideal place to work. The purpose of this study was to determine the effect of the employer's brand strategy on the intention to apply for jobs in the top five e-commerce in Indonesia. This research was conducted on students at seven universities in Jakarta representing the second-level regions of DKI Jaya. The sampling method used probability sampling with cluster sampling. Data was collected by distributing questionnaires. This type of research is quantitative and uses the SmartPLS 3.0 program. The results showed that publicity had a significant effect on the work environment, task attractiveness, and pay attractiveness, publicity had no significant effect on career opportunities, WOM had a significant effect on the work environment, task attractiveness, and pay attractiveness, advertising had a significant effect on the work environment. and career opportunities, advertisements have no significant effect on task attractiveness and pay attractiveness, work environment, pay attractiveness, career opportunities, and prestige have a significant effect on intentions to apply for work, while task attractiveness does not significantly affect intentions to apply for work. Overall, the employer's brand strategy and prestige influence job application intentions.

Ketidaksesuaian Barang Yang Dibeli Melalui E Commerce Ditinjau Dari Aspek Perlindungan Konsumen

This study aims to describe the legal protection obtained by consumers for non-conformance of goods purchased through e-commerce, an overview of e-commerce in Indonesia, the provisions for purchasing goods through e-commerce according to laws and regulations in Indonesia, and how the legal protection for consumers for the nonconformity of goods purchased through e-commerce. The research method used is descriptive with a normative research type, the data collection method is carried out by means of a literature study, the analysis used is qualitative analysis. The brief description of the research is that the trading system used in e-commerce is designed to sign electronically. This electronic signature is made from the time of purchase, inspection and delivery. Therefore, the availability of correct and accurate information about consumers and companies in e-commerce is an absolute prerequisite.

OVERVIEW OF THE CONCEPT OF KHIYAR AL AIB IN E-COMMERCE PRACTICE

The rapid development of buying and selling online gave birth to various problems related to the shift in traditional buying and selling which developed into buying and selling through the internet world. The ease of transactions obtained through the internet media must be followed by strong protection for consumers, considering that the goods traded cannot be seen and held directly. The choice to determine whether the consumer can continue the sale and purchase contract or cancel it has been regulated in Islamic law, this right to choose is called khiyar. This Khiyar right is a form of protection for consumers. If it is known that the goods traded have defects, then with the validity of khiyar al-aib, consumers can return and replace them with new ones without defects, or cancel the contract with a refund, or can also sincerely accept the defect with a reduced price, all of which are returned to the customer. the parties by mutual agreement. The review of the Khiyar Al-Aib concept in E-commerce in Indonesia by taking the example of the Shopee marketplace aims to analyze that the development of e-commerce is also followed by consumer protection efforts by the application of khiyar al-aib. The research method is normative law by examining a collection of legal materials related to consumer rights, the Consumer Protection Act, provisions in Islamic law. Consumer dissatisfaction with online buying and selling transactions can be followed up with the implementation of the principles and concepts of khiyar al-aib. This review of khiyar al-aib is to understand that the concept of consumer protection in Islam already exists and can be applied to online trading transaction.

The Role of Customer Satisfaction as a Mediator of Service Quality and Purchase Intentions in E-Commerce in Indonesia

Purpose –The purpose of this research is to see how the quality of an online store's website affects consumer satisfaction, repurchase intention, and consumer satisfaction as a mediating of consumer repurchase interest. Methodology/approach –This study was done in June 2021 in Tarakan, with a sample of 110 participants who had made transactions utilizing an online store application. An online survey on a Likert scale of 1 to 5 was used to collect data. In this work, path analysis was used as an analytical technique (path analysis). Findings –Service quality has a substantial positive effect on customer satisfaction, service quality has a significant positive effect on repurchase interest, and customer satisfaction has a significant positive effect on repurchase interest, according to the findings of the study. Novelty/value –Service quality plays a very significant role in e-commerce.

Pengaruh kualitas website dan kepercayaan terhadap kepuasan pelanggan bukalapak di Surabaya

The rapid development of technology today makes the internet an important role in doing various things. Internet and technology have provided a change in the activities of its users to be more effective and efficient. With the internet, users can carry out activities wherever and whenever they want, regardless of time and place. The internet provides convenience in the aspects of trading and digital purchases that are supported by e-commerce in Indonesia. The large level of digital buying in Indonesia has made changes in buying behavior now and in the past. This study aims to analyze the quality of the website and trust in Bukalapak's customer satisfaction. The sample used in this research is Bukalapak customers in Surabaya who have transacted with 80 respondents. The sampling technique used is non- probability sampling. The analytical technique used is Partial Least Square (PLS). Test the validity and reliability of the data using data collected from the results of the questionnaire using the Likert technique.Based on the research that has been done, it shows that Website Quality has a positive influence on Customer Satisfaction and Trust has a positive influence on Bukalapak Customer Satisfaction in Surabaya.

Customer Perception of Logistics Service Quality Using SIPA and Modified Kano: Case Study of Indonesian E-Commerce

Background: The success of e-commerce cannot be separated from a good delivery experience. Meanwhile, research that discusses the quality of logistics services that serve e-commerce by comparing the quality of its competitors in Indonesia is still little discussed. The case study in this research is two logistic service providers in Indonesia. Methods: This study uses the integration of the SIPA method and Kano Modification. Both SIPA and Kano can determine priority and effective strategies to improve service quality. Results: The use of SIPA can identify the importance of service attributes and compare the performance of the two logistics services. A dynamic cycle of service attributes encourages using Kano Modification in this study to expand opportunities for determining managerial strategies. Conclusions: The results in this study provide insight into the main strategies that must be carried out on attributes considered important and maintain quality to be superior to competitors.

Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Perilaku Impulse Buying pada Pengguna Shopee di Surabaya


 Information technology in Indonesia has increased markedly by the emergence of e-commerce as a means of online sales transactions. One of them is Shopee, which is the best e-commerce in Indonesia. No wonder consumers use Shopee as a place for online buying and selling transactions for people in the city of Surabaya. This study aims to determine how much influence hedonic shopping motivation and shopping lifestyle has on impulse buying behavior for Shopee users in the city of Surabaya. The population in the study are all consumers who have purchased through e-commerce Shopee domiciled in the city of Surabaya. By using a sample of 100 respondents. This research used quantitative research with adescriptive analysis method approach. The sampling technique of this research is used purposive sampling technique with the criteria of Shopee consumers living in the city of Surabaya, consumers who are at least 17 years old. The data analysis technique used multiple linear regression analysis. The results of this study indicate that hedonic shopping motivation has a positive and significant effect on impulse buying behavior, shopping lifestyle has a positive and significant impact on impulse buying behavior, also hedonic shopping motivation and shopping lifestyle together have a positive and significant effect on impulse buying behavior. 
 Keywords: Hedonic Shopping Motivation, Shopping Lifestyle and Impulse Buying.

Gotong Royong Reflection in The Content of GOTO Advertising at Youtube

This research aims to understand the meaning of 'Gotong Royong' in GOTO's YouTube video by applying Hofstede's Cultural Dimensions. The world keeps on revolving and more technologies has appeared to make life in all aspects easier. GOTO is a newly merged tech giant of Gojek and Tokopedia as one of the most popular e-commerce in Indonesia. In order to be accepted by society, GOTO creates a creative ad with a philosophical message that not only aims to market their products but also to introduce 'Gotong Royong,' which is the culture of Indonesia. Through Philip Mayring, Qualitative Content Analysis helps us to explain the Hofstede six cultural dimensions through the mixture of visual and audio found in GOTO's. In order the emphasize the “Gotong Royong” culture, by using Philip Mayring Qualitative Content Analysis, the video was divided into parts that represent the audio and visual elements, GoTo's video tries to show a cultural message that is "Gotong Royong" which is the culture of Indonesia. This research found that GOTO implemented their 'Gotong Royong' motto and combined it with the goal of establishing GOTO, which is to increase the country's economic growth.

Purchase Intention in Fashion Industry on Local and International E-Commerce in Indonesia

The purpose of this research is to examine the impact of the two categories of sales promotional tools (monetary and non-monetary) on purchase intention with the consideration of consumers’ perceived quality for fashion products in local and international e-commerce. As the competition between local and international e-commerce is increasingly fierce, it requires an appropriate sales promotion strategy that is in accordance with customers perceptions in Indonesia to capture customers’ purchase intention. This research is purely quantitative by using primary data through distributing online questionnaires to customers who have shopped fashion products in local or international e-commerce. Path analysis was used to verify the conceptual model and hypotheses in this research. This research confirms that sales promotions (both monetary and non-monetary) affect customers’ perceived quality of a product in both e-commerce.

Pengaruh Kegagalan Keuangan terhadap Nilai Pasar Perusahaan-Perusahaan Retail Indonesia Yang Terdaftar di Bursa Efek Indonesia

The development of e-commerce in Indonesia became a factor that threatened retail businesses, even some of them went bankrupt due to liquidation that led to financial failure. Financial failure is not detected within a certain time so it is likely that the company will go bankrupt. This study aims to determine the effect of financial distress on the market value of Indonesian retail companies listed on the Indonesia Stock Exchange. The study was conducted quantitatively. The study was conducted on 17 retail companies in Indonesia on the Indonesia Stock Exchange which published their audited financial statements for 3 consecutive years, namely 2016-2018. The sampling technique used was purposive sampling. The independent variable is financial failure measured by using the Altman Z-score and the dependent variable is market value. Data were analyzed by linear regression panel data with fixed effect method. The results show that the Altman model can be used to measure signs of corporate financial distress. Most of the 2016-2018 IDX retail companies are not vulnerable to financial distress and are in a healthy financial situation. Financial distress is stated to have a significant and positive effect on the market value of BEI retail industry companies in 2016-2018.

Analysis of the Effect of Implementing Seller’s Integrity and Buyer’s Prudence on Fraudulent Acts in E-Commerce in Indonesia

The aim of this research is to analyze the effect of implementing seller’s integrity and buyer’s prudence on the fraudulent acts in e-commerce in Indonesia. This research needs to be discussed because of the increase of e-commerce usage as a platform to do transactions between sellers and buyers. The used design in this research is quantitative descriptive research with the secondary data type. The sampling technique used is the purposive sampling technique with e-commerce in Indonesia as the population and total of 200 stores as qualified samples. The data analysis method used is the parametric statistic method with multiple linear regression as the hypothesis testing method. This research used SPSS Version 25 software to process the data. The result shows that the seller’s integrity has a negative significance effect on fraudulent act, while the buyer’s prudence has a positive significant effect on fraudulent act.