E-commerce Experts Research Articles

Development of a Computerized System for Fashion Business

Although physical storefronts are still widely valuable and used, there has been substantial increase in electronic commerce in the fashion sector in recent years in Nigeria. The fashion sector alone presently accounts for 37% of e-commerce revenues to Nigeria’s economy and the Nigerian eCommerce revenue is led by Electronics & Media with 39.3%, followed by Fashion with 22.3% (Otaru, A. 2022). The globalization of e-commerce has also had a significant impact on Nigeria’s fashion industry while the wider African e-commerce landscape is being pushed by sales in fashion despite the prevalent challenges. This study provides a literary resource to the body of knowledge of the Nigerian fashion and e-commerce industry. It identifies the key factors that contribute to the success of e-commerce fashion businesses in Nigeria and develops a workable computerized system specifically designed for e-commerce fashion businesses. By leveraging technology, fashion businesses can streamline their operations, improve customer experiences, and stay competitive in the ever-changing fashion industry. Observations were made to understand the current state of the fashion industry and the challenges faced by fashion businesses. Documentation was used to gather information about the history of the fashion industry and the evolution of e-commerce. Interviews were conducted with fashion designers, fashion business owners, e-commerce experts and customers to gain insights into the key factors that contribute to the success of e-commerce fashion businesses. The outcome of this study is a workable computerized system specifically designed for the fashion industry. The system is designed to help fashion businesses streamline their operations, improve customer experiences, and stay competitive in the ever-changing fashion industry.

Research on the Integrated Practical Teaching Model of Cross-border E-commerce Professional Knowledge and Innovation and Entrepreneurship Education

The development of cross-border e-commerce has stimulated a growing interest in related education. In response to this trend, a practical teaching approach that merges cross-border e-commerce expertise with innovation and entrepreneurship education has arisen and gained widespread traction. This innovative approach emphasizes the cultivation of students’ innovation skills and entrepreneurial ability through task-driven teaching that integrates professional knowledge and practical training. By participating in enterprise operations and completing assignments, students are able to master both theoretical knowledge and professional skills. This paper aims to explore the effectiveness of the task-driven teaching method in the integrated practical teaching of cross-border e-commerce and innovation and entrepreneurship. Practical suggestions for teaching reform in cross-border e-commerce are provided to meet the needs of application-oriented undergraduate colleges and to cultivate the application skills that enterprises require.

СТВОРЕННЯ ТА РОЗВИТОК E-COMMERCE БРЕНДІВ В УМОВАХ ЦИФРОВІЗАЦІЇ

The article presents a comprehensive study of the creation and development of e-commerce brands in the digital environment. Digitization involves the large-scale integration of digital technolo-gies into various aspects of business, creating new opportunities and challenges for e-commerce brands. Therefore, one of the key tasks for entrepreneurs is to create a strong and unique brand that can stand out in a competitive digital environment. The authors presents a comprehensivestudy aimed at studying the key aspects of the creation and development of brands in the field of electronic commerce in the conditions of the rapid spread of digital technologies. The paper focuses on exploring the branding process, which includes developing an appropriate identity that reflects the brand’s values and goals, as well as creating a user-friendly and attractive website. An important stage is the definition of the target audience and the development of a strategy of interaction with it. For the study, interviews were conducted with e-commerce experts and entrepreneurs to gain objective insight into the challenges and strategies involved in building and developing a brand. In addition, the author’s own experience in creating brands makes it possible to better understand the peculiarities of the development of e-com-merce brands in the conditions of digitalization. This article emphasizes the importance of adaptation, innovation and a strategic approach to the creation and development of e-commerce brands in the dig-ital environment. This study is extremely relevant, as the issue of creating and developing e-commerce brands in the digital environment is important, as it allows us to understand the main aspects of this activity of modern business. The research findings address the pressing challenges of building and grow-ing e-commerce brands, offering valuable insights for entrepreneurs, marketers and business strategists.

The Moderating Role of Anxiety in the Relationship between the Perceived Benefits, Online Trust and Personal Information Disclosure in Online Shopping

The e-commerce market in Vietnam has shifted in a positive direction in recent years, typically due to the continuous increase in buyers, sellers, and online transactions. This study aims to understand the moderating effect of anxiety on the relationship between perceived mental benefits, online trust, and personal information disclosure when dealing with e-commerce sites. The phenomenological research with eight e-commerce experts and a survey of 917 respondents were made to achieve research objectives. The result showed a positive relationship between perceived mental benefits, online trust, and personal information disclosure. Moreover, there were differences between the study's components under anxiety level (low, medium, high). Some implications are also proposed based on research results.

Customer Opinion Mining by Comments Classification using Machine Learning

In this era of digital and competitive market, every business entity is trying to adopt a digital marketing strategy to get global business benefits. To get such competitive advantages, it is necessary for E-commerce business organizations to understand the feelings, thinking and seasons of their customers regarding their products and services. The major objective of this study is to investigate customers’ buying behavior and consumer behavior to enable the customer to evaluate an online available product in various perspectives like variety, convenience, trust and time. It performs data analysis on the E-commerce customer data which is collected through intelligent agents (automated scripts) or web scrapping techniques to enable the customers to quickly understand the product in given perspectives through other customers’ opinion at a glance. This is qualitative and quantitative e-commerce content analysis in using various methods like data crawling, manual annotation, text processing, feature engineering and text classification. We have employed got manually annotated data from e-commerce experts and employed BOW and N-Gram techniques for Feature Engineering and KNN, Naïve Bays and VSM classifiers with different features extraction combinations are applied to get better results. This study also incorporates data mining and data analytics results evaluation and validation techniques like precision, recall and F1-score.

E-COMMERCE DAN PROFESI AKUNTAN PUBLIK

The purpose of this research is to analyze expertise of E-commerce as arequirement of auditor candidate recruitment process; the need for training of Ecommerce to the auditor and the importance of the audit formed a special division Ecommerce. This research used a descriptive - explorative study. The data obtained from 40 respondents, auditors working at the public accounting firms in Jakarta. The sampling technique used for this research is purposive sampling. The results showed that: (1) Most of respondents do not agree an E-commerce expertise as a requisite process of recruiting candidates for auditor, (2) Auditor agree that the need for training E-commerce from within or outside public accounting firmsand (3) Respondents agreed that formed a special division of audit E-commerce with a reason to be more specific.

The user multifaceted expertise: Divergent effects of the website versus e-commerce expertise

Expertise is a key factor in user’s adaptation and evaluation of the IT artifact. To date however, research has widely disregarded the notion that expertise is multifaceted and, consequently, its effects should vary according to the facet measured. To address this gap, the present research shows the effects of a facet of expertise rarely studied – expertise with the artifact such as an e-commerce site (website expertise) – besides the effects of expertise with the artifact class (e-commerce expertise). It is stipulated that site expertise shapes the site use and acceptance differently and more profoundly than e-commerce expertise. The results show that users with low (vs. high) site expertise perceived the site as less easy to use, and their site acceptance was more (less) strongly influenced by the site information quality. Alternatively, e-commerce expertise played a different moderating role in the acceptance process, and users with low e-commerce expertise did not perceive the site as less easy to use. The results were replicated in a second study conducted in a different culture. The findings support the research main thesis that expertise is multifaceted and, therefore, considering the different facets is necessary to understand the process of user acceptance of the IT artifact.

LOOKING FOR THE E-COMMERCE QUALITY CRITERIA: DIFFERENT PERSPECTIVES

To assure a successful development of e-commerce, it is necessary to define the criteria that could guide the choice of a competitive e-commerce system and its quality evaluation. The aim of this study was to bring together and analyze the e-commerce quality criteria proposed in the scientific literature, by e-commerce experts, and important for customers. Analysis allowed to identify a triple set of e-commerce quality criteria, as well as the differences among the criteria provided by invoked sources.

An Application Expert System for Evaluating Effective Factors on Trust in B2C WebsitesTrust, Security, ANFIS, Fuzzy Logic, Rule Based Systems, Electronic Commerce

In new environments of trading, customer's trust is vital for the extended progress and development of electronic commerce. This paper proposes that in addition to known factors of electronic commerce B2C websites such a design of websites, security of websites and familiarity of website influence customers trust in online transactions. This paper presents an application of expert system on trust in electronic commerce. Based on experts’ judgment, a frame of work was proposed. The proposed model applies ANFIS and Mamdani inference fuzzy system to get the desired results and then results of two methods were compared. Two questionnaires were used in this study. The first questionnaire was developed for e-commerce experts, and the second one was designed for the customers of electronic websites. Based on AHP method, Expert Choice software was used to determine the priority of factors in the first questionnaire, and MATLAB and Excel were used for developing the fuzzy rules. Finally, the fuzzy logical kit was used to analyze the generated factors in the model. Our study findings show that trust in EC transactions is strongly mediated by perceived security.

Impact of Consistency in Customer Relationship Management on E-Commerce Shopper Preferences

Customer Relationship Management (CRM) in e-commerce is concerned with retaining the existing customers on a long-term basis, motivating them to come back to shop for more and to talk positively to their peers about the products and services provided. Fourteen items have been identified in a developed questionnaire to measure CRM factors in consistency of customer treatment. They are consistencies of: price-quoting, steps to execute a transaction, design of the shopping Web page, site navigation, promotions offered, indication of in-stock products, product variety, alternative product suggestions, fraud protection, presented guarantees involving the product, fairness of the site, help offered, return policies, and personal information. To determine the validity of the items, 100 e-commerce experts from academia were presented the questionnaire and asked to rate the importance of the individual items. The developed tool had a Cronbach's Alpha internal consistency value of 0.81. A multivariate analysis was conducted to cluster the aspects of consistency in CRM. For this purpose, two factors were identified: Technical and Customer Treatment Factors. The individual Cronbach's Alpha values were 0.84 for Treatment Factor and 0.74 for Technical Factor. The analysis indicated that the Technical Factor included the consistencies of shopping steps, site design, and navigation, while the Customer Treatment Factor included the consistencies of promotions, in-stock indication, product variety, fraud protection, presented guarantees, customer fairness, and return policies. Based on the analysis, 10 guidelines for Consistency in CRM were produced. The guidelines can be applied to Business-to-Consumer (B2C) e-commerce sites as part of their CRM policy.