E-commerce Education Research Articles

Digital Innovation in E-Commerce Education Towards Industry 5.0: Improving Student Competencies and Insights A Systematic Literature Review

Digital Innovation in E-Commerce Education Towards Industry 5.0: Improving Student Competencies and Insights A Systematic Literature Review

Virtual Simulation Experimental Teaching of E-Commerce Course Based on Short Video

The e-commerce course based on short videos offers a dynamic and accessible learning experience tailored to the fast-paced world of online business. Through concise and engaging video modules, students gain practical insights into various aspects of e-commerce, including market analysis, digital marketing strategies, website development, and customer relationship management. This papers explores the implementation of virtual simulation experimental teaching in an e-commerce course, utilizing short video modules as the primary instructional tool, enhanced by Stacked Ranking Regression Classifier (SRRC). The research aims to enhance student engagement and comprehension by integrating virtual simulations with short video content, providing an immersive and interactive learning experience. Through simulated experiments and empirical validations, the efficacy of SRRC-enhanced virtual simulation teaching methods is evaluated. Results demonstrate significant improvements in student performance and satisfaction compared to traditional teaching approaches. Simulation analysis of students exposed to SRRC-enhanced virtual simulation teaching reported a 25% increase in comprehension levels and a 30% improvement in engagement metrics. Additionally, the SRRC model facilitates personalized learning experiences tailored to individual student needs, leading to enhanced learning outcomes. These findings underscore the potential of virtual simulation experimental teaching with SRRC in revolutionizing e-commerce education and fostering student success.

Empowering sagon MSMEs through e-commerce education to support tourism in Magelang

Culinary tourism serves as a strategic approach for the development of tourism in Magelang Regency, contributing to the realization of sustainable tourism. The growth of Micro, Small, and Medium Enterprises (MSMEs) is intertwined with the progress of the tourism industry in Magelang, emphasizing the crucial role of MSMEs in utilizing online media for effective promotion and product sales. This communtiny service aims to empower the Sagon Mbah Moel traditional food situated in Mantenan hamlet, Mertoyudan, Magelang, facilitating an increase in sales and promotion through digital marketing. The implementation method for this service activity is structured in two phases: preparation and execution. The service spanned approximately two months, with a primary focus on digital marketing training and the development of appealing product packaging. The outcomes include enhanced capacity and quality for Sagon Mbah Moel MSMEs. The positive impact of this service activity is evident in the initiation of product promotions and sales through digital marketing channels, as well as the improvement of product packaging and the maintenance of several production equipment.

E-Commerce in Education Programmes a Way to Solve Unemployment Amongst Education Graduates

This paper argues the need to include e-commerce as a subject in Education programs to enhance our students’ employment chances of education graduates in Nigeria. The study was conducted using the survey research method. The population of the study comprises 330 Business Education students in two universities in Anambra state. The research was carried out in Nnamdi Azikiwe University and students of Abia State University. A questionnaire was used for data collection and a sample of 130 Business Education students was collected for the study, out of which 90 were dully filled and completed. The findings revealed that the knowledge of e-commerce skills has great usefulness and importance on companies and enterprises giving the graduates of Business education an employment advantage. E-commerce education has a positive impact on the Business Education program. The study recommended that the program should be given their rightful place in the Business Education program and they should also be accorded equal recognition as other programs in the Business Education Department.

Exploring the Effective Ways to Improve the Cross-border E-commerce Education Platforms

People's buying habits have changed significantly as a result of the rapid advancement of technology. Instead of shopping in actual stores, individuals now shop online at any time and from anywhere. As a result, online buying and e-commerce emerged as new and steadily expanding businesses. The rise of the e-commerce industry has made e-commerce education an essential and important educational segment. In order to help more people to engage in the e-commerce industry, it is necessary to continuously improve the practicality of the e-commerce education platform. This research takes the E-Hai e-commerce education platform into consideration, proposing that is in needs to improve the usefulness of the platform In this paper, the analysis of the feedback and evaluation of E-Hai e-commerce education platform users, problems are put forward, and some suggestions for modification and improvement measures are proposed. By analyzing the problems and exploring the solutions, the practicality of this mobile application can be improved, as well as the level of e-commerce education to help more users use this platform then create and engage in the e-commerce industry better.

EC-education, gender disparity, and digital entrepreneurship intention: The moderating role of attitude components; a competitive advantage of the Ha'il region

This research made the case that e-commerce education levels influenced attitudes related components of people's views about e-entrepreneurship intention, all of which influenced their intention to start an e-commerce firm. The study also showed that people's desire to launch an internet company was substantially connected with its behavioral, cognitive, and emotional components. The major method used to verify the validity of the suggested model was the application of the theory of planned behavior together with the analysis of data collected from 338 young Saudi students at the college of business administration at the University of Ha'il. The results of the SMARTPLS partial least square program show that e-commerce education and attitude components are predictors of e-entrepreneurship intention, although disparities between men and women are not connected to this intention.

COVID-19 AND THE ROLE OF DIGITALISATION IN THE INDIAN ECONOMY (IN THE PRESENT CONTEXT)

Digitalisation involves online transaction, as digitalisation of the economy is the usage of electronic mode of transaction for receipts and payments of the country, as most of the developed economies in the world like USA, Japan were using more online transactions some decades back, as it provides benefits for the consumers, producers by saving time, availability in lower cost and reduces the cost of transportation to purchase any products in the country, like education, banking insurance hotel services, and commerce sectors. India is one of the fastest growing developing economy in the world after China, with an average GDP (Gross Domestic Product) of around 7 percent from 2015-2019, India’s internet economy is expected to double from US$ 125 billion as of April 2017 to 250 billion by 2020. India`s E-commerce revenue is expected to jump from US$ 39 billion to US$ 120 billion in 2020, growing an annual rate at 51 percent, due to Covid-19 most of the states in India were in Lock down situation after March 2020, there is a need for all the sectors in the economy for Digital inclusion to achieve the goal of the country that is “Digital India”. India can try to improve to make payments and receipts in unorganised sectors through online digital mode, like digital card payments like ATM (Automated Teller Machine), Rupay, Visa, Maestro, online shopping by promoting central governments schemes like “Make in India”, export promotion trade schemes. India can use this global pandemic situation by making flexible investment destination in the globe, As most of the global giants are spacing away from China to make investment or to open start ups in China, the purpose of this study is to Make India self-reliant by implementing various schemes, E-commerce promotion during covid-19 epidemic situation KEY WORDS: Digital technology, Covid-19, Indian Economy, E-Commerce and online education.

Design and Implementation of Vocational Education Cross Border E-Commerce Comprehensive Training System Based On Big Data Analysis

In recent years, the rapid development of e-commerce logistics puts forward new requirements for personnel training. With the rapid development of e-commerce, there is a serious shortage of e-commerce talents, which poses a great challenge to e-commerce education and teaching. As the main position of cultivating skilled talents, vocational education has unique advantages in cultivating e-commerce talents. On the basis of the survey, this paper analyzes the demand level and knowledge skills of e-commerce talents. The results show that the highest proportion of mixed M & A of digital marketing communication is 44%, and the lowest proportion of horizontal communication is 21%.

Research on the Influence of E-commerce Entrepreneurship Education on the Development of Marine Economy Based on the Entropy Method

Qin, H., 2020. Research on the influence of e-commerce entrepreneurship education on the development of marine economy based on the entropy method. In: Liu, X. and Zhao, L. (eds.), Today's Modern Coastal Society: Technical and Sociological Aspects of Coastal Research. Journal of Coastal Research, Special Issue No. 111, pp. 263–267. Coconut Creek (Florida), ISSN 0749-0208.With the development of ocean cultivation, various projects related to the sea have been implemented, and various marine activities have been increasing. The growth rate and scale of the marine economy are constantly improving, and the change of economic structure will inevitably have an impact on the hierarchical structure of education. This paper designs a service framework for entrepreneurship education based on e-commerce and big data. The entropy method is used to objectively assign weights, and the index value is added up to determine the intensity of entrepreneurship education. In terms of educational support, the stochastic frontier method (SFA) is used to select educational indicators related to the marine industry and analyze them from the perspective of e-commerce entrepreneurship education. During the simulation experiment, the accuracy of the algorithm and the coupling of indicators are analyzed, the data obtained through the information platform are verified by calculation, and their effects on the weight of education-related indicators is presented.

Globotics Driven Digital Transformation: A Bright Future for Internships, Digital Marketing and E-Commerce Education

This paper introduces a new approach, Globotics (Baldwin 2019), with the main focus directed towards the lack of skills in digital marketing and e-commerce. Globotics is assumed to provide insights for the adoption of a pedagogy of experiential learning. Furthermore, the adoption of globotics (ibid) may potentially lead towards a brighter future for tertiary marketing education, as well as fulfil the diverse needs of Asia and Oceania regarding the acquisition of digital marketing talent. The author conducted in-depth interviews with academics and practitioners in order to gain insight into the overall context of marketing practice. Upon reviewing the data, informats have, recognizing its value, highlighted the differences between digital and its counter point – traditional marketing. We assumed that tracking the online search trends can help solidify and feedback some information where past search demands for digital marketing, social media marketing e-commerce marketing and social commerce. An online service using “globotics” (Baldwin 2019) provides a promising approach towards solving the problems of both digital marketing curriculum and scarce talent linking marketing educators and students with practitioners. Importantly, with globotics marketing students as interns have an opportunity to take on tasks well beyond previous undergrad and postgrad entry- level roles of the last century.

E-Marketplace Development With C2C Model And Appreciative Inquiry

<p>People's lifestyles change in spending their funds have changed. Trend of software development innovation in Indonesia could be mapped into several types of E-Commerce, Media, Transportation, Accommodation and Logistics and Education. Now, there are 45 young entrepreneurs at the University PGRI Semarang. They need a tool to maximize business transactions, so it is necessary to develop E-Marketplace. The E-Marketplace Application System will be integrated with the Apprecitive Inquiry concept to reward users who frequently perform activities on the E-Marketplace application system. UML (Unifield Modeling Language) was used as a tool in designing this system. The result of this research is E-Marketplace application system that can run on web and mobile (hybrid) platform so it is expected to be a new marketing tool for young entrepreneurs at UPGRIS.</p>

China’s E-Commerce Higher Education: A 15 Years Review from International Viewpoint

China’s education sector has involved in e-commerce programs since the beginning of this century as one of international pioneers in 2001. However, a gap still exists between China’s e-commerce education and industry demands that China’s e-commerce education seems far from meeting business’s expectations. This paper described firstly the current situation of China’s e-commerce education. Based on the literature review and interviews, the reasons why this gap existed were then analysed with four challenges including argue on separate vs. integrated focus, technical vs. non-technical focus, textbook concerns, and lack of industry involvement. Finally, several suggestions were provided for helping China’s educators to gain input from international experience and solving relevant challenges. Although this research focused mainly on China’s e-commerce education, the introductory materials discussing China’s current state should be valuable for any universities being interested in China’s e-commerce education. This can also serve as a spring board to discuss the overall framework for e-commerce education in developing countries.

E-Crime Prevention: An Investigation of the Preparation of e-Commerce Professionals

As e-commerce revenues have mounted in recent years, so have losses from security breaches and legal problems. The present study conceptualized e-commerce activities focused on gains versus loss prevention in terms of regulatory focus theory. Professional preparation provided in 163 e-commerce master's programs worldwide was investigated using propositions derived from the theory. Data were collected using extensive Web searches of master's program curricula. Results suggested that a majority of the programs lacked courses in the prevention-focused topics of law, security, or ethics. As e-businesses increasingly face the threat of costly legal and security incidents, it appears necessary for e-commerce education programs to place greater emphasis on prevention-focused topics.

Investigating Business Schools' Intentions About Offering E‐Commerce Education Using an Extended Theory of Planned Behavior*

ABSTRACTThis study investigates business schools' intentions about offering e‐commerce education (ECE) using an extended theory of planned behavior (ETPB). The need for an adequate match between future supply and demand of e‐commerce skills constitutes the main motivation for the study. The results show that most business schools consider ECE important for an adequate preparation of their students for today's competitive labor market. In addition, the proposed ETPB fits well the empirical data and predicts 65.2% of the variances in the schools' intentions about offering ECE. The results can help business schools in their curriculum decisions in at least two ways: (1) through the likely effect of social contagion and (2) through the constructs in the ETPB. First, institutional theory clearly indicates that organizations tend to adopt a new behavior when there is evidence that other organizations in their population have adopted or are likely to adopt that behavior. Having provided such evidence for ECE, this study is likely to promote the adoption of this educational product innovation. Second, the fact that the postulated ETPB fits well the empirical data suggests that administrators of business schools may pay attention to the key constructs when making curriculum decisions. Overall, the study has both theoretical and practical implications. Theoretically, it contributes to a growing literature on the adoption of innovative educational products like ECE. Practically, it provides valuable insights that administrators of business schools can use in their strategic curriculum decision making.

Electronic commerce education: Analysis of existing courses

E-commerce is reshaping business practices and education, yet many have expressed concern over the e-commerce education and training provided to students. This study examines the extent to which business schools, particularly accounting programs, are integrating e-commerce education into their curricula. An analysis of 79 syllabi provides evidence regarding: (1) the scope and nature of e-commerce education; (2) educational approaches to e-commerce; (3) e-commerce topics that could be taught as part of e-commerce education; (4) methods of coverage of e-commerce education; and (5) methods and reference materials for teaching an e-commerce course. This study initiates a general dialogue on the nature, content, objectives, and delivery of e-commerce education. An exploratory review and content analysis of a sample of 79 syllabi, representing different sizes of universities worldwide, reveals that business schools and accounting programs offer e-commerce courses emphasizing a broad range of skills, objectives, perspectives, teaching methods, and cognitive content. However, many common themes, topics, and assignments have emerged. The e-commerce education issues addressed in this study should help business schools and accounting programs prepare students for the challenges awaiting them in the area of emerging technological advances.

E-Commerce Education in China

With an explosive growth of e-businesses worldwide, e-commerce in China is booming, leading to the development of e-commerce education. This paper is intended to investigate whether the education system in China accords well with the market demand and the status of e-commerce programs in China in order to seek strategies for China to cope with the challenges of global e-commerce empowered by fast updated information technologies. First, we construct a four-layer conceptual model to describe the relevant factors influencing e-commerce and e-commerce education. We then present the status of China’s e-commerce education in different educational categories. Although we find that current problems in China’s e-commerce education can be resorted in quantity and quality aspects, it generally is on the right track. Finally, we propose several main strategies for promoting the development of e-commerce education, in which the education system reformation is top priority and in which the government will play a critical role.

Electronic-Commerce Education: Insights from Academicians and Practitioners

Abstract The e-commerce marketplace is creating tremendous career opportunities, and business schools and accounting programs nationwide are redesigning their curriculum to provide adequate e-commerce education for accounting/business students. This study gathers opinions of both academicians (accounting faculty) and practitioners (practicing CPAs) regarding the importance, relevance, and delivery of e-commerce education. Results reveal that (1) the demand for and interest in e-commerce education is expected to increase; (2) more universities are planning to provide e-commerce education; and (3) the majority of the 36 suggested e-commerce topics should be offered or required for accounting majors in one or a combination of ways: (1) required core curriculum, (2) optional specialized courses, and/or (3) e-commerce degree programs. Only minor differences of opinion were found regarding which of 36 e-commerce topics should be covered in e-commerce education.

Underlying Dimensions of Hotel E-Commerce Competencies and the Predicted Immediacy for Their Inclusion in Hospitality Curricula from the Hospitality Educator's Perspective

With the growing significance of e-commerce and its impact on the hotel industry, it is crucial for hospitality programs to offer courses in this area. However, there are currently few programs providing hospitality e-commerce courses. It is important that hospitality educators realize the significance of e-commerce, as more and more demand grows for e-commerce education in the hotel industry. This study identifies thirty competencies and four new courses that could be considered for e-commerce concentrations. Based on the findings, it is evident that e-commerce needs to be incorporated into hospitality management curricula within two to five years.

Core Web Technologies for New E-Commerce Employees

Realizing that the Internet has changed the way business is conducted, many business schools have designed, or are in the process of designing, electronic commerce (e-commerce) courses, course sequences, or an entire e-commerce curriculum. More often than not this coursework includes topical coverage of web technologies. In the highly volatile e-commerce marketplace, identifying the core electronic business (e-business) technology for inclusion into the technical curricular component can be a real challenge. To assist Information Technology (IT) educators with e-commerce program design, this research examines the importance, content, and extent of the technology component of e-commerce coursework from the Information Systems (IS) professional's perspective. This research presents a brief overview of e-commerce technology and utilizes a survey, based on this overview to garner insights from IS professionals at leading e-commerce firms. The opinions of IS professionals from the Interactive 500 are examined and summarized. Implications for the technology component of e-commerce education are presented, as well as directions for future research.

Attitude Toward E-Commerce and Education

With the popularity of the Internet, e-commerce has become increasingly appealing to society. In this paper, we study the use of the Internet by students and their attitudes toward e-commerce. Such a study will present a profile of how educated groups use the Internet and for what purposes. Also, this study aims to investigate to what extent students use the Internet for learning and e-commerce education. An empirical analysis with the help of data collected by means of a questionnaire filled in by students in Hong Kong is conducted. The results of the study can be generalized to an extent for the general public where differences in their perceptions do not exist due to their backgrounds and attitudes toward e-commerce and education. Finally, a framework has been presented to improve the application of the Internet and attitudes toward e-commerce and education.