Abstract
In recent years, the rapid development of e-commerce logistics puts forward new requirements for personnel training. With the rapid development of e-commerce, there is a serious shortage of e-commerce talents, which poses a great challenge to e-commerce education and teaching. As the main position of cultivating skilled talents, vocational education has unique advantages in cultivating e-commerce talents. On the basis of the survey, this paper analyzes the demand level and knowledge skills of e-commerce talents. The results show that the highest proportion of mixed M & A of digital marketing communication is 44%, and the lowest proportion of horizontal communication is 21%.
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