Context Of E-commerce Research Articles

Dynamic Analysis of the Second-hand Luxury Goods Market in an E-commerce Context: A Network Motif and Time-series Perspective

Dynamic Analysis of the Second-hand Luxury Goods Market in an E-commerce Context: A Network Motif and Time-series Perspective

The Role of Impulse Buying in Online Stores: An Empirical Study of Indonesian Consumers

This study examines the influence of sales promotions on impulse buying behavior, mediated by website quality, in Indonesia's competitive online retail market, particularly focusing on Berrybenka's e-commerce platform. The research employs a quantitative descriptive verification approach, utilizing Structural Equation Modeling (SEM) through SmartPLS for data analysis. Data was collected from 400 respondents in Bandung, West Java. The theoretical framework is grounded in the Theory of Reasoned Action (TRA), investigating the relationships between e-commerce characteristics, sales promotions, and website quality in driving impulse purchases. Results demonstrate that sales promotions positively and significantly influence both website quality and impulse buying behavior. Similarly, website quality shows a significant impact on impulse buying. The findings indicate that sales promotion implementation is appropriate, while both website quality and impulse buying measurements fall into good categories. This research contributes to the existing literature by uniquely combining three rarely integrated factors: sales promotion, website quality, and impulse buying in a single study. The findings extend TRA applications in e-commerce contexts and provide practical insights for online retailers in Indonesia's rapidly growing digital marketplace, particularly relevant during after the COVID-19 pandemic when internet penetration and online shopping have increased significantly.

Predicting Muslim Female Customer Retention Through Islamic Marketplace Attractiveness

This study aims to employ Islamic marketplace attractiveness to predict Muslim female customer retention and price attributes to trigger the predictor effect to encourage Islamic marketplaces to lead Indonesian e-commerce. The data were processed with SPSS and Amos programs and collected through the questionnaire filled in by 407 respondents taken using purposive, snowball, and non-probable sampling methods in a survey conducted for 2 months. The respondents were Muslim female customers who had experience purchasing fashion products in Islamic marketplaces. The Findings show that Islamic marketplace attractiveness is the predictor of Muslim female customer retention. Meanwhile, price attributes partially trigger the Islamic marketplace attractiveness effect on Muslim female customer retention. The findings are insights from Indonesia for developing countries, especially for Muslim developing countries, to encourage Islamic marketplaces to lead e-commerce, especially for their digital economic growth, by predicting Muslim female customer retention. All research constructs can implement the Theory of Reasoned Action in an e-commerce context. Since the theory reveals that behavior is determined by a predictor, Islamic marketplace attractiveness is the predictor of Muslim female customer retention on Islamic marketplaces. Meanwhile, price attributes are the trigger for the predictor effect on Muslim female customer retention.

The impact of scarcity promotions in live streaming e-commerce on purchase intention: the mediating effect of emotional experience

PurposeThis article investigates the impact mechanism of scarcity promotions in live streaming e-commerce on consumer purchase intention in the context of urban-rural and male-female divides in China, with emotional experience as the mediating variable.Design/methodology/approachA total of 687 online questionnaires are collected, and the model is empirically analyzed by partial least squares structural equation model.FindingsScarcity promotions in live streaming e-commerce positively influence purchase intention, with emotional experience mediating the impact. Furthermore, the influence of scarcity promotions in live streaming e-commerce on the emotional experience of urban residents is greater than that of rural residents. The effect of scarcity promotions on the purchase intention of urban residents is lower than that of rural residents. Scarcity promotions in live streaming e-commerce have a greater impact on the emotional experience of female consumers compared to male consumers. The influence of scarcity promotions on the purchase intention of female consumers is lower than that of male consumers.Originality/valueThis article extends the scarcity promotion theory to the context of live streaming e-commerce. Furthermore, it is the first to explore the mediating role of emotional experience in this process. Lastly, it is the first to investigate the moderating effects of urban-rural and male-female factors in this process.

Fuzzy normalization-based Multi-Attributive Border Approximation Area Comparison

In e-commerce, robust multi-criteria decision analysis is essential for accurately aligning rankings with customer preferences. Addressing this need, the Fuzzy Normalization-based Multi-Attributive Border Approximation Area Comparison (FN-MABAC) method introduces an advanced extension of the traditional MABAC model. The primary objective is to mitigate the ranking reversal paradox while enhancing decision-makers’ preference representation.To achieve these goals, FN-MABAC employs a fuzzy normalization approach, providing a structured framework that minimizes reversal risks and aligns with reference rankings. Experimental analyses compared FN-MABAC with established methods, including Technique of Order Preference Similarity to the Ideal Solution (TOPSIS) and Characteristic Object METhod (COMET), using datasets on graphics card evaluations. Results demonstrate that FN-MABAC achieves higher concordance with reference rankings and exhibits superior resistance to ranking reversals compared to traditional approaches. Specifically, FN-MABAC achieved a Weighted Similarity (WS) coefficient match level of 0.97522 with the reference ranking, while STFN-MABAC reached a level of 0.99599, highlighting the high potential of these methods to adapt to preferences in the presented e-commerce example.Conclusions drawn indicate FN-MABAC’s potential to offer precise, stable rankings essential for e-commerce decision-making. Additionally, the concept of Stochastic Fuzzy Normalization-based MABAC (STFN-MABAC) is introduced as a re-identification approach, further aligning ranking outputs with customer preferences, particularly in scenarios with incomplete data. This study underscores FN-MABAC’s significance as an effective, resilient tool in multi-criteria analysis, contributing to improved decision-making within e-commerce contexts.

Understanding users’ trust transfer mechanism in food delivery apps

PurposeDrawing upon the trust transfer theory and IS success model, this study investigates the transfer mechanism and the antecedents of trust to the platform and trust to a food vendor in the FDA, which subsequently affect users’ behavioral intention.Design/methodology/approachData collection was carried out through an online questionnaire via the Prolific platform. Respondents were exclusively selected from Uber Eats users in the US market due to the popularity of this food delivery app and the volume of food delivery transactions in this country.FindingsThe findings confirmed the trust transfer between trust in the platform and trust in the food vendor, ultimately contributing to users’ continuance usage intention and purchase intention. Our empirical results also show that system quality and service quality lead to trust-in-platform, while product presentation richness, vendor reputation and social referrals enhance trust in food vendors.Practical implicationsThe results offer valuable insights for FDA providers and food vendors to offer better user experiences to foster trust, enhance purchase intention and retain their commitment to the platform.Originality/valueUnlike past research in an e-commerce context that mainly concentrates on the role of trust in general or trust in the platform, this study expands the understanding of trust-related research by exploring the predictors and consequences of both trust toward the platform and trust toward the vendors in the FDA settings.

Trends in Modern Typography Design: Visual Preferences on E-Commerce Platforms

In the digital era, typography design has become a fundamental element in shaping the visual identity and user experience of e-commerce platforms. Modern typography trends like minimalism, variable fonts, and responsive typography reflect a dynamic evolution aligned with user preferences and technological advancements. However, limited research addresses how typography influences users' visual preferences and engagement in the e-commerce context. This study aims to explore modern typography trends and their impact on user preferences while identifying elements that drive effective visual communication. To achieve these objectives, the research employs a mixed-method approach. A visual content analysis was conducted on typography used by leading e-commerce platforms, such as Amazon, Shopee, and Tokopedia, to identify prevailing design trends. A survey involving 150 active e-commerce users was conducted to understand their perceptions and preferences regarding typography design. Quantitative data from the survey were analyzed using statistical methods, while qualitative insights were interpreted to provide context. The results reveal that users prefer sans-serif fonts and minimalist designs due to their clarity, readability, and modern appeal. Variable fonts and dynamic typographic layouts were also noted for their ability to enhance engagement, though these trends appeal primarily to younger audiences. This study concludes that typography significantly influences user perception and interaction within e-commerce platforms. The findings contribute to the field of user experience design by offering actionable insights for designers and developers, aiming to create visually appealing and user-centered platforms.

Understanding impulse buying in interest-based e-commerce: the role of content creativity

PurposeThe popularisation of user-generated content has boosted the integration of social media with online retail, especially in the emerging context of interest-based e-commerce (IBEC). As the content brings new incentives for consumers’ impulsivity in consumption, it remains unclear understanding of the mechanism of impulse buying in IBEC from the current literature. This study aims to examine how content creativity encourages impulse buying intention though attitude, and whether the effect is moderated by consumers’ online shopping experience.Design/methodology/approachThis study administered a two-wave online survey to a purposive sample of 286 consumers with shopping experience in Douyin. The hypotheses and a moderated-mediation effect were tested using structural equation modelling in Mplus8.3.FindingsThe empirical results revealed that content creativity, including dual dimensions of relevance and divergence, can drive positive attitude towards platforms through the direct effect of subjective norm and mediation effect through perceived usefulness, which induces an urge to buy impulsively. The mediation effect is further moderated by consumers’ online shopping experience in IBEC.Originality/valueThis study expands the stream of impulse buying research in retailing by proposing a context of IBEC and bringing empirical evidence of the relationship between content and consumers’ urge to buy. The study provides strategic insights for retailers to achieve marketing value by managing consumers’ impulse purchases in IBEC.

The Influence of Electronic Word of Mouth (E-Wom) on Customer Purchase Interest on the Shopee E-Commerce Social Site in Semper Barat Subdistrict

This study aimed to analyze the influence of Electronic Word of Mouth (E-WOM) on interest buy customers on the e-commerce social site Shopee in West Semper Village . E-WOM has become factor important in digital marketing , especially on e-commerce platforms like Shopee. This study used method quantitative with technique data collection via distributed questionnaires to Shopee users in Semper Barat Subdistrict . Research sample A total of 40 respondents were selected use purposive sampling technique . Data analyzed use method analysis statistics simple linear regression . Research result show that E-WOM has influence significant to interest buy Shopee customers in West Semper Village . This study gave contribution theoretical in understand the role of E-WOM in e-commerce context in Indonesia, especially in urban areas such as West Semper Village . By practical , results This studycan become reference for perpetrator e-commerce business in designing effective marketing strategies with utilizing E-WOM.

"What a stupid way to do business": Towards an Understanding of Older Adults' Perceptions of Deceptive Patterns and Ways to Develop Resistance

There are growing efforts to reduce the harmful effects of deceptive patterns pervasively employed on e-commerce websites. However, efforts to produce new guidelines and introduce ethical design standards geared towards older adults have been limited. We investigate the potential of a serious game in fostering older adults' resilience against manipulative designs in e-commerce through two studies. First, a survey with older adults (N = 61), explored their attitudes towards deceptive patterns and identified characteristics influencing them. We then created a serious game, 'Shopopolis', to bolster older adults' resistance to manipulative designs online and evaluated its efficacy with older adults (N = 65). Our findings show that Shopopolis is a valuable tool for enhancing awareness, concern, and recognition skills related to e-commerce deceptive patterns. We discuss older adults' unique perspectives on deceptive patterns and consider how insights can shape the design of targeted protective measures like Shopopolis for older adults in e-commerce contexts.

Exploring The Relationship Between Responsiveness And Usability And Its Impact On Customer Satisfaction In E-Commerce

This research explores the use of chatbots in e-commerce from a customer perspective, with the aim of determining how responsiveness affects usability, as well as how this usability affects customer satisfaction. The data collection method used was a questionnaire distributed to 195 respondents. For model and hypothesis testing, SPSS and AMOS software were used. The results of the validity and reliability tests show that the respondent data is valid and reliable for use in hypothesis testing. The normality test shows that the questionnaire data is normally distributed. The multicollinearity test shows that multicollinearity has occurred. The results of the fit model test are that most of the criteria can be met or are fit, so the statistical interpretation results can not only be used on the sample but on the population as a whole. And the hypothesis test shows that there is a significant positive relationship between responsiveness (X) and usability (Y) of the chatbot. These findings indicate that the more responsive a chatbot is, the higher its level of usefulness in the eyes of customers. When a chatbot is able to provide relevant answers, customers tend to feel that the chatbot is effective and practical to use in meeting customer needs. Furthermore, this research also found that usability (Y) significantly influences customer satisfaction (Z). In other words, easy-to-use and effective chatbots can increase customer satisfaction in an e-commerce context. When a chatbot is designed with a simple interface, customers can easily ask questions and receive the answers or help they need. In addition, if the chatbot is able to provide accurate and relevant answers, customers feel that their needs can be met.

Cross Border Dispute Resolution

Since the inception of technology which propelled globalization, further catalyzed by COVID pandemic, the reliance on electronic means for communication, transactions, and interactions has become paramount. Recent findings from a Euro barometer survey reveal that a substantial 41% of individuals who initiated formal complaints regarding cross-border purchases expressed dissatisfaction with the resolution process. Notably, a mere 6% pursued arbitration, mediation, or conciliation mechanisms, prompting a critical examination of the reasons behind the limited recourse to these dispute settlement avenues. This research paper investigates the underlying factors influencing the low utilization of such mechanisms, probing into the experiences of dis-satisfied consumers and the barriers they encounter. Efficient resolution of disputes is recognized as a method to boost consumer trust in online purchases across international borders. This study investigates the practicalities of redress mechanisms available to consumers, the enforcement of consumer rights, and the utilization of online alternative dispute resolution, particularly within the context of cross-border e-commerce.

Exploring IT business value creation in a Taobao Village EC ecosystem: A systems theory perspective

By extending and elaborating on Nevo and Wade's systems theory perspective, we propose a model to validate the causal relationships among platform compatibility, integration effort, realized synergy, and IT business value (decomposed into social and economic value) within the context of a Taobao village E-commerce (EC) ecosystem. We collected data from Taobao village EC ecosystems to validate the proposed hypotheses. Using 258 valid responses, we reveal the following: (1) Platform compatibility, a second-order latent construct, includes IT-commerce alignment and resource-sharing routine alignment. Platform compatibility positively affects realized synergy. (2) Integration effort positively affects platform compatibility and realized synergy. (3) Realized synergy positively impacts social and economic value. (4) Realized synergy mediates the relationship between critical enablers (integration effort and platform compatibility) and social and economic value. Specifically, the relationship between platform compatibility and social and economic value is partially mediated, while the relationship between integration effort and value is fully mediated. These findings extend systems theory by offering deeper insights into the integration of systems theory and RBV, particularly highlighting the mediating role of synergy. They reveal that compatibility and integration effort directly contribute to value creation, and that synergy further amplifies these effects.

Investigating the crucial role of logistics service quality in customer satisfaction for fresh e-commerce: A mutually validating method based on SERVQUAL and service encounter theory

The incessant advancement of e-commerce has brought promising opportunities for vending fresh commodities and stimulated the ongoing growth in the demand for fresh products. Logistics services serve as a vital link between fresh e-commerce and customers, playing a pivotal role in enhancing customer satisfaction and fostering the sustainable growth of businesses. Therefore, this study endeavors to investigate the correlation between logistics service quality and customer satisfaction within the context of fresh e-commerce, while also identifying the pivotal factors that impact logistics service quality. Initially, a novel logistics service quality measurement scale is developed based on the SERVQUAL model. Then, the study formulates the first hypothesis testing model using customer expectations and perceived value as mediating variables. Subsequently, incorporating the service encounter theory, the constructed logistics service quality measurement factors are re-clustered to establish distinct encounter dimensions and to formulate the second hypothesis testing model, which includes mediating variables of customer emotions and perceived value. Finally, empirical data are gathered and subjected to regression analysis and structural equation modeling to mutually validate both models employing identical input indicators. Results suggest that logistics service quality significantly impacts customer satisfaction across the delineated factors within the five dimensions of the SERVQUAL model, alongside the four aspects of service encounters. Moreover, in the fresh e-commerce sector, customer perceived value, service expectations, and customer emotions play crucial mediating roles between logistics service quality and customer satisfaction. These findings hold practical implications for fresh e-commerce businesses aiming to enhance the service quality of logistics operations and achieve sustainable development in a customer-centric market context.

Impact of product vs brand storytelling on online customer experience

PurposeIn this study, the effects are investigated of brand and product storytelling on customer assessments of perceived attitude, quality, experience, recommendation and purchase intention based on narrative transportation theory within the domain of winery e-commerce.Design/methodology/approachIn the research, two distinct constructs are introduced for brand and product storytelling, and multivariate analysis of variance is applied to analyze data collected from 391 respondents from the UK.FindingsIt is indicated in the study that embedding storytelling into elements, such as age verification screens on e-commerce sites, notably improves evaluations for both brands and products. Product storytelling broadly boosts customer appraisals in every evaluated aspect, while brand storytelling shows effectiveness in more limited cases. This suggests that narratives focused on products may have a wider appeal in enhancing the online customer experience.Originality/valueThis research underscores the strategic significance of balancing the focus between brand and product in crafting storytelling narratives for e-commerce contexts. It offers new insights into tailoring storytelling to meet individual consumer needs online, enriching the existing body of literature on storytelling’s application in digital commerce. Importantly, the study provides actionable guidance for wineries and other businesses aiming to enhance their online customer engagement through targeted narrative strategies.

UNCOVERING THE POWER OF WEBSITE DESIGN AND PRODUCT PHOTOS: HOW FLASH SALES PROGRAMS SHAPE PURCHASING DECISIONS

A study was conducted to investigate how website design and product photos impact purchasing decisions, with a focus on the role of flash sale programs. The research targeted students in Surabaya who have made purchases on the Shopee e-commerce platform, with a sample size of 96 individuals. The data collected from the respondents' questionnaires were analyzed using SEM SmartPLS-3. The findings of the study revealed that flash sale programs, product photos, and website design play a crucial role in influencing consumer decisions. While flash sale programs can generate consumer interest, it is important to manage them wisely to avoid any negative impact on consumer perception. On the other hand, high-quality product photos and a well-designed website can enhance consumer engagement in the purchasing process. The practical implication of this research is that companies should prioritize flash sale programs, product photo quality, website design, and other marketing factors to influence positive purchasing decisions, develop effective marketing strategies, meet consumer needs, and strengthen their brand image. The main contribution of this study lies in the inclusion of the moderating role of flash sale programs in the integrated model of e-commerce marketing. Therefore, this research provides a deeper understanding of the factors that influence consumer purchasing decisions in the e-commerce context, while also serving as a foundation for companies to design more effective and responsive marketing strategies.

Disentangling e-commerce gamification affordances on recommendation acceptances from a perceived value perspective

PurposeGamification is a strategic approach employed by practitioners to foster meaningful engagement and enhance the acceptance of recommendations. Gamification affordances (e.g. achievement, self-expression, interaction, and cooperation) catalyze significant psychological processes in consumers, leading to behavioral changes. Despite its application, a gap remains in understanding how these gamification affordances in e-commerce contexts impact customers' perceived values and drive recommendation acceptances.Design/methodology/approachEmploying affordance theory and perceived value theory as our foundation, we have crafted a comprehensive framework that addresses the multifaceted nature of e-commerce gamification, thereby unifying the fragmented knowledge in this area. We implemented a quantitative research design to empirically test the proposed model.FindingsThe research reveals that the four principal affordances of gamification – achievement, self-expression, interaction, and cooperation – significantly enrich consumer values across hedonic, utilitarian, and social dimensions. This enrichment facilitates an increased propensity for accepting recommendations.Originality/valueThis study provides a novel lens through which to view the influence of gamification affordances on recommendation acceptance within gamified e-commerce settings. It delineates the effects of each affordance on consumers' perceived value and highlights the pivotal affordances that shape gamified e-commerce experiences. These insights yield actionable strategies for practitioners aiming to refine e-commerce gamification designs and cultivate more engaging consumer interactions.

Spillover effects of data breach on consumer perceptions: evidence from the E-commerce industry

PurposeThis study aims to explore the spillover effects of data breaches from a consumer perspective in the e-commerce context. Specifically, we investigate how an online retailer’s data breach affects consumers’ privacy risk perceptions of competing firms, and further how it affects shopping intention for the competitors. We also examine how the privacy risk contagion effect varies depending on the characteristics of competitors and their competitive responses.Design/methodology/approachWe conducted two scenario-based experiments with surveys. To assess the spillover effects and the moderating effects, we employed an analysis of covariance. We also performed bootstrapping-based mediation analyses using the PROCESS macro.FindingsWe find evidence for the privacy risk contagion effect and demonstrate that it negatively influences consumers’ shopping intention for a competing firm. We also find that a competitor’s cybersecurity message is effective in avoiding the privacy risk contagion effect and the competitor even benefits from it.Originality/valueWhile previous studies have examined the impacts of data breaches on customer perceptions of the breached firm, our study focuses on customer perceptions of the non-breached firms. To the best of the authors’ knowledge, this study is one of the first to provide empirical evidence for the negative spillover effects of a data breach from a consumer perspective. More importantly, this study empirically demonstrates that the non-breached competitor’s competitive response is effective in preventing unintended negative spillover in the context of the data breach.

Environmental sustainability and information sharing related to delivery options in the B2B2C context of e-commerce: evidence from a survey

Purpose This paper aims to explore the conditions in a business-to-business-to-consumer (B2B2C) context characterized by new technologies. Innovations enhance disintermediation and pursue sustainability goals that drive customers’ willingness to use eco-friendly delivery options, namely, parcel lockers – in e-commerce and their impacts in terms of communication and transparency along the supply network. Design/methodology/approach The study conducted an extensive survey in Italy and Germany, collecting 1,010 usable responses. Structural equation modelling was used to analyse the data with the aim of identifying the factors that drive customers’ willingness to use parcel lockers and the effect on customers’ behaviour as determined by the disclosure of information about the environmental performance of different delivery options. Findings The results highlight several factors affecting the willingness to use parcel lockers, namely, performance and effort expectancy, social influence, technology anxiety, hedonistic motivation and environmental knowledge. The results also demonstrate that the disclosure of information about the environmental performance of different delivery options influences customers’ behaviour. Research limitations/implications This paper faces several limitations, mostly related to the focus on just two countries, the use of cross-sectional data and the survey’s explicit reference to just one type of product. Nevertheless, the findings contribute to the discussion on the relevance of information sharing along the supply chain, providing favourable evidence in this regard. It also improves the stream of research concerning technology adoption in the context of e-commerce, highlighting factors that can lead consumers to use eco-friendly self-service technologies. Practical implications The results can support companies in understanding how they can design and manage the last mile of delivery to jointly achieve customer satisfaction, process efficiency and superior environmental performance. Originality/value This pioneering contribution studies the adoption of delivery solutions for e-commerce and its implications for the supply network.

How extended reality influences e-commerce consumers: A literature review

Extended reality (XR) has attracted the attention of both scholars and practitioners, and the literature addressing XR in the e-commerce context has expanded. Based on the reviewed literature, the current study applied a systematic literature review method to investigate XR use in e-commerce at the individual-consumer level. It aimed to holistically explain how XR use affects individual consumers in B2C e-commerce. The screening of 71 selected peer-reviewed journal articles that had been published since 2000 enabled the current research to identify which factors affect XR use in B2C e-commerce for individual consumers. Specifically, this study analyzed the effects of stimuli on consumers’ cognitive, emotional, attitudinal, and behavioral responses to XR-based e-commerce and the interacting effects among technological, consumer, and product-related factors. Based on the literature review’s findings, an integrated framework is proposed to explain how XR influences individual e-commerce consumers, and four avenues for future research are recommended. This study provides scholars with a holistic understanding of how XR affects consumers in B2C e-commerce at the individual level. It also provides e-commerce practitioners with useful guidelines concerning consumer experience management in XR-based online shopping.