E-commerce Capabilities Research Articles

TikTok Shop: Future of E-Commerce? How Can Galderma Leverage Tiktok Shop to Increase its Penetration and Improve its Market Share in Indonesia Skincare Market?

TikTok was introduced to the Indonesian market in September 2017. Upon its launch, TikTok quickly gained popularity among Indonesian users, especially among the younger demographic, for its short-form video content that allowed for creative expression and entertainment. One of TikTok services is TikTok Shop, an integrated e-commerce capabilities directly within the TikTok app, allowing users to browse, purchase, and sell products without leaving the platform. They launch this service in April 2021. The platform introduced features like shoppable videos and live shopping events, where users could interact with influencers and brands in real-time while purchasing products providing a new and engaging way for Indonesian businesses to reach potential customers and boost sales through interactive and entertaining content. Galderma Indonesia Healthcare is one of the leading companies dedicated to advancing dermatology for every skin story. Galderma strategically its positioned in attractive, consumer-driven segments of the dermatology market, characterized by high growth fundamentals supported by science-based product differentiation and premium positioning. One of Galderma’s brands that is available in Indonesia is Cetaphil. Cetaphil products are available in modern retailers with Health & Beauty channel as the top contributor, followed by general trade and pharmacy channel. Even though available, Cetaphil is still low in in skincare category penetration. This study examines the positioning and promotional strategies of Cetaphil on TikTok Shop using qualitative research methods. Primary data was gathered through expert interviews, while secondary data was sourced from internal company reports, previous research studies, and strategic agency reports.

How E-commerce Affects Enterprise New Quality Productivity

This paper explores the impact of e-commerce on enterprise new quality productivity using financial statement data of listed companies from 2013 to 2022. The findings suggest that e-commerce significantly enhances enterprise new quality productivity by investing in science and technology, agglomerating productive service industries, and expanding market share. Furthermore, digital transformation and human capital have a significant impact on new quality productivity. E-commerce plays a more substantial role in enhancing new quality productivity for non-state-owned firms in the central and eastern regions, so listed enterprises should prioritize improving e-commerce capabilities and investing in science and technology to foster high-quality development.

DIGITAL BOUNCER

Digital Bouncer presents an innovative solution, amalgamating an integrated platform for streamlined mass messaging and e-commerce capabilities. This comprehensive platform empowers users with efficient message dissemination to diverse audiences, comprising two pivotal components: a feature-rich e-commerce website and specialized software for message/email dissemination. The user-friendly website interface facilitates tailored messaging preferences and seamless product purchases. Key features include "Number Harbour," facilitating access to a large volume of numbers pertinent to specific location-based requirements following with dissemination of message according to user preference. Additionally, the integration of Telegram Automator and WhatsApp Automator software enriches communication avenues. Furthermore, the provision of a secure payment gateway enables hassle-free transactions, elevating Digital Bouncer as an all-encompassing solution catering to large-scale communication and e-commerce needs. Index Terms - Integrated Platform, Mass Messaging, E-commerce, User Empowerment, Tailored Messaging, Product Purchases, Number Harbour , Automatic Replies, Telegram Automator, WhatsApp Automator, Payment Gateway, Secure Transactions.

Pendampingan Digital Marketing bagi UMKM di Desa Wisata Bumiaji

MSME owners must employ digital media to promote their products effectively. Micro, Small, and Medium Enterprises (MSMEs) that possess online connectivity, utilize social media platforms and enhance their e-commerce capabilities would attain more incredible business growth and profitability advantages than MSMEs that still need to acquire these skills. The purpose of conducting community service activities in 2023 is to aid MSME owners in the surrounding area with digital-based marketing so that they may stimulate the economy of Bumiaji Tourism Village to become an autonomous and progressive village. The Batu Orange Cake shop based in the Bumiaji Tourism Village is the focus of the internet marketing campaign. The implementation approach elucidates the sequential stages of executing the proposed solution to address partner issues, specifically the planning and execution phases. Community outreach initiatives are scheduled to take place from August to October 2023. This mentorship activity focuses on supporting the proprietor of Oren's Cake company in the Bumiaji Tourism Village, specifically in social media marketing. The service team collaborated in producing a video that will be utilized as Batu Orange Cake's content on Instagram. In addition, support is offered in utilizing Instagram as a platform for digital marketing. The expectation is that upon completing this activity, Instagram account owners and managers will retain the ability to continue using Instagram.

The Impact of Covid-19 On the Economic Growth of Sacu Countries

The objective of this research was to appraise the influence of COVID-19 on the economic expansion of the Southern African Customs Union (SACU) countries, using yearly averages from the period 2010 to 2021. Prior research has focused on the effect of COVID-19 on the global economy, with limited studies conducted on the economic consequences of the pandemic in the SACU region. The economies of the SACU member states depend on international trade. A panel data random of fixed effects analysis was employed. The results showed a significant negative impact of the lockdown period on GDP per capita, suggesting that the COVID-19 pandemic had a substantial negative impact on the economic growth of SACU countries. As a result, the study recommends that there be an improvement in economic activities during any pandemic that may arise in the future. Moreover, there should be a reduction in import and export levies as so to improve trade. Finally, governments should increase their expenditure to bolster consumer demand during economic downturns caused by pandemics as well as, strengthen digital trade infrastructure and e-commerce capabilities to facilitate trade continuity during periods of limited physical movement.

Street vendor sustainability: SMART communication approaches for green innovation

Background: Street vendors in Bandung City significantly contribute to economic development and job creation. However, many violate orderliness, cleanliness, and green zonation regulations. To cope with the problem, the Government of Bandung City initiates facilitation to empower the MSME to improve their business values and status and adopt the market development and preferences in terms of digital marketing, environmental friendliness, and green innovation. Purpose: The current research aimed to measure the improvement of street vendors’ capabilities of utilizing communication technology and developing green innovation. Methods: The research used a quantitative approach with a questionnaire spread to the street vendors around the City. It was participated by 89 street vendors. Result: The research demonstrated positive and strong relationships between street vendors’ skill, administration, and saving capabilities as independent variables and innovation as dependent variables. Meanwhile, the independent variable has less relation with innovation, which means they are still dependent on being capable of making green innovation. Conclusion: Referring to the research result, the facilitation and assistance programs should improve street vendors’ business skills, particularly in green practices for innovation. Implications: The research revealed the strong capability of street vendors in using digital communication, such as social media and e-commerce. Nevertheless, further research is required to examine the relationship between digital media and e-commerce capabilities in the adoption of green innovation.

Reform and Innovation in China's E-commerce Marketplace: Case Study of Douyin

The e-commerce market in China has experienced significant growth in recent years, driven by technological advances in the Internet and the Covid-19 pandemic. Douyin, a leading social media platform, has conducted cross-market commerce and managed to gain significant market share in the e-commerce market with its innovative marketing approach and expansion into various product segments. This paper explores the reasons behind Douyin's success, focusing on effectively leveraging the advantages of its unique social e-commerce capabilities and developing two potential markets, second-hand luxury goods and agricultural products. By leveraging its user base and short video plus live streaming format, Douyin has effectively promoted its products and captured market share. In addition, the platform's exploration of promising market segments such as second-hand luxury goods and agricultural products has allowed it to carve out a niche in the e-commerce space. By facilitating direct communication between consumers and sellers, Douyin has revolutionized the buying and selling process, streamlining transactions and increasing transparency.

Implementing SAP Hybris for E commerce Solutions in Global Enterprises

In today’s dynamic digital marketplace, global enterprises are increasingly seeking robust e-commerce solutions to enhance their online presence and customer experience. SAP Hybris has emerged as a leading platform in addressing these needs through its comprehensive, scalable, and flexible suite of tools designed for omnichannel commerce. Implementing SAP Hybris enables organizations to efficiently manage their e-commerce operations, from product content and customer interactions to order management and analytics. This paper explores the benefits and challenges of integrating SAP Hybris within global enterprises. It highlights how this platform supports businesses in adapting to evolving customer demands, delivering personalized shopping experiences, and maintaining operational agility across diverse markets. The discussion delves into the technical aspects of implementation, including the role of cloud integration, data synchronization, and multi-channel support. Additionally, the paper examines key factors to ensure a successful deployment, such as aligning business goals with technical capabilities, employee training, and continuous system optimization. By leveraging SAP Hybris, global enterprises can not only streamline their digital commerce strategies but also foster sustainable growth in an increasingly competitive e-commerce landscape. The findings suggest that while the implementation of SAP Hybris presents certain challenges, including complexity and cost, the long-term benefits significantly outweigh the initial investment, making it a strategic asset for organizations aiming to enhance their e-commerce capabilities globally.

An Empirical Study on the Willingness to Adopt E-commerce of Agricultural Machinery Parts Operators Under the Background of "Internet +"

The e-commerce of agricultural machinery components can help the rapid development of the agricultural machinery industry and accelerate the implementation of rural revitalization strategies. The study selected the small and micro enterprises in Pangkou Auto Agricultural Machinery Parts City, Gaotang County, as the research subjects, and conducted an empirical analysis on the adoption willingness of e-commerce operators of agricultural machinery parts in Pangkou Auto Agricultural Machinery Parts City by building an economic model. The results showed that the accuracy of the economic model's prediction reached 76%, and the value of Nagelerke R2 reached 0.580, indicating that the model has a good fitting effect as a whole, it has a good explanatory effect and statistical significance for the dependent variable. The results show that age has become a protective factor for the e-commerce willingness of agricultural machinery component operators, while other factors have a relatively weak effect on the e-commerce operation of hospitals. The research provided a specific explanation of the results and summarized the construction of a complete network system to improve the level of after-sales service; strengthen digital empowering retail and implement an e-commerce+live streaming marketing model; improve e-commerce capabilities and break down barriers to information exchange; strengthen financial policy support and a series of countermeasures to expand the e-commerce operation of agricultural machinery parts.

Unraveling the effect of organisational resources and top management support on e-commerce capabilities: evidence from ADANCO-SEM and fsQCA

ABSTRACT Building on resource-based theory, we seek to explore the underlying impact of social and technical resources on e-commerce capabilities under top management support. To fully capture and understand the relationship between these important constructs, we apply a combination of complementary techniques, namely, advanced analysis of composites structural equation modelling (ADANCO-SEM) in Study 1 and fuzzy-set qualitative comparative analysis in Study 2. Study 1 findings show that e-commerce infrastructure and skills, in addition to guanxi, positively affect e-commerce capabilities. Furthermore, top management support positively moderates the relationship between e-commerce infrastructure and e-commerce capabilities, but it has no effect on the relationship between guanxi and e-commerce capabilities and on the relationship between e-commerce skills and e-commerce capabilities. Based on the findings of Study 1, Study 2 further unveils two configurations – guanxi and e-commerce infrastructure, and guanxi and e-commerce skills – that can lead to e-commerce capabilities. The moderating effect of guanxi is confirmed empirically in post hoc analysis. These results refine the findings in the ADANCO-SEM analysis concerning the conditions for the formation of e-commerce capabilities. The empirical findings can help firms use organisational resources more efficiently and thus develop e-commerce capabilities and gain competitive advantages.

Investigating the role of E-commerce marketing capabilities to achieve the strategic performance of tourism firms.

This study aims to explore the relationships between strategic performance, e-commerce marketing capabilities (ECMCs), the Internet of Things (IoT) and customer engagement. This study examines the direct association between ECMC and strategic performance. Current research also explores the customer engagement mediation between ECMC and strategic performance (SP). Furthermore, our study investigates the IoT moderation between ECMC and SP. We test our research hypotheses using data collected in the tourism sector in the context of digital commerce. The questionnaire is used to collect data through random sampling, and these data are useful as a basis for future research. By adding e-commerce capabilities, we show firms how to become more efficient and improve their strategic performance. Moreover, this study, by incorporating the findings of the existing literature, provides a strong foundation for studying the impact of ECMCs and customer engagement on strategic performance as well as the mediating role of e-trust. The results can be useful for managers who conduct digital business internationally, as they need to understand the importance of ECMCs. In fact, the adaptation of ECMCs to the organization enhances customer engagement and helps to improve strategic performance. The approach used in this study is in line with previous theoretical analyses and shows emerging patterns in international digital businesses. Moreover, this study adds insights to the e-commerce research by linking different dimensions to reach an in-depth understanding of each item that is affected by ECMCs.

Does e-Commerce Capability Mediate The Strategic Orientation to Performance and Hybrid Channel to Performance? (An Empirically Analysis of Micro and Small Businesses in Indonesia)

Today, e-commerce has been used as a fast vehicle to transform the world that significantly affects businesses, including small businesses. Many challenges and problems are faced, especially in terms of dealing with e-commerce, such as there is much lack of knowledge about developing technology, customer demand, and human and financial resource management. However, after the pandemic Covid-19 situation, entrepreneurs must rise from adversity, fast, and quickly adapt to the situation. In previous research, Entrepreneurial Orientation, Market Orientation, Learning Orientation, and a combination, Strategic Orientation had a positive and significant effect on Performance. Likewise, Hybrid Channel had a positive and significant effect on Performance. Furthermore, successful entrepreneurs adopt e- commerce in their business development or e-Commerce Capabilities. The purpose of this paper is to prove empirically whether the variable of e-Commerce Capability in mediating the Orientation Strategy or Hybrid Channel to performance in the context of micro and small businesses. The paper used SEM Analysis Covariant Based Structural Equation Modelling (CB-SEM) to test a hypothesis and AMOS as a statistical tool. The data states that the important factors affecting performance, especially micro and small entrepreneurs, are strategic orientation and the use of hybrid channels. However, the data has not been able to show that e-commerce capability can mediate the effect of both on performance.

E-commerce capability and CEO attributes: Impacts on export performance

E-commerce capability and CEO attributes: Impacts on export performance

E-commerce capability and CEO attributes: impacts on export performance

E-commerce capability and CEO attributes: impacts on export performance

How e-commerce capabilities in retail industry drive competitive advantage (case study of «X5 Group»)

How e-commerce capabilities in retail industry drive competitive advantage (case study of «X5 Group»)

The Direct and Indirect Influence of E-Commerce Capability on Sustainable Competitive Advantage: The Importance of Agility

The COVID-19 pandemic has affected the business industry, including female entrepreneurs, to remain competitive. With agility, the businesses could develop better predictability and survive in a changing environment. At the same time, e-commerce can also be used as a source of competitive advantage. This study aims to identify the effect of business agility and e-commerce capability to increase the sustainable competitive advantage of womenpreneurs’ business. The analytical approach applied in this research is the Structure Equation Modelling (SEM) with 30 samples of women entrepreneurs in Jakarta. The finding of this study shows that e-commerce capability does not have any significant direct impact on sustainable competitive advantage. At the same time, business agility has a direct impact and acts as a mediating variable for business agility on sustainable competitive advantage.

The Direct and Indirect Influence of E-Commerce Capability on Sustainable Competitive Advantage: The Importance of Agility

The Direct and Indirect Influence of E-Commerce Capability on Sustainable Competitive Advantage: The Importance of Agility

The impact of E-commerce capabilities on online retailer performance: Examining the role of timing of adoption

This study examines how the timing of the adoption of e-commerce capabilities affects the performance of online retailers. By applying a resource-based view and innovation diffusion theory, we examine capability adoption by the top 500 US online retailers over seven years period. We present how e-commerce capabilities differentially contribute to performance outcomes. Capabilities vary in the durability of benefit, with some providing earlier adopter benefits and others showing benefits later in their life cycles. We find that some capabilities reward later adopters, contrary to prior research. These results support that adoption timing is key to the understanding of the contribution of e-commerce capabilities to online retailer performance.

The Effect of E-Commerce Capabilities on Firm Performance: An Empirical Study in Indonesia

The Effect of E-Commerce Capabilities on Firm Performance: An Empirical Study in Indonesia

Measuring Consumer Engagement in Omnichannel Retailing: The Mobile In-Store Experience (MIX) Index.

We draw insights from Activity Theory within the field of human-computer interaction to quantitatively measure a mobile in-store experience (MIX), which includes the suite of shopping activities and retail services that a consumer can engage in when using their mobile device in brick-and-mortar stores. We developed and validated a nine-item, formative MIX index using survey data collected from fashion consumers in the United States (n = 1,267), United Kingdom (n = 370), Germany (n = 362), and France (n = 219). As survey measures of consumer engagement in omnichannel retailing using a mobile device, the index items with stronger factor loadings described in-store shopping activities whereas those with weaker factor loadings described activities related to behavioral targeting and social networking. These results suggest that retailers should give consumers the autonomy to independently find, evaluate and purchase merchandise in brick-and-mortar stores, thereby enabling them to co-create personalized shopping experiences as active participants within an omnichannel retail servicescape. Our findings also suggest that retailers should provide consumers with more authentic ways to build community and brand affiliations than mobile marketing and social media promotions. In-store activities should not simply be a migration of pre-existing e-commerce capabilities onto mobile devices. An engaging mobile in-store experience should be an amalgam of physical and digital activities that produce a seamless shopping journey and leverage the unique properties of mobile devices – ultra-portability, location sensitivity, untetheredness, and personalization. Retail executives can use the validated MIX index to prepare strategic investments in mobile technology applications and capabilities for retail stores within their omnichannel operations. The nine-item MIX index is also well-suited for consumer surveys, which also makes it an attractive measure of consumer engagement in omnichannel retailing for future academic research.