E-business Strategy Research Articles

Current Status and Future Prospects of Business Technology Research: A Multidimensional Bibliometric Review

In the rapidly evolving field of business technology, understanding its current status and prospects is crucial for fostering innovation and achieving competitive advantage. This study aims to dissect business technology research's intellectual and influential dynamics, offering quantitative insights and a comprehensive review of its literature. Employing a multidimensional bibliometric approach, this research scrutinizes 177 articles published in the Scopus database from 1985 to 2024. Utilizing advanced analytical tools such as RStudio and VOSviewer, the study meticulously analyzes the data, applying sophisticated bibliometric tests to decode the complex dynamics of business technology research. The results highlight the leading journals, authors, and collaborative networks shaping the domain. Notably, the Journal of Information Technology Research emerges as a central hub of scholarly activity. The research delineates several major thematic streams within business technology: Digital Transformation and Industrial Management, Technology Innovation in SMEs, Information Technology and E-Commerce, E-Business Strategies and Profitability, Information Systems and Business Processes, and Supply Chain Management and Social Responsibility. The study also uncovers significant research gaps in the current literature and proposes future research directions, setting a foundation for further empirical exploration. This research represents a pioneering effort in applying a bibliometric approach to business technology. The findings and proposed future research avenues provide both researchers and practitioners with a robust quantitative foundation for understanding the scientific development of business technology, paving the way for further scholarly inquiry and practical application in this vital field.

Digital Transformation of Incumbent Pipeline Firms through Platformization

ABSTRACT Advancements in digital technology necessitate a shift from traditional linear buyer-supplier value chains to a network-centric approach facilitated by digital platforms. Despite digital platforms being a dominant model for transformation, limited research has explored the enablers for incumbent pipeline firms to embrace platformization. To address this gap, this study reviews existing literature on digital transformation, identifying nine enablers for digital platformization: changing client behavior, information technology (IT) capabilities development, structural efficiencies, disruptive competitive forces, scope advantages, economic triggers, disruptive third-party technology, creation of autonomous corporate structures, and regulatory compliance. Case studies of platformization in diverse industries are analyzed using the modified total interpretive structural modeling (m-TISM) approach, resulting in a hierarchical model with five levels. This model delineates interrelationships among trigger events, external enablers, internal organizational enablers, process enablers, and outcome drivers. Furthermore, the study highlights that the creation and extraction of value from digital platforms are operationalized through e-business strategies, contributing insights to e-business literature by discussing the implications of these enablers on dimensions such as commerce, collaboration, communication, connection, and computing.

Digital Disruption: Landscape of E-Business for Competitive Advantage

The purpose of this study is to examine the intricate interplay between digital disruption and e-business, with a focus on the transformative impact of emerging technologies on competitive dynamics and market structures. The research design and methodology involve a comprehensive review of the literature, drawing insights from academic articles, reports, and scholarly publications to analyze the implications of digital disruption for e-business strategies and practices. The findings and discussion underscore the strategic significance of adopting a customer-centric approach and embracing technological innovation to drive sustainable competitive advantage in the digital era. Key insights include the paramount importance of prioritizing customer experience (CX) optimization initiatives, leveraging emerging technologies such as artificial intelligence (AI) and blockchain, and fostering organizational agility to navigate market disruptions and capitalize on emerging opportunities. The implications of this study extend to both academic and practical contexts, offering valuable insights for academics and practitioners alike. By prioritizing CX optimization, investing in emerging technologies, and cultivating a culture of innovation, e-businesses can position themselves for sustainable growth and competitiveness in the dynamic digital landscape.

Investigation of E-Business Motivation Among Batik SMEs in Indonesia

Purpose: This research explores how to establish a conceptual framework for an empirical model of e-business motivation in small organizations, while most e-business studies focus on large companies. To explain SMEs' tactics and features, notably family businesses' increased e-business motivation. Theoretical Framework: Technological developments have an impact on changing business management patterns, many business opportunities can be captured by companies including small and medium enterprises (SMEs) to be able to expand the market and increase sales. Design/Methodology/Approach: ANOVA analysis was used for quantitative analysis. This research took a sample of 122 Batik SMEs from the Batik center villages of Klaten, Jarum, Beluk, Banyuripan, and Kebon Regencies. The sampling method was purposive, namely by using batik SMEs that have used social media or websites to carry out promotions and sales. Findings: SMEs in the innovator category were more driven than reactors. Innovative companies succeeded in internet marketing, communication, and profit. However, the two groups employed e-business for study similarly. This shows that innovators and reactor companies have not fully adopted the e-business market or industry surveys. Implications of Research: This research shows that the success of e-business practices, especially electronic promotion and selling, will increase with strategic orientation that strives for innovation, as market coverage expands, and business duration increases. Originality/Value: E-business strategies and competencies in small businesses are infrequently investigated, whereas major enterprises are extensively studied. demonstrates that SMEs have distinct firm structures and HR development programs than major companies, hence their e-business practices will differ.

Investigation of E-Business Motivation Among Batik SMEs in Indonesia

Purpose: This research explores how to establish a conceptual framework for an empirical model of e-business motivation in small organizations, while most e-business studies focus on large companies. To explain SMEs' tactics and features, notably family businesses' increased e-business motivation. Theoretical Framework: Technological developments have an impact on changing business management patterns, many business opportunities can be captured by companies including small and medium enterprises (SMEs) to be able to expand the market and increase sales. Design/Methodology/Approach: ANOVA analysis was used for quantitative analysis. This research took a sample of 122 Batik SMEs from the Batik center villages of Klaten, Jarum, Beluk, Banyuripan, and Kebon Regencies. The sampling method was purposive, namely by using batik SMEs that have used social media or websites to carry out promotions and sales. Findings: SMEs in the innovator category were more driven than reactors. Innovative companies succeeded in internet marketing, communication, and profit. However, the two groups employed e-business for study similarly. This shows that innovators and reactor companies have not fully adopted the e-business market or industry surveys. Implications of Research: This research shows that the success of e-business practices, especially electronic promotion and selling, will increase with strategic orientation that strives for innovation, as market coverage expands, and business duration increases. Originality/Value: E-business strategies and competencies in small businesses are infrequently investigated, whereas major enterprises are extensively studied. demonstrates that SMEs have distinct firm structures and HR development programs than major companies, hence their e-business practices will differ.

Interrelationships of organisation and E-business strategies with E-business readiness, intensity and impact in Nigerian Universities

Electronic business, which involves deploying information technologies to drive business processes, promises substantial gains for institutions like universities. However, the gains can be realized only when universities invest strategically in appropriate e-business resources and processes that sync with their institutional goals and strategies. Nigerian universities have over many years been implementing several networked information resources used to support their usual, research, teaching, administration as well as public outreach activities. However, they need to know how well such investments are helping to achieve their goals. The study adopted the Technology, Organisation and Environment framework (TOE) as its research model, while descriptive survey design was implemented to collect data. Eighteen universities were selected using stratified random sampling, this comprised one private, state and federal from each of the six geo-political zones in Nigeria, data were collected from 160 management and 90 Information Technology staff using a structured and validated questionnaire which was subjected to Pearson correlation analyses and Partial Least Squares Structural Equation Modelling (PLS-SEM). The correlation analyses revealed moderate positive relationship between organisational strategy (OS) and e-business strategy (ES), strong positive relationship between e-business strategy and e-business readiness (ER), moderate positive relationship between e-business readiness and e-business intensity (EI), weak positive linear relationship between e-business intensity and e-business impact (EM), and weak positive relationship between e-business impact and organisational strategy (OS). The estimated inner model of the PLS-SEM showed statistically significant path correlations between OS and ES (0.48), ES and ER (0.86), ER and EI (0.60), and EI and EM (0.43), while the hypothesised path relationship between EM and OS was negative and insignificant. The study concluded that the university management needs to better synchronize their organisational objectives and strategies with their e-business (technology) strategies to improve their e-business readiness and use the resources more intensively for greater impact on their institutional objectives.

E-Commerce in India- A New Perspective

As an advancement in technologies based on Web and Internet, the differences between traditional marketplaces and the world’s e-commerce market—such as corporate capital size, are becoming meaningless. The strategic positioning or a company's ability to identify emerging opportunities and apply the required human skills (such as intellectual resources) to grab them through an e-business strategy that is simple, workable, and practical in today’s business environment and global information scenario and contribute to a new economic environment. E-commerce, when combined with the appropriate strategy and policy approach, allows small and medium-sized firms to compete with large and capital-rich corporations by levelling the playing field.
 On a different level, emerging countries are allowed wider reach to world’s economy, where they can fight competition with more established economies. Almost all developing countries, if not all, are already involved in electronic commerce, either as manufacturers/sellers or purchasers/customers. However, these countries are having comparatively poor information infrastructure which must be strengthened in order to support e-commerce growth.
 The following are some of the policy areas where action is needed:
 
 Limited credit card availability and a common nationwide credit card system;
 High cost of Internet access which includes service fees, communication fees, and hosting charges;
 Poor transportation infrastructure leads to slow and uncertain delivery System;
 Lack of advance technologies (i.e., an insufficient professional IT workforce) and poor skilled human resources and;
 Content restrictions based on some public policy and national security, which have a significant impact on businesses in the information services sector, such as the entertainment industries and media;
 Network security issues and insufficient security safeguards.
 
 In this research paper we will try to find out the current scenario of electronic-commerce in India and also look upon the opportunities and challenges in e-commerce in India.

Comparative Analysis of E-Business Implementation in Service Companies (Case Study of PT. Gojek and PT. Grab Indonesia)

The implementation of an E-Business strategy increases the advantages of a business. The online motorcycle taxi service is also an application of e-business to a business where initially motorcycle taxis were only available at certain posts, but now the motorcycle taxi service can be used only by ordering via a smartphone. This study aims to determine how the comparison of companies that offer services as their products in implementing E-Business. This type of research method is qualitative by using descriptive methods and taking secondary data. The results of this study show that the concept used by online motorcycle taxis Go-Jek and Grab is the same, because these two companies offer the same services and have the same target, but the only difference is the number of services they offer and the customer satisfaction they provide. give, based on research results that Grab enthusiasts are more used than Go-Jek even though the services offered by Go-Jek are more. This online motorcycle taxi is here to make it easier for people to use motorcycle taxi services anytime and anywhere.

Influence of E-Business Strategies on the Productivity of human Capital within Telecommunication Sector in Jordanian Telecommunication Sector

Influence of E-Business Strategies on the Productivity of human Capital within Telecommunication Sector in Jordanian Telecommunication Sector

Сучасні моделі монетизації бізнесу в умовах цифровізації економіки

The purpose of the article is to study the models of forming of business income (monetization models) as a subsystem component of the overall business model of the company through a logical relationship: «business monetization model – business model of the company – global business ecosystem» to substantiate the most effective models in modern conditions of strengthening digitalization of economic development. The article visualizes the mechanism for forming the e-business strategy «from data analysis to strategy», that is, generalized, structured and in a certain way systematized data be of value – i. e., the knowledge that a company can use in developing its business strategy. The methodology for forming a business model of a company is analyzed on the basis of 4 key components: «Who? – What? – How? – Why?». The article provides a detailed analysis of monetization models for digital business (online format) in terms of their implementation, as well as generalized characterizations of each model; the key advantages and disadvantages of their implementation are distinguished. Attention is paid to the following monetization models: transactional income model (or production model of business monetization); markup model; advertising model; licensing model; arbitration model; commission (partnership/affiliate) monetization model; model of open innovation; model of «income from the sale of services»; subscription model (Freemium/Premium), as well as to the innovative and creative business models of companies and, in particular, their monetization models such as: Experience Selling model; model of additional services (Add-on Model); Aikido Model; Flat Rate Model, and Razor & Blade Model.

Importance-Performance Analysis: Evaluation E-Business Motivation Among SMEs in Indonesia

This study aims to fill a research gap, namely exploring the extent to which small companies in Indonesia, especially batik SMEs in the Bantul district. The aim of the research is to understand the adoption of e-business applications. Evaluation of the extent to which the motivation of companies to adopt an e-business strategy is carried out using Importance-Performance Analysis (IPA). A total of 122 SMEs were obtained and sampled using the criteria of SMEs as family businesses and have implemented electronic-based business applications such as marketing blogs or Instagram or Facebook. The analysis technique used is not only based on the IPA framework but also using a sample data sorting technique with a Cartesian diagram to obtain what items of expectation have motivated SMEs to adopt e-business and how the performance achievements of these expectations have been achieved. This study identifies the priority items for SMEs in maximizing the use of e-commerce to support online sales, selection of potential supplier sources, and efforts to save promotional budgets.

E-Business Strategy for Logistics Companies: Achieving Success through Information Systems Planning

Background: E-business and Information Technology (IT) are critical components in the improvement of logistics functions. As logistics contributes to the entire strategic planning of a firm, e-business and IT applications support the implementation of strategic planning in a more efficient and effective manner. According to this view, previous scholars have ignored the importance of Information Systems (IS) planning in the selection and implementation of appropriate IS as per situation. This paper explores the Information Systems Planning (ISP) phases that influence the success of the process. Methods: Data were collected and analyzed using Regression Analysis by 73 IT managers for Greek Small and Medium Enterprises (SMEs) in the logistics sector. Results: The outcomes of the analysis show that executives ought to be informed about the strategic utilization of IS planning in order to improve competitive advantage. Furthermore, managers must also select the suitable IT facilities to align business strategy with the business structure. Conclusions: The outcomes support managers to focus on logistics functions and realize the importance of such ISP in logistics. As a result, selecting appropriate IS leads to increased competitive advantage, faster communication, support for the storage and retrieval of more accurate data, cost reduction and increased customer value.

INFORMATION TECHNOLOGY FOR INTERNET RESOURCES PROMOTION IN SEARCH SYSTEMS BASED ON CONTENT ANALYSIS OF WEB-PAGE KEYWORDS

Context. Timely and correct analysis of the process of visiting Internet resources, which led to the overall conversion of e-business, is fundamental and relevant for successfully managing the website. Appropriate, accurate traffic analysis, which brings both successful and unsuccessful conversions, will identify the cause of the impact on conversion metrics and criteria and will measure the effectiveness of changes made to the site to increase traffic conversions. It is necessary to collect information on the activities of system users on the website and determine specific performance indicators of the website to improve e-business strategy further to solve these problems and achieve the relevant goals of e-commerce. Thus, it is necessary to develop and implement an analytical method of text content support for e-commerce Internet resources based on the analysis of key performance indicators of the website, paying particular attention to determining the set of relevant and relevant keywords used by regular users and led to an increase in e-business conversions.
 Objective of the study is to develop a technology for promoting Internet resources of e-commerce based on the results of Web-analytics of critical indicators of pages as KPI and KSI through forming a relevant set of keywords as feedback activity of a regular audience.
 Method. An analytical method for promoting Internet resources based on the analysis of key performance indicators of the website, which is based on three main algorithms аlgorithm for identifying problem areas of the site structure for further optimization, аlgorithm for optimizing search engine marketing activities (SEM), аlgorithm for site promotion and calculation of its efficiency.
 General recommendations for the design of information resources processing systems have been developed, different from the existing ones, by the presence of additional modules that significantly affect promoting the website on the Internet to further the success of ecommerce or improve the values of these indicators. Among them is the module of online shopping, marketing, module-copywriter and Web-master. For each of them, calculate their own KRI. It will allow you to effectively implement the processing of information resources at the level of system developers (reducing resources and time for development, improving the quality of information processing systems).
 Results. The paper develops and describes in detail, based on the results of Web-analytics, the parameters and criteria for assessing the level of success of e-business. Software tools for monitoring the textual content of Internet resources based on the analysis of key performance indicators of the website have also been developed. For a detailed analysis of the functioning and promotion of Internet ecommerce systems such as Internet newspaper and Internet magazine, 12 different methods have been developed and implemented, respectively, with support for each of them with a different number of stages of the content life cycle. A computer experiment of analysis of key performance indicators of the website was conducted. The service of keeping statistics of visits to the Web resource allows you to estimate the increase in sales of textual content in direct proportion to the rise in the number of visits to the Web resource, the number of regular users, the prospects of marketing activities.
 Conclusions. It was found that the presence of appropriate modules in the systems of information resources processing increases the sales of textual content to the regular user by 9%, active involvement of unique visitors, potential users and expanding the target and regional audience by 11%, viewed pages by 12%, resources by 7%.

IMPACT OF SIMULTANEOUS E-BUSINESS PRESENTATIONS STRATEGY IN LEARNING SOME BASIC SKILLS COD FOR FIRST GRADE STUDENTS

The aim of research was to recognize the impact of simultaneous e-practical presentations strategy in learning some basic codes for the first average grade students the importance of searching for the use of practical presentations in learning some basic skills of the codes of the mediterranean first grade students. in finding solutions, the use of traditional methods in teaching has led to lack of students' teaching association with their educational environment to focus on cognitive aspects as well as its reflection on the skill side, so the researcher is necessary to promote the teaching strategy to reach a better level in learning, and for the purpose of knowing this effect multiple teaching strategy for better learning. the third section used the experimental approach to a sample of medium students of the virginity for boys. 15 (15) students represented in one trial group. the fourth section has been presented and discussed by using a number of statistical means. the fifth section has been concluded through the findings of the researcher reached the following conclusions: v for the presentations in which a number of students participated with the teacher positive effect in teaching some basic football skills. v the use of simultaneous electronic practical presentations strategy is an interactive environment which has affected the outputs of the lesson and thus reflected the learning of the skills of the ball through conclusions recommend the researcher palaty: v the need to use synchronized e-practice strategy with other unused skills v enhanced experience of simultaneous e-business strategy for different samples and other seminars.

E-Business Strategy in Developing Countries: A Framework and Checklist for the Small Business Sector

Since the turn of the century, there has been a growth in the use of e-business by both large and small companies worldwide, a trend that has been given further impetus by the move to online trading in the COVID-19 pandemic era. For small companies, there are the potential benefits of increased efficiencies and market share gain, associated with the re-engineering of selling and marketing processes; but in developing countries, such as Nigeria, research into how small businesses are using e-business systems and technologies is limited. This article builds upon earlier case study research in the Nigerian small business sector to develop a framework for e-business strategy development, implementation and review. Using an inductive approach, data was collected from six small businesses, using interviews and questionnaires, to profile the e-business operations of these companies. This study found that e-business strategy was generally lacking in these companies, but interview material was used to support the development and validation of the strategy framework, which provides a process and a checklist for small businesses pursuing e-business initiatives in developing world environments.

The Effect of E-marketing Orientation on E-business Strategy: E-trust as a Mediator

This Study aims to explain the relationship between E-marketing Orientations on E-business Strategy, considering E-trust as a Mediator. The study is built upon the positivism philosophy and adopts the deduction method to logically infer the quantitative data. For the sake of this research, the current study follows the quantitative method approach, where a questionnaire is designed to measure the research variables. The target populations are customer Egypt who are considered as the unit of analysis for this study. The sample number in this study is 306 using descriptive analyses, normality testing for the research variables and testing the research hypotheses by applying SEM on SPSS and AMOS software programs. The results are concluded the direct effect of E-marketing orientation dimensions on E-business strategy dimensions excluding E-trust is partially supported.

Assessing the use of e-business strategies by SMEs in Ghana during the Covid-19 pandemic

Abstract Purpose: The main purpose of this quantitative research was to assess various e-business strategies implored by small and medium enterprises (SMEs) in Ghana during the Covid-19 pandemic. Research methodology: It made use of a descriptive design. Data was collected with the use of a structured questionnaire, analysed with excel and presented in tables and figures. Results: The study revealed that small business owners have knowledge of e-business models with the most popular e-business model used being the Business to Consumer (B2C) model, while the least used model was the Business to Government (B2G) model. While imploring the use of e-business models and strategies, SMEs were faced with the challenge of very limited knowledge on the use of e-business strategies. Limitations: The study was limited to businesses in the Tema Metropolitan Assembly of Ghana. Contribution: Most of the SMEs were established in the traditional setting of business operations therefore there was little or no plan for integrating the internet in their operations. However, the pandemic has shifted their attention to adopting some virtual traction to their businesses for the benefit it offers such as continuous sales and more visibility. Further research on how each of the various concepts was used by SMEs is highly recommended.

Drivers of E-Business Value Creation in Banking Sector in Jordan: A Structural Equation Modeling Application

With the development and growth of internet, its applications of e-banking, e-commerce, and e-business became irreplaceable channels regarding its fast access, rich content, and smooth interactivity. High investments are paid toward improving the quality of service offered by the banks. This paper is dedicated to empirically investigating the drivers of e-Business value creation in the Jordanian banking sector. This work summarizes the main differences among employees of Jordanian and foreign bank regarding their perspectives. Many of the competing foreign banks to the Jordanian banks are enforced with huge financial capital, having long periods of banking practices and are employing cutting-edge technologies and tools. To minimize the technological gap, Jordanian banks are working hard to develop their e-Business services. This in one hand has to enhance their trust, satisfaction, and commitment toward existing customers and entice new comers on other hand. Based on business model of Amit and Zott, i.e. the four constructs of eValue framework (efficiency, complementarities, lock-in, and novelty), four hypotheses have been formulated to test the differences in the drivers of e-Business value creation between Jordanian and foreign banks. A survey questionnaire in a form of paper-and-pencil was delivered personally to 200 employees from four main Jordanian banks and 200 employees from four foreign banks working in Jordan. The questionnaire was formed and constructed to test the proposed hypotheses. the findings in this study based on the SEM and T-test analyses, revealed important implications that will help banks’ managers to make well-informed decisions and policies regarding investments and resources allocation for implementing eBusiness strategies and ventures. The paper concludes with discussing the importance of these findings for practitioners and for future research on value accrued from e-Business services.

E-strategies for aftermarket facilitation in the global semiconductor manufacturing industry

PurposeThe paper presents one of the first attempts to identify and categorise the fundamental barriers currently preventing the multibillion semiconductor equipment manufacturing industry from implementing existing B2B e-trading models for its secondary market. It furthermore proposes a global e-business strategy supporting aftermarket integration with the industry's supply chain.Design/methodology/approachBecause of the global nature of the industry, the research employs a multiple case-study design to explore the state-of-the-art in semiconductor excess management. The data for this analysis are obtained through a number of in-depth interviews with experts from a cross-section of the industry, and further supplemented and validated with a systematic literature review and public corporate data.FindingsThe results indicate that significant market imperfections still exist in the industry due to information and knowledge deficits, organisational inefficiency and IP-related concerns. The considerable levels of third-party competition to the original equipment manufacturers raise questions about the existence and efficacy of reverse logistics processes and Closed-Loop Supply Chain (CLSC) management strategies in this industry. It has been shown that a leaner semiconductor supply chain is achievable through the implementation of the proposed B2B e-marketplace, maintaining the information exchange on the surplus/obsolete equipment and parts.Originality/valueThese outcomes are unique for supporting the design of the first global e-marketplace for the secondary semiconductor equipment and spares. The results can, furthermore, inform the standardisation of the semiconductor aftermarket transactions, streamline knowledge exchange mechanisms amongst different industry players and improve pricing strategies. These contribute to knowledge of principles allowing the aftermarket e-trading to become a key part of the value network in high-tech manufacturing industries.

IMPACT OF E-COMMERCE ON ORGANISATIONAL PERFORMANCE: A DIAGNOSTIC APPROACH

The objective of this paper is to measure the impact of e-business implementation from the e-business process frame work. We have presented here some basic terms of influences with some observations. Basic considerations are from e-procurement and e-ordering. This paper provides a scientific basis for e-business strategies to find the basic impact of efficiency and effectiveness of e-procuring and e-ordering and strengthen customer relationship management. INDEX TERMS: e-procurement, e-business strategies, e-ordering, customer relation management