A digital orientation increases firm performance and builds the foundation for a successful digital transformation. However, little is known on why some firms dedicate more time and resources on digitalization initiatives than other firms do. In our study, we empirically provide first determinants for the novel construct of digital orientation by utilizing a panel dataset with 3,595 firm-year observations between 2006 and 2018 on large firms in the United States. We model R&D search intensity as a dynamic managerial capability and reveal that it is positively related to a digital orientation. We demonstrate that competitive intensity as well as the presence of a digital executive interact with this relationship. We also find a three-way interaction between CEO age, digital executive presence, R&D search intensity and digital orientation, adding to the literature on top management team member interrelations in strategic decisions. Taken together, our study advances literature on how dynamic managerial capabilities unfold in the R&D search and digital strategy context. Our findings also provide advice for practitioners.
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