In this paper, to understand for motive of chinese tourists to visit korea and to build marketing strategies for chinese tourist inducing much. Above all, visiting motive of chinese are able to know that shopping and experience of korean wave. And medical care tourism growth potential research for present condition and make marketing strategies. Chinese tourists visiting motive is as follows;1st, tourism to shopping. Now famous shopping place of Received (August 20, 2015), Review Request(August 21, 2015), Review Result(September 07, 2015) Accepted(September 30, 2015), Published(October 31, 2015) JANGAN UNIVERSITY 1182, Samcheonbyeongma-ro, Bongdan-eup, Hwaseong-si, Gyeonggi-do, Korea email : leaoyoon@jangan.ac.kr * 이 논문은 장안대학교 2015년도 연구비 지원에 의하여 연구되었음. A Study about marketing strategies and tour motivation of Chinese tourists who visit korea Copyright c 2015 HSST 154 chinese tourists are dutyfree shop and department store. In there, they famous shopping goods are cosmetics, housewares. It has properties that very diversification and high-grade. Therefore, Marketing strategies must have that such as making much easy to find shopping store and giving good quality shopping goods or service. 2nd, Experience of korean wave. Success of one drama contents came out tour packages visiting drama location. And in there, visiting drama location, experience of korean food and goods of main character in drama increased sales volume. This is because korean wave's vogue and diffusion of internet service in china and popularization of smartphone. Consequently, strategies must have practical use various chanel with making new tour packages add in local's contents and launching famous drama related goods. 3rd, Medical care tourism. Medical care tourism of chinese has very quickly increase every year. And medical expenses per head has increase too. As the medical department for chinese tourists becomes more diverse, then it understood to add plastic beauty moreover dermatology treatment and physical examination. So, strategies must made three-party connection that hospital, travel agency and airline for many chinese medical tourists inducement. It need promote of a hospital coordinator for chinese tourists. In parallel, standard of medical institution service could improve. It must need training of a hospital coordinator for chinese tourists with improvement of medical institution service standard. Key word: Chinese tourists, Visit motivation, marketing strategies, tourism to shopping, Experience of korean wave, Medical care tourism