The data transmission is always necessary for wireless power transfer systems, and however, the interference between power and data is the major problem for the full-duplex simultaneous wireless power and data transfer (SWPDT) system. To solve this problem, in this article, a novel SWPDT system based on the double-side <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">LCCL</i> and dual-notch filter is proposed. In the power transfer channel, by the double-side <italic xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink">LCCL</i> topology, the high impedance of power branches at the data carrier frequency reduces the power interference largely. In the data transfer channel, the dual-notch filter is utilized to separate the data carriers and realize the full-duplex communication, which could reduce the ipsilateral data interference and improve the signal-to-noise ratio (SNR). The transfer functions of data transmission are derived by the analysis on the impedance of each part. Since the interferences of power and ipsilateral data source are analyzed, the expression of SNR could be derived and the corresponding factors to improve the SNR are discussed. An optimization of data transfer channel to maximize the SNR is proposed by shifting the dual-notch filter and transformers. The experimental setup with 400-W output power and 200-kb/s data rate is conducted to verify the feasibility of the proposed SWPDT system and the correctness of the design method.