We analyze the publicistic material of the British newspaper “The Times” in order to identify the attitude of Great Britain towards the political activities of Franz Joseph I – the last Emperor of Austria-Hungary. The study of newspaper articles allowed us to identify a voluminous block of publications that give the Emperor’s personal assessment, and also comment on a number of political decisions made by Franz Joseph I. Despite the fact that “The Times” has repeatedly harshly condemned the Austrian and Hungarian governments and parliaments for their inability cohesively make important political decisions and prevent domestic problems in time; criticism did not extend to the Emperor’s personality. According to “The Times”, Franz Joseph I was a re-spected ruler and a strong leader. Analysis of newspaper material showed that the following issues were most frequently raised and addressed in the British newspaper: 1) the personal qualities of Emperor Franz Joseph I; 2) the Emperor’s national policy; 3) the place and role of Franz Joseph I in the political development of Austria-Hungary. After the study of publicistic material we draw conclusion that the British liberals were very positive about the contribution of Franz Joseph I to the dual monarchy formation. According to “The Times”, Franz Joseph I had a reputation for be-ing a poised, tactful, benevolent monarch.