TECHNOLOGY AND CULTURE Book Reviews 1119 Fitzgerald concludes that hybrid corn was not a uniform benefit to all farmers, that purchased seed (and other bought inputs) contrib uted to farmers’ economic dependency, and that the persistent interest in improving yields resulted in chronic overproduction. These are conclusions that some people, including myself, see in a different light. Nevertheless, Fitzgerald’s story of hybrid corn is a splendid prologue to our own age of biotechnology and to a future where wholly “new” life-forms may make our current agricultural policy thinking completely irrelevant. G. Terry Sharrer Dr. Sharrer is curator of agriculture at the Smithsonian Institution’s National Museum of American History. Alfred I. du Pont: The Man and His Family. By Joseph Frazier Wall. New York: Oxford University Press, 1990. Pp. xii + 685; illustrations, notes, bibliography, index. $27.95. The story of the du Pont family must be the longest-running soap opera in American history. Since the early 18th century, it has teemed with loves and lusts, fierce battles over wealth and power, all-consuming hatreds, social rivalries, and episodes of internecine warfare spilling out from bedroom to boardroom. What lifts these clashes of egos and passions above the ordinary is the fact that they revolve around one of the oldest and most successful business enterprises in the nation. In this century, the decisive contest involved three cousins whose joint rule of the parent firm was shattered in 1911 when Pierre S. and T. Coleman du Pont ousted Alfred I. du Pont from the triumvirate. The business and social conflagration among them lasted for decades and has caught up biographers and historians like seconds at a duel. Alfred D. Chandler and Stephen Salsbury’s widely praised study of Pierre (1971) swept the held from an early (1941) defense of Alfred by Marquis James. Now Joseph Frazier Wall seeks to redress the damage done Alfred’s reputation in this full and sympathetic biography. Aware that the du Ponts have always been prisoners of their heritage, Wall opens with a vivid and informative review of the two generations preceding Alfred and closes with an account of Alfred’s legacy as expressed in his will and what its executors did with it. The treatment of Alfred’s life, organized in chronological chunks similar to those in Wall’s biography of Andrew Carnegie, includes sketches of a full roster of du Ponts. Some readers will object to the wealth of detail on family matters, yet it succeeds in conveying the often smothering nature of relationships among them and the depth of their feelings about each other’s foibles. 1120 Book Reviews TECHNOLOGY AND CULTURE Students of technology and culture will find Wall’s study both absorbing and frustrating. Although Alfred’s life is filled with inter esting and important activities, it has neither a straight line nor a pinnacle of accomplishment to give it focus. Wall makes a persuasive case that Alfred was not a reactionary devoted to black powder at Du Pont, and that he could be an innovative thinker, but after the power struggle he ceased to be a factor in the company. His later business endeavors, especially his banking and development work in Florida, and his political forays in Delaware were significant and enduring but left no giant imprint. The result is a revealing portrait of a difficult and complex subject who was neither attractive nor a shaper of his age. What ultimately makes the book worthwhile to readers of this journal is the range of insights it offers into the ways human foibles intrude on affairs that scholars prefer to package as tidy, logical developments. Where Chandler and Salsbury stress the role played by Pierre du Pont in the creation of the modern corporation, Wall demonstrates through Alfred’s life how passion, ambition, greed, vengeance, family con flicts, and other irrational forces can shape the larger structure of events. At first glance the modern enterprise may look to be rational, the decisions of its managers rational, and the role of technology imper sonal, but behind this neutral facade the guiding hands are often flawed by raging contradictions and influences that are neither linear nor logical. The strange career of...
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