Direct nanofiltration (NF) is an attractive separation process that produces high-quality drinking water without pretreatment. However, the propensity for membrane fouling is a considerable challenge. This study evaluated the potential of direct NF treatment of surface water using submerged flat-sheet (polyamide composite) NF membranes to achieve stable operation and high-quality water production. Direct NF treatment at a constant permeate flux of 5.0 L/m2h (NF270) and 2.5 L/m2h (NF90) was successfully continued for over 100 d with a monthly one-wipe sponge cleaning. Sponge cleaning eliminated the foulants on the NF270 membrane surface, thereby recovering the membrane permeability. Contrastingly, tight NF90 membranes did not exhibit significant changes in membrane permeability. The rejection of odorous compounds and other dissolved organic matter by the NF90 membrane was significant (>95 %), whereas those by the NF270 membrane considerably varied with the feed temperature. Further investigation suggested that the visible foulant on the membrane surface could be a porous cake layer mainly composed of constituents with a molecular weight of >300 Da, resulting in low hydraulic resistance. One-wipe sponge cleaning can readily detach fluffy cake layers. The results of this study suggest the viability of direct NF treatment as a low-energy advanced drinking water treatment system.