In modern Cyprological studies, the British Period (1878-1960) is widely acknowledged as crucially important for the advent of modernity. During this period, the radical transformation of Cypriot society was strongly expressed via the emergence and widespread adoption of novel cultural expressions and identities, largely adherent to Western/European lifestyle ideals. Processes of sociocultural change were initially and principally manifested in urban settings and among the middle and upper social classes. Nonetheless, by the dawn of the 20th century rural populations were set on their own path towards modernisation. Unfortunately, the introduction of new lifestyle elements among the wider social strata, the mechanisms involved, and the significance of changing behaviour patterns at the level of self-identification are yet to be fully examined, documented, and interpreted by scholarly research. The present analysis focuses on Greek-Cypriot female rural populations as an understudied segment of Cypriot society and aims to explore the potential of a dress study approach in the examination of British period modernisation processes. Dress comprises one of the strongest, non-verbal self-communicative mechanisms, and as such it is considered as a critical domain for the visual and tangible manifestation, but also the symbolic production and definition of sociocultural change. Drawing on evidence from the examination of extant dress items, oral testimonies, written accounts and visual materials, the current research endeavours to document the evolving female visual identity in late 19th‑early 20th century rural Cyprus; to trace new versus past and enduring elements in rural dress production, typology, and consumption/social use; and to discuss how basic modifications in the image of the clothed and adorned female body reflect identity transformations in rural society.
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