It is shown that plane longitudinal nonlinear strain waves in a 2D graphene-type hexagonal lattice are described by a nonlinear double dispersion equation previously developed for the description of waves in an elastic rod. A procedure is developed to derive the governing equation as a continuum limit of the original lattice model. The lattice is described by an interaction of two sub-lattices and both translational and angular interactions between the lattice masses are taken into account.