Doppler-shifted atomic hydrogen emission (Balmer α) is observed from a low-frequency rf discharge through molecular hydrogen by collecting the light through a hole in one of the electrodes. Doppler shifts as large as 0.7 nm, corresponding to an energy of 540 eV or 85% of the peak applied voltage, are observed when ions are accelerated by the sheath electric field. The mechanisms for hot atom production are discussed in terms of both gas-phase and surface ion-impact phenomena. Hot atoms are produced via gas-phase ion-atom and ion-molecule collisions, as a result of simultaneous neutralization and reflection of ions at the electrode surface, and/or by sputtering of adsorbed hydrogen. As much as 30% of the atomic hydrogen emission is substantially Doppler shifted, indicating that most of the atomic emission in the sheaths is actually produced by ion impact and not by electron impact.