Donation Platforms Research Articles

Online Donation Experiences, Donation Awareness, and Intention of Future Donation Among Teenagers in South Korea

Younger generations have become less likely to donate than older generations. Online fundraising might be a solution to encourage young donors. This study examines the mediating effects of online donation on the donation awareness of teenagers, as well as the pathway from online donation to an intention to donate in the future. Using data collected from 287 teenagers through an online survey, the study found that online donation experience has positive effects on the frequency of future donation, mediated by donation awareness. These results suggest that nonprofit organizations should consider online donation platforms to be important fundraising mechanisms in encouraging young donors. Future research is need in order to develop the theoretical models of online donation as well as investigate the applicability of the models, especially for young generations.

The digital ingredients of donation-based crowdfunding. A data-driven study of Leetchi projects and social campaigns

ABSTRACTCrowdfunding platforms have seen increasing success over the last few years. While crowdfunding by counterparts has been extensively studied, only a very few works have focused on donation-based crowdfunding. The authors analyze Leetchi money-pots and study the impact of project presentations and Twitter campaigns on the success of fundraising. They propose a data-driven approach to determine the social strategies applied by the projects’ owners and their relevance to the success of the crowdfunding process. The authors extracted and computed a set of quantitative indicators using data mining and graph analysis techniques, including the project page and Tweets content, Twitter promoters and message diffusion process. The authors evaluate the predictive power of 70 features on levels of success using a dataset of 1,415 projects with 50,119 project-related tweets. The paper provides recommendations concerning key indicators to be followed and potential strategies to apply when attempting to raise funds on donation platforms.

Digital Donation Platform for Nonprofit and Charity Organizations

Social economy has assumed a role of growing importance in these last decades, being seen by several entities and political agents as one of the pillars in a new sustainable economic model. Volunteer programs are multiplying, and greater coordination between the various involved actors is essential to guarantee that society's help reaches the people who need them. In this sense, a digital donation platform based exclusively on open source technologies has been proposed and developed, which simplifies the process of donation of goods to a set of causes created by social solidarity institutions. The application permits anonymous donations and allows the monitoring of the status of each donation by the donors. Additionally, usability was considered as a key element in the design of the application

Does Consumer Empathy Influence Consumer Responses to Strategic Corporate Social Responsibility? The Dual Mediation of Moral Identity

The present study examined consumer responses to strategic corporate social responsibility (CSR) from the perspectives of consumer moral emotions (empathy) and cognition (moral identity), and investigated charitable activities conducted by convenience stores in Taiwan from theoretical and practical perspectives. The research method involved a comparison between two actual charitable activities conducted by convenience stores, namely “donation platform services” and “cause-related marketing”. A questionnaire was distributed into four regions spanning southern to northern Taiwan by using a convenient sampling method, and 332 valid responses were collected. The present study employed structural equation modelling to verify its hypotheses. In terms of theoretical contributions, the present study constructed two theoretical models and subsequently verified that empathy influences moral identity; this constitutes a major contribution to investigations of the causal relationship between moral emotions and cognitive theory. In practice, the present study recommends that convenience stores implement more cause-related marketing to reduce consumer suspicions that firms are motivated purely by profit and increase consumer trust in firms. Subsequent studies are recommended to conduct in-depth investigations of the underlying causes of moral identity internalization and symbolization generating different responses in consumers, as well as other possible situational variables.

Why Should I Donate? Examining the Effects of Reputation, Peer Influence, and Popularity on Charitable Giving Over Social Media Platforms

With the growing popularity of social media, social networking sites have become an important channel for online donor engagement and charitable fundraising. Many crowd-based donation platforms have integrated social functions to encourage donors to announce their donations in social media. Some social networking sites, like Facebook, initiate their own charitable campaigns by collaborating with nonprofit organizations. Despite the great theoretical and practical values, social media users’ motivations for charitable giving are underexplored. Using individual-level data from a microblogging platform where a donation service is embedded, we investigate how individual donation decisions are influenced by reputation incentive design, peer effects, and popularity effects. We find that despite the platform designer’s desire to improve fundraising performance, higher visibility of donors’ contributions may have negative impact on fundraising. Peer effects are found to be positive and, hence, provide a potential solution to the free-rider problem. Finally, it is observed that while most users crowd to popular projects, a group of users who exhibit leadership features crowd out from popular projects. Investing more fundraising effort on this crowding-out group may alleviate the rich-get-richer problem.

GiveIndia - The Business of Philanthropy

GiveIndia is an online donation platform that bridges the gap between the donors and credible Non-Governmental Organizations. The focus of GiveIndia has been on individual donations with a vision to create a culture of giving, where every Indian donates at least 2% of their income for the poor. In 2013, the Government of India introduced Corporate Social Responsibility Bill, which mandates corporates to invest at least 2% of their profits in CSR activities. At present, GiveIndia has not been seeking corporate, but now they find themselves at the right position to exploit this opportunity. Dhaval, the CEO faces a dilemma. Corporate donations could significantly increase his funding; however, it could also lead deviations from the mission to creating a giving culture. There were other problems to contend with, such as the question of investing in GiveIndia brand, how to pitch business reasons for philanthropy and employee compensation and retention issues.

Understanding online donor behavior: the role of donor characteristics, perceptions of the internet, website and program, and influence from social networks

Online donation platforms, albeit a recent phenomenon, are becoming more important for human service nonprofits, allowing them to reach a broader target population of donors at relatively little cost. In developing countries such as India, internet use is flourishing, and this has allowed fund‐raisers to reach a population hitherto difficult to reach. A cross‐sectional research design was utilized to survey donors of one online donation program in India (n = 479). This research was exploratory, investigating the factors that influence people's willingness to donate online, including the socio‐demographic characteristics of donors. Results show that gender, perception of the organization, and influence from others are variables that influence the likelihood of donating online. Further research and implications for human service nonprofits seeking to undertake online charitable campaigns are discussed.Copyright © 2012 John Wiley & Sons, Ltd.