Productivity and its consequences touch everything. Its comprehensive embrace includes Wall Street and rain forests, automobile output, diminishing Earth stocks, satisfying insatiable consumerism, chemical toxins, increasing population, and loss of topsoil. We ride the postindustrial roller coaster with its upside and downside. Thus, economically, we can cheer as the stock market goes up, up, up. Ecologically, we can lament this trajectory as sending a message that the life systems of the planet are going down, down, down. A rising environmental awareness is recognizing that the Earth is in a deficit position. Hence, the logical warrant for rethinking productivity. Here, our metaphors become a powerful communication system; specifically, the justification for rethinking productivity from the normative perspective of the Earth as the primary corporation. Wearing such an accountability lens, the business person understands the language and the judgment that, if the Earth falls to bankruptcy, then everything else collapses. To explore this critical issue positively, a framework is used setting forth ten guiding principles toward an ecological consciousness. Immediately following each principle, specific connections are made to initiate the process of rethinking productivity. The purpose is to offer not only concrete thinking and creative alternatives but actionable ideas or applications in the workplace and in our industrial and commercial settings; and to stimulate the beginnings of dialogue with the business community. The proposal builds toward a potential commitment worth the full investment of our human energies. The guiding principles emphasize the shamanic attitude which sees all things swayed by sacred meanings; shifting from object-domination to the experience of a subject radiating an interior richness; experiencing the infinitely differentiated splendor of the Earth; taking time to listen to the voices of divine presence; recovering insights of the mind and insounds of the heart to live in compassionate harmony with the Earth; becoming passionately engaged with life as an experience of celebration, with human happiness rescaled to Earth needs; becoming educated to the genius of the Earth and the human as its most original mode of expressiveness; with the full substance of our humanity, relating in mutually enhancing ways to the entire Earth community; inspired by the Dream of the Earth, finding enterprises worthy of our human energy; in the unfolding of this New Story, putting on a new imagination, Re-VISION-ing the human and being shaped by an ecological consciousness as a way into the future. Corresponding to each of these guiding principles, actionable ideas and applications are offered: choosing appropriate quality of life indicators; energizing people in organizations through the systematic elimination of all forms of waste; building upon the George Winter model for installing an environmental business management system; addressing three strategic levels of listening; enlarging lessons of world-class manufacturing organizations to planetary scope; extending the insights of a "geologian" to Earth dynamics; drawing upon the power of storytelling; contrasting the Dominant Social Paradigm and the New Environmental Paradigm. In summary, an extraordinary future awaits business leaders whose vision of this new productivity paradigm is inspired by a Dream of the Earth.