This paper presents an adaptive camouflage system in visible band, featuring a dominant color feature-matching algorithm and pulse width modulation (PWM)-based display driving circuit. The control system consists of three parts, namely, the background sensing part, the central processing part, and the physical driving waveform generation part. Images of the local environment are sampled by the background sensing part, and then the dominant color feature matching algorithm is conducted to select a proper camouflage image that matches the local environment. Consequently, the cholesteric liquid crystals (CLCs) display using amplitude adjustable AC voltage, which is modulated by the physical driving waveform generation unit. The experimental results show that the matching degree of the proposed algorithm was 2.47 times that of the conventional hue (H), saturation (S), and value (V) histogram camouflage evaluation method, while the output peak wavelength of the reflective band can be adjusted from 604 to 544 nm according to the ambient color profile.