Dominant Business Research Articles

The Effect of Social Media Source Credibility on Purchase Interest of Products from Online Stores

Social media marketing is now a dominant business strategy, with many companies using influencers to advertise their products. This study examines the effect of influencer credibility, which includes attractiveness, expertise, and trustworthiness, on consumer purchase intention through the mediation of consumer attitudes. This study uses a quantitative approach with data from 210 respondents collected through a Likert-scale questionnaire. Data analysis was conducted using SEM-PLS through SmartPLS 4.0 software. The results show that influencer credibility has a significant positive impact on consumer attitudes (p-value <0.05, t-statistic > 1.96), and consumer attitudes mediate the relationship between influencer credibility and purchase intention. Dimensions of credibility, such as attractiveness, expertise, and trustworthiness, significantly affect consumer responses to advertisements. Fadil Jaidi is able to convey authentic and relevant messages, thereby increasing consumer trust in JINISO products. This study emphasizes the importance of influencer credibility in building emotional engagement and increasing the effectiveness of digital marketing. These results support previous studies showing that influencer credibility can drive purchase intention through consumer attitudes, making influencers a strategic element in modern marketing communications.

“Creating shared value”: Time for a normative extension?

AbstractPorter and Kramer's “creating shared value” (CSV) proposal has achieved significant penetration into both the academic and corporate communities. Building on other critiques of CSV, this paper assesses whether the CSV framework, notwithstanding its popularity, currently possesses an appropriate and adequate theoretical foundation to represent an overarching normative framework for the entire business and society field. The analysis does so by comparing CSV with a series of other dominant business and society approaches including corporate social responsibility, business ethics, stakeholder management, sustainability, and corporate citizenship. The analysis finds that while CSV does address the fundamental business and society normative requirement that business activities should contribute to sustainable net societal value, it currently fails to adequately incorporate the equally important notions of (i) appropriately balancing stakeholder interests with those of the corporation's shareholders, as well as (ii) demonstrating sufficient accountability (i.e., taking responsibility) by properly reporting on and addressing any negative impacts resulting from the firm's activities. The paper concludes with a revised and expanded restatement of the CSV concept, which attempts to take into account and address its current theoretical limitations in order to enhance its appeal as an overarching business and society normative paradigm.

Zombie Startups: Time, Labour and Value in Singapore’s Innovative Entrepreneurship ‘Ecosystem’

ABSTRACT Zombie startups – which neither grow nor die, but persistently breakeven and inexplicably refuse to fold – are a staple presence in startup sectors globally. While dominant business discourses dismiss them as aberrantly misguided ventures, I draw on anthropological understandings of the labour of time to show how zombies are integral to the startup sector’s temporal logics. Startup sectors run on the interplay between what scholars have termed ‘the time of investment’ and ‘the time of speculation.’ Following a startup in Singapore through five years of unprofitable operation, my ethnography shows how zombies are produced by and, in turn, contribute to maintaining these temporalities. By connecting the value that successful startups create to the unpaid labour that un-succeeding startups do to maintain the sector’s timescape, the article demonstrates how anthropology’s attentiveness to time can surface new forms of relationality that are emerging with this globally expanding form of entrepreneurship.

TagTaste: From transformation to disruption

Evolving consumer preferences challenge dominant business logic across industries in this digital era. The dominant logic in the Food and Beverage (F&B) industry, which exploits legacy products with minor continuous improvements, is being challenged. Incumbents must pursue frequent F&B product innovation to satisfy evolving consumer preferences. However, their business models constrain the capability and agility for frequent innovation. This case study documents TagTaste’s journey in transforming the F&B industry by addressing the constraints. It developed a platform ecosystem, data-centric assets, and frameworks to undertake frequent F&B product innovation. Its novel sensory data assets and frameworks translate an F&B product into data points for assessing consumers’ product perception. Through the integration of data-centric assets and frameworks into its platform ecosystem, it has developed a novel Food and Beverage Knowledge as a Service (FBKaaS) model to foster frequent F&B product innovation. After successfully transforming F&B product innovation through FBKaaS, it aims to disrupt the F&B industry by scaling up through two key initiatives. Firstly, it aims to democratize F&B product recognition, and secondly, it aims to enhance operational efficiency through algorithmic management. This case provides insight into digital transformation, data analytics, platform ecosystem, disruption, and F&B innovation.

The rise of empirical online platform research in the new millennium

AbstractOnline platforms have emerged as a dominant business model in numerous industries in the new millennium. In light of the substantial and burgeoning body of empirical platform research, this article synthesizes extant studies and identifies the evolution of underlying research methodologies and topics. Building upon a database of 860 empirical online platform papers in premier journals during the first two decades of the new millennium, this article presents a categorization framework based on the online platform type (including search platforms, e‐commerce platforms, online communities, and mobile platforms) and research perspective (including platform participants, platform orchestrators, and platform ecosystems). We provide a critical review of noteworthy trends and highlight directions for future research in each category of the proposed framework. A comprehensive bibliometric analysis is then conducted to visualize and track scholarship in empirical online platform research. Lastly, we adopt an interdisciplinary lens to synthesize our critical review of empirical online platform research into lessons and research opportunities that emerge from multiple disciplines.

ESG performance and firms’ business and geographical diversification: An empirical approach

Diversification is primarily associated with improved performance, although the increasing complexity of conglomerates may offset these benefits. ESG scores and their dimensions serve as performance indicators and may also be risk components influencing cash flows. This study aims to investigate the relationship between ESG performance and firms’ diversification. We hand-collected data on business segments and geographical diversification from the constituents of the Euro Stoxx 50 over a large period, from 2002 to 2020. Our findings indicate that geographical diversification does not influence ESG variability. However, better ESG scores are observed in firms with more business segments, that do not have a dominant business segment with a significant role in the firm nor are concentrated in the most representative business segments. However, better ESG scores are also associated with greater asymmetry in the contribution of each business segment to the entire group. Collectively, we shed light on the importance of business diversification in improving sustainability performance across ESG dimensions.

UTILIZATION OF ARTIFICAL INTELLIGENCE IN MARKETING CATALOG INNOVATION OF JAMBI SOUVE PRODUCTS

In the 5.0 era, the focus is on human mindset based on technology, one of which is utilizing marketing innovation to increase economic growth in Indonesia. Development of a computer system that is capable of being run by humans in completing life tasks at the financial level of the economy, namely being able to apply an Artificial Intelligence (AI) system which is unique because it is able to work according to certain computer system programming algorithms, programming algorithms are an artificial intelligence framework for processing various types of data . AI has many benefits in various aspects of life, especially in the economic aspect in Indonesia. Economic growth in Indonesia has experienced a decline due to Covid-19, one of which is Jambi Province which has experienced a decline in economic growth. Based on data obtained from the Bank Indonesia Representative for Jambi Province, it shows that economic growth in Jambi City in 2019 was 4.35%, in 2020 it changed to -0.51% from 11,000 MSMEs during the Covid-19 period which resulted in bankruptcy. In 2021, 8,300 MSMEs were registered in Jambi City, amounting to 3.69%. In 2022 it will increase to 5.13% with the number of MSMEs now reaching more than 60,000, with an average of dominant businesses in the culinary food and beverage sector. With the increase in MSME players every year, marketing competitiveness is getting stronger. This requires MSME players to be able to adapt to keep up with the times, while consumer behavior currently prefers to shop online considering the time and affordability of cheap prices compared to shopping in person. The research method used is a qualitative descriptive approach. Data collection techniques were carried out through observation, interviews and news on the WEB. This research uses the Manual Data Analysis Procedure (MDAP) analysis technique to analyze transcription data from interviews that have been obtained directly from the field by informants who follow the purposive sampling technique. These findings use the theory of utilizing AI and business marketing innovations which make it easier for producers and consumers to obtain the right profits.

Platform enhancers: Collaborating in the early stages of transactional platform development

Transactional platforms have emerged over the last decades as a dominant business configuration, receiving substantial attention from scholars and practitioners in several fields. Despite their pivoltal role, several transactional platforms fail in the launching phase, given the difficulties of reaching a critical mass and igniting cross-side network externalities. In this study we explore how a platform provider can introduce a collaborative framework from the earliest stages of platform development, aiming to highlight the benefits and challenges of moving towards a wider ecosystem through the involvement of other players. We introduce the role of platform enhancer, who is neither a supply side or a complementor, but a specific role aiming to support the platform provider in the launch and growth of the platform. We rely a single exploratory case study based on the Italian platform for digital identity, created and managed by the Italian Government through the support of a set of companies working as identity providers. Platform enhancers collaborate with the platform provider in the launch and development of a transactional platform, generating opportunities at both the launch and development stages, yet also substantial challenges and criticalities linked to increasing complexity, which climbs with the number of enhancers involved, producing coopetitive dynamics.

Investigating retailing customers' adoption of augmented reality apps: integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)

PurposeSince the advent of augmented reality (AR) technology, “Smart Retailing” has become the dominant business model in the retail sector. Therefore, comprehending the dynamics of AR adoption is essential if retailers are to successfully encourage customers to embrace this extremely innovative form of technology. As a result, the authors propose and evaluate a more comprehensive model, consisting of the task-technology fit (TTF) and unified theory of acceptance and use of technology (UTUAT2) models, for use in low-income countries.Design/methodology/approachThe present research uses variance-based partial least squares structural equation modeling (PLS-SEM) using WarpPLS.7 to examine 398 responses from Egyptian retail consumers.FindingsTTF, performance expectancy (PE), effort expectancy (EE), social influence (SI), facilitating condition (FC), hedonic motivation (HM) and customer innovativeness (CI) positively affect shoppers' behavioral intentions (BI) to adopt AR Apps in retail, while perceived risk (PR) negatively affects BI.Originality/valueThe current study is the first to investigate the determinants of shoppers' BI toward AR Apps adoption in the retail context using UTAUT2 and TTF models.

Hr Management in the Digital Era in MSMEs

Micro, small and medium enterprises (MSMEs) are the most dominant business category in Indonesia. Most small businesses face challenges when it comes to educating their staff about digital trends and business opportunities. The existing problems can be concluded that the problem is that there are still human resources who do not know the potential and management that exists in them in the face of the digitalization era. Therefore it needs to be encouraged to be directed in knowing the potential and management that exists in him and provide training on how to take solutions when facing a problem.The performance target achieved by community service this time is the aspect of ability, in which existing human resources can improve their skills and ability to solve problems and manage

‘Technology is not created by the sky’: datafication and educator unease

ABSTRACT The pressure towards digital education is felt everywhere including in places with extreme digital divides. Resource-constrained educational environments are particularly threatened by datification manifest in the dominant business models of surveillance capitalism as there is less room in such contexts to refuse the ‘free’ offerings from big tech companies; it is these very contexts which are most vulnerable. Yet educators within such environments are not mere pawns of circumstance. While the realities of their structural constraints may be invisible or obfuscated, educators are driven by their own ‘concerns’, which in this case pertain to the needs of diverse students in very challenging circumstances as well as to their personal aversion to being monitored. This paper reports on findings from focus groups in a mixture of institutionsin South African education. Archer’s theoretical framework provides a lens to show how, despite very little choice, educators critically reflect on their circumstances expressing discomfort and unease.

The Emergence of Dominant Designs in Artificial Intelligence

Artificial intelligence (AI) technologies are engaged in a harsh battle for market dominance. This article examines the emergence of a dominant design in terms of technology, service, and business model innovation. We conduct a theoretical synthesis of the literature on industrial organization, technology management, network economics, operations management, and strategic management—with the implications of each theory related to the dominant-design battle in AI. The findings indicate a dominant design for AI will be based on innovation concerning business models as much as on technology, and that the dominant business model will include AI as a service.

Economic Exposure Indexes: Investable Options for a Global World in Flux

The seemingly inexorable globalization trend has been halted by the COVID-19 pandemic, heightened geopolitical tension, the war in Ukraine, and inflation on a global scale. Although it is unimaginable to expect a fully deglobalized world, structural trends toward localization now exist. The impact of global and local macro drivers will impact business depending on their dominant business exposure. Investors who want to capture these differences that may result in divergent trends will need a targeted approach that segments companies within a country or region by their revenue exposure to global or local drivers. Precisely defined global and domestic economic exposure indexes allow investors to supplement or diversify their country/regional exposure, or take tactical investment actions to add alpha.

Sufficient consumption as a missing link toward sustainability: The case of fast fashion

The fashion industry has been driven by limitless consumption-led growth spearheaded by companies in the fast fashion segment, with a dominant business model based on massive accelerated demand, production, consumption, and disposal. Despite companies' efforts to decouple the pursuit of growth from its negative impacts, a more sufficiency-driven approach seems imperative to curb consumerism and contribute more effectively to sustainability. This study draws on the literature to build a three-pillar framework of potential strategies to enable fashion companies to foster sufficient consumption and reduce dependence on the sale of new items, with benefits expected for both consumers and companies. Subsequently, it uses multiple case study to examine qualitatively the annual reports issued during 2013–2014 and 2020–2021 by a sample of ten top companies in this segment. The goal is to assess whether these companies are embracing such strategies, what (if any) evolution occurs between these two periods, whether the 2030 Agenda with its SDG12 ‘Responsible consumption and production’ plays a mediating role in their adoption, and what is the logic behind such evolution. The results show that, although such adoption is gaining momentum, companies tend first to embrace strategies with less impact on their traditional modus operandi. Further, the laxity of SDG12 enables companies to profess commitment even when not addressing any of the strategies to foster sufficient consumption. This study aims to give actors critical awareness of this issue and provide practical guidance for managers to adopt and combine these strategies decisively to fully embrace the principles of circular economy and a more holistic approach to sustainability. It also advises companies to avoid the risk of ‘anti-consumerist washing’—a newly identified variant of greenwashing—and proposes to study a ‘hierarchical pyramid of business strategies to rationalize consumption’.

District/City Fiscal Dependence Analysis in Regional Development in Lampung

The contribution of original local government revenue to total regional revenue in regencies and cities in Lampung Province is relatively low, under 20%, especially in the new autonomous regions that were formed in 1999. This study aims to analyze regional fiscal dependence, analyze regional fiscal dependence related to the dominant business sector, and analyze the ratio of regional taxes and retribution to GRDP. This study uses a quantitative descriptive method. Data collection in the period 2016-2021. The analytical method used is descriptive quantitative analysis, through the calculation of the Fiscal Autonomy Index, which was developed by Hunter, 1977 and adapted to the structure of the regional revenue and expenditure budget. The results of the study indicate that the value of the fiscal dependence of the regions studied is in a high dependency status or not yet independent, except for Metro City which in 2021 managed to increase its status to become self-reliant. Furthermore, all regions with dominant primary business sectors, namely the agriculture, forestry, and fisheries sectors and the mining and quarrying sectors have a high dependency status or are not yet independent. The ratio of regional taxes and retribution to GRDP, in all regions studied is still very low. Efforts that need to be made by local governments to increase regional fiscal independence include calculating the real potential of regional taxes and retribution, developing potential sectors in increasing regional tax and retribution sector revenues, utilizing information technology, adjusting regional taxes and retribution, accelerating regional investment, developing local economy, and increased infrastructure capital spending. The difference between this research compared to previous research is that this research provides policy recommendations to local governments to increase local revenue and reduce dependence on funds. Keywords: Fiscal Dependence, Regional Development, Ratio of Regional Taxes and Retribution to GRDP

Towards a Theory on Dominant Business Model Emergence of Marketplace Lending in Germany

In this paper, we analyze the business models of Germany’s biggest lending platforms smava, auxmoney, and Lendico to identify a standard business model as a dominant design in this industry. We use a mixed method approach in which a case study at firm level is conducted to analyze and contrast the business models together with their business model components. This qualitative analysis is complemented with a quantitative test of their total asset annual growth rates to triangulate the qualitative analysis. The results indicate that all three companies started with a similar approach but evolved over time into entirely different business model variants. This seems to contradict the previous theory of the emergence of standard business models and dominant designs. At first glance, an increasing convergence of business models over time into a standard business model in the German lending platform industry was not consistent with our results. However, we suggest to explain this contradiction by taking a closer look at the global context of the industry. The origin of lending platforms was pioneered outside the German market by firms such as Zopa (UK) or later Prosper and Lending Club (USA). We hypothesize based on initial evidence that the German lending platforms have largely adopted the business models of the early movers and later modified them according to their local value network such as local market, regulation, and competition conditions. Thereby we propose that the deficient standard business model as a dominant design or a winner takes all market outcome in the lending platform industry might depend on localized demand and regulative heterogeneity.

BUSINESS DIAGNOSIS OF THE COMPETITIVENESS OF INNOVATIVE ENTREPRENEURSHIP IN THE CONDITIONS OF DIGITALIZATION

The article deals with current issues of the need for business diagnostics of the competitiveness of innovative entrepreneurship customer service for a product/service. It was argued that in each of the industries, over time, one or more dominant business models are formed, which are well-optimized ways of allocating and organizing resources. It was also noted that the generally accepted approach is when the most effective models are those that create prerequisites for increasing the loyalty of companies or contribute to barriers to entry of competitors. At the same time, if the dominant business model is replaced by another one based on the latest technology, then the entire industry will be transformed accordingly. In the course of the study, the concept of a lean start-up and a minimum viable product were revealed as well as a comparative description of traditional and lean start-ups was given. The attention was focused on the step-by-step procedure for revising the business model of innovative entrepreneurship. It was noted that recently the agile approach to business models has gained popularity, when, unlike traditional approaches, the key is to find the most effective ways and methods of doing business by testing hypotheses for fallacy. It has been proven that in order to change the existing business model, it is necessary to determine the specifics of the industry and then analyze the impact of technologies and existing market needs in order to formulate aspects of innovation that need to be implemented.

Use of technology in relationship management

Technological innovations have changed many aspects of public relations practice, andpublic relations is believed to have entered the “fourth wave” of technological changein the field. To achieve its ultimate objective, namely to build and maintain beneficialrelationships, thus contributing to achieving organisational goals, it is pivotal to explorethe impact of technology on the profession and practice of public relations. Knowledgeof the impact of these innovations will equip public relations with the required knowhow to contribute to the overall objectives of an integrated communication approach.While technology in itself cannot build or destroy relationships as maintained by Kent& Taylor (1998:324), the way in which technology is used can influence organisationpublic relationships, hence emphasising the need for public relations professionals tocome to terms with new technology and the opportunities and challenges it holds.An exploratory study was undertaken to provide new insights into the impact of newcommunication technology on the profession and practice of public relations in SouthAfrica. The primary purpose of the study was to determine the availability and use ofnew communication technology by South African public relations professionals forinternal and external relationship management. It comprised a theoretical and conceptualanalysis of public relations practice and models, dominant business approaches andother concepts related to the objectives of this study. The literature study wassupplemented by a pilot study concerning the availability and use of technology byPRISA-accredited public relations practitioners. This article reports on the findings ofthe empirical section of the study

Green Servitization in the Single-Use Medical Device Industry: How Device OEMs Create Supply Chain Circularity through Reprocessing

Establishing a circular supply chain for single-use medical devices would make a significant contribution to reduce health care-generated emissions. One way in which this can be accomplished is to apply the possibility of device recovery through high-level disinfection and sterilization (a process referred to as ‘reprocessing’). As increasing emphasis is being placed on reducing health care-generated emissions, several major OEMs of single-use medical devices have extended their business to reprocessing services, taking a green servitization orientation. The present paper examines the trend towards green servitization in the single-use medical device industry. It uses interviews with industry experts, complemented with information from secondary sources, to explore how the green servitization phenomenon is supporting the transition of the industry to a more sustainable economic model. The findings provide insights into the green servitization endeavors of device OEMs as regards services offered, strategic intents, dominant business models, use of collaborative relationships and capability requirements. The paper reveals that single-use device OEMs may have started to understand the perspective and the long-term market share gains of combining a service model and a manufacturing model, making reprocessing an integrated part of how they think about how to design, produce and deliver their products.

The Legal Status of An Individual Company Based On The Copyright Law

One of the relatively dominant business entities in economic activity is the type of business entity in the form of a Limited Liability Company. In the case of sustainable development, one of the establishments of a PT which is establishment of a PT is at least 2 (two) people as stated in Article 7 paragraph (1) of the PT Law. It becomes a problem when a PT arrangement can be establishment by one person and then how is the responsibility for shareholders as in an individual company in the mandate of the Job Creation Act. The formulation of the problem proposed by the author is the legal ratio of individua in the Job Creation Act and the legality of the establishment of a limit liability company. The reseatch conducted by the author uses normative legal research using a staturory approach and a conceptual approach ana historical approach. The result of the discussion area ratio legis the birth pf Company individuals in Indonesia is to provide convenience for the development of micro and small business activities to run their business in the form of a leal entity and the establishment of an individual company in Indonesia is legal and legal if all the procedures for establishment are in accordance with those stipulated in Goverment Regulation 9 of 2021 concering the authorized capital of the company and registration the establishment, amandment, and dissolution of a company that meets criteria for micro and small businesses.