Dominant Archetype Research Articles

The Death of the Girlboss: Critical Feminist Epistemology and Implications for Human Resource Development

Since their entrance into the workforce, millennial women have had to navigate the workplace and professional life differently than previous generations. In order to navigate challenges within the professional space effectively, some professional millennial women adopted a mentality that has come to be known as the girlboss, which emerged as a dominant archetype in both professional spaces and the broader cultural landscape and inherently propagated white feminism. The purpose of this paper is to utilize critical feminist epistemology to critique the idea of the girlboss with the intent to open the possibility for more inclusive conversations about gender, sexuality, race, power, intersectionality, and work. This paper concludes with a discussion that includes implications for HRD research and practice.

Review of Urban Building Types and Their Energy Use and Carbon Emissions in Life-Cycle Analyses from Low- and Middle-Income Countries.

Urbanization, slum redevelopment, and population growth will lead to unprecedented levels of residential building construction in "low- and middle-income" (LMI) countries in the coming decades. However, less than 50% of previous residential building life-cycle assessment (LCA) reviews included LMI countries. Moreover, all reviews that included LMI countries only considered formal (cement-concrete) buildings, while more than 800 million people in these countries lived in informal settlements. We analyze LCA literature and define three building types based on durability: formal, semiformal, and informal. These exhaustively represent residential buildings in LMI countries. For each type, we define dominant archetypes from across the world, based on construction materials. To address the data deficiency and lack of transparency in LCA studies, we develop a reproducibility metric for building LCAs. We find that the countries with the most reproducible studies are India, Sri Lanka, Turkey, Mexico, and Brazil. Only 7 out of 54 African countries have reproducible studies focused on either the embodied or use phase. Maintenance, refurbishment, and end-of-life phases are included in hardly any studies in the LMI LCA literature. Lastly, we highlight the necessity for studying current, traditional buildings to provide a benchmark for future studies focusing on energy and material efficiency strategies.

Effectiveness of Applying the Personality Typology by Archetypes in Branding

The purpose of the article is to find out the effectiveness of applying the personality typology by archetypes in branding. To study the regularity of communication design according to the dominant archetype of the target audience. Research methodology. The study used the empirical method of describing programs from the literature and the Internet, as well as the method of comparative analysis. In addition, the methodological basis of the article was a review and systematization of empirical material on the results of the conducted activities. Scientific novelty. The analysis of research on archetypes made it possible to understand the peculiarities of consumer behavior and to present their classification according to various criteria. The main factors that influence people’s decision-making were identified. A comparative analysis of current personality classifications was carried out and information about them was systematized. The study reveals and summarizes how knowledge of archetypal typologies influences the choice of design style, as manifested in graphic design and brand communication with the target audience. Conclusion. As a result of the study, we conclude that the use of knowledge about personality typologies by archetypes will systematize and simplify the use of this information by designers and make the approach to target audience profiling more effective. In the future, brand strategists and graphic designers will be able to use the analyzed information when creating and managing brands by analyzing the values and needs of the target audience. The research data will help branding and design professionals to choose the right visual and graphic language, and help designers to create the appropriate visual and graphic style.

AN ANALYSIS OF PROPPIAN’S ARCHETYPES ON CHARACTERS IN ZOOTOPIA MOVIE

Watching movie has become as one of activity choices by people in spare time. This phenomenon can be influenced by the way its presented. As one of literary works, movie has fiction elements, intrinsic elements and extrinsic elements.Intrinsic element is the elements that build the literary work itself. The elements consist of plot, theme, background, character, and point of view. Character has an important role in building a fictional story.A character can be divided into some categories, they are protagonist character, antagonist character, typical character, supporting character,neutral character, etc. a characters can be created by use the seven sphere of acttion which are the Hero, the the Villain, the Donor, the Helper, the Princess, the Dispatcher and the False Hero.Therefore, this research aims focused on analyzing the seven archetypes in Vladimir Propp’s Morphology of the Folktale theory appear in Zootopiamovie. Finally, the findings show that there are 6 out of 7 archetypes that appeared in this movie. The Helper was the most dominant Archetypes that showed in the film with 4 data, followed by Hero, Villain, Princess, and Dispatcher with 2 data and the least dominance Archetypes that showed in the movie was Donor with 1 data.

Žena i Eros u pripovetkama Grigorija Božovića

The heroines of Grigorije Božović's narrative prose are typified to maintain order within both the collective and the family. Their honorable and dignified needs and emotions are often subordinated to the collective good. Regardless of the dominant archetype of the mother and the housekeeper, the number of the female characters in which the archetype of a woman inspired by eros, a polyvalent and complex one, is recognized, is not negligible. This work aims to illustrate how Božović's heroines emerge unscathed, returning to canonized frameworks after navigating the struggles of Eros and Thanatos, how they are subject to the power of instinct, and how Eros is transformed into a religious archetype.

Sigillographic Representation of Archimorphs and Ideograms as Related to the BCCS (Biophysical Cross-Shore Classification System) Using Distributive Vexillology in Coastal Belt Cartographic Displays

Finkl, C.W. and Makowski, C., 2023. Sigillographic representation of archimorphs and ideograms as related to the BCCS (Biophysical Cross-Shore Classification System) using distributive vexillology in coastal belt cartographic displays. Journal of Coastal Research, 39(2), 234–245. Charlotte (North Carolina), ISSN 0749-0208. The sigillation (sigilization) process (i.e. creation of flags, signs, symbols, emblems) provides an opportunity to characterize coastal belts via semiotics through rapid visual inspection of satellite imagery. Emblematic depictions of eco-geomorphological units using the Biophysical Cross-Shore Classification System (BCCS) is offered as a semiotic proposal using graphic symbolization based on the development of a unique color scheme for cross-shore archetypes coupled with ideograms that are derived from predefined archimorphs. The resulting sigil formats are amenable to flagging coastal belts in a symbolization that combines color with ideographic displays. Although compliant to larger scale (smaller areas) coastal surveying and mapping efforts, the sigils are most useful in the characterization of smaller scale (larger areas) satellite image views. Derivation of classificatory units at smaller scales requires zoom capabilities to ascertain the dominant archetypes presented in the coastal sigil flags. In addition to the small-scale presentation of coastal belt characteristics as vexillographic overlays on satellite images, the sigillation process allows the amalgamation of colors and ideographs to represent dimorphic and polymorphic sigil combinations, as in the case, for example, of beach-dune (Be-Du) dimorphs or barrier island (beach-dune-wetland-lagoon-wetland; Be-Du-W-L-W) polymorphs. These color-symbol schema allow for a new kind of kinematic coastal classification mapping, where distributive dynamism results in cartographic displays at presentation scales (depending on paper page size) for using the BCCS. These cognitive mapping procedures compliment algorithmic autoclassification via machine interpretation by providing a rapid and simplified means of coastal characterization based on visual ques and cerebral perceptions.

Rethinking the Roles of Pathogens and Mutualists: Exploring the Continuum of Symbiosis in the Context of Microbial Ecology and Evolution

Systems of classification are important for guiding research activities and providing a common platform for discussion and investigation. One such system is assigning microbial taxa to the roles of mutualists and pathogens. However, there are often challenges and even inconsistencies in reports of research findings when microbial taxa display behaviors outside of these two static conditions (e.g., commensal). Over the last two decades, there has been some effort to highlight a continuum of symbiosis, wherein certain microbial taxa may exhibit mutualistic or pathogenic traits depending on environmental contexts, life stages, and plant host associations. However, gaps remain in understanding how to apply the continuum approach to host–microbe pairs across a range of environmental and ecological factors. This commentary presents an alternative framework for evaluating the continuum of symbiosis using dominant archetypes that define symbiotic ranges. We focus particularly on fungi and bacteria, though we recognize that archaea and other microeukaryotes play important roles in host–microbe interactions that may be described by this approach. This framework is centered in eco-evolutionary theory and aims to enhance communication among researchers, as well as prioritize holistic consideration of the factors shaping microbial life strategies. We discuss the influence of plant-mediated factors, habitat constraints, coevolutionary forces, and the genetic contributions which shape different microbial lifestyles. Looking to the future, using a continuum-of-symbiosis paradigm will enable greater flexibility in defining the roles of target microbes and facilitate a more holistic view of the complex and dynamic relationship between microbes and plants. [Formula: see text] Copyright © 2022 The Author(s). This is an open access article distributed under the CC BY 4.0 International license .

Valuable Genomes: Taxonomy and Archetypes of Business Models in Direct-to-Consumer Genetic Testing.

BackgroundRecent progress in genome data collection and analysis technologies has led to a surge of direct-to-consumer (DTC) genetic testing services. Owing to the clinical value and sensitivity of genomic data, as well as uncertainty and hearsay surrounding business practices of DTC genetic testing service providers, DTC genetic testing has faced significant criticism by researchers and practitioners. Research in this area has centered on ethical and legal implications of providing genetic tests directly to consumers, but we still lack a more profound understanding of how businesses in the DTC genetic testing markets work and provide value to different stakeholders.ObjectiveThe aim of this study was to address the lack of knowledge concerning business models of DTC genetic testing services by systematically identifying the salient properties of various DTC genetic testing service business models as well as discerning dominant business models in the market.MethodsWe employed a 3-phased research approach. In phase 1, we set up a database of 277 DTC genetic testing services. In phase 2, we drew on these data as well as conceptual models of DTC genetic testing services and iteratively developed a taxonomy of DTC genetic testing service business models. In phase 3, we used a 2-stage clustering method to cluster the 277 services that we identified during phase 1 and derived 6 dominant archetypes of DTC genetic testing service business models.ResultsThe contributions of this research are 2-fold. First, we provided a first of its kind, systematically developed taxonomy of DTC genetic testing service business models consisting of 15 dimensions in 4 categories. Each dimension comprises 2 to 5 characteristics and captures relevant aspects of DTC genetic testing service business models. Second, we derived 6 archetypes of DTC genetic testing service business models named as follows: (1) low-cost DTC genomics for enthusiasts, (2) high-privacy DTC genomics for enthusiasts, (3) specific information tests, (4) simple health tests, (5) basic low-value DTC genomics, and (6) comprehensive tests and low data processing.ConclusionsOur analysis paints a much more complex business landscape in the DTC genetic testing market than previously anticipated. This calls for further research on business models and their effects that underlie DTC genetic testing services and invites specific regulatory interventions to protect consumers and level the playing field.

Експресіоністський стиль роману Жана Жіоно «Велика отара»

The paper is devoted to the analysis of the stylistic peculiarities of the novel of the French writer Jean Giono «Big Flock» (1931) dedicated to the events of World War I. The article proposes to use the Gaston Bashlar’s conception «The Poetics of Fire» as a methodology for the research of the expressive style. In the French criticism there is an idea about stylistic sophistication of this work, which is defined as a model of the tragic naturalism. It is suggested to look at the style of this work from the point of view of the poetics of expressionism. It is shown that the work of J. Giono is an example of «the ardent language», which contains the bright «The Poetics of Fire» and many other means of expressionist style. The novel «Big Flock» is called an amazing work of world literature on the endlessly elaborated theme of the war 1914. According to the French criticism, the novel is written in the spirit of the tragic naturalism. In a novel hatred for a civilization that has shed so much blood is expressed with utmost power. We intend to prove the consistently expressionistic nature of this work. If we use Gaston Bashlar's concept of «Poetics of Fire» as a methodology to identify the expressionist style, it is precisely the dominant archetype of fire that will enable to move the novel by J. Giono on a style scale from tragic naturalism to expressionism. G. Bashlar is a distinguished French philosopher, cultural scientist, literary scholar of the 20th century who explores dreams, in particular the creative dream described in his work «Psychoanalysis of Fire», which examines the images inspired by the contemplation of the fire. Also in this work, the philosopher identifies specific psychological complexes that allow deeper understanding of poetic works. All the manifestations of the fire G. Bashlar connects with the creative process. The main features of the poetics of expressionism in the novel of J. Giono «Big Flock» are as follows: the active use of the fire image that makes the work an example of «The Poetics of Fire» written by Gaston Bashlyar; the fragmentation of the plot; the inciting of the naturalistic pictures of mutilation and the death; the schematized character-images, the descriptions of human appearance compared to animals; the hyperbolization of every language means; the richness of the multiple tropes, the pervasive allegory of the «great flock», which enables to bring the generalizations to the scale of all humanity, to equalize the human and the animal world as an object of destruction, etc. Apparently, there is no expressionist means that wouldn’t manifest itself in this novel.

Archetypal Dominant in the Ukrainian Sector of Social Networks

The aim of the article is to analyze which archetypes are dominant in the personality, activities, objectives, self-concept of users of the Ukrainian sector of social networks and project as a manifestation of users’ personal preferences and resonance in the posts on the social network Facebook. Materials and methods. Insight into phenomenon of identity has been carried out in the media-centered approach to understanding the personality. The essence of this approach based on psychoanalytic theory and extends to modern ideas about oneself and the people which a person encounters throughout his life. In this study the method of contextual and intuitive-logical interpretive analysis was used in order to identify the meanings of publications (aphorisms and quotations) based on personal experience and logical thinking. Content analysis was used to separate certain patterns into thematic groups, which made it possible to identify the dominant archetypes in publications. The posts (aphorisms and quotes) posted on the users’ pages in the Ukrainian sector of social networks (780 units) provided inputs for the study. Results and discussions. Since archetypes are characteristic characters and plot elements, often represent key roles in life-story narratives with familiar and consistent traits, archetypal figures have become prototypes for a universal role model. Quotes and aphorisms are very common incentives for discussion on social networks. Personal preferences in this area are enough indicative to provide a complete picture of the issues of concern. Conclusions. The most common archetypes in the Ukrainian sector of social networks are “Sage”, “Ruler”, “Innocent”, “Everyman”, “Wizard”. The share of these five archetypes is 73%. The fact that the share of the three archetypes “Sage”, “Innocent”, “Explorer” reaches 42%, indicates the prevalence of the strategy of individualism in social networks. The main characteristics of people using these three archetypes to build their identity are spiritual search, reflections on the world and their place in it, endless doubts about themselves, about the correctness/incorrectness of their choices, the desire to be a bright individual and to choose their own path. The full development of the personality and the realization individual’s intentions as an end in themselves become a prerogative. Taking into account these circumstances, as well as the fact that social networks users are united in communities of interest, we can conclude there is a tendency in the development of constructive individualism in social networks – individuals consciously unite into groups to achieve their own goals and organize their lives.

The fifth archetype of electricity market: the blockchain marketplace

Enabling and empowering the diverse energy resources to have active yet efficient participation in the smart grid and energy market is an unrivaled challenge for the energy industry. This research expands the four dominant archetypes of business models in the energy and electricity market, creating a fifth archetype, the “blockchain marketplace”. The contributions of the study are to identify the extant electricity market designs and architectures as centralized and pseudo-decentralized while proposing a fully decentralized architecture enabled by the blockchain. The research contributes to the literature of smart grids and demand-side management and introduces the value configuration/architecture approach for the energy market and business model domains.

Boy Troubles? Male Literacy Depictions in Children's Choices Picture Books

This article is a critical content analysis of Children's Choice award-winning picture books from 2000 to 2014. The “critical” part of the analysis consists of selecting archetypes for males presented in these texts based on applying feminist poststructuralist literacy theory that situates literacy and language at the center of gender identity manifestation. In this analysis, the dominant archetypes for male characters tended to be Wildman, Friend, and Creator. In many books, male protagonists used literacy to maintain or develop a positive identity throughout the plot of the book, as reading, writing, and symbolic communication increased choices for male characters and offered insight through language, often inspiring change. Our findings suggest that deficit views of young males’ literacy practices still appear in award-winning picture books but are becoming more complex and positive. This matters because picture books reveal values of literacy as characters read or write or engage in symbolic communication.

The labour behind the (Fair Trade) label

PurposeThis paper critically examines the marketing of fair trade, arguing that the use of the term producer conflates a number of categories of actors, not all of whom benefit equally. The authors contend that the two existing archetypes – the noble peasant farmer and the independent artisan – and the emerging archetype of the “empowered decision maker” serve to obscure and mask complex labour relationships.Design/methodology/approachThis conceptual paper draws on a wide range of literature and original fieldwork conducted by the authors to illustrate the three marketing archetypes in the fair trade value chain.FindingsHidden behind the three dominant archetypes used to promote fair trade is a relationship between fair trade “producers” (small farmer, craft enterprise and plantations) and permanent and temporary/casual labourers. The trickle‐down of fair trade benefits to these workers is uneven at best and falls far short of the expectation of empowerment of all “producers” that fair trade promises.Research limitations/implicationsThe fair trade project must look beyond the simple archetypes to engage more deeply with labour issues in the fair trade value chain, and to re‐engage with fair trade as a development strategy through which broader and more complex forms of empowerment can be realised.Practical implicationsFair trade standards are not a substitute for organised labour's activities. Interactions between trade unions and fair trade bodies could ensure that existing labour standards are met, and improvements in the lives of all workers can occur.Originality/valueThis paper conceptualises three fair trade mainstream marketing archetypes and suggests why and how the fair trade movement must move beyond these to ensure empowerment amongst its least well‐off stakeholders.

A dominant archetype of the HRM system in Russian industrial companies in post-recession times

Russian human resource management (HRM) practices remain durable even with the onslaught of economic change and exposure to global HRM practices and international competition. Based on survey results of 201 CEOs of domestic industrial companies located in central regions of Russia we identify the resilient archetype of Russian HRM system. Even companies that have achieved high levels of profitability or those that engage in innovations continue to practice retrograde HRM techniques left over from an earlier era. We are able to identify strategic misfits that are a direct result of the continuation of rigid HRM system that prevents the development of an organizational climate to support innovative or dynamic firms.

A Dominant Archetype of the HRM System in Russian Industrial Companies in Post-Recession Times

Russian Human Resource Management practices remain durable even with onslaught of economic change and exposure to global HRM practices and international competition. Based on survey results of 201 CEOs of domestic industrial companies located in central region of Russia we identify the resilient archetype of Russian HRM system. Even in companies that have achieved high levels of profitability or those that engage in innovative practice continue to practice retrograde HRM techniques left over from an earlier era. We are able to identify strategic misfits that are a direct result of the continuation of rigid HRM system that prevent the development of an organizational climate to support innovative or dynamic firms.

Entering in the essences of personality – studies over archetypes

The purpose of this study is to surprise any existent links between dominant archetype and several personality features. Sample group is represented by 100 students (medium age of 24 years old), who are studying in last year in university. Data were collected by Pearson-Marr Archetype Indicator, Myers-Briggs Personality. Obtained results distinguished that our hypothesis were confirmed, meaning that a certain kind of archetype, is linked with some personally type. Also, considering early youth (20-26 years old) as an important stage in everybody's development, another significant result obtained shown that several archetypes are dominant for the ones who are in this specific developmental stage. Conclusively, dominant archetype is linked with several personality types.

Dominant strategic archetype of the Russian industrial firm

Basierend auf den Ergebnissen einer breitangelegten Umfrage in russischen Industrieunternehmen wurde der Versuch unternommen, das vorherrschende Modell russischer Industriefirmen bezuglich stategischer Muster, vorherrschender Zielstellungen und daraus resultierender wettbewerbsfahiger Positionierung zu beschreiben. Es wurde herausgefunden, dass das vorherrschende Modell auf unrealistischen Vorstellungen uber organisationales Leben und falsch verstandenen Standards sozialer Verantwortung basiert, die in einer Mehrheit der Falle zu ineffektiven Zielstellungen und zur Unterdruckung des Entwicklungspotentials fur qualitatsorientierte Unternehmen fuhrt.

The History of Cartography and the History of ScienceMaps and Politics. Jeremy BlackTrading Territories: Mapping the Early Modern World. Jerry BrottonThe Mapping of North America: A List of Printed Maps, 1511-1670. Philip D. Burden

The orbis totius has long served as an icon for the sphere of the knowable; the map, in turn, became early, and has in important ways remained, a dominant archetype of human knowledge. A field for the collation of diverse measurements, a framework for ordering nature, a means of nesting multiple scales of representation, an intersection of mathematics, astronomy, chronometry, precision instrumentation, and a host of craft practices, maps in the European tradition constitute a distinctive system for apprehending the lineaments of the natural world: like science itself, they are stable but flexible, structured but expandable. The study of cartography-as practice, theory, metaphor-has been the subject of a fair bit of recent work in the history of science (one thinks here of Lesley Cormack, Jane Camerini, and James Moore, among others). There is reason to look forward to more such studies in the future.

Archetypes of Infection: People with HIV/AIDS in the Australian Press in the Mid 1990s

This article presents the findings of an interpretive analysis of the representation of people with HIV/AIDS in the Australian press in a three‐year period between 1994 and 1996. Three major archetypes of people with HIV/AIDS dominating reports – the ‘AIDS victim’, the ‘AIDS survivor’ and the ‘AIDS carrier’– are discussed for what they reveal not only about contemporary approaches to HIV/AIDS but also about more general notions of morality and self‐control related to the body, medicine, health and illness. It is argued that these dominant archetypes inevitably draw from previous representations of HIV/AIDS, but at the same time demonstrate evidence of changing discourses and meanings. One feature of particular interest is that moral judgements related to people with HIV/AIDS presented in these news texts appear to be based less on how they acquired the virus than the manner in which they deport themselves once infected.